Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Video Content in a Mobile World: Diet-Sized and Distributed

| | Tech Cocktail - Alex Calic
facebook
twitter
linkedin
The mobile video marketing experience can differ from online video marketing in a number of key ways. First, distributing branded video content may necessitate using apps instead of deploying a branded website and links to a YouTube Channel. Some mobile video viewing experiences also have self-imposed functional constraint, including imposing strict content duration lengths, to create a better user experience. Finally, the smaller screen size and data connections make "snacking" the preferred way for viewers to engage with mobile video content. Read the full article »

Boom! As mobile video ads explode, Hollywood cashes in

| | USA Today - John Shinal
facebook
twitter
linkedin
Mobile video marketing initiatives increased 86 percent in Q4 2013 compared to Q4 2012 according to a new report from FreeWheel TV. The increase in the number of mobile video ads can be attributed to viewer migration. In particular, ad views for short-form video content grew in double-digits. Video ad views on mobile devices increased to 178 percent for smartphones and 176 percent for tablets in 2013. Read the full article »

As Tablets, Smartphones and Web Alternatives Grow, Reaching Voters Gets Tough, New Political Survey Says

| | MediaPost's VidBlog - P.J. Bednarski
facebook
twitter
linkedin
The Off the Grid National Survey, conducted by Public Opinion Strategies and Global Strategy Group on behalf of Google found that political candidates need to shift budget from television to mobile video marketing to reach prospective voters. While nearly $6 billion was spent on television ads for US political candidates in 2012, the study found that 30 percent of voters polled said they do not watch live television except for sporting events. Viewers more frequently watch programming online or they skip ads when watching shows recorded on a DVR. Read the full article »

Zumobi CEO Talks Video, Mobile CRM Platform Launch For Marketers

| | AdExchanger - Kelly Liyakasa
facebook
twitter
linkedin
The Zumobi Brand Integration Platform for Marketers was launche earlier this week by Seattle-based mobile media and advertising technology company Zumobi. With an eight-year presence in the mobile app space, Zumobi inherently understands the mobile experience. The company launched a mobile video ad format in the Fall of 2013, which provides video inventory in areas that did not previously exist. Read the full article »

Online Video and Mobile Access: Changing the Way We View and Value Content

| | iMedia Connection Blog - Dan Roche
facebook
twitter
linkedin
As viewer habits have shifted, mobile video viewing has grown. In some instances, mobile devices now represent the "first screen" for viewing content, displacing television. The convenience of accessing content on the go coupled with the ability to access premium video content are two reasons why mobile video has grown. As consumers continue to access online, brands will need to evolve mobile video marketing efforts. Read the full article »

Angry Birds Maker Hatches In-Game Video Ad Plan

| | Adweek - Garett Sloane
facebook
twitter
linkedin
Angry Bird creator Rovio will be introducing a new mobile video ad product in Q2 2014 that will permit in-game video ads. While details are not available, it is believed that game players will be given incentives to view the mobile video marketing content. Spending in the mobile video ad space is expected to grow 81.2 percent in 2014. Read the full article »

Mobile Video To Grow 14 Times By 2018

| | MediaPost's Online Video Insider - Daisy Whitney
facebook
twitter
linkedin
New reports from Cisco and Nielsen emphasize the growth of mobile video viewing. By 2018, mobile video traffic is expected to be 14 times larger than today's traffic, comprising 69 percent of the total mobile data traffic worldwide. Nielsen data found that Americans spend 60 hours a week consuming content across digital devices. Most Americans own four digital devices. Read the full article »

Why Brands Love Stop-Motion Vines

| | Digiday - Haniya Rae
facebook
twitter
linkedin
Many mobile video marketers are creating stop-motion video content using the Vine application. The stop-motion style appeals to brands as a way to create video content that emphasizes style and offers a unique experience to viewers. Also, stop-motion is a video style in which a brand's product or service can play a staring role. Read the full article »

IAB Issues Mobile Video Ad Guide

| | Mobile Marketing Daily - Mark Walsh
facebook
twitter
linkedin
The Interactive Advertising Bureau's (IAB) “Mobile Video Buyer’s Guide: Practical Advice for Video Advertising on Smartphones and Tablets" addresses how mobile video marketing ad units should be managed. The guidelines include both the technical delivery of mobile video ad content, along with creative recommendations including video duration and interaction elements. Read the full article »

ABI: Mobile Video Trumps Connected Devices

| | HomeMedia Magazine - Erik Gruenwedel
facebook
twitter
linkedin
A new report from ABI Research indicates that 40 percent of consumers will view video content via mobile devices by 2018. Mobile video viewing consumption in 2013 was at around 20 percent. Connected devices will replace traditional linear viewing on TV devices. The report also noted that short-form video content is becoming a key component of mobile video viewing. Read the full article »

5 Ways to Use Mobile Video to Educate Your Customers

| | Business 2 Community - Dorian Travers
facebook
twitter
linkedin
Mobile video marketing campaigns can be up to three-times more effective than desktop campaigns. An array of video content can be created specifically for mobile video marketing initiatives. Product demonstrations and FAQs are a quick way to engage viewers. Customer testimonials and behind-the-scene tours help humanize an organization. Mobile video can be used to connect with prospective customers. Read the full article »

Cisco VNI: Mobile Video to Grow 14-Fold by 2018, Account for Nearly 70% of All Traffic

| | Video Nuze - Jose Alvear
facebook
twitter
linkedin
Cisco's latest Visual Networking Index (VNI) report predicts that mobile video traffic will increase 14-fold between 2013 to 2018. Video viewing is expected to have the highest growth rate of any mobile activity. Cisco predicts that, by 2018, 65 percent of global data traffic will be generated from mobile video. Mobile video will account for six times as much mobile traffic as general mobile / web data traffic. Read the full article »

Mobile Devices Lead Online Video Views, Adobe Says

| | ClickZ - Susan Kuchinskas
facebook
twitter
linkedin
According to Adobe's Digital Video Index for Q4 2013, the fastest growing device for premium video views are mobile smartphones. Within the sports category, video views on smartphones increased 640 percent year-over-year. There was a 440 percent in growth for all streamed video content. Twenty-five percent of all sports video content is viewed on mobile phones. Read the full article »

The Age Of The 3-Second Ad Is Upon Us

| | MediaPost's Mobile Insider - Steve Smith,
facebook
twitter
linkedin
As viewers move to mobile appliances to consume video content, online video ads will move from 15-second to 30-second ads and, instead, will be video clips between 6 to 15 seconds. Mobile video marketing moved into short-form video content due in part to the rapid adoption of the Vine and Instagram video apps. Mobile video marketers do need to take into account both the smaller screen size of smartphones along with ensuring the video's duration is "bite sized" for mobile viewers. Read the full article »

Ad Types Most Effective For Mobile

| | Center for Media Research - Jack Loechner
facebook
twitter
linkedin
DG MediaMind ‘Mobile Performance Benchmarks’found that mobile video ads with polite rich media banners generated a higher video start rate versus expandable content ad units. For mobile video marketing, polite banner videos netted a 3.33 percent engagement rate, while expandable banners generated a 1.51 percent engagement rate. Video ads for retail and electronics brands were the highest performers. Read the full article »

How Warby Parker is getting mobile email right

| | Mobile Marketer - Kari Jensen
facebook
twitter
linkedin
Online retailer Warby Parker his distributing mobile video marketing content as a way to answer customer service questions. Warby Parker created this initiative based on data that showed their customers were not only viewing the retailer's branded video via mobile devices, but that the video content was being shared in a viral capacity. The mobile emails are effective because they are short with the information up front, minimizing the number of steps a customer needs to take to engage with the message. Read the full article »

This Brand Hired a 16-Year-Old to Build Its Following On Snapchat

| | Ad Age | Digital - Cotton Delo
facebook
twitter
linkedin
To reach its core target audience, Wet Seal hired 16-year old vlogger Meghan Hughes for a 2-day Snapshat mobile video marketing campaign. The campaign took place the weekend before Christmas 2013, with Hughes creating a video story of her life using the Snapschat mobile video app. The campaign generated 9,000 new follows and 6,000 total views of the story. Wet Seal only had 2,000 Snapchat followers prior to this mobile video campaign. Read the full article »