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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Now showing on Snapchat: A travel show

| | Digiday - Tanya Dua
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Topdeck is launching a mobile video marketing travel show on the Snapchat app. "Topdeck Snaps" is a six-episode program focused on exploring and discovering offbeat travel stories and quirky destinations. The UK-based travel company selected Snapchat to distribute the video content to leverage Snapchat's personal, unguarded and free-flowing user experience. Read the full article »

Global Media Viewing Up, Mobile Consumption Doubles

| | Media Daily News - Wayne Friedman
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PQ Media reports that mobile video viewing is the fastest growing component of all media-consumption. It is important for mobile video marketing to be a part of every organization's marketing mix. Mobile media consumption is expected to grow to 2.96 hours by 2018, which is double 2013's levels of 1.35 hours. Read the full article »

Marriott to create YouTube show, partner with SnapChat in new marketing effort

| | The Washington Post - Abha Bhattarai
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Marriott believes mobile video marketing applications, such as Snapchat, represent a customer-centric approach to marketing. The international hospitality company is partnering with Sander/Moses Productions to create video content intended for distribution via a number of key mobile video applications. Marriott wants channels that step out of the traditional marketing funnel in which brands control messages distributed to consumers. Read the full article »

Video blogs, podcasts help marketers reach niche audiences on mobile

| | Mobile Marketer - Alex Samuely
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As consumers engage with video content via mobile devices, video blogging and podcasting are growing again in popularity. Brands can reach consumers utilizing these tactics as part of their mobile video marketing strategy. Consumers like to have control over when they will consume content, making video a preferred choice. Read the full article »

Six Mobile Marketing Predictions for 2015

| | MarketingProfs - Ash Kumar
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Mobile video marketing is expected to grow 50 percent in 2015. The introduction of new mobile appliances with larger screens is driving the use of mobile video ads. Marketers are discovering that mobile rich media creative does not perform as well as mobile video content. Read the full article »

After eight years of work, HTML5 is finalized

| | Computerworld - Joab Jackson
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A big development in mobile and HTML5 video: the World Wide Web Consortium (W3C) has approved the HTML5 standard. HTML5 was created to move digital content from static to an interactive platform. Additionally, HTML5 offers a seamless video viewing experience regardless of the device being used. Read the full article »

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands

| | Adweek - Garett Sloane
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Video ads are now available on the Instagram social media platform. This new mobile video marketing opportunity will feature a :15-second autoplay video ad. Brands including Disney, Activision, Lancome, Banana Republic, and the CW will be among the initial advertisers. Video has become an increasingly important part to mobile video advertising along with social media marketing. Read the full article »

App Previews: the Significance of Video in the iOS App Store

| | Adelie Studios Blog - Eric Guerin
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App creators should consider using the new video previews available in the Apple iOS 8 App Store. This is a terrific way to utilize mobile video marketing to reach potential users. The video previews will display the first "screenshot" on an app's page and they can be up to :30-seconds in duration. Since the video's duration is short and focused, produce video content that is akin to a :30-second ad yet still conveys a story on how users will utilize the app. Read the full article »

Mobile Video Advertising Still The Hot Ticket

| | Center for Media Research - Jack Loechner
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The most recent State of Mobile Advertising report published by Opera Mediaworks found that, for the first time, 1 in 10 mobile ads delivered in the US are mobile video ads. this is proof that brands are embracing mobile video marketing as a way to engage audiences. Additionally, mobile video content has become a key component of marketing strategies. Read the full article »

Adobe: Online Video Starts in Q2 '14 Hit Record High of 38.2 Billion

| | VideoNuze - Will Richmond
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Twenty-six percent of video starts occurred on mobile devices during Q2 2014 according to Adobe's Q2 '14 U.S. Digital Video Benchmarks report. Over 13 percent of mobile video starts occurred on smartphones compared to 13 percent on mobile tablets. Only 16.6 percent of mobile video views reached 75 percent of completion, meaning mobile video marketing efforts really need to be impactful to gain viewer attention. Read the full article »

Snapchat's First Advertiser: Messaging Service Is Like TV

| | Advertising Age - Tim Peterson
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Mobile video marketers now have a new venue for video ads. The Snapchat social network has launched mobile video advertising inventory. The first video ad debuted under Snapchat's "Recent Updates" tab. The :20-second spot is similar in style to online video ads that run on the Facebook and YouTube social media networks. Read the full article »

Will Ads Become Next Net-Neutrality Battle?

| | The Wall Street Journal - Christopher Mims
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The growth of mobile video marketing could be hampered if companies such as Shine Technologies are successful. The Israeli start-up has a service that shows wireless companies how much bandwidth is consumed by advertisers across digital appliances. If adopted, Shine's technology could cause mobile advertising content to be treated in a different manner than standard digital content. Read the full article »

CMOs Are Missing Out on Mobile Marketing Opportunities

| | CIO - Tom Kaneshige
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Fifty-seven percent of marketers do not have defined mobile video marketing objectives according to a new study from Forrester. Marketers need to gauge mobile video marketing effectiveness beyond the number of pageviews. It is imperative to look at the action a user takes after the initial engagement. Read the full article »

Everyplay mobile gamer survey shows 1% of users account for 29% of spending

| | VentureBeat - Dean Takahashi
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Organizations producing mobile video marketing content may want to take a page out of the gamer handbook when producing video content. Mobile gamers actively create and share videos of gameplay. The gameplay videos entice other gamers to discover new games, mainly through social sharing and word-of-mouth. Gameplay videos are simply videos of a gamer playing the digital game. A similar "behind the scenes" approach can be followed for other video marketing content. Read the full article »

How Will 4G Adoption Affect Mobile Video?

| | eMarketer
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Mobile data pipelines are widen by 4G networks. This allows consumers to access data-intense activities, such as mobile video marketing content, with greater speeds. Faster data downloads, along with greater device bandwidths and larger devices contribute to the accelerated growth of mobile video marketing opportunities. Read the full article »

Being Digital Can't Save Every Ad

| | eMarketer
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Mobile video marketing will be a dominant digital advertising format over the next ten years. According to a September 2014 study conducted by Harris Interactive for Goo Technologies, 94 percent of respondents said that mobile ads integrated with video content is the most viable ad format. The digital video advertising market is expected to grow 30.4 percent over the next year, reaching $7.77 billion. Read the full article »

Online Video Trends: Mobile Viewership More Than Doubled YOY

| | MarketingProfs - Ayaz Nanji
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A report recently published by Ooyala found that mobile video views more than doubled between 2Q13 to 2Q14. Twenty-seven percent of total global online video views in June 2014 can be attributed to mobile video views. Organizations need to develop and deploy mobile video marketing content to reach these viewers, as more people are migrating to mobile video viewing due to bandwidth speeds and the proliferation of mobile devices. Read the full article »

The Best Damn Cross-Device Strategy. Period

| | Marketing: Sports - Ashley Eckel
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Nearly 45 percent of sports fans are using a second-screen device while watching a live sports event, making mobile video marketing a prime way to target these viewers. This audience is comprised of both live event spectators along with television viewers. Interactive mobile video content is an effective way to engage audiences. Read the full article »