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Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

PwC Global Outlook Has More Good News for Video, Mobile

Tuesday, 02 July 2013 | MediaPost's VidBlog - P.J. Bednarski   
According to PricewaterhouseCoopers "Global Entertainment and Media Outlook: 2013-2017" report, mobile and video advertising will be the two fastest growing media areas. Within five years, mobile advertising is expected to reach $14.1 billion and online video advertising will hit $6.6 billion.

What Every Company Needs to Know about Instagram Video

Tuesday, 02 July 2013 | Fast Company - Ekaterina Walter   
With over 130 million users, brands will utilize Instagram video for mobile video marketing. The :15 second video duration offered by Instagram provide more opportunities than Twitter's Vine application for creating content and engaging viewers.

How Mobile Is Shaping Global Digital Behavior

Monday, 24 June 2013 | eMarketer   
A Q1 2013 survey of 180,000 web users conducted by GlobalWebIndex found that 60 percent of mobile phone users and 65 percent of tablet users watched a mobile video. Three out of five respondents said they accessed the Web via a mobile device. The study also found that 22 percent of the respondents used a tablet device.

Hampton Inn relies on video campaign to highlight travel experience

Thursday, 20 June 2013 | Mobile Marketer - Lauren Johnson   
The new "Hamptonality" mobile video marketing campaign in support of Hilton Worldwide's Hampton In brand uses video and social media to highlight travel experiences. Targeting heavy users of mobile and social media, Hampton Inn created a :30-second video spot that features Millennials interacting with the brand at nine different properties.

Report: Tablets and mobile devices accounted for a record 10% of all online videos played in Q1 2013

Wednesday, 19 June 2013 | The Next Web - Kaylene Hong   
The Q1 2013 Global Video Index published by Ooyla found that video viewing on tablets and mobile devices grew by 19 perent. Ten percent of online video plays during the period were via a mobile video viewing experience. The number of mobile video views doubled between January 1 and December 31, 2012.

Marketers Have Found a Way to Use Vine

Monday, 17 June 2013 | Adweek - Christopher Heine   
Movie marketers are creating mobile video marketing campaigns in promotion of summer blockbuster films via the Vine app. Six-second Vine videos are being created by movie theater chains and concession stand products. The Vine videos are designed to sell tickets and snacks.

A New JW Player Is Making Its Push for Mobile Use

Monday, 17 June 2013 | MediaPost's VidBlog - P.J. Bednarski   
LongTail video has enhanced its JW Player, which now has the ability to deliver VAST compliant pre-roll ads to mobile devices. VAST is the digital industry's universal XML schema. The JW Player is the most widely distributed media player used by Web and mobile publishers.

U.S. Mobile Video Audience Spikes To 45 Million

Monday, 10 June 2013 | Online Media Daily - Mark Walsh   
Mobile phone users represent the fasting growing video platform in viewership. According to Nielsen's latest Cross-Platform report, there was a 25 percent increase in the number of smart phone users watching video content via their mobile device.

A Tale Of Two Mobile Devices: Madison Ave. Begins Segmenting Tablets Vs. Smartphones

Friday, 07 June 2013 | Online Media Daily - Joe Mandese   
A new study from Advertiser Perceptions Inc., considered to be the first benchmark on how advertisers are integrating personal mobile devices into their overall strategic planning, shows that the industry has split mobile into two categories: tablets and smartphones. Advertising allocated towards tablet devices is expected to grow faster than smartphones.

Most TV/Video and Mobile TV Usage Is In Home

Monday, 03 June 2013 | Media Daily News - Wayne Friedman   
A new study from the Council for Research Excellence found that 82 percent of tablet video usage and 64 percent of smartphone video usage occurs within the home. Forty-nine percent of consumers surveyed said that convenience is the main reason they are using mobile devices to watch TV and video viewing.

Twitter Releases Vine For Android Smartphones As It Tops 13M Users

Monday, 03 June 2013 | Mashable - Darrell Etherington   
The Vine mobile video app is now available to Android smartphone users. Since Vine's January 2013 launch, there are over 13 million iOS users. Industry analysts believe that Vine's introduction to the Android platform will mimic Instagram's April 2012 Android launch. One million Android users downloaded Instagram during the first 24-hours it was available on the Android platform.

Telly's new discovery app creates deeper social video experience

Friday, 31 May 2013 | BizReport - Kristina Knight   
The new Social Video Discover App from Telly is a mobile video platform designed specifically for Android tablet users. The app will help Android users discover and share video content. This will afford viewers an opportunity to deeply engage with the video content.

Creative Online Video Advertising: The Death Of Repurposed TV Ads

Friday, 31 May 2013 | MediaPost's Online Video Insider - Jack Cohen-Martin   
The most successful mobile video marketing initiatives use video content designed specifically for the mobile environment. Mobile device users will engage with content that is creative and innovative. Repurposed spots do not perform well in a mobile environment.

Apple May Dominate Market, but Samsung Users Engage More With Ads

Friday, 31 May 2013 | Adweek - Maura McGowan   
UK-based Adfonic found that Samsung / Android mobile phone users are more apt to click on mobile video marketing ads than Apple iPhone users. The clickthrough rates for Samsung Android devices compared to iPhone's ranged from 15 percent strong in Q1 2013 to 70 percent strong in March 2013.

More Than 3 in 4 Mobile and Tablet Video Ad Views Occurred on an Apple Device in Q1

Thursday, 30 May 2013 | Marketing Charts   
The iPhone generated more mobile video ad views than the Android smart appliance. According to FreeWheel's Q1 2013 Video Monetization report, 31.4 percent of all mobile video views were on an iPhone. The iPad accounted for 39.2 percent of all mobile video ad views. Additionally, 58 percent of the ad views on an iPad were served during long-form content that was 20 minutes or more in duration.

Survey: Friends, not search, pushing mobile video

Friday, 24 May 2013 | BizReport - Kristina Knight   
A survey from Harris Interactive and Telly found that 10 percent of viewers would watch mobile video content that has been shared by social media connections. In fact, 67 percent of viewers watch videos because it has been recommended by friends. Forty-one percent of video content is discovered through search queries. The costs associated with streaming content directly impact mobile video. Users will not watch a lot of video content on the go because they do not want to exceed their data plan limits.

MMA Establishes Industry Standard for Mobile Video Ad Units

Thursday, 23 May 2013 | Flimp VIdeo Solutions Blog - Jenn O'Meara   
Three mobile video ad units - pre/mid/post-roll linear video ad, interstitial video ad and value exchange video ad - have been identified and defined by the Mobile Marketing Association in an attempt to bring uniformity to mobile video marketing. The most effective mobile video marketing campaigns are ones where the creative has been designed specifically for the mobile experience.

MMA proposes mobile video ad definitions

Wednesday, 22 May 2013 | B to B Magazine   
The Mobile Marketing Association has classified mobile video ad units. In order to provide uniformity, mobile video ad units are now distinguished from mobile rich media and other formats. Pre-, mid- or post-roll video ad units are mobile video marketing spots that runs before, during or after video content. Interstitials are defined as a mobile video ad that runs between static content and takes up a majority of a digital device's screen.

63% of Viewers Watch Mobile Video At Home

Friday, 17 May 2013 | Flimp Video Solutions Blog - Jenn O'Meara   
Video viewed on mobile devices may not be watched on the go. Rather, research indicates that viewers are consuming a vast amount of mobile video content at home. Sixty-three percent of adults said they watch video on their mobile appliance, according to Leichtman Research Group. Forrester's "2013 Mobile Trends for Marketers" found that the mobile marketplace already encompasses one million smartphones and 150 million tablet devices.

Turns Out Most "Mobile Video" Experiences Actually Happen at Home

Thursday, 16 May 2013 | VideoNuze - Will RIchmond   
According to the seventh annual "Emerging Video Services" survey published by the Leichtman Research Group, 89 percent of adults view mobile video content in their home. Eighteen percent will watch mobile videow while waiting for an activity to start and 9 percent will watch mobile video in their car. This study reinforces the perception that mobile devices serve as secondary screens for at home video viewing.
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