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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Marketers Have Found a Way to Use Vine

| | Adweek - Christopher Heine
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Movie marketers are creating mobile video marketing campaigns in promotion of summer blockbuster films via the Vine app. Six-second Vine videos are being created by movie theater chains and concession stand products. The Vine videos are designed to sell tickets and snacks. Read the full article »

A New JW Player Is Making Its Push for Mobile Use

| | MediaPost's VidBlog - P.J. Bednarski
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LongTail video has enhanced its JW Player, which now has the ability to deliver VAST compliant pre-roll ads to mobile devices. VAST is the digital industry's universal XML schema. The JW Player is the most widely distributed media player used by Web and mobile publishers. Read the full article »

U.S. Mobile Video Audience Spikes To 45 Million

| | Online Media Daily - Mark Walsh
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Mobile phone users represent the fasting growing video platform in viewership. According to Nielsen's latest Cross-Platform report, there was a 25 percent increase in the number of smart phone users watching video content via their mobile device. Read the full article »

A Tale Of Two Mobile Devices: Madison Ave. Begins Segmenting Tablets Vs. Smartphones

| | Online Media Daily - Joe Mandese
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A new study from Advertiser Perceptions Inc., considered to be the first benchmark on how advertisers are integrating personal mobile devices into their overall strategic planning, shows that the industry has split mobile into two categories: tablets and smartphones. Advertising allocated towards tablet devices is expected to grow faster than smartphones. Read the full article »

Most TV/Video and Mobile TV Usage Is In Home

| | Media Daily News - Wayne Friedman
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A new study from the Council for Research Excellence found that 82 percent of tablet video usage and 64 percent of smartphone video usage occurs within the home. Forty-nine percent of consumers surveyed said that convenience is the main reason they are using mobile devices to watch TV and video viewing. Read the full article »

Twitter Releases Vine For Android Smartphones As It Tops 13M Users

| | Mashable - Darrell Etherington
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The Vine mobile video app is now available to Android smartphone users. Since Vine's January 2013 launch, there are over 13 million iOS users. Industry analysts believe that Vine's introduction to the Android platform will mimic Instagram's April 2012 Android launch. One million Android users downloaded Instagram during the first 24-hours it was available on the Android platform. Read the full article »

More Than 3 in 4 Mobile and Tablet Video Ad Views Occurred on an Apple Device in Q1

| | Marketing Charts
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The iPhone generated more mobile video ad views than the Android smart appliance. According to FreeWheel's Q1 2013 Video Monetization report, 31.4 percent of all mobile video views were on an iPhone. The iPad accounted for 39.2 percent of all mobile video ad views. Additionally, 58 percent of the ad views on an iPad were served during long-form content that was 20 minutes or more in duration. Read the full article »

Survey: Friends, not search, pushing mobile video

| | BizReport - Kristina Knight
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A survey from Harris Interactive and Telly found that 10 percent of viewers would watch mobile video content that has been shared by social media connections. In fact, 67 percent of viewers watch videos because it has been recommended by friends. Forty-one percent of video content is discovered through search queries. The costs associated with streaming content directly impact mobile video. Users will not watch a lot of video content on the go because they do not want to exceed their data plan limits. Read the full article »

MMA Establishes Industry Standard for Mobile Video Ad Units

| | Flimp VIdeo Solutions Blog - Jenn O'Meara
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Three mobile video ad units - pre/mid/post-roll linear video ad, interstitial video ad and value exchange video ad - have been identified and defined by the Mobile Marketing Association in an attempt to bring uniformity to mobile video marketing. The most effective mobile video marketing campaigns are ones where the creative has been designed specifically for the mobile experience. Read the full article »

MMA proposes mobile video ad definitions

| | B to B Magazine
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The Mobile Marketing Association has classified mobile video ad units. In order to provide uniformity, mobile video ad units are now distinguished from mobile rich media and other formats. Pre-, mid- or post-roll video ad units are mobile video marketing spots that runs before, during or after video content. Interstitials are defined as a mobile video ad that runs between static content and takes up a majority of a digital device's screen. Read the full article »

63% of Viewers Watch Mobile Video At Home

| | Flimp Video Solutions Blog - Jenn O'Meara
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Video viewed on mobile devices may not be watched on the go. Rather, research indicates that viewers are consuming a vast amount of mobile video content at home. Sixty-three percent of adults said they watch video on their mobile appliance, according to Leichtman Research Group. Forrester's "2013 Mobile Trends for Marketers" found that the mobile marketplace already encompasses one million smartphones and 150 million tablet devices. Read the full article »

Turns Out Most "Mobile Video" Experiences Actually Happen at Home

| | VideoNuze - Will RIchmond
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According to the seventh annual "Emerging Video Services" survey published by the Leichtman Research Group, 89 percent of adults view mobile video content in their home. Eighteen percent will watch mobile videow while waiting for an activity to start and 9 percent will watch mobile video in their car. This study reinforces the perception that mobile devices serve as secondary screens for at home video viewing. Read the full article »

Tablets Gobble Up 23% of Their Millennials Owners’ Video Viewing Time

| | Marketing Charts
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New data from GfK found that the Millennial demographic spends 23 percent of their total video viewing time watching content on tablets. GenXers spend 16 percent of their video viewing time watching content on tablets, while Baby Boomers spend 11 percent. Eight-two percent of mobile video viewers prefer to see an ad before they begin watching their content. Read the full article »

Video Apps, Devices, and Fragmentation: How to Navigate the Maze

| | VideoNuze - Will Richmond
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According to a report recently published by Flurry, creating a mobile video app that can be used across an array of mobile devices can be a challenge. If you aim to have the app optimized to function across 80 percent of connected mobile devices, that means that it needs to be supported by 156 models. Optimizing for only 60 percent of mobile devices means you are covering 37 different models. Read the full article »

Mobile Video's Growing Audience Lures Advertiser Investment

| | eMarketer
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The new "Mobile Video Advertising: Choices for a Rapidly Changing World" report published by eMarketer predicts the number of viewers watching video content via a mobile device will reach 87 million by 2014. In teh United States, mobile video marketing spending will increase from $518 in 2013 to $2.1 billion in 2014. Read the full article »

Those Vine Videos Do Get Around, A New Study Stays

| | MediaPost's VidBlog - P.J. Bednarski
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According to Unruly, five Vine six-second videos are shared via Twitter every second. Branded Vine videos are four times more likely to be shared versus content created by regular uses. Additionally, most Vine videos are shared between 10 to 11 a.m. EDT, with the most shares occurring over the weekend. The Vine mobile video app recently celebrated its 100-day anniversary. Read the full article »

ESPN Eyes Subsidizing Wireless-Data Plans

| | The Wall Street Journal - Amol Sharma, Spencer E. Ante and Anton Troianovski
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With over 16 million users that access ESPN content exclusively via mobile devices, the sports network is exploring partnerships with wireless carriers that would guarantee ESPN.com mobile viewers would not have their viewing activity count towards a monthly data cap. The revenue from mobile video ads is important enough to make ESPN concerned that viewers could opt to not view mobile video content due to usage caps. Read the full article »