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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success
Read more...

Articles on Mobile Video Marketing and HTML 5 Video Trends

Learn about the latest trends, technologies and best practices when it comes to marketing with mobile video and HTML 5 video, including mobile video advertising, trends in mobile video consumption and production, tips for video encoding for mobile viewers and devices, new mobile video platforms, the impacts of HTML5 video, and articles on driving marketing success with mobile video.

Mobile video viewing more than doubles YOY: report

Tuesday, 17 December 2013 | Mobile Marketer - Kari Jensen   
Video viewing on mobile devices, including smartphones and tablets, grew 133 percent from September 2012 to September 2013 according to Ooyala's "Q3 2013 Global Video Index." Mobile video marketing has become a key facet of mobile strategies executed by major brands. The reason: the rapid growth of mobile video views.
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Video Boom Forces Verizon to Upgrade Network

Sunday, 15 December 2013 | The Wall Street Journal - Ryan Knutson   
Over the past year, Verizon Wireless has invested millions of dollars to upgrade its mobile network. The upgrades were needed due to the sheer amount of mobile video traffic. Due to online video, the wireless download speeds for Verizon's 4G network has dropped as much as 20 percent over the past year in key markets. High-definition videos continued to be streamed by mobile users.
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Mobile video to come of age as significant branding strategy in 2014

Wednesday, 11 December 2013 | Mobile Marketer - Chantal Tode   
Mobile video marketing is expected to be a key component of digital marketing initiatives in 2014. While 2013 saw the rapid adoption of short-form video content, especially videos created using the Vine and Instagram apps, mobile video ad opportunities will be substantial in 2014. Additionally, consumers are watching more content via mobile devices. Twitter is ramping up mobile video ad inventory, offering advertisers the opportunity to reach 176 million mobile users.
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Mobile Video Ads Get Cut Down to Size

Wednesday, 11 December 2013 | Digiday - John McDermott   
Many marketers are not interested in creating mobile video marketing spots tailored to run with short-form videos. Mobile video marketing should not be viewed as an extension of online video marketing via desktop devices. Advertisers should be creating videos designed for the mobile experience. Mobile devices, especially smartphones, have smaller screens. Additionally, mobile viewers have shorter attention spans, warranting video ads that are shorter in duration.
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Facebook Videos Now Auto-Play On Mobile, Expect Video Ads Soon

Friday, 06 December 2013 | TechCrunch - Josh Constine   
Native videos uploaded directly to the Facebook social media site will soon be playing in an auto-play mode when viewed on mobile devices. Auto-play videos mean that the video automatically plays when the video appears in a viewer's Facebook news feed. Based on the latest version of Facebook available to iOS and Android users, the mobile videos expand to full-screen with audio if a viewer taps the video content.
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Mobile Video Ushers in a New Era of Marketing for Brands

Thursday, 05 December 2013 | Advertising Age - Will Kassoy   
Mobile video marketing is the new model for brands to engage consumers. More than 87 percent of the time mobile appliance users spend using mobile appliances is within entertainment apps. Mobile video marketing offers a way for brands to reach viewers and measure ROI and effectiveness.
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Messages from the mobile media frontier

Wednesday, 04 December 2013 | N Screen Media - Colin Dixon   
According to Damon Phillips of ESPN, two thirds of smartphone views for the network occur outside of the home. For ESPN mobile video content, viewers can watch up to 15 minutes of video content during one viewing session on a smartphone, while tablet viewers are apt to watch an entire live sporting event. Across the "Mobile Video Rising" panel, participants noted that mobile video content is engaging audiences.
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Why Your Mobile Email Marketing Needs Video… Now

Tuesday, 03 December 2013 | Mobile Marketing Watch - Michael   
Mobile video marketers need to ensure that video email content is viewable across different devices. According to the results of the 2013 Online Video Marketing Survey and Trends report, only six out of ten marketers use video for mobile email campaigns. Video emails generate, on average, a higher conversion and purchase rate compared to static email content.
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Smartphone, Tablet Users Take Video Outside the Home

Monday, 02 December 2013 | eMarketer   
Video content viewed on smartphones and tablets is more apt to be watched out-of-home according to research from Frank N. Magid Associates for Crackle. One-quarter of Web users said they watched video content on a mobile device for non-home vieweing. While viewers do not wish to pay for the ability to access video content via a mobile device, they are open for ad-supported mobile video content.
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Mobile Video’s Next Act: A Q&A with Ujjal Kohli

Saturday, 16 November 2013 | EMA Magazine - Carla Rover /   
Mobile video marketing brings an added advantage of enabling organizations to instantly engage with audiences within a personal experience. Mobile video views are more apt to be watched to completion because the mobile device is able to grab the viewer's full attention because audiences tend to do less multitasking compared to other video viewing situations. Consequently, viewers are more likely to click through on mobile video ads.
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How tablets are changing our relationship with TV

Friday, 15 November 2013 | Videonet - John Moulding   
Fifty-eight percent of adults who use tablets while watching television will use the mobile device to seek further information about programming. This includes searching for items or content related to the TV show. Twenty-seven percent of adults will engage with brands and advertisers associated with a television program while using their mobile device.
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Mobile Video: Unlocking the Secrets of YouTube, Instagram, and Vine

Monday, 11 November 2013 | ReelSEO - Greg Jarboe   
Organizations should utilize different mobile apps to create mobile video marketing content. Among the more popular apps for creating mobile and social video content, YouTube Capture, Instagram and Vine each offer unique features.
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ANA/Nielsen: Multiscreen ad spending will make up half of budgets in 3 years

Monday, 04 November 2013 | BtoB Online   
A joint study conducted by the Association of National Advertisers and the Nielsen Co. found that multiscreen marketing, including mobile video marketing, will increase from 20 percent to 50 percent within the next three years. Eighty-eight percent of respondents said that they believing running campaigns across two or more screens, such as television, desktop computer, tablets, and mobile phones, will be very important.
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Marketing Research Chart: Which mobile tactics are most effective?

Tuesday, 22 October 2013 | MarketingSherpa - Daniel Burstein   
Mobile video marketing was identified as the most effective tactic according to respondents to the 2012 Mobile Marketing Benchmark Report Thirty-eight percent of the respondents cited that mobile video marketing was very effective, while 52% deemed mobile video marketing to be effective.
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State Farm marries mobile video, location to spark leads

Monday, 21 October 2013 | Mobile Marketer - Lauren Johnson   
Mobile video marketing plays a key role in State Farm's new "Chaos in Your Town" campaign. Created in conjunction with DDB, State Farm is using mobile video to increase audience engagement and acquisition. The contextually-relevant mobile video ads include a direct call-to-action for a State Farm quote.
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Video ads coming to a Facebook mobile app near you

Monday, 21 October 2013 | VentureBeat - John Koetsier   

Video Ads Coming To A Facebook Mobile App Near You

Acknowledging the effectiveness of video content, Facebook announced plans to enable advertisers to target consumers via mobile video ads.

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Click-through rate triples for mobile video ads: report

Tuesday, 15 October 2013 | Mobile Marketer - Rebecca Borison   
According to a new report published by Unruly Media, viewers of mobile video marketing content are three times more like to click-through on a mobile device than a desktop computer. The average click-through rate (CTR) for mobile video ads has risen from 3.73 percent to 13.64 percent.
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More Internet Video Hook Ups Than People in the World by 2017

Tuesday, 08 October 2013 | MediaPost's VidBlog - P.J. Bednarski   
According to Broadband Technology Service at IHS, there will be 8-billion Internet connected video devices by 2017. The global forecast for the average broadband household estimates there will be ten video devices per househould. Only 23 percent of the connected devices are expected to be either desktop or laptop computers; mobile devices are anticipated to make-up 67 percent of the total broadband connected devices.
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Ford Zones in on Mobile Video for Hispanic Car Buyers

Friday, 04 October 2013 | eMarketer   
The nuances and regionalization of the American Hispanic market make video communications and mobile video marketing an ideal way to interact with customers. Ford Motors takes a unified approach to marketing. Through detailed metrics, Ford has seen an increase in viewer engagement in mobile video activity within the Hispanic target audience.
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Mobile Video Spots Drive Higher Engagement, Study Finds

Tuesday, 01 October 2013 | MediaPost's Online Video Insider - Daisy Whitney   
Mobile video marketing spots generate a 5 percent interaction rate compared to a 2.4 percent interaction rate for online video ads, according to research from the Jun Group. Mobile video viewers are more apt to visit a website, interact on social media or share the video. The higher video viewer engagement rate for mobile videos can be partially attributed to the fact that mobile viewers have fewer browser tabs open.
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