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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Top 10 Online Video Trends To Watch For In 2016

| | Inc 42 Magazine
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2015 was an eventful year in the world of digital and video marketing. The biggest talking point of the year of course was Video! 2015 was when almost everyone realized the true potential of video and 2016 is the year of mobile video explosion for both B2C and B2B video marketing and communications. Only companies that adapt their strategy to use video that is easy and fun to view on mobile devices will survive because the marketing shows that... Read the full article »

Mobile Marketing Wrap-up: Must-Read Trends to Get You Ready for 2016 [Hint: Use Video]

| | Growmobile
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Now that the holiday season is in full swing, we thought it would be a good time to pause and think about the amazing things that happened in the mobile marketing sector this year. Mobile video advertising spend on mobile has grown massively in 2015. According to Venturebeat, spend in 2015 has tripled in size from an enormous $1.5bn in 2014 and shows no sign of stopping. This article features the four trends we thought dominated the sector in 2015, as well as some thoughts on what will be big in 2016... Read the full article »

Video Advertisers: Your Target Audience Is Watching and Engaging via Mobile

| | ReelSEO
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Back in 2011, I thought that mobile marketing belonged in a whole different bucket than video marketing. But, back in 2011, only 6% of YouTube views came from mobile devices. So, it made sense to put topics like QR codes and hashtags in one bucket and subjects like Cosmic Panda and “As Seen On” in another. But, things have changed dramatically since then. YouTube views coming from mobile devices jumped to 25% in 2012, rose to 40% in 2013, and increased to 50% in 2014. Today, more than half of YouTube views and 65% of Facebook video views occur on mobile devices... Read the full article »

Mobile Video Ad Spending Triples in 2015, and That’s Just the Beginning

| | VentureBeat
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Mobile video has tons of momentum. It more than doubled from 2013 ($720M) to 2014 ($1.5B) and is predicted to reach $6B by 2018, which would put it at about half of all online video spending. A new study by AppLovin and AppsFlyer, mobile marketing and mobile attribution companies, examines data from over one billion devices worldwide and found spending on mobile video ads has actually grown from 23% of mobile ad spending to a whopping 66% of total ad spend. That’s a 190% increase in just a few quarters.. Read the full article »

Three Questions to Help You Decide Whether to Use Vine for Social Video Marketing

| | MarketingProfs - Jenne Barbour
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Consumers' attention spans are shorter than ever. YouTube guidelines used to be 30 seconds—now we’re lucky to sit through 10 seconds. Video marketing trends show an acceleration of marketing videos because of the Millennial Generation and mobile and social video platforms as Facebook, Twitter, Instagram, and Vine, the mobile video marketing phone app that plays 6-second videos. Why is Vine different? Vine appeals to “snackable moments” of today's digital lifestyle. Marketers have the opportunity to connect with an individual with smart online marketing videos. Vine has beautifully complements your brand’s efforts to increase... Read the full article »

5 Things Every Marketer Should Know About Mobile Video Marketing [from a former TV sales guy]

| | Huffingtonpost - David Lawenda
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Advice from David Lawenda, VP of Global Marketing at Facebook [view video interview]: Marketers lament to me about the fragmentation of audiences, compromised delivery predictability, and consumers overwhelmed with choice. How do you reach them? The answer is in the palm of your hand and understanding the power of mobile devices to connect with your audience - all of the time. The small screen is now the FIRST screen. Mobile is not a device, it’s a consumer behavior. That’s mobile - it’s the promised land, given the amazing growth in video content marketing and consumption. Online campaigns are being amplified across platforms using marketing videos to increase... Read the full article »

Mobile Video Marketing Ads Improve a Range of Metrics [Study]

| | MarketingDive - David Kirkpatrick
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Marketing Dive presents a study from Opera Media Works and comScore on mobile video marketing native video ads pitting reactions to a variety of metrics between two groups: 1. a treatment group that viewed a online video advertising and 2. a control group that did not view video ads. Viewing the ad increased testing metrics, including: favorability by 4%, likelihood to recommend by 5%, and purchase intent by 5%. Theses video marketing statistics resulted in an increase in sales of... Read the full article »

Mobile Video Marketing is The Hottest Trend in Today’s Digital Media Ecosystem

| | Exchange4media - Vikas Gulati
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There are three broad online video content marketing trends. One is a massive explosion in mobile video networks, online video content marketing tools, and video marketing companies. Consumers and business executives are watching all kind of online video content on their mobile devices throughout the day and it’s imperative to keep ahead of competitors using video marketing. Two is the growth of mobile first clients working beyond simple ad metrics and demanding robust video analytics. And, three is the huge push toward using mobile video marketing to increase.. Read the full article »

Facebook Gives Three Tips to Mobile Video Marketing Experts

| | OnlineVideo.net - Troy Dreier
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Want to win the mobile video marketing game? Take these tips from Facebook president of global marketing solutions Carolyn Everson in an interview with Beet.tv. First, grab their attention quickly. Your mobile video content literally gets a "three second audition". If you can't catch mobile video viewers' attention in that three second window, so long. Also, be silent. Most mobile video content watchers don't have the volume enabled on their video content, so you better be able to get your message across without a peep. Finally, mobile video consumption sits at around six to ten seconds. After your short audition, you literally have another three to five seconds to convey a good story through mobile video marketing. Can you handle that? Read the full article »

Adobe Research: Mobile Video to Reach Parity By End of 2016

| | CMO by Adobe - Sean Hargrave
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A recent report from Adobe has announced that mobile video watching will match desktop views by either the end of 2016 or the beginning of 2017. This is a sounding bell for mobile video advertisers to get into the game as soon as possible. As reported earlier, mobile video advertising is currently underpriced, so it would be to your advantage to start the process now. Read the full article »

Mobile Video Ad Spending Growing Despite Formatting Issues

| | Direct Marketing - Andrew Corselli
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Mobile video advertising spending is increasing, according to a new report from eMarketer, as the demand for mobile videos increases. But this growth is being hampered by formatting issues. The problem lies in "a lack of consensus over metrics and ad pricing between buyers and sellers." There are so many formats to choose from beyond the behemoth YouTube. Some buyers may be waiting it out to see if a preferred format emerges. Despite this, mobile video advertising is a good investment thanks to its cross-marketing capabilities. Read the full article »

What a Steal! Mobile Video Advertising is Underpriced

| | Warc
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According to the head of the Mobile Marketing Association, mobile video advertising is underpriced, meaning marketers should jump into the advertising field right now and lock-in long-term ad pricing. That's easier said than done when your video advertising budget is slim-to-none, as it can be for many small to medium sized businesses, though. Greg Stuart, CEO of the MMA, points to that very lack of budget as the culprit for the devaluation of mobile video advertising. He says once people cotton on to the right way to go about mobile video marketing, budgets will shoot up and the space for those advertisements will shrink. Are you ready to get in on the ground floor before everyone else does? Read the full article »

Bigger Devices are Driving More Video Consumption

| | Mobile Marketing Watch - Michael Essany
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When considering a mobile video marketing content strategy, keep in mind that the size of the mobile device can vary quite a bit. In fact, larger device usage is becoming more common, especially in large markets such as China, India and South Africa. For B2B businesses this is an opportunity to create video content that can easily be consumed or shared on phablets and other larger mobile devices. Mobile Marketing Watch offers a few tips on how you can succeed. Read the full article »

Why You Should Invest in Mobile Video Marketing

| | Business 2 Community - Chris Horton
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Business 2 Community takes down the numbers and data to show why you should invest in mobile video marketing. Not only is it the number one growing trend amongst advertising publishers, but it's also the place where most of your customers are looking for you. You don't want to miss out, do you? Read the full article »

Google Considers Video a "Must" for Mobile

| | Search Engine Journal - Matt Southern
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Google has release a report about the habits of mobile browsers and the results show that video is a integral component that browsers actively view and share. The results of the report indicate that mobile browsers are more active than desktop viewers. They're more likely to visit a store or a website, make a purchase, discuss a company, and share content. Overall they are more active on mobile devices. This shift is important for marketers to consider when creating video content - it must be mobile friendly otherwise you risk losing an opportunity for interaction with your potential client. Read the full article »

Are Your Videos Mobile Friendly?

| | Business 2 Community - Vebeka Guess
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You may be surprised by how many marketers find their video marketing efforts don't translate well to mobile devices. And given that 60% of US adults use mobile devices to conduct searches and purchase products, you may be missing out on an opportunity for your brand. Business 2 Community has created this list of advice for reaching the widest audience possible, regardless of device, screen size or bandwidth. Read the full article »