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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Why You Should Invest in Mobile Video Marketing

| | Business 2 Community - Chris Horton
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Business 2 Community takes down the numbers and data to show why you should invest in mobile video marketing. Not only is it the number one growing trend amongst advertising publishers, but it's also the place where most of your customers are looking for you. You don't want to miss out, do you? Read the full article »

Google Considers Video a "Must" for Mobile

| | Search Engine Journal - Matt Southern
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Google has release a report about the habits of mobile browsers and the results show that video is a integral component that browsers actively view and share. The results of the report indicate that mobile browsers are more active than desktop viewers. They're more likely to visit a store or a website, make a purchase, discuss a company, and share content. Overall they are more active on mobile devices. This shift is important for marketers to consider when creating video content - it must be mobile friendly otherwise you risk losing an opportunity for interaction with your potential client. Read the full article »

Are Your Videos Mobile Friendly?

| | Business 2 Community - Vebeka Guess
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You may be surprised by how many marketers find their video marketing efforts don't translate well to mobile devices. And given that 60% of US adults use mobile devices to conduct searches and purchase products, you may be missing out on an opportunity for your brand. Business 2 Community has created this list of advice for reaching the widest audience possible, regardless of device, screen size or bandwidth. Read the full article »

Report: Mobile's Popularity Driving Social and Video Marketing Demand

| | Marketing Land - Bill Dinan
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The Mobile Fanatics study, conducted by Thrive Analytics for LSA, has revealed that mobile browsing is now the dominant form of online search in the US. According to their study, 60% of American adults use mobile devices in a variety of categories to conduct searches and purchase a product. This data is important to know for video marketing purposes because many of the same individuals are watching video on their mobile devices and, in some cases, video is influencing their buying decisions. The study shows that the "ubiquity" of mobile has increased the demand for more video and social media. Marketers should follow these best practices in order to harness this information. Read the full article »

Want to Attract Millennials with Video?

| | eMarketer
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eMarketer has posted a new report from Trendera that goes into the specifics of how Millennials watch videos. Learn everything you need to know about grabbing the attention of this large and powerful viewership. From how many minutes they'll tolerate low-quality video for to where they do the majority of their browsing. Read the full article »

How To Measure Mobile Video Ads

| | Brightroll - Sable Mi
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While mobile video viewing has exploded in recent months, the process of measuring a mobile video's success rate is still a fledgling practice. Brightroll explains how to measure mobile video ad engagement by three parameters: audience, survey, and behavior. Read the full article »

New iOS App Makes Video Production Mobile

| | Content Standard - Kyle Harper
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Trio, a "video mash-up app", allows users to create video content using photos, videos, music, GIFs, and other assets through their smartphone. Created by a team from MIT led by a rocket scientist, it's aimed at the video marketing world and designed to be easily used to create content. The app is available for free and "it fills a helpful space on mobile that no other tools have filled until now." Not only is it a robust app that allows you to create content on-the-go, but it also protects content creators by the addition of built-in links back to source material, much like Pinterest's content sharing platform. Read the full article »

Report: Screen Size Important for Mobile Video

| | Media Post - Steve Smith
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Nielson released its "Screen Wars" report, highlighting mobile screen size choice for videos is on the rise. While a majority of people still prefer TV-size screens for all but short-form videos, mobile video content is inching its way up. The computer or laptop remains number two and mobile/tablet screens are preferred for short-form how-to videos, sports videos and, surprisingly, game show videos. Nielsen EVP, Global Watch Product Leadership Megan Clarken reminds us to consider "situational screen choice". “Audiences will choose the device that is most compatible with their needs at the time they want to watch,” she says in the report. “Therefore, content must seamlessly flow across time, location and device.” Read the full article »

The Latest in Mobile Video

| | ClickZ - Tessa Wegert
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Interested in creating video marketing content for mobile, but unsure of what the latest news is? Unsure that you should be spending advertising dollars on mobile content? You should think again -- mobile content viewership and spending is on the rise. take a few minutes to familiarize yourself with the new lay of the mobile video land through ClickZ. Read the full article »

The Benefits of Meerkat and Periscope for Marketers

| | PC World - Katherine Noyes
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Mobile video streaming apps Meerkat and Periscope both offer real-time video interaction with customers, which is fast becoming the most important form of communication between businesses and their audiences. The fact of the matter is that video communication sends a message that text and image marketing simply cannot duplicate. Meerkat and Periscope enable live events to reach farther and extend their sense of urgency to audiences that may not have access. This exclusivity gives Meerkat and Periscope their added advantage as mobile video marketing tools. Read the full article »

Huawei's Insights on Mobile Video

| | Light Reading
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Videos on smartphones are the number one consumer of mobile data traffic. Over 70% of traffic is consumed in video content. In this short 7-minute video Huawei's expert on mobile data trends provides insight into mobile video trends for business models, network planning and how it will alter the communication industry. Read the full article »

Study: Increase Mobile Marketing Spending for Better ROI

| | Biz Community
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The Mobile Marketing Association (MMA) has published a new study on Smart Mobile Cross Marketing Effectiveness (SMoX). The study assessed the economic value of mobile compared to traditional marketing channels. Several findings came out of the study, including the benefits of mobile video marketing. According to the SMoX study mobile video marketing content performs significantly better than display-alone and has a better brand perception. The study looked at several campaigns and concludes that budgets for mobile marketing should be increased to effectively work. Read the full article »

Report: Mobile Video Plays Hit Highest Monthly Total

| | Marketing Land - Amy Gesenhues
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The trend for mobile video consumption continues to increase at an alarmingly fast rate. According to a report from marketing firm Ooyala, 38 percent of online video plays in Q4 2014 happened on a tablet or smartphone, double the activity in Q4 2013. Last December's mobile video views were the highest monthly video views since Ooyala began reporting its metrics, over a dozen quarters later. The data gets even more interesting as you break it down to length of the videos. Read the full article »

Mobile Video Ads are the Next Big Thing

| | TechZone 360 - Steve Wadsworth
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in 2014 mobile video advertising more than doubled ― that made it the fastest-growing advertising category last year. This explosion may only be the beginning of a new revolution. Steve Wadsworth shares six reasons why mobile video advertising is only in the beginning of its cycle and how you can capitalize on the new trend. Read the full article »

Digital Video Viewers Keep Eyes on PCs

| | eMarketer
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The most effective web video marketing programs enable viewers to watch video across all devices. Mobile video marketing is growing, due in part to consumer migration towards consuming media on smartphones and tablets. However, separate studies conducted by HUB Research, TNS and Adobe found that most Web users still watch video on computers. Read the full article »

Evidence of Mobile Video's Ascendance Is Everywhere

| | VideoNuze - Will Richmond
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Ooyala's most recent Global Video Index report found that 30 percent of all digital video plays are generated from mobile devices. Mobile video marketing needs to be a part of any web video marketing endeavor. Some sites, such as YouTube, generate 50 percent or more video plays from global devices. Read the full article »

The state of video: expansion, not exodus

| | Videomind - Allen Bush
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Mobile video marketing takes advantage of reaching viewers at the right time of day using a connected device. While traditional television viewing may be declining, studies have shown that Americans are consuming more media. Mobile video viewing enables audiences to take advantage of consuming content when and where they want to watch it. Read the full article »

Video Views on Smartphones to Increase 14 Percent in 2015

| | Direct Marketing News - Al Urbanski
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Will 2015 be the year of mobile video marketing? Forecasts released by eMarketer indicate that mobile video views will grow 14 percent in 2015, due in part to increased smartphone adoption. Over half of Americans who engage with digital video viewing are expected to watch online video content on mobile device. Read the full article »

Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

| | AllFacebook - David Cohen
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In a boon for mobile video marketing, Facebook has released new enhancements to its mobile app. Facebook mobile apps containing video will now auto-play in a user's News Feed. This feature was introduced due to the searing popularity of video content. Marketers can now purchase Facebook mobile app ads with video content through the Power Editor program. Read the full article »