Reports: YouTube, iPhone tops for video viewing
July 18, 2011
BizReport - Kristina Knight
According to Vuclip's July 2011 Global Video Insights Report, Apple's smart appliances are globally the most popular mobile appliance for mobile video consumption.
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Internet Video Ads Skyrocket, Hulu Runs 1 Billion
July 15, 2011
Media Daily News - Wayne Friedman
More than 5.3 billion video ads were viewed during June 2011, including video advertising formats such as overlays, banner ads and branded video players.
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1/3 of YouTube's In-Stream Ads Now In Skippable Format
July 15, 2011
Video Nuze - Will Richmond
One-third of video advertising units on Google's YouTube video sharing service are in a skippable ad format.
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Illinois hospital system weaves Web and social media
July 15, 2011
Ragan's Health Care Communication News - Russell Working
How Advocate Health Care in Oak Brook, IL incorporates online video communications into the marketing mix.
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YouTube etiquette for 2011
July 15, 2011
iMedia Connection - Daisy Whitney
It is essential for web video marketers to understand that online video is not inherently viral; viral video marketing occurs when an online video has been successfully distributed.
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YouTube Still Streamers Paradise
July 15, 2011
Center for Media Research - Jack Loechner
Americans streamed more than 15 billion videos during May 2011 according to the latest Nielsen report.
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An Antidote To Viral Video Fever
July 14, 2011
MediaPost's Online Video Insider - Alison Provost
Marketers are still longing to create viral video marketing campaigns, even though only 1 in 500 online videos generate more than 500,000 views and enabling viewers to reach videos virally mean that marketers may be dedicating 30 to 50 percent of budget to distribution.
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Video in the Workplace Needs an IT Hero
July 14, 2011
MediaPost's VidBlog - Steve Smith
Qumu, a video platform provider, has created a new B2B video marketing campaign targeting IT professionals.
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A quick guide for video success in social media
July 14, 2011
iMedia Connection - Daisy Whitney
The average US web user spends about four hours per month on social media networks and Brightcove has found that video shared on social networks generates a higher engagement than other web video marketing content.
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Generate Leads with Video
July 14, 2011
IPTVBoyz.com - Dave Dugdale
Real estate brokers can leverage online video to help reach prospective home buyers and sellers through video SEO and SEM.
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Why Social Video Marketing May Eclipse Video SEO
July 13, 2011
ReelSEO - Grant Crowell
ReelSEO publisher Mark Robertson believes video SEO is really a component of web video marketing.
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6 ways to make your video campaign a success
July 13, 2011
Ragan.com - Russell Working
Six different ways marketers can create engaging video that has a strong chance of going viral in a viral video marketing capacity.
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Click Rates Complicate Online Video Ad Metrics
July 13, 2011
eMarketer
As online video advertising gains momentum, marketers are increasingly interested for video ad benchmarks to justify campaign budget and online video investment.
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6 cost-saving ways to take your rich media global
July 12, 2011
iMedia Connection - Chanin Ballance
Video is the fastest growing rich media asset and the majority of online video content for English speaking nations can be displayed in .mov or .wmv format.s
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Google Hand Holding Brings Pharma to YouTube
July 12, 2011
ClickZ - Kate Kaye
The highly-regulated pharma industry is slowly incorporating web video marketing into their marketing mix.
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Why video is valuable to Discovery's social media strategy
July 11, 2011
SmartBlog on Social Media - Tricia Smith
Discovery Communications leverages social media direct viewers to different online video content.
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5 best-practice tips for designing a mobile video campaign
July 11, 2011
Mobile Marketer - Ujjal Kohli
Data from InsightExpress found that mobile video ads create twice as much brand awareness as a traditional online video campaign, so web video marketers would be wise to apply five simple steps when creating mobile video marketing campaigns.
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Claussen Pickles Is Latest Brand to Use Incentivized Video Views
July 11, 2011
VideoNuze - Will Richmond
"Journey to the Claussen Pickles" is a one-minute video campaign promoting the Claussen brand's refrigerated pickle product.
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The Future of Video Advertising? Focus on the Present First
July 08, 2011
MediaPost's Online Video Insider - Eric Franchi
Steps that need to take place in order for the video advertising segment to mature.
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Choice-Based Video Ads Up 15%
July 08, 2011
Online Media Daily - Gavin O'Malley
"Chose-base" video advertising campaigns have proven to be popular among video ad viewers during the second quarter of 2011.
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HTML5 Playback Now Up to 69% of Online/Mobile Video
July 08, 2011
VideoNuze - Will Richmond
Data from MeFeedia found that 69 percent of mobile video is available in the HTML5 video format.
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Cost-Per-View Gains Traction, But Begs The Question: What is a Video View?
July 07, 2011
ReelSEO - Christophor Rick
Determining what a video view is for video advertising units is more complex than standard digital ad units.
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Video Advertising and Mobile Apps - A Match Made in Heaven
July 07, 2011
ReelSEO - Projjol Banerjea
Mobile video marketing affords a higher level of viewer engagement that guarantees audience conversion.
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Video In E-Commerce Growing, Hungry For Leadership
July 07, 2011
MediaPost's Online Video Insider - Justin Foster
For eCommerce web video marketing to be successful, retailers need to do more than just create product videos and move the focus from broadcast to online.
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Will tiered pricing impede mobile video growth?
July 07, 2011
Mobile Marketer - Chantal Tode
Analysts are not yet sure if tiered pricing for mobile data plans will impact the effectiveness of mobile video marketing.
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Health Care Companies Slow On the Social-Media Draw
July 06, 2011
InvestorPlace - Barry Cohen
Publicly traded health care companies have been reluctant to participate in social media activities, though a few are relying on web video marketing to educate consumers.
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Buying and Placing Online Display Ads
July 06, 2011
ClickZ - Hollis Thomases
There are an array of opportunities for media buyers to purchase online video advertising content.
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Part 3 - Best Practices for Using Online Video for Generating Sales Leads
July 06, 2011
Business Video - Paul Ritter
The future of B2B video marketing for sales lead generation will be to use audiovisual content to push audience to targeted microsites or video brochures that provide sales and marketing with tracking for follow-up.
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7 reasons why your hospital needs to think mobile
July 05, 2011
Ragan's Health Care Communication News - Ann Tracy Mueller
In 2011 mobile video traffic is expected to exceed fifty percent of all mobile traffic and by 3105 there will be 788 million mobile-only web users.
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Facebook vs. YouTube -- Which Is Better For Video SEO?
July 05, 2011
ReelSEO - Chris Marentis
From a video SEO and SEM perspective, the YouTube video sharing site may offer more direct benefits than the Facebook social media site.
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When's Prime Time in Mobile? Same as TV
July 05, 2011
Advertising Age - Kunur Patel
Data from third-party ad server Media Mind found that mobile web and apps are used most during the evening between 7 p.m. to 9 p.m.
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In a Switch, Craftsman Pitches Its Tools to the Unhandy
July 04, 2011
The New York Times - Andrew Adam Newman
Craftsman will create an online reality show featuring a host who does not know anything about do-it-yourself tool skills.
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Zombie in aisle 5
July 03, 2011
New York Post - Claire Atkinson
Due in part to the surge of distribution opportunities available to share web video marketing content, Hollywood A-List directors are more open to create advertising for major consumer packaged good grands.
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Video Marketing: Well Within the Reach of Small Businesses
July 02, 2011
Forbes Marketing Nuts and Bolts Blog - Kern Lewis
Web video marketing works better than other digital communications because the audiovisual content engages a viewer from both a sound and a sight perspective.
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Banner ads evolve to get users' attention
July 01, 2011
DMNews - Tim Peterson
The IAB Portrait ad unit occupies 33 percent of a page and enable advertisers to serve an array of interactive features including online video.
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Google Identifies What Drives Auto Shoppers' Behavior
July 01, 2011
eMarketer
Thirty-one percent of 2010 auto purchasers visited a dealer's website, with many consumers watching videos on the website.
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Boston hospital extends reach through journalism-style content
June 30, 2011
Ragan.com - Russell Working
Boston-based Beth Israel Deaconess Medical Center produces 50 new pieces of content - including online video - on a monthly basis as a way to become a medical health content resource.
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Prime Time is Web Video Time?
June 30, 2011
MediaPost's VidBlog - Steve Smith
A study released by Yahoo!/Interpret found that 45 percent of respondents said they viewed an online video during a 24-hour period, with 57 percent noting that they are likely to watch a video when it is placed next to an article.
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Jumptap: Lunchtime is Prime Time For Mobile Advertising
June 30, 2011
Online Media Daily - Mark Walsh
New data published by Jumptap found that mobile video viewing takes place throughout the day as viewers "snack" on digital content, with lunchtime generating the highest amount of video viewing.
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Phase 2 of Video: Revolution Evolution
June 30, 2011
Yahoo!, Interpret
Yahoo! commissioned a study to help digital marketers understand how they could take advantage of web video marketing, which is an evolution occurring on three fronts: video consumption habits, viewer content sharing and the actual video content.
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Predictions: Gazing into the online video crystal ball
June 29, 2011
GigaOM - Rags Gupta
Emerging online video trends include an explosion in the amount of video content created, the emergence of social video marketing, and hosting video content via the cloud.
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Impulse Buying on TV Enters an Even Faster Phase
June 29, 2011
The New York Times - Tanzina Vega
With over 2 million customers, eCommerce retailer AsSeenOnTV.com aims to expand its reach by moving into web video marketing and mobile video marketing to promote products.
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Study: 64% of iPhone Users Watch Video on Phones
June 29, 2011
Home Media Magazine - Erik Gruenwedel
London-based Futuresource Consulting said that 64 percent of iPhone users watch a video on their smart appliance.
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Part 2 - Using Online Video for Generating Sales Leads
June 29, 2011
Business Video - Paul Ritter
Video lead generation is using video with interactive multimedia and viewer tracking to generate detailed viewer engagement.
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Mobile and Video Speak to Luxury Shoppers
June 29, 2011
eMarketer
A study conducted by Google, Compete and Polk found that 30 percent of luxury automobile shoppers viewed a video on their mobile device prior to purchasing their car.
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TV, Transformed: What Digitization Brings To Brands
June 28, 2011
MediaPost's Online Video Insider - Matt Wasserlauf
Video advertising provides an easy-to-measure and easy-to-optimize approach.
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Product Video SEO is Key to E-Commerce Success & Zappos Dominates
June 28, 2011
ReelSEO - Mark R Robertson
Sixty-eight percent of retailers are not taking advantage of the benefits of using video SEO and SEM for their eCommerce efforts.
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Google Swiffy Will Swiftly Convert Flash Files into HTML5
June 28, 2011
ReelSEO - Jeremy Scott
A new product from Googled, called Swiffly, will convert existing Flash files into HTML5 viewable content.
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Tips for boosting video engagement from Moxie's Lori Dicker
June 28, 2011
iMedia Connection Blog - Greg Bardsley
Beyond making sure that the video content gets in front of key viewers, marketers can look at a combination of factors - including click throughs, shares and general buzz - in terms of analyzing the performance of a web video marketing campaign.
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BRUT Launches Manly Men Behaving Manly Theater on Facebook
June 28, 2011
MediaPost's VidBlog - Steve Smith
BRUT has launched a new video series aimed at gaining market share from the AXE brand.
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