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Mobile Video Marketing, Trends and Best Practices

The latest news articles, tips and trends related to mobile video marketing and mobile video advertising.
Tablets Gobble Up 23% of Their Millennials Owners’ Video Viewing Time
From: Marketing Charts   
Monday, 13 May 2013 11:51
New data from GfK found that the Millennial demographic spends 23 percent of their total video viewing time watching content on tablets. GenXers spend 16 percent of their video viewing time watching content on tablets, while Baby Boomers spend 11 percent. Eight-two percent of mobile video viewers prefer to see an ad before they begin watching their content.
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Video Apps, Devices, and Fragmentation: How to Navigate the Maze
From: VideoNuze - Will Richmond   
Monday, 13 May 2013 10:43
According to a report recently published by Flurry, creating a mobile video app that can be used across an array of mobile devices can be a challenge. If you aim to have the app optimized to function across 80 percent of connected mobile devices, that means that it needs to be supported by 156 models. Optimizing for only 60 percent of mobile devices means you are covering 37 different models.
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Mobile Video's Growing Audience Lures Advertiser Investment
From: eMarketer   
Friday, 10 May 2013 09:05
The new "Mobile Video Advertising: Choices for a Rapidly Changing World" report published by eMarketer predicts the number of viewers watching video content via a mobile device will reach 87 million by 2014. In teh United States, mobile video marketing spending will increase from $518 in 2013 to $2.1 billion in 2014.
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Those Vine Videos Do Get Around, A New Study Stays
From: MediaPost's VidBlog - P.J. Bednarski   
Friday, 10 May 2013 08:22
According to Unruly, five Vine six-second videos are shared via Twitter every second. Branded Vine videos are four times more likely to be shared versus content created by regular uses. Additionally, most Vine videos are shared between 10 to 11 a.m. EDT, with the most shares occurring over the weekend. The Vine mobile video app recently celebrated its 100-day anniversary.
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Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift
From: MarketingProfs - Frank Sinton   
Thursday, 09 May 2013 15:56
With consumers migrating to mobile devices to view video content, mobile video marketing has become a necessary component for video communications. First and foremost, video content needs to be optimized for the mobile environment. Also, since viewers access mobile video across different devices, the screen size needs to be considered.
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These Brands Are Doing Incredible Things On Vine
From: Business Insider - Laura Stampler   
Thursday, 09 May 2013 12:12
Many brands are utilizing the Vine app to create mobile video marketing content. The six-second videos force content creators to be creative and develop snappy audiovisual bites. When developing Vine videos, less can be more. The best Vine videos focus on one element instead of trying to cram in multiple points. Also, Vines can help brands extend their promotional efforts into a social video capacity.
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ESPN Eyes Subsidizing Wireless-Data Plans
From: The Wall Street Journal - Amol Sharma, Spencer E. Ante and Anton Troianovski   
Thursday, 09 May 2013 00:00
With over 16 million users that access ESPN content exclusively via mobile devices, the sports network is exploring partnerships with wireless carriers that would guarantee ESPN.com mobile viewers would not have their viewing activity count towards a monthly data cap. The revenue from mobile video ads is important enough to make ESPN concerned that viewers could opt to not view mobile video content due to usage caps.
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Mobile Video Viewing on the Rise: Why It Matters [Study]
From: ReelSEO - Chris Atkinson   
Wednesday, 08 May 2013 00:00
Due in part to the rollout of faster 4G mobile networks, a study on mobile video viewing conducted by Business Insider's BI Intelligence found that as of January 2013 41 percent of smart appliance owners view mobile video. Forty-one million people had access to mobile video at the end of 2012. Tablets are one of the most popular devices for viewing video content, with 3.5 percent of all global video viewed on a tablet device.
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6 Tips for Taking Your Video Ad Content Mobile
From: Young Entrepreneur - Matthew Toren   
Friday, 03 May 2013 00:00
Organizations should consider adjusting online video ads for use in mobile video marketing campaigns. Short, to-the-point mobile videos are the most effective in engaging viewers. If the video contains text, it is imperative that the font is readable and can be read without requiring the viewer to scroll. Social video is also an important component to mobile video marketing and social sharing components should be included. Finally, mobile video must be HTML5 in order to reach all viewers.
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