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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Three Questions to Help You Decide Whether to Use Vine for Social Video Marketing

| | MarketingProfs - Jenne Barbour
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Consumers' attention spans are shorter than ever. YouTube guidelines used to be 30 seconds—now we’re lucky to sit through 10 seconds. Video marketing trends show an acceleration of marketing videos because of the Millennial Generation and mobile and social video platforms as Facebook, Twitter, Instagram, and Vine, the mobile video marketing phone app that plays 6-second videos. Why is Vine different? Vine appeals to “snackable moments” of today's digital lifestyle. Marketers have the opportunity to connect with an individual with smart online marketing videos. Vine has beautifully complements your brand’s efforts to increase... Read the full article »

5 Things Every Marketer Should Know About Mobile Video Marketing [from a former TV sales guy]

| | Huffingtonpost - David Lawenda
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Advice from David Lawenda, VP of Global Marketing at Facebook [view video interview]: Marketers lament to me about the fragmentation of audiences, compromised delivery predictability, and consumers overwhelmed with choice. How do you reach them? The answer is in the palm of your hand and understanding the power of mobile devices to connect with your audience - all of the time. The small screen is now the FIRST screen. Mobile is not a device, it’s a consumer behavior. That’s mobile - it’s the promised land, given the amazing growth in video content marketing and consumption. Online campaigns are being amplified across platforms using marketing videos to increase... Read the full article »

Mobile Video Marketing Ads Improve a Range of Metrics [Study]

| | MarketingDive - David Kirkpatrick
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Marketing Dive presents a study from Opera Media Works and comScore on mobile video marketing native video ads pitting reactions to a variety of metrics between two groups: 1. a treatment group that viewed a online video advertising and 2. a control group that did not view video ads. Viewing the ad increased testing metrics, including: favorability by 4%, likelihood to recommend by 5%, and purchase intent by 5%. Theses video marketing statistics resulted in an increase in sales of... Read the full article »

Mobile Video Marketing is The Hottest Trend in Today’s Digital Media Ecosystem

| | Exchange4media - Vikas Gulati
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There are three broad online video content marketing trends. One is a massive explosion in mobile video networks, online video content marketing tools, and video marketing companies. Consumers and business executives are watching all kind of online video content on their mobile devices throughout the day and it’s imperative to keep ahead of competitors using video marketing. Two is the growth of mobile first clients working beyond simple ad metrics and demanding robust video analytics. And, three is the huge push toward using mobile video marketing to increase.. Read the full article »

Facebook Gives Three Tips to Mobile Video Marketing Experts

| | OnlineVideo.net - Troy Dreier
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Want to win the mobile video marketing game? Take these tips from Facebook president of global marketing solutions Carolyn Everson in an interview with Beet.tv. First, grab their attention quickly. Your mobile video content literally gets a "three second audition". If you can't catch mobile video viewers' attention in that three second window, so long. Also, be silent. Most mobile video content watchers don't have the volume enabled on their video content, so you better be able to get your message across without a peep. Finally, mobile video consumption sits at around six to ten seconds. After your short audition, you literally have another three to five seconds to convey a good story through mobile video marketing. Can you handle that? Read the full article »

Adobe Research: Mobile Video to Reach Parity By End of 2016

| | CMO by Adobe - Sean Hargrave
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A recent report from Adobe has announced that mobile video watching will match desktop views by either the end of 2016 or the beginning of 2017. This is a sounding bell for mobile video advertisers to get into the game as soon as possible. As reported earlier, mobile video advertising is currently underpriced, so it would be to your advantage to start the process now. Read the full article »

Mobile Video Ad Spending Growing Despite Formatting Issues

| | Direct Marketing - Andrew Corselli
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Mobile video advertising spending is increasing, according to a new report from eMarketer, as the demand for mobile videos increases. But this growth is being hampered by formatting issues. The problem lies in "a lack of consensus over metrics and ad pricing between buyers and sellers." There are so many formats to choose from beyond the behemoth YouTube. Some buyers may be waiting it out to see if a preferred format emerges. Despite this, mobile video advertising is a good investment thanks to its cross-marketing capabilities. Read the full article »

What a Steal! Mobile Video Advertising is Underpriced

| | Warc
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According to the head of the Mobile Marketing Association, mobile video advertising is underpriced, meaning marketers should jump into the advertising field right now and lock-in long-term ad pricing. That's easier said than done when your video advertising budget is slim-to-none, as it can be for many small to medium sized businesses, though. Greg Stuart, CEO of the MMA, points to that very lack of budget as the culprit for the devaluation of mobile video advertising. He says once people cotton on to the right way to go about mobile video marketing, budgets will shoot up and the space for those advertisements will shrink. Are you ready to get in on the ground floor before everyone else does? Read the full article »

Bigger Devices are Driving More Video Consumption

| | Mobile Marketing Watch - Michael Essany
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When considering a mobile video marketing content strategy, keep in mind that the size of the mobile device can vary quite a bit. In fact, larger device usage is becoming more common, especially in large markets such as China, India and South Africa. For B2B businesses this is an opportunity to create video content that can easily be consumed or shared on phablets and other larger mobile devices. Mobile Marketing Watch offers a few tips on how you can succeed. Read the full article »

Why You Should Invest in Mobile Video Marketing

| | Business 2 Community - Chris Horton
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Business 2 Community takes down the numbers and data to show why you should invest in mobile video marketing. Not only is it the number one growing trend amongst advertising publishers, but it's also the place where most of your customers are looking for you. You don't want to miss out, do you? Read the full article »

Google Considers Video a "Must" for Mobile

| | Search Engine Journal - Matt Southern
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Google has release a report about the habits of mobile browsers and the results show that video is a integral component that browsers actively view and share. The results of the report indicate that mobile browsers are more active than desktop viewers. They're more likely to visit a store or a website, make a purchase, discuss a company, and share content. Overall they are more active on mobile devices. This shift is important for marketers to consider when creating video content - it must be mobile friendly otherwise you risk losing an opportunity for interaction with your potential client. Read the full article »

Are Your Videos Mobile Friendly?

| | Business 2 Community - Vebeka Guess
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You may be surprised by how many marketers find their video marketing efforts don't translate well to mobile devices. And given that 60% of US adults use mobile devices to conduct searches and purchase products, you may be missing out on an opportunity for your brand. Business 2 Community has created this list of advice for reaching the widest audience possible, regardless of device, screen size or bandwidth. Read the full article »

Report: Mobile's Popularity Driving Social and Video Marketing Demand

| | Marketing Land - Bill Dinan
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The Mobile Fanatics study, conducted by Thrive Analytics for LSA, has revealed that mobile browsing is now the dominant form of online search in the US. According to their study, 60% of American adults use mobile devices in a variety of categories to conduct searches and purchase a product. This data is important to know for video marketing purposes because many of the same individuals are watching video on their mobile devices and, in some cases, video is influencing their buying decisions. The study shows that the "ubiquity" of mobile has increased the demand for more video and social media. Marketers should follow these best practices in order to harness this information. Read the full article »

Want to Attract Millennials with Video?

| | eMarketer
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eMarketer has posted a new report from Trendera that goes into the specifics of how Millennials watch videos. Learn everything you need to know about grabbing the attention of this large and powerful viewership. From how many minutes they'll tolerate low-quality video for to where they do the majority of their browsing. Read the full article »

How To Measure Mobile Video Ads

| | Brightroll - Sable Mi
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While mobile video viewing has exploded in recent months, the process of measuring a mobile video's success rate is still a fledgling practice. Brightroll explains how to measure mobile video ad engagement by three parameters: audience, survey, and behavior. Read the full article »

New iOS App Makes Video Production Mobile

| | Content Standard - Kyle Harper
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Trio, a "video mash-up app", allows users to create video content using photos, videos, music, GIFs, and other assets through their smartphone. Created by a team from MIT led by a rocket scientist, it's aimed at the video marketing world and designed to be easily used to create content. The app is available for free and "it fills a helpful space on mobile that no other tools have filled until now." Not only is it a robust app that allows you to create content on-the-go, but it also protects content creators by the addition of built-in links back to source material, much like Pinterest's content sharing platform. Read the full article »

Report: Screen Size Important for Mobile Video

| | Media Post - Steve Smith
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Nielson released its "Screen Wars" report, highlighting mobile screen size choice for videos is on the rise. While a majority of people still prefer TV-size screens for all but short-form videos, mobile video content is inching its way up. The computer or laptop remains number two and mobile/tablet screens are preferred for short-form how-to videos, sports videos and, surprisingly, game show videos. Nielsen EVP, Global Watch Product Leadership Megan Clarken reminds us to consider "situational screen choice". “Audiences will choose the device that is most compatible with their needs at the time they want to watch,” she says in the report. “Therefore, content must seamlessly flow across time, location and device.” Read the full article »