Needless to say, mobile video consumption is flourishing especially in app, compared to mobile web in the past. This is catching marketers’ attention in a mobile-centric world where their core focus is generating higher Return on Ad Spend (ROAS)... Read the full article »
Video has become an important tool in marketers’ tool boxes. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or worse, cripples your website or app performance, it will become a major frustration to customers, marketers and techies alike... Read the full article »
Media consumers are increasingly turning to their mobile devices for video content, but new research from the mobile marketing and engagement platform CleverTap suggests there’s still work to be done when it comes to churn and user retention... Read the full article »
In 2018 video content has seen a surge in popularity. Not only has technology like virtual reality continued to create new and exciting platforms for video, but mobile video alone is expected to rise 8.7%. Mobile video is opening marketers’ eyes to an effective channel through which they can reach consumers in a more personalized way... Read the full article »
Mobile advertising and video are leading growth as digital media investment in Australia continues to soar, according to new data. Total digital advertising for the financial year ending June 2018 reached $8.5bn in Australia, an increase of 11% year on year according to the latest IAB / PwC Online Advertising Expenditure Report... Read the full article »
Advertisers are pouring money into Amazon’s burgeoning ad business, and Amazon wants more with a new ad product it’s testing: video ads in search results. The ads are in a limited beta test right now and have come up in discussions between the online behemoth and the ad industry, according to two separate sources who have had those meetings... Read the full article »
Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes per day consuming this type of content, heading toward 92 minutes by 2020, according to eMarketer’s most recent estimates. For brands and marketers, that growth represents huge opportunities to creatively captivate audiences through sight, sound, and motion... Read the full article »
The first wave of digital video extended traditional broadcast content or TV campaigns into digital formats. But as mobile video evolves into a two-way communication medium (with the rise of messaging apps and sharing in smaller groups,) winning brands will need to adapt their tactics and focus on human connection and conversation... Read the full article »
For marketers that are looking to expand and acquire a bigger audience, mobile video ads should be the go-to strategy in 2018. Why? First and foremost, because of the all-encompassing shift to mobile. Now it’s an established fact, more users access the internet via smartphones compared to desktop. And they prefer video content. According to recent research users pay more attention to video ads and remember them for a longer time... Read the full article »
Snapchat's resistance to forcing users to sit through ads is no more. But a year after the company went public, the messaging service faces intense pressure to please shareholders and advertisers who are getting more strategic about the best platforms in which to invest their money... Read the full article »
Video content has always been the most engaging content type out there. Now, it’s becoming even more engaging, thanks to live streaming on social media platforms and other services. Plus, mobile devices make creating and watching video content more accessible, especially on the go. While your content strategies should still incorporate blogs, pictures, and other formats, videos produce 12 times more shares than both photographs and written content combined... Read the full article »
Since mobile video is still new to B-to-B marketing, getting in at ground zero will mean overcoming challenges building an actionable mindset within organizations resistant to change. Does it seem daunting? Sure, but by now, you already know it’s worth it... Read the full article »
The use of video across every channel is on the rise. Social media topped the list at 61%, an increase of 13 points year over year, while other channels have also seen increases in 2018 so far including in-app video (56%), brand video advertising (45%) and video for mobile web (42%). Rewarded video remained steady, with about one-third of respondents planning to use it in the coming year... Read the full article »
The report says close to a quarter of the population of the world will watch video over their mobile phones in 2018. Data also highlights the growth of mobile globally and the fact these devices have become the entry point for internet access in many regions around the world. This, in turn, makes them the primary device for watching video... Read the full article »
The picture isn't always clear when it comes to video advertising on mobile devices. That's because there are two different standards when it comes to video: VAST and VPAID. Looked at another way, nearly 77 percent of all video spend will have been executed programmatically in 2017, according to eMarketer, and a large chunk of those dollars (80 percent) will be spent on mobile come 2019... Read the full article »
As a small business, mobile marketing has to be part of your overall campaign if you want to reach your customers. A new infographic by Filmora points out some mobile marketing statistics you should watch for in 2018 along with some valuable tips. Mobile video marketing should always come first, especially if you’re targeting a younger audience... Read the full article »
Three quarters of all mobile traffic will be used for video in 2023, according to a new report by telecommunications equipment company Ericsson. That’s up from just over half of all traffic today. Not only will that be a bigger share but also a bigger pie entirely as more people watch video on their smartphones... Read the full article »
That mobile video content you’re preparing to post better be future-proof beyond just the message and branding. Viewable convenience and an amenable aspect ratio are also key criteria today and likely will be for the foreseeable future—which means that your video better be vertical. Here’s the hard truth: less than 30% of consumers today turn to their smartphone to watch horizontal video ads; when they do, they view only 14% of the content... Read the full article »
By 2018, people will spend about 36 minutes watching videos on their mobile devices and just 18.5 minutes on all other devices. With different formats for mobile video ads, there are a variety of ways to engage your audience and get them to click to your website from the device that’s at their sides all day. Remember to keep content tight, produce 15 second to 2 minute videos to gain traction... Read the full article »
Audiences today are spending lots of time on their smartphones. With video's popularity on the rise in social media, people are watching a lot of video content on mobile. Marketers have to adapt their video marketing approach to account for this shift in consumer behavior. The dominance of video content in the feed has everything to do with major social networks' ready mobile access. Facebook has nearly 2 billion monthly mobile users and Snapchat and Instagram were designed specifically for mobile... Read the full article »