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Articles on Mobile Video Marketing and HTML 5 Video Trends
Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.
BMW is promoting its new 3 Series DESIR3 campaign through a series of video ads running on Hulu Plus' mobile iPhone application.
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The US mobile video audience is estimated to consist of 150 million viewers and marketers should understand the four primary types of mobile video ad units.
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Research from Rhythm NewMedia found that video with full-page ads on mobile devices increased audience engagement from 9.4 percent to 11.5 percent.
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The ability to access video via a mobile device is more important to prospective smartphone buyers than the inclusion of social networking features.
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In the United States, 18-24 year olds make up 23 percent of the population, but they comprise a large portion of viewers watching online video and using a smartphone.
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A survey from Discovery Communications found that 43 percent of iPad users concurrently watch TV and go online either "all" or "most" of the time.
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The new eMarketer "Smart Devices: Evolution and Convergence” report notes that without video content, few would care to own a tablet or touchscreen smartphone.
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Research conducted by McKinsey & Co in 2011 found that mobile video viewing time for the average US internet user reached 5 minutes per day.
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The 2012 Swimsuit Issue of Sports Illustrated is the first American magazine to use digital watermarking for promoting a video, enabling readers to view video content on a mobile device.
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Media planners and buyers need to evaluate each video medium on its own merits, look closely at the specific results of each campaign on each mobile platform, and determine how to best allocate media budgets.
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People nearly doubled the amount of streaming videos played on mobile devices and smart TVs in fall than it did in the summer, according to Ooyala’s fourth quarter 2011 video index report.
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With a record-breaking amount of tablet visitors, People.com has created an iPad-optimized site enabling the publication to take advantage of "tap-and-swipe" technology and offering unique video ads.
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At the end of 2011, mobile video accounted for 52 percent of all wireless data usage according to Cisco Systems' latest mobile data forecast.
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