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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

IAB Calls For Comments On Mobile Rich Ad Standards

| | MarketingVox
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The Interactive Advertising Bureau (IAB) has released the Mobile Rich-media Ad Interface Definitions (MRAID) 2.0. In the new MRAID 2.0, the IAB acknowledges that mobile is fast emerging as the first consumer touch-point. MRAID 2.0 seeks to provide direction on ways to deliver richer brand messaging across mobile devices. Read the full article »

Ace Hardware bolsters in-store traffic via mobile video initiative

| | Mobile Commerce Daily - Lauren Johnson
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Recognizing that mobile video is one of the best ways to drive a message, Ace hardware has launched a mobile video marketing campaign to drive in-store summer sales. Ace's "get back your weekend" is using mobile video to encourage users to initiate home improvement projects. The mobile video ads are appearing on the CBS News iPhone application. Read the full article »

PepsiCo’s Lipton bolsters YouTube views via mobile ads

| | Mobile Marketer - Lauren Johnson
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A summer mobile video marketing promotion for PepsiCo's Lipton brand features the band Landy Antebellum. The mobile portion of the campaign is running inside Spotify's iPhone application between songs. A 15-second clip encourages listeners to tap on a mobile landing page that features a video call-to-action. Read the full article »

Tablets, More Content Power Mobile Video Growth

| | Online Media Daily - Mark Walsh
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A new study from the Yankee Group found that the number of US smartphone owners who watch video at least once a week on their mobile device has doubled in the last month. Additionally, sixty-five percent of table owners frequently watch video on their device. Read the full article »

Online video engaging, but is advertising?

| | BizReport - Kristina Knight
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Seventy percent of viewers are now watching video content outside of the traditional television set, according to data from NPD Display Search. Tablet viewing is driving engagement. For online video ads, it is important that marketers evaluate campaign effectiveness based on brand lift instead of just viewer click-through rate. Read the full article »

PepsiCo’s Mountain Dew pushes mobile video in multichannel initiative

| | Mobile Marketer - Lauren Johnson
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A mobile video campaign from PepsiCo's Mountain Dew brand is part of a larger marketing effort designed to connect the company with consumers. Mobile video ads linking viewers to Mountain Dew's YouTube page are running inside TV.com's iPhone app. Mountain Dew's mobile video marketing campaigns have seen an increased in consumer engagement over the past few years, with viewers becoming more comfortable watching video on mobile devices. Read the full article »

For Tablet Users, Video Trumps All Other Content Types

| | eMarketer
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A March 2012 joint study from Online Publishers Association (OPA) and Frank N. Magid Associates found that video was the most popular content accessed by tablet users. Ninety-two percent of viewers who watched video on their tablet devices viewed short-form news and entertainment videos. Additionally, 64 percent watched user-generated videos on video sharing sites. Read the full article »

Study: Video views via tablet, phone increase but via computer down

| | BizReport - Kristina Knight
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The 2012 US Residential Pay-to-View Study published by J.D. Power and Associates found that American viewers are spending more time with content, especially pay-for content. Twenty-nine percent of viewers have watched paid content via a mobile device. The convenience of mobile devices, along with the availability of video content, has contributed to this trend. Read the full article »

It's Not All About Size

| | Center for Media Research - Jack Loechner
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While tablets generate a higher click-through rate (CTR) than smartphones, according to the MobileSTAT report from Jumpstart, screen size doesn't correlate with a CTR. Read the full article »