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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

74pc of impressions come from smartphones: Millennial Media

| | Mobile Marketer - Lauren Johnson
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The newest “Mobile Mix report" from Millennial Media found that 74 percent of all ad impressions served by the platform originated on smart devices. Brands are increasingly looking to run mobile video marketing campaigns to reach consumers. Ninety-five percent of the impressions served to tablet devices came from WiFi networks, meaning users are more apt to interact with a tablet at home than on the go. Read the full article »

Most TV, Tablet Interactions Involve Another Screen

| | eMarketer
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Seventy-seven percent of all TV actions and three-quarters of all tablet usage among users who own a smartphone, PC and TV occurred alongside another device according to a study issued by Google and Sterling Brands. This bodes well for television advertisers who insert a call to action directed towards either Web browsing or visiting a social media site. Read the full article »

Our Multiscreen World: Smartphone Users' Media Consumption Patterns

| | MarketingProfs
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Thirty-eight of daily media actions among adult smartphone owners occur on the smart device according to Google's "The New Multi-screen World: Understanding Cross-platform Consumer Behavior" report. The average session of a smartphone user is 17 minutes. However, smart devices are the most popular place for users to begin online activities. Read the full article »

Live Video Views On Mobile Devices More Than Double In Q2

| | MediaPost's VidBlog - Daisy Whitney
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According to a new report published by Ooyala, live video viewing on mobile devices more than doubled in the second quarter of 2012 compared to the first quarter of the year. Additionally, the amount of long-form videos viewed on mobile devices, PCs and tablets increased 47 percent. Long-form video is video content that is 10 minutes or longer in duration. Read the full article »

Losing Its Place on the iPhone, YouTube Introduces a New iPhone App

| | The New York Times Bits Blog - Claire Cain Miller
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Now that the YouTube app will not longer be part of the Apple's standard iPhone interface, the new YouTube app available in the App Store will be able to show mobile video ads. YouTube will be launching a mobile and online marketing campaign to encourage iPhone users to download the new video app. The new video app features a more sophisticated search interface and offers users an opportunity to share videos. Read the full article »

5 things brands should consider when running mobile video ads

| | iMedia Connection - Ari Brandt
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Mobile video ads are one of the best ways for brand to engage consumers. New mobile video ad formats offer the opportunity to include interactivity, social sharing and other features that can help make a message more impactful. One key to successful mobile video marketing campaigns is to make sure video content is viewable on both the iPhone/iPad and Android platforms. Read the full article »

Report: Nearly Half Of Consumers Start Video On One Device And Finish On Another

| | MediaPost's VidBlog - Daisy Whitney
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Google's "The New Multi-screen World: Understanding Cross-platform Consumer Behavior" report found that 43 percent of survey respondents begin watching video on one device and then finish viewing it on another. The report confirms how consumers shift from PCs to smartphones to tablets for viewing activities. Most viewers begin to watch videos on smartphones. When viewers shift between devices, 43 percent will re-search for the video and 43 percent go directly to the site hosting the video content. Read the full article »

Smartphone Users Responsive To Ads

| | Online Media Daily - Erik Sass
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The “A Portrait of Today’s Smartphone User" study conducted by Frank N. Magrid Associates for the Online Publishers Association found that 31 percent of American smartphone owners use a mobile appliance to watch video. Thirty-nine percent of respondents to the survey said that they have responded to mobile advertising. Read the full article »

4 ways brands can leverage video-sharing apps

| | iMedia Connection - Joseph Deluca
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With 180 million consumers viewing on average 20 hours of online video content a month, social video apps may be one way to engage with the mobile viewing experience. Organizations can leverage social media video apps by sharing teasers and trailers, behind-the-scenes videos, product updates, and for marketing promotions. Read the full article »

If Content Is King, Multiscreen Is The Queen, Says New Google Study

| | TechCrunch - Ingrid Lunden
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Ninety percent of daily media consumption, amounting to 4.4 hours per day, occurs across a combination of smartphones, tablets, computers, and TV according to a study from Google conducted in conjunction with Ipsos and Sterling Brands. Though users spend the least amount of time, sessions wise, on smartphones, the appliances are used for the most on-boarding experiences. Thus, it is critical that digital content be mobile-enabled. Read the full article »

MMA: Mobile Should Be 7% Of Ad Mix

| | Online Media Daily - Mark Walsh
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According to the "MXS: Mobile's X% Solution" report issued by the Mobile Marketing Association, marketers should dedicate 7 percent of a campaign's total budget to mobile marketing efforts. The study, conducted by Marketing Evolution, analyzes mobile ad results based on actual market costs and the overall efficacy of mobile devices. Read the full article »

Multiscreen Ad Targeting Connects With Consumer Experience

| | Online Media Daily - Laurie Sullivan
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A new study from Google found that viewers are spending 4.4 hours of daily leisure time in front of multiple screens. On average, viewers spend 17 minutes per interaction on a smartphone screen compared to 30 minutes on a tablet, 39 minutes on a PC or laptop, and 43 minutes in front of a TV. Seventy-eight percent of consumers are simultaneously using multiple devices. Read the full article »

70pc of entertainment campaigns use mobile video: study

| | Mobile Marketer - Rimma Kats
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A study from Millennial Media found that entertainment marketers are increasingly utilizing mobile video marketing. The Mobile Intel Series report found that 71 percent of all entertainment campaigns run on Millennial Media's network gave viewers an option to watch a video as a post-click action. Read the full article »

Ad Preferences Of Social And Mobile Users

| | Center for Media Research - Jack Loechner
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Harris Interactive completed a study on behalf of MediaBrix o n consumer preference for ads presented within a social media experience. Thirty-eight percent of smartphone users prefer to be show a pre-roll video ad in a mobile app, with 62 percent wanting to either initiate the video ad or have it shown during a natural break. Read the full article »

YouTube Rolls Out Mobile-Video Ads You Can Skip

| | Advertising Age - Jason Del Rey
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YouTube will be enabling the "TruView" ad system to work on mobile devices. Currently available on desktop and laptop computers, TrueView lets viewers skip an ad after watching for five seconds. Advertisers only pay for video ads that are watched for 30 seconds or to completion. YouTube says that 65 percent of pre-roll ad units served on the site are now skippable. Read the full article »

Mobile video is linchpin for marketing success

| | Mobile Marketer - Rimma Kats
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Although television has been the linchpin of brand building over the past fifty years, 2012 has been the tipping point in mobile video adoption. Organizations are increasingly incorporating mobile video into their strategic marketing initiatives. By 2013, mobile video will account for 64 percent of all mobile traffic. Read the full article »