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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Data Points: Two-Screen Viewing

| | Adweek - Lucia Moses
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New research from GfK MRI found that 90 percent of tablet owners multi-task as they engage with their device. Forty-one percent watch TV while concurrently using a tablet. Twenty-five percent use a tablet device to view mobile video. Read the full article »

The Mobile Video Landscape: What Brands Should Consider

| | MediaPost's Online Video Insider - Eric Korsh
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Marketers need to understand mobile video viewing habits in order to effectively engage with mobile video marketing. For most viewers, mobile video viewing occurs either as a supplement to a primary activity, as a convenience mechanism or as a way to kill time. Read the full article »

Measuring mobile video beyond the click-through rate

| | Mobile Marketer - Lauren Johnson
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Due to the importance of analyzing the performance of mobile video marketing campaigns, AdColony recently commissioned a study with Nielsen Co. and Ignited on consumer response to mobile video. Based on the mobile video campaign for Universal Pictures' "Contraband," the study found that viewing video on tablets and smartphones resulted in a 72 percent increase in ticket purchase intent. Read the full article »

NPD: Video Consumption a Low Priority for Smartphone Users

| | HomeMedia Magazine - Erik Gruenwedel
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The NPD Group found that the average smartphone user spent 6.9 minutes daily in August 2012 to view video content. Whilte video apps usage among mobile users is low today, NPD Connected Intelligence expects the category to grow based on introduction of 4G networks and devices. Read the full article »

Mobile Marketing Association Tackles Mobile Video Standards

| | MediaPost's VidBlog - Daisy Whitney
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The Mobile Marketing Association (MMA) is creating a committee to determine best practices for mobile video advertising and measurement. Nielsen reported that almost 36 million smart appliance users watch video on their device, an increase of 26 percent over last year. The International Advertising Bureau (IAB) noted that mobile marketing revenue was $1.2 billion in the first half of 2012. Read the full article »

How Tablets Affect TV Viewing

| | eMarketer
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According to The Diffusion Group, half of tablet owners said they are watching the same amount of regular TV as they did before they owned a tablet. However, Gfk MRI found that tablet owners are more apt to be multi-tasking while watching traditional TV. Read the full article »

Mobile Ads Nearly Double Quarter over Quarter

| | MediaPost's VidBlog - Daisy Whitney
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The YuMe video ad network served nearly double the number of video ads during Q2 2012 compared to Q1 2012. Overall, mobile video ad impressions accounted for seven percent of the ads that YuMe served during the second quarter. Read the full article »

Study: More Men Than Women Use Mobile Phones to Choose Movies, Watch Trailers

| | The Hollywood Reporter
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According to the new "Mobile and the Movies" study from the Interactive Advertising Bureau (IAB) and InMobi, men are more apt to select movies and watch trailers on their mobile devices. Forty percent of male respondents indicated that they watch movie trailers on mobile devices compared to 27 percent of the female participants. Seventy-one percent of men said they use their smart devices to select a film. Read the full article »

AdColony exec: Mobile video leads to action

| | Mobile Marketer - Lauren Johnson
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The way viewers interact with mobile devices make mobile video marketing an effective way to engage an audience. During a presentation made at the Mobile Marketing Association's SM2 conference, AdColony CEO Will Kassoy noted that mobile video leads to viewer action and engagement. Read the full article »

Video Ups Mobile Ad Engagement

| | Online Media Daily - Mark Walsh
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A new study from Say Media conducted by comScore found that mobile video ads increase audience engagement. Rich media features, including audiovisual content, increased the click-to-site rates from a mobile ad three times compared to static mobile ad units. Additionally, video increased the amount of time a visitor spent on a website. Read the full article »

Rhythm: Wi-Fi Powering Most Mobile Video

| | Online Media Daily - Mark Walsh
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Most mobile video content is viewed over Wi-Fi networks according to the latest Rhythm NewMedia quarterly report. Seventy percent of Rhythm NewMedia's videos were viewed on mobile Wi-Fi connections. Tablets may be driving the rise in mobile video viewership via Wi-Fi. Read the full article »

Smartphone Ads and Their Drawbacks

| | The New York Times - Randall Stross
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Mobile video marketing gives advertisers a number of challenges. First and foremost, the size of a smartphone screen does not provide a lot of real estate, with most phones offering screens that are either 3x3 pixels in dimension or 4x4 pixels. Read the full article »