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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Free/Low Cost Critical to Mobile Video Apps

| | Marketing Charts
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Data released in a 2011 Cable & Telecommunications Association for Marketing (CTAM)/The Nielsen Company study found that free is critical when offering a mobile video application and 55 percent of respondents said they do not mind watching a mobile video ad if it means they can access video content. Read the full article »

Ad Connections: VivaKi Dips Into Tablets Pool

| | Online Media Daily - Gavin O'Malley
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VivaKi's Pool initiative is working to build an engagement model for marketers to connect with consumers on tablet mobile devices, due in part to preliminary data that forecasts 13 percent of the US population will own a tablet by 2012. Read the full article »