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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Ford Zones in on Mobile Video for Hispanic Car Buyers

| | eMarketer
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The nuances and regionalization of the American Hispanic market make video communications and mobile video marketing an ideal way to interact with customers. Ford Motors takes a unified approach to marketing. Through detailed metrics, Ford has seen an increase in viewer engagement in mobile video activity within the Hispanic target audience. Read the full article »

Mobile Video Spots Drive Higher Engagement, Study Finds

| | MediaPost's Online Video Insider - Daisy Whitney
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Mobile video marketing spots generate a 5 percent interaction rate compared to a 2.4 percent interaction rate for online video ads, according to research from the Jun Group. Mobile video viewers are more apt to visit a website, interact on social media or share the video. The higher video viewer engagement rate for mobile videos can be partially attributed to the fact that mobile viewers have fewer browser tabs open. Read the full article »

What Is Primetime for Mobile Video Viewing?

| | MarketingProfs - Ayaz Nanji
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According to TubeMogul, in the United States 8 p.m. to midnight represents the peak viewing time for mobile video on tablet devices. Over 25 percent of all table video views occur during the primetime hours, with iPad video viewing usage peaking at 10 p.m. Read the full article »

Facebook Testing Autoplay Videos In Mobile

| | Online Media Daily - Mark Walsh
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The Facebook social networking site has begun testing autoplay mobile video ads among a small segment of US-based users. The mobile video ad unit being tested by Facebook will autoplay the video if a user scrolls through their mobile news feed and sees a video. The sound will not automatically play. Audio will only render when a user tabs the video ad. Read the full article »

Instagram Video Campaigns: First Look

| | Larry Chase's WDFM Newsletter - Jane Roberts
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There are a number of different approaches brands have used for creating mobile video marketing campaigns using Instagram video. Some organizations have created video content that features user-generated video content. Other brands use a series of the :15-second videos to tell a cohesive story. Stop-motion animation, similar to Vine videos, have also been created on Instagram video. Read the full article »

15 Stats You Need to Know About Vine and Instagram Video

| | Digiday - Saya Weissman
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It is important for organizations to understand the differences between using Vine or Instagram for mobile video marketing promotions, along with general mobile video trends. By 2017, two-thirds of the world's mobile data traffic will be attributed to mobile video. A branded Vine video is four-times more likely to be viewed than a branded video. Instagram videos generate two-times more engagement compared to static Instagram photos. Read the full article »

Re-imagining Video For Mobile with Yahoo Screen

| | Yahoo! Blog - Robby Stein
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The new Yahoo Screen will enable viewers to watch video content via mobile devices including Apple's iPhone, iPad and iPod Touch. As part of Yahoo Screen's launch, Yahoo has entered into a video partnership with Viacom to enable viewers to watch clips of Comedy Central programming. Yahoo also is the exclusive digital clip archive rights holder to Saturday Night Live. Read the full article »

Marketers Fret Over Getting Better Video Onto Mobile

| | Online Media Daily - Gavin O'Malley
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A new study conducted by TechValidate for Limelight Networks found that 77 percent of marketers are concerned with the delivery of mobile video marketing campaigns across multiple types of devices. Mobile video marketers need to rely on a single master file using a standard codec to ensure content will be viewable on both the Android and Apple mobile platforms. Read the full article »

Video Ads See Higher CTR In Mobile

| | Online Media Daily - Mark Walsh
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A new study published by TubeMogul found that mobile video marketing messages generate a higher click-through rate than desktop video ads. The click-through rate for mobile pre-roll video ads is 4.9 percent across smartphones and tablet devices compared to 0.6 percent for desktop computers. Read the full article »

Cater to Consumer Behavior: Create Video Content Specifically for Mobile Users

| | Flimp Video Blog - Hannah Brenzel
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Mobile video marketing content must be viewable across different devices. Marketers should use HTML5 to create mobile video communications. Video content for tablet devices can be longer than smartphones. For video communications targeting smartphone users, the video content should be short-form and should be created to be between 320 pixels to 640 pixels in width. Read the full article »

Mobile Video’s Big Question: Did It Load?

| | Digiday - Will Kassoy
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Industry analysts predict that by 2016 more than $2 billion annually will be spent on mobile video marketing initiatives. Ensuring that the video content loads across mobile devices is a critical component to mobile video communications. Mobile connections along with the quality of the video content can impact the mobile video viewing experience. Read the full article »

5 Brands That Get Mobile Video

| | Digiday - Digiday Content Studio
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Marketers looking for mobile video marketing best practices should check out video communications created by Warby Parker, Lowe's, Paramount Pictures, Microsoft, and Johnson & Johnson. These organizations are creating mobile video marketing content that includes leveraging both the Vine video app and Instagram video. While the social video marketing tools are important, organizations must also create video content specific to the mobile experience. Read the full article »

NBC Buying Web Service to Stream Phone Video

| | The New York Times - Brian Stelter
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The rise of first-person mobile video communications created during breaking news situations was the motivation behind NBCUniversal's acquisition of Stringwire. Stringwire is an early stage Web service that aggregates user-generated news content. Read the full article »

12 Must-Know Facts About Mobile Video

| | Digiday - AdColony
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The video content used in mobile video marketing campaigns needs to be able to be viewed quickly across different devices. According to a study conducted by the University of Massachusetts, viewers will stop watching mobile videos that take longer than three-seconds to load. By 2016, 25 percent of all digital ad spending will be for mobile video ads. Read the full article »

YouTube Advertiser Sees Strong Mobile Demand

| | Online Media Daily - Laurie Sullivan
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More than one-third of YouTube's traffic comes from mobile devices. The video sharing site is looking to create a more concise viewing experience for mobile video viewers. The goal is to create mobile video marketing experiences that can have a direct impact on YouTube's bottom line. Read the full article »

Why video creators need to think mobile

| | iMedia Connection - David Sanderson
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Many mobile video marketing campaigns are using video content that has not been created specifically for mobile devices. With video content, a one-size fits all approach may mean that audience engagement is lower than what it could be. Repurposing TV spots for the mobile video viewer is not as effective as producing video content specifically for mobile devices. Read the full article »

Study: Video pushing older American's purchasing power

| | BizReport - Kristina Knight
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A study conducted by Google / Ipsos MediaCT found that 78 percent of Baby Boomers view video across all devices. Fifty-percent of Baby Boomers watch video content at least once a day. Additionally, Chadwick Martin Bailey found that 14 percent of viewers watch mobile video via smartphones, while 27 percent view on tablet devices. Read the full article »