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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Apple Bringing Full-Screen Video iAds to Mobile

| | Ad Age - Tim Peterson
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Apple will be introducing mobile video iAds that will automatically play full-screen video content apps. Today, viewers need to click on a mobile banner to see a mobile video ad within an app accessed viewed either Apple's iPhone or iPad. The new iAds are being described as interstitials that will interrupt the user using the app. Industry analysts speculate that the iAd video will play at transitional moments. Read the full article »

Mobile Video Audience Tops 100 Million In Q4, More Time On Mobile Web

| | Mobile Marketing Daily - Mark Walsh
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During Q4 2013, 101 million people viewed video content via a mobile device. According to the latest Nielsen report, the average viewer spent nearly 1 1/2 hours per month consuming mobile video content. This is an increase of 23 percent. Viewers ages 35 to 54 represent the largest group consuming video content on mobile devices. Read the full article »

Video Content in a Mobile World: Diet-Sized and Distributed

| | Tech Cocktail - Alex Calic
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The mobile video marketing experience can differ from online video marketing in a number of key ways. First, distributing branded video content may necessitate using apps instead of deploying a branded website and links to a YouTube Channel. Some mobile video viewing experiences also have self-imposed functional constraint, including imposing strict content duration lengths, to create a better user experience. Finally, the smaller screen size and data connections make "snacking" the preferred way for viewers to engage with mobile video content. Read the full article »

Boom! As mobile video ads explode, Hollywood cashes in

| | USA Today - John Shinal
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Mobile video marketing initiatives increased 86 percent in Q4 2013 compared to Q4 2012 according to a new report from FreeWheel TV. The increase in the number of mobile video ads can be attributed to viewer migration. In particular, ad views for short-form video content grew in double-digits. Video ad views on mobile devices increased to 178 percent for smartphones and 176 percent for tablets in 2013. Read the full article »

As Tablets, Smartphones and Web Alternatives Grow, Reaching Voters Gets Tough, New Political Survey Says

| | MediaPost's VidBlog - P.J. Bednarski
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The Off the Grid National Survey, conducted by Public Opinion Strategies and Global Strategy Group on behalf of Google found that political candidates need to shift budget from television to mobile video marketing to reach prospective voters. While nearly $6 billion was spent on television ads for US political candidates in 2012, the study found that 30 percent of voters polled said they do not watch live television except for sporting events. Viewers more frequently watch programming online or they skip ads when watching shows recorded on a DVR. Read the full article »

Zumobi CEO Talks Video, Mobile CRM Platform Launch For Marketers

| | AdExchanger - Kelly Liyakasa
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The Zumobi Brand Integration Platform for Marketers was launche earlier this week by Seattle-based mobile media and advertising technology company Zumobi. With an eight-year presence in the mobile app space, Zumobi inherently understands the mobile experience. The company launched a mobile video ad format in the Fall of 2013, which provides video inventory in areas that did not previously exist. Read the full article »

Online Video and Mobile Access: Changing the Way We View and Value Content

| | iMedia Connection Blog - Dan Roche
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As viewer habits have shifted, mobile video viewing has grown. In some instances, mobile devices now represent the "first screen" for viewing content, displacing television. The convenience of accessing content on the go coupled with the ability to access premium video content are two reasons why mobile video has grown. As consumers continue to access online, brands will need to evolve mobile video marketing efforts. Read the full article »

Angry Birds Maker Hatches In-Game Video Ad Plan

| | Adweek - Garett Sloane
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Angry Bird creator Rovio will be introducing a new mobile video ad product in Q2 2014 that will permit in-game video ads. While details are not available, it is believed that game players will be given incentives to view the mobile video marketing content. Spending in the mobile video ad space is expected to grow 81.2 percent in 2014. Read the full article »

Mobile Video To Grow 14 Times By 2018

| | MediaPost's Online Video Insider - Daisy Whitney
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New reports from Cisco and Nielsen emphasize the growth of mobile video viewing. By 2018, mobile video traffic is expected to be 14 times larger than today's traffic, comprising 69 percent of the total mobile data traffic worldwide. Nielsen data found that Americans spend 60 hours a week consuming content across digital devices. Most Americans own four digital devices. Read the full article »

Why Brands Love Stop-Motion Vines

| | Digiday - Haniya Rae
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Many mobile video marketers are creating stop-motion video content using the Vine application. The stop-motion style appeals to brands as a way to create video content that emphasizes style and offers a unique experience to viewers. Also, stop-motion is a video style in which a brand's product or service can play a staring role. Read the full article »

IAB Issues Mobile Video Ad Guide

| | Mobile Marketing Daily - Mark Walsh
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The Interactive Advertising Bureau's (IAB) “Mobile Video Buyer’s Guide: Practical Advice for Video Advertising on Smartphones and Tablets" addresses how mobile video marketing ad units should be managed. The guidelines include both the technical delivery of mobile video ad content, along with creative recommendations including video duration and interaction elements. Read the full article »

ABI: Mobile Video Trumps Connected Devices

| | HomeMedia Magazine - Erik Gruenwedel
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A new report from ABI Research indicates that 40 percent of consumers will view video content via mobile devices by 2018. Mobile video viewing consumption in 2013 was at around 20 percent. Connected devices will replace traditional linear viewing on TV devices. The report also noted that short-form video content is becoming a key component of mobile video viewing. Read the full article »

5 Ways to Use Mobile Video to Educate Your Customers

| | Business 2 Community - Dorian Travers
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Mobile video marketing campaigns can be up to three-times more effective than desktop campaigns. An array of video content can be created specifically for mobile video marketing initiatives. Product demonstrations and FAQs are a quick way to engage viewers. Customer testimonials and behind-the-scene tours help humanize an organization. Mobile video can be used to connect with prospective customers. Read the full article »

Cisco VNI: Mobile Video to Grow 14-Fold by 2018, Account for Nearly 70% of All Traffic

| | Video Nuze - Jose Alvear
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Cisco's latest Visual Networking Index (VNI) report predicts that mobile video traffic will increase 14-fold between 2013 to 2018. Video viewing is expected to have the highest growth rate of any mobile activity. Cisco predicts that, by 2018, 65 percent of global data traffic will be generated from mobile video. Mobile video will account for six times as much mobile traffic as general mobile / web data traffic. Read the full article »

Mobile Devices Lead Online Video Views, Adobe Says

| | ClickZ - Susan Kuchinskas
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According to Adobe's Digital Video Index for Q4 2013, the fastest growing device for premium video views are mobile smartphones. Within the sports category, video views on smartphones increased 640 percent year-over-year. There was a 440 percent in growth for all streamed video content. Twenty-five percent of all sports video content is viewed on mobile phones. Read the full article »