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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Mobile Video Ads Get Cut Down to Size

| | Digiday - John McDermott
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Many marketers are not interested in creating mobile video marketing spots tailored to run with short-form videos. Mobile video marketing should not be viewed as an extension of online video marketing via desktop devices. Advertisers should be creating videos designed for the mobile experience. Mobile devices, especially smartphones, have smaller screens. Additionally, mobile viewers have shorter attention spans, warranting video ads that are shorter in duration. Read the full article »

Messages from the mobile media frontier

| | N Screen Media - Colin Dixon
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According to Damon Phillips of ESPN, two thirds of smartphone views for the network occur outside of the home. For ESPN mobile video content, viewers can watch up to 15 minutes of video content during one viewing session on a smartphone, while tablet viewers are apt to watch an entire live sporting event. Across the "Mobile Video Rising" panel, participants noted that mobile video content is engaging audiences. Read the full article »

Facebook Videos Now Auto-Play On Mobile, Expect Video Ads Soon

| | TechCrunch - Josh Constine
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Native videos uploaded directly to the Facebook social media site will soon be playing in an auto-play mode when viewed on mobile devices. Auto-play videos mean that the video automatically plays when the video appears in a viewer's Facebook news feed. Based on the latest version of Facebook available to iOS and Android users, the mobile videos expand to full-screen with audio if a viewer taps the video content. Read the full article »

Mobile Video Ushers in a New Era of Marketing for Brands

| | Advertising Age - Will Kassoy
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Mobile video marketing is the new model for brands to engage consumers. More than 87 percent of the time mobile appliance users spend using mobile appliances is within entertainment apps. Mobile video marketing offers a way for brands to reach viewers and measure ROI and effectiveness. Read the full article »

Why Your Mobile Email Marketing Needs Video… Now

| | Mobile Marketing Watch - Michael
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Mobile video marketers need to ensure that video email content is viewable across different devices. According to the results of the 2013 Online Video Marketing Survey and Trends report, only six out of ten marketers use video for mobile email campaigns. Video emails generate, on average, a higher conversion and purchase rate compared to static email content. Read the full article »

Smartphone, Tablet Users Take Video Outside the Home

| | eMarketer
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Video content viewed on smartphones and tablets is more apt to be watched out-of-home according to research from Frank N. Magid Associates for Crackle. One-quarter of Web users said they watched video content on a mobile device for non-home vieweing. While viewers do not wish to pay for the ability to access video content via a mobile device, they are open for ad-supported mobile video content. Read the full article »

How tablets are changing our relationship with TV

| | Videonet - John Moulding
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Fifty-eight percent of adults who use tablets while watching television will use the mobile device to seek further information about programming. This includes searching for items or content related to the TV show. Twenty-seven percent of adults will engage with brands and advertisers associated with a television program while using their mobile device. Read the full article »

Mobile Video’s Next Act: A Q&A with Ujjal Kohli

| | EMA Magazine - Carla Rover /
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Mobile video marketing brings an added advantage of enabling organizations to instantly engage with audiences within a personal experience. Mobile video views are more apt to be watched to completion because the mobile device is able to grab the viewer's full attention because audiences tend to do less multitasking compared to other video viewing situations. Consequently, viewers are more likely to click through on mobile video ads. Read the full article »

ANA/Nielsen: Multiscreen ad spending will make up half of budgets in 3 years

| | BtoB Online
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A joint study conducted by the Association of National Advertisers and the Nielsen Co. found that multiscreen marketing, including mobile video marketing, will increase from 20 percent to 50 percent within the next three years. Eighty-eight percent of respondents said that they believing running campaigns across two or more screens, such as television, desktop computer, tablets, and mobile phones, will be very important. Read the full article »

State Farm marries mobile video, location to spark leads

| | Mobile Marketer - Lauren Johnson
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Mobile video marketing plays a key role in State Farm's new "Chaos in Your Town" campaign. Created in conjunction with DDB, State Farm is using mobile video to increase audience engagement and acquisition. The contextually-relevant mobile video ads include a direct call-to-action for a State Farm quote. Read the full article »

Click-through rate triples for mobile video ads: report

| | Mobile Marketer - Rebecca Borison
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According to a new report published by Unruly Media, viewers of mobile video marketing content are three times more like to click-through on a mobile device than a desktop computer. The average click-through rate (CTR) for mobile video ads has risen from 3.73 percent to 13.64 percent. Read the full article »

More Internet Video Hook Ups Than People in the World by 2017

| | MediaPost's VidBlog - P.J. Bednarski
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According to Broadband Technology Service at IHS, there will be 8-billion Internet connected video devices by 2017. The global forecast for the average broadband household estimates there will be ten video devices per househould. Only 23 percent of the connected devices are expected to be either desktop or laptop computers; mobile devices are anticipated to make-up 67 percent of the total broadband connected devices. Read the full article »

Ford Zones in on Mobile Video for Hispanic Car Buyers

| | eMarketer
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The nuances and regionalization of the American Hispanic market make video communications and mobile video marketing an ideal way to interact with customers. Ford Motors takes a unified approach to marketing. Through detailed metrics, Ford has seen an increase in viewer engagement in mobile video activity within the Hispanic target audience. Read the full article »

Mobile Video Spots Drive Higher Engagement, Study Finds

| | MediaPost's Online Video Insider - Daisy Whitney
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Mobile video marketing spots generate a 5 percent interaction rate compared to a 2.4 percent interaction rate for online video ads, according to research from the Jun Group. Mobile video viewers are more apt to visit a website, interact on social media or share the video. The higher video viewer engagement rate for mobile videos can be partially attributed to the fact that mobile viewers have fewer browser tabs open. Read the full article »

What Is Primetime for Mobile Video Viewing?

| | MarketingProfs - Ayaz Nanji
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According to TubeMogul, in the United States 8 p.m. to midnight represents the peak viewing time for mobile video on tablet devices. Over 25 percent of all table video views occur during the primetime hours, with iPad video viewing usage peaking at 10 p.m. Read the full article »

Facebook Testing Autoplay Videos In Mobile

| | Online Media Daily - Mark Walsh
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The Facebook social networking site has begun testing autoplay mobile video ads among a small segment of US-based users. The mobile video ad unit being tested by Facebook will autoplay the video if a user scrolls through their mobile news feed and sees a video. The sound will not automatically play. Audio will only render when a user tabs the video ad. Read the full article »

Instagram Video Campaigns: First Look

| | Larry Chase's WDFM Newsletter - Jane Roberts
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There are a number of different approaches brands have used for creating mobile video marketing campaigns using Instagram video. Some organizations have created video content that features user-generated video content. Other brands use a series of the :15-second videos to tell a cohesive story. Stop-motion animation, similar to Vine videos, have also been created on Instagram video. Read the full article »