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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Cisco Forecasts Mobile Data Explosion, But Will Consumers Really Pay For All That Video?

| | VideoNuze - Will Richmond
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Cisco's 6th Annual Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2012-2017 predicts a 13 times increase in mobile data traffic. However, industry analysts cite attempts at US cellular phone companies to move consumers to specific data plans. These plans may thwart the amount of time viewers spend watching mobile video in an out-of-home capacity. Read the full article »

Super Bowl Ads On Mobile Don't Encourage Brand Interaction

| | Online Media Daily - Laurie Sullivan
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Most of the mobile Super Bowl video ads did not encourage consumers to further engage with a direct call to action. The Mobile Marketing Association and Session M found that 21 percent of consumers watching a video ad on a mobile device want to be invited to further interact with the brand or organization. Read the full article »

Tablets To Rival Desktop For Video Viewing: Welcome To Personal TV

| | MediaPost MoBlog - Steve Smith
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Tablet sales and tablet usage have a direct impact on media mind and time shares, especially as they pertain to television. TDG predicts that by 2017, tablet owners will view 58 billion hours of video on their devices. Additionally, TDG believes that 65 percent of US households will own a tablet device by 2017. Read the full article »

Honda drives engagement for video campaign via mobile ads

| | Mobile Marketer - Chantal Tode
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A recent web video marketing campaign for Honda Motors generated more shares on mobile devices than on desktops. Honda views this an opportunity to drive engagement via mobile video marketing. The automaker is evaluating engagement in terms of the ratio of views to shares. Read the full article »

Mobile Ad Industry Calls for Standards As Devices Proliferate

| | Advertising Age - John McDermott
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"Mobile Phone Creative Guidelines," released last week by the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) seek to provide industry guidelines for mobile ads. Recognizing that mobile marketing is different than interactive marketing, the guidelines aim to provide a unique framework for mobile messaging. Read the full article »

63 Per Cent of Mobile Video is Watched at Home

| | Mobile Marketing - Alex Spencer
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A study conducted by On Device Research for the IAB found that 63 percent of videos viewed on smartphones occur inside the home. In 36 percent of the instances, there is a second screen available to view content but viewers choose to watch on mobile devices. Read the full article »

Making the most of a mobile video pre-roll

| | Mobile Marketer - Lauren Johnson
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To increase engagement, mobile video marketing campaigns need to quickly connect with a viewer's attention. With mobile marketing efforts, organizations have to a small amount of time to deliver a message and connect with an audience. Read the full article »

Mobile, with Its Big Toe Already in the Video Business, is Poised for Greatness-- or Maybe Just Bigness

| | MediaPost's VidBlog - P.J. Bednarski
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Citrix believes that mobile data traffic from video content will rise to 60 percent in 2013. Twenty-five percent of YouTube views in 2012 came from mobile devices, according to metrix from Citrix Bytemobile. Viewers of mobile video ads recall spots twice as much as viewers of traditional TV commercials. Read the full article »

Mobile Marketing: Use video content as a tactic to engage your customers

| | MarketingSherpa Blog - John Tackett
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According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report, 71 percent of marketers indicated that their mobile marketing budgets would increase. When comparing different content formats, MarketingSherpa found that video content is highly effective in mobile marketing. Most marketers do not include video content because of the difficulties in implementing campaigns. Read the full article »

Video content drives mobile engagement

| | Brafton Blog - Brafton Editorial
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Video content is a critical element of integrated marketing campaigns. Fifteen percent of web content is viewed on devices other than computers, according to comScor'es "Brave New Digital World" report. Seventy-one percent of respondents to a MarketingSherpa survey said that mobile marketing budgets will be increasing in 2013. Read the full article »

The Screens of 2012

| | MediaPost's MobileInsider - Steve Smith
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One of the most important mobile video marketing trends for 2012 was the evolution of viewer media consumption patterns. Video media consumption now occurs across an array of screens and devices. Android and iPad tablets and smartphones have become essential screens. Read the full article »