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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

5 Brands That Get Mobile Video

Wednesday, 14 August 2013 | Digiday - Digiday Content Studio   
Marketers looking for mobile video marketing best practices should check out video communications created by Warby Parker, Lowe's, Paramount Pictures, Microsoft, and Johnson & Johnson. These organizations are creating mobile video marketing content that includes leveraging both the Vine video app and Instagram video. While the social video marketing tools are important, organizations must also create video content specific to the mobile experience.

NBC Buying Web Service to Stream Phone Video

Sunday, 11 August 2013 | The New York Times - Brian Stelter   
The rise of first-person mobile video communications created during breaking news situations was the motivation behind NBCUniversal's acquisition of Stringwire. Stringwire is an early stage Web service that aggregates user-generated news content.

12 Must-Know Facts About Mobile Video

Thursday, 08 August 2013 | Digiday - AdColony   
The video content used in mobile video marketing campaigns needs to be able to be viewed quickly across different devices. According to a study conducted by the University of Massachusetts, viewers will stop watching mobile videos that take longer than three-seconds to load. By 2016, 25 percent of all digital ad spending will be for mobile video ads.

Multi-Screen Video Advertising: The Standards We Have, The Standards We Need

Friday, 02 August 2013 | MediaPost's VidBlog - Michael Tuminello   
New mobile video marketing and measurement guidelines issued jointly by the Interactive Advertising Bureau (IAB), Mobile Marketing Association (MMA) and the Media Rating Council (MRC) may be confusing for marketers. This is due in part to complications related to the Flash versus HTML5 video standards.

YouTube Advertiser Sees Strong Mobile Demand

Friday, 02 August 2013 | Online Media Daily - Laurie Sullivan   
More than one-third of YouTube's traffic comes from mobile devices. The video sharing site is looking to create a more concise viewing experience for mobile video viewers. The goal is to create mobile video marketing experiences that can have a direct impact on YouTube's bottom line.

Why video creators need to think mobile

Thursday, 01 August 2013 | iMedia Connection - David Sanderson   
Many mobile video marketing campaigns are using video content that has not been created specifically for mobile devices. With video content, a one-size fits all approach may mean that audience engagement is lower than what it could be. Repurposing TV spots for the mobile video viewer is not as effective as producing video content specifically for mobile devices.

Study: Video pushing older American's purchasing power

Thursday, 25 July 2013 | BizReport - Kristina Knight   
A study conducted by Google / Ipsos MediaCT found that 78 percent of Baby Boomers view video across all devices. Fifty-percent of Baby Boomers watch video content at least once a day. Additionally, Chadwick Martin Bailey found that 14 percent of viewers watch mobile video via smartphones, while 27 percent view on tablet devices.

PwC Global Outlook Has More Good News for Video, Mobile

Tuesday, 02 July 2013 | MediaPost's VidBlog - P.J. Bednarski   
According to PricewaterhouseCoopers "Global Entertainment and Media Outlook: 2013-2017" report, mobile and video advertising will be the two fastest growing media areas. Within five years, mobile advertising is expected to reach $14.1 billion and online video advertising will hit $6.6 billion.

What Every Company Needs to Know about Instagram Video

Tuesday, 02 July 2013 | Fast Company - Ekaterina Walter   
With over 130 million users, brands will utilize Instagram video for mobile video marketing. The :15 second video duration offered by Instagram provide more opportunities than Twitter's Vine application for creating content and engaging viewers.

How Mobile Is Shaping Global Digital Behavior

Monday, 24 June 2013 | eMarketer   
A Q1 2013 survey of 180,000 web users conducted by GlobalWebIndex found that 60 percent of mobile phone users and 65 percent of tablet users watched a mobile video. Three out of five respondents said they accessed the Web via a mobile device. The study also found that 22 percent of the respondents used a tablet device.

Hampton Inn relies on video campaign to highlight travel experience

Thursday, 20 June 2013 | Mobile Marketer - Lauren Johnson   
The new "Hamptonality" mobile video marketing campaign in support of Hilton Worldwide's Hampton In brand uses video and social media to highlight travel experiences. Targeting heavy users of mobile and social media, Hampton Inn created a :30-second video spot that features Millennials interacting with the brand at nine different properties.

Report: Tablets and mobile devices accounted for a record 10% of all online videos played in Q1 2013

Wednesday, 19 June 2013 | The Next Web - Kaylene Hong   
The Q1 2013 Global Video Index published by Ooyla found that video viewing on tablets and mobile devices grew by 19 perent. Ten percent of online video plays during the period were via a mobile video viewing experience. The number of mobile video views doubled between January 1 and December 31, 2012.

Marketers Have Found a Way to Use Vine

Monday, 17 June 2013 | Adweek - Christopher Heine   
Movie marketers are creating mobile video marketing campaigns in promotion of summer blockbuster films via the Vine app. Six-second Vine videos are being created by movie theater chains and concession stand products. The Vine videos are designed to sell tickets and snacks.

A New JW Player Is Making Its Push for Mobile Use

Monday, 17 June 2013 | MediaPost's VidBlog - P.J. Bednarski   
LongTail video has enhanced its JW Player, which now has the ability to deliver VAST compliant pre-roll ads to mobile devices. VAST is the digital industry's universal XML schema. The JW Player is the most widely distributed media player used by Web and mobile publishers.

U.S. Mobile Video Audience Spikes To 45 Million

Monday, 10 June 2013 | Online Media Daily - Mark Walsh   
Mobile phone users represent the fasting growing video platform in viewership. According to Nielsen's latest Cross-Platform report, there was a 25 percent increase in the number of smart phone users watching video content via their mobile device.

A Tale Of Two Mobile Devices: Madison Ave. Begins Segmenting Tablets Vs. Smartphones

Friday, 07 June 2013 | Online Media Daily - Joe Mandese   
A new study from Advertiser Perceptions Inc., considered to be the first benchmark on how advertisers are integrating personal mobile devices into their overall strategic planning, shows that the industry has split mobile into two categories: tablets and smartphones. Advertising allocated towards tablet devices is expected to grow faster than smartphones.

Most TV/Video and Mobile TV Usage Is In Home

Monday, 03 June 2013 | Media Daily News - Wayne Friedman   
A new study from the Council for Research Excellence found that 82 percent of tablet video usage and 64 percent of smartphone video usage occurs within the home. Forty-nine percent of consumers surveyed said that convenience is the main reason they are using mobile devices to watch TV and video viewing.

Twitter Releases Vine For Android Smartphones As It Tops 13M Users

Monday, 03 June 2013 | Mashable - Darrell Etherington   
The Vine mobile video app is now available to Android smartphone users. Since Vine's January 2013 launch, there are over 13 million iOS users. Industry analysts believe that Vine's introduction to the Android platform will mimic Instagram's April 2012 Android launch. One million Android users downloaded Instagram during the first 24-hours it was available on the Android platform.

Telly's new discovery app creates deeper social video experience

Friday, 31 May 2013 | BizReport - Kristina Knight   
The new Social Video Discover App from Telly is a mobile video platform designed specifically for Android tablet users. The app will help Android users discover and share video content. This will afford viewers an opportunity to deeply engage with the video content.

Creative Online Video Advertising: The Death Of Repurposed TV Ads

Friday, 31 May 2013 | MediaPost's Online Video Insider - Jack Cohen-Martin   
The most successful mobile video marketing initiatives use video content designed specifically for the mobile environment. Mobile device users will engage with content that is creative and innovative. Repurposed spots do not perform well in a mobile environment.
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