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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

What Is Primetime for Mobile Video Viewing?

Friday, 20 September 2013 | MarketingProfs - Ayaz Nanji   
According to TubeMogul, in the United States 8 p.m. to midnight represents the peak viewing time for mobile video on tablet devices. Over 25 percent of all table video views occur during the primetime hours, with iPad video viewing usage peaking at 10 p.m.

Facebook Testing Autoplay Videos In Mobile

Thursday, 12 September 2013 | Online Media Daily - Mark Walsh   
The Facebook social networking site has begun testing autoplay mobile video ads among a small segment of US-based users. The mobile video ad unit being tested by Facebook will autoplay the video if a user scrolls through their mobile news feed and sees a video. The sound will not automatically play. Audio will only render when a user tabs the video ad.

Re-imagining Video For Mobile with Yahoo Screen

Monday, 09 September 2013 | Yahoo! Blog - Robby Stein   
The new Yahoo Screen will enable viewers to watch video content via mobile devices including Apple's iPhone, iPad and iPod Touch. As part of Yahoo Screen's launch, Yahoo has entered into a video partnership with Viacom to enable viewers to watch clips of Comedy Central programming. Yahoo also is the exclusive digital clip archive rights holder to Saturday Night Live.

15 Stats You Need to Know About Vine and Instagram Video

Monday, 09 September 2013 | Digiday - Saya Weissman   
It is important for organizations to understand the differences between using Vine or Instagram for mobile video marketing promotions, along with general mobile video trends. By 2017, two-thirds of the world's mobile data traffic will be attributed to mobile video. A branded Vine video is four-times more likely to be viewed than a branded video. Instagram videos generate two-times more engagement compared to static Instagram photos.

Instagram Video Campaigns: First Look

Monday, 09 September 2013 | Larry Chase's WDFM Newsletter - Jane Roberts   
There are a number of different approaches brands have used for creating mobile video marketing campaigns using Instagram video. Some organizations have created video content that features user-generated video content. Other brands use a series of the :15-second videos to tell a cohesive story. Stop-motion animation, similar to Vine videos, have also been created on Instagram video.

Marketers Fret Over Getting Better Video Onto Mobile

Friday, 06 September 2013 | Online Media Daily - Gavin O'Malley   
A new study conducted by TechValidate for Limelight Networks found that 77 percent of marketers are concerned with the delivery of mobile video marketing campaigns across multiple types of devices. Mobile video marketers need to rely on a single master file using a standard codec to ensure content will be viewable on both the Android and Apple mobile platforms.

Video Ads See Higher CTR In Mobile

Wednesday, 04 September 2013 | Online Media Daily - Mark Walsh   
A new study published by TubeMogul found that mobile video marketing messages generate a higher click-through rate than desktop video ads. The click-through rate for mobile pre-roll video ads is 4.9 percent across smartphones and tablet devices compared to 0.6 percent for desktop computers.

Cater to Consumer Behavior: Create Video Content Specifically for Mobile Users

Thursday, 29 August 2013 | Flimp Video Blog - Hannah Brenzel   
Mobile video marketing content must be viewable across different devices. Marketers should use HTML5 to create mobile video communications. Video content for tablet devices can be longer than smartphones. For video communications targeting smartphone users, the video content should be short-form and should be created to be between 320 pixels to 640 pixels in width.

Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG's Manatt

Thursday, 22 August 2013 | Huff Post Tech - Andy Plesser   
According to research conducted by IPG Media lab, mobile ads delivered to tablet devices engage viewers more than other digital video content. Compared to TVs, PCs and smartphones, tablet users had a higher online video advertising recall rate than the other devices.

Mobile Video’s Big Question: Did It Load?

Wednesday, 21 August 2013 | Digiday - Will Kassoy   
Industry analysts predict that by 2016 more than $2 billion annually will be spent on mobile video marketing initiatives. Ensuring that the video content loads across mobile devices is a critical component to mobile video communications. Mobile connections along with the quality of the video content can impact the mobile video viewing experience.

American Eagle Outfitters taps mobile video for user-generated runway show

Tuesday, 20 August 2013 | Mobile Marketer - Lauren Johnson   
Mobile video marketing is at the forefront of a new promotional campaign support American Eagle Outfitters Fall 2013 fashion line. "Rock Your Walk" features mobile video as the primary way for consumers to interact with the retailer.

5 Brands That Get Mobile Video

Wednesday, 14 August 2013 | Digiday - Digiday Content Studio   
Marketers looking for mobile video marketing best practices should check out video communications created by Warby Parker, Lowe's, Paramount Pictures, Microsoft, and Johnson & Johnson. These organizations are creating mobile video marketing content that includes leveraging both the Vine video app and Instagram video. While the social video marketing tools are important, organizations must also create video content specific to the mobile experience.

NBC Buying Web Service to Stream Phone Video

Sunday, 11 August 2013 | The New York Times - Brian Stelter   
The rise of first-person mobile video communications created during breaking news situations was the motivation behind NBCUniversal's acquisition of Stringwire. Stringwire is an early stage Web service that aggregates user-generated news content.

12 Must-Know Facts About Mobile Video

Thursday, 08 August 2013 | Digiday - AdColony   
The video content used in mobile video marketing campaigns needs to be able to be viewed quickly across different devices. According to a study conducted by the University of Massachusetts, viewers will stop watching mobile videos that take longer than three-seconds to load. By 2016, 25 percent of all digital ad spending will be for mobile video ads.

Multi-Screen Video Advertising: The Standards We Have, The Standards We Need

Friday, 02 August 2013 | MediaPost's VidBlog - Michael Tuminello   
New mobile video marketing and measurement guidelines issued jointly by the Interactive Advertising Bureau (IAB), Mobile Marketing Association (MMA) and the Media Rating Council (MRC) may be confusing for marketers. This is due in part to complications related to the Flash versus HTML5 video standards.

YouTube Advertiser Sees Strong Mobile Demand

Friday, 02 August 2013 | Online Media Daily - Laurie Sullivan   
More than one-third of YouTube's traffic comes from mobile devices. The video sharing site is looking to create a more concise viewing experience for mobile video viewers. The goal is to create mobile video marketing experiences that can have a direct impact on YouTube's bottom line.

Why video creators need to think mobile

Thursday, 01 August 2013 | iMedia Connection - David Sanderson   
Many mobile video marketing campaigns are using video content that has not been created specifically for mobile devices. With video content, a one-size fits all approach may mean that audience engagement is lower than what it could be. Repurposing TV spots for the mobile video viewer is not as effective as producing video content specifically for mobile devices.

Study: Video pushing older American's purchasing power

Thursday, 25 July 2013 | BizReport - Kristina Knight   
A study conducted by Google / Ipsos MediaCT found that 78 percent of Baby Boomers view video across all devices. Fifty-percent of Baby Boomers watch video content at least once a day. Additionally, Chadwick Martin Bailey found that 14 percent of viewers watch mobile video via smartphones, while 27 percent view on tablet devices.

PwC Global Outlook Has More Good News for Video, Mobile

Tuesday, 02 July 2013 | MediaPost's VidBlog - P.J. Bednarski   
According to PricewaterhouseCoopers "Global Entertainment and Media Outlook: 2013-2017" report, mobile and video advertising will be the two fastest growing media areas. Within five years, mobile advertising is expected to reach $14.1 billion and online video advertising will hit $6.6 billion.

What Every Company Needs to Know about Instagram Video

Tuesday, 02 July 2013 | Fast Company - Ekaterina Walter   
With over 130 million users, brands will utilize Instagram video for mobile video marketing. The :15 second video duration offered by Instagram provide more opportunities than Twitter's Vine application for creating content and engaging viewers.
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