News articles, research, tips and information about online video marketing and communications.

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Web Video Marketing Council 2010 Video Email Marketing Survey Reveals that Use of Video Has Become a Common Practice for Email Marketers
September 01, 2010
Web Video Marketing Council
The 2010 Video Email Marketing Survey found that 50 percent of marketers are currently creating video emails, while 73 percent believe that video email significantly increases email click thru and conversion rates.
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How Video Marketing Helps David Harbour Sell Homes
September 01, 2010
Target Marketing - Heather Fletcher
Real estate agents are using online video to market properties in a personal manner that is more cost effective than other marketing methods and generates a higher return on investment.
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Mobile video ads perform 100 times better than online video ads: iVdopia
August 31, 2010
Mobile Marketer - Dan Butcher
Data from IVdopia shows that mobile video ads perform close to 100 times better than Web browser-based video ads, allowing users to replay multiple clips, share with friends and spread the video virally.
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Reeling in the online video ROI
August 31, 2010
BtoB Magazine - Matthew Schwartz
As online video moves away from a user-generated, "snack based" content platform and emerges as a significant supplementary entertainment portal, B2B organizations are creating highly sophisticated web video marketing campaigns that generate a strong ROI and viewer engagement.
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There, I Said It: Screw Viral Videos
August 30, 2010
Advertising Age - Jim Louderback
Organizations need to stop chasing viral video as a cornerstone of their online video marketing efforts and instead develop web video marketing campaigns that deliver repeatable, measurable and sustainable views.
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YouTube & E-Commerce -- Does Uploading Product Videos To YouTube Cannibalize SEO?
August 30, 2010
ReelSEO - Grant Cowell
Research has shown that the YouTube video sharing site does not necessarily help product-specific videos generate a huge audience of viewers, but eCommerce retailers should include posting videos to sharing sites as part of their content optimization strategy.
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The Online Video Debate: Size Versus Quality
August 28, 2010
TechCrunch - Ashkan Karbasfrooshan
Marketers are increasingly weary of selecting online video ad networks based on their distribution size and would rather chose ad placements that generate a better quality viewer engagement.
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The Ultimate YouTube Treasure Chest for Marketers
August 26, 2010
The Comms Corner - Adam Vincenzini
Different techniques marketers can use to extend the reach of their online video content posted to the YouTube video sharing site.
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The DIY white-label video hub
August 25, 2010
iMedia Connection - Jason Prescott
Since online video generates a click through rate that is 4 to 7 times higher than other online content, organizations should consider creating a video hub to engage target audiences and stakeholders.
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Forecast: Online Ads to Outpace All Other Categories
August 24, 2010
Mediaweek - Katy Bachman
Online video advertising is expected to grow by more than 60 percent in the next year, with Borrell Associates forecasting $5.6 billion in ads in 2011, with 2 out of 5 online video ad dollars being spent by local advertisers.
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