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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Mobile Video’s Big Question: Did It Load?

| | Digiday - Will Kassoy
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Industry analysts predict that by 2016 more than $2 billion annually will be spent on mobile video marketing initiatives. Ensuring that the video content loads across mobile devices is a critical component to mobile video communications. Mobile connections along with the quality of the video content can impact the mobile video viewing experience. Read the full article »

5 Brands That Get Mobile Video

| | Digiday - Digiday Content Studio
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Marketers looking for mobile video marketing best practices should check out video communications created by Warby Parker, Lowe's, Paramount Pictures, Microsoft, and Johnson & Johnson. These organizations are creating mobile video marketing content that includes leveraging both the Vine video app and Instagram video. While the social video marketing tools are important, organizations must also create video content specific to the mobile experience. Read the full article »

NBC Buying Web Service to Stream Phone Video

| | The New York Times - Brian Stelter
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The rise of first-person mobile video communications created during breaking news situations was the motivation behind NBCUniversal's acquisition of Stringwire. Stringwire is an early stage Web service that aggregates user-generated news content. Read the full article »

12 Must-Know Facts About Mobile Video

| | Digiday - AdColony
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The video content used in mobile video marketing campaigns needs to be able to be viewed quickly across different devices. According to a study conducted by the University of Massachusetts, viewers will stop watching mobile videos that take longer than three-seconds to load. By 2016, 25 percent of all digital ad spending will be for mobile video ads. Read the full article »

YouTube Advertiser Sees Strong Mobile Demand

| | Online Media Daily - Laurie Sullivan
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More than one-third of YouTube's traffic comes from mobile devices. The video sharing site is looking to create a more concise viewing experience for mobile video viewers. The goal is to create mobile video marketing experiences that can have a direct impact on YouTube's bottom line. Read the full article »

Why video creators need to think mobile

| | iMedia Connection - David Sanderson
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Many mobile video marketing campaigns are using video content that has not been created specifically for mobile devices. With video content, a one-size fits all approach may mean that audience engagement is lower than what it could be. Repurposing TV spots for the mobile video viewer is not as effective as producing video content specifically for mobile devices. Read the full article »

Study: Video pushing older American's purchasing power

| | BizReport - Kristina Knight
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A study conducted by Google / Ipsos MediaCT found that 78 percent of Baby Boomers view video across all devices. Fifty-percent of Baby Boomers watch video content at least once a day. Additionally, Chadwick Martin Bailey found that 14 percent of viewers watch mobile video via smartphones, while 27 percent view on tablet devices. Read the full article »

PwC Global Outlook Has More Good News for Video, Mobile

| | MediaPost's VidBlog - P.J. Bednarski
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According to PricewaterhouseCoopers "Global Entertainment and Media Outlook: 2013-2017" report, mobile and video advertising will be the two fastest growing media areas. Within five years, mobile advertising is expected to reach $14.1 billion and online video advertising will hit $6.6 billion. Read the full article »

How Mobile Is Shaping Global Digital Behavior

| | eMarketer
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A Q1 2013 survey of 180,000 web users conducted by GlobalWebIndex found that 60 percent of mobile phone users and 65 percent of tablet users watched a mobile video. Three out of five respondents said they accessed the Web via a mobile device. The study also found that 22 percent of the respondents used a tablet device. Read the full article »

Hampton Inn relies on video campaign to highlight travel experience

| | Mobile Marketer - Lauren Johnson
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The new "Hamptonality" mobile video marketing campaign in support of Hilton Worldwide's Hampton In brand uses video and social media to highlight travel experiences. Targeting heavy users of mobile and social media, Hampton Inn created a :30-second video spot that features Millennials interacting with the brand at nine different properties. Read the full article »

Marketers Have Found a Way to Use Vine

| | Adweek - Christopher Heine
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Movie marketers are creating mobile video marketing campaigns in promotion of summer blockbuster films via the Vine app. Six-second Vine videos are being created by movie theater chains and concession stand products. The Vine videos are designed to sell tickets and snacks. Read the full article »

A New JW Player Is Making Its Push for Mobile Use

| | MediaPost's VidBlog - P.J. Bednarski
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LongTail video has enhanced its JW Player, which now has the ability to deliver VAST compliant pre-roll ads to mobile devices. VAST is the digital industry's universal XML schema. The JW Player is the most widely distributed media player used by Web and mobile publishers. Read the full article »

U.S. Mobile Video Audience Spikes To 45 Million

| | Online Media Daily - Mark Walsh
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Mobile phone users represent the fasting growing video platform in viewership. According to Nielsen's latest Cross-Platform report, there was a 25 percent increase in the number of smart phone users watching video content via their mobile device. Read the full article »

A Tale Of Two Mobile Devices: Madison Ave. Begins Segmenting Tablets Vs. Smartphones

| | Online Media Daily - Joe Mandese
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A new study from Advertiser Perceptions Inc., considered to be the first benchmark on how advertisers are integrating personal mobile devices into their overall strategic planning, shows that the industry has split mobile into two categories: tablets and smartphones. Advertising allocated towards tablet devices is expected to grow faster than smartphones. Read the full article »

Most TV/Video and Mobile TV Usage Is In Home

| | Media Daily News - Wayne Friedman
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A new study from the Council for Research Excellence found that 82 percent of tablet video usage and 64 percent of smartphone video usage occurs within the home. Forty-nine percent of consumers surveyed said that convenience is the main reason they are using mobile devices to watch TV and video viewing. Read the full article »