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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Holiday Learning: What Do Mobile Advertisers Want?

| | MediaPost's RTB Insider - Anthony Iacovone
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Mobile video view-through rates (VTR) for a retail mobile video marketing campaign during the 2012 Black Friday to Cyber Monday period were at 12 percent for a :30 second video. Viewers will engage with targeted mobile video campaigns. Read the full article »

TV Viewing Anywhere, On Anything

| | Center for Media Research - Jack Loechner
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The Q3 2012 Video Index report from Ooyala found that television is no longer the only screen in living. Today, viewers are watching long-form premium video content on any number of connected devices. In the long-form premium content category, "online video" isn't a definition due to the fact that TV viewing habits have changed. Read the full article »

IAB: Mobile Video Usage Peaks During TV Prime Time

| | Telecompetitor - Andrew Burger
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Sixty-three percent of the videos viewed on mobile devices are watched at home. This is according to The IAB Mobile Phone Video Diaries report. Ninety-two percent of viewers have shared video content on their smart phones. Fifty-three percent of respondents said they are positive or neutrally receptive to mobile video ads. Read the full article »

9 in 10 Viewers Share Mobile Video Content

| | Marketing Charts
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The Interactive Advertising Bureau's (IAB) On Device Research report found that 92 percent of mobile device owners shared video content. Forty-nine percent of mobile users shared video content on a weekly basis, with social media posts being the primary way that digital video content was shared. Read the full article »

Users Prefer Mobile Video At Home

| | Online Media Daily - Mark Walsh
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The The IAB Mobile Phone Video Diaries report, published by the Interactive Advertising Bureau's (IAB) Mobile Center of Excellence found that two-thirds of viewers spend more than one hour per week watching digital video. Thirty-six percent of viewers are using a mobile device to watch videos at home. Read the full article »

Infographic: 2012 Online Video Stats & 2013 Predictions

| | SocialTimes - Megan O'Neill
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According to data from SundaySky, 50 percent of the mobile video viewed during 2012 was watched on tablet devices. Twenty percent of the video was viewed on mobile smartphones. It is predicted that 33 percent of marketers will dedicate budget towards mobile video marketing efforts. Read the full article »

A New Study of Video Viewing by Tablet, Smartphone Users

| | MediaPost's VidBlog - P.J. Bednarski
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New research from Mefeedia.com found that tablet users watch videos from dedicated apps. An iPad user will view 7.1 videos per session, while an Android Table owner watches 5.69 videos per session. Video view sessions are high among iPhone users, with the average owner watching 6.24 videos. Read the full article »

TV, Tablet Multiviewing Rises, Sports Big Draw

| | Media Daily News - Wayne Friedman
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Forty percent of tablet owners use the device at least once a day while watching TV, according to new data from Nielsen. Twenty percent of US homes have a tablet compared to 60 percent of Americans with a smartphone. One-third of tablet owners use their device while viewing sporting events. Read the full article »

Mobile Apps Are Challenging TV In A Way The Web Never Did

| | Business Insider - Owen Thomas
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According to a new study published by mobile-analtyics company Flurry, mobile apps usage in the United States has doubled from 66 minutes per day to 127 minutes per day. Mobile usage is on track to match the number of minutes spent viewing television, which is presently at 168 minutes per day in the US. Read the full article »

Has mobile video’s appeal faded?

| | Mobile Markter - Rimma Kats
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Marketers are not leveraging mobile video marketing in multichannel campaigns and may be missing an opportunity to engage prospects. The most effective mobile video marketing efforts include apps and sites that focus on delivering video during long sessions. Mobile video is gaining traction as more ad units and placements become available. Read the full article »

Long-form content brings in 71pc of tablet video views: study

| | Mobile Marketer - Lauren Johnson
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The “Global Video Index” report authored by Ooyala analyzes the impact that tablet and smartphone users have on the consumption of video content via a mobile device. Based on nearly 200 million unique viewers, teh report found that short-form video content still plays a prominent role in the mobile experience. However, Ooyala's data found that users are engaging for longer periods on tablet devices. Read the full article »

Mobile video generates 58pc brand recall: study

| | Mobile Marketer - Lauren Johnson
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A study commissioned by Nielsen Co. focused on the effectiveness of 15-second ads across mobile, TV and online channels. The study found that mobile vidoe marketing is performing strongly for consumer packaged goods brands. Mobile video ads are 2.7 times more effective than online advs and 1.6 times more effective than TV. Read the full article »

Mobile Video Tops Web, TV In Ad Results

| | Online Media Daily - Mark Walsh
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A new test from AdColony conducted in conjunction with Nielsen assessed the performance the same 15-second spot across a live TV campaign, digital video advertising and mobile video marketing. An unnamed CPG brand was used in the test, which found that the mobile video ad generated 79 percent in general recall, 58 percent in brand recall, 48 percent in message recall, 24 percent in ad favorability, and 15 percent in purchase intent. Read the full article »