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The Latest Video Marketing News, Trends, Articles and Tips

The latest video news articles, trends, research, tips and information about online video marketing, video advertising, video SEO, video production and video communications.



Reports: YouTube, iPhone tops for video viewing
July 18, 2011
BizReport - Kristina Knight

According to Vuclip's July 2011 Global Video Insights Report, Apple's smart appliances are globally the most popular mobile appliance for mobile video consumption.
» full story

Internet Video Ads Skyrocket, Hulu Runs 1 Billion
July 15, 2011
Media Daily News - Wayne Friedman

More than 5.3 billion video ads were viewed during June 2011, including video advertising formats such as overlays, banner ads and branded video players.
» full story

1/3 of YouTube's In-Stream Ads Now In Skippable Format
July 15, 2011
Video Nuze - Will Richmond

One-third of video advertising units on Google's YouTube video sharing service are in a skippable ad format.
» full story

Illinois hospital system weaves Web and social media
July 15, 2011
Ragan's Health Care Communication News - Russell Working

How Advocate Health Care in Oak Brook, IL incorporates online video communications into the marketing mix.
» full story

YouTube etiquette for 2011
July 15, 2011
iMedia Connection - Daisy Whitney

It is essential for web video marketers to understand that online video is not inherently viral; viral video marketing occurs when an online video has been successfully distributed.
» full story

YouTube Still Streamers Paradise
July 15, 2011
Center for Media Research - Jack Loechner

Americans streamed more than 15 billion videos during May 2011 according to the latest Nielsen report.
» full story

An Antidote To Viral Video Fever
July 14, 2011
MediaPost's Online Video Insider - Alison Provost

Marketers are still longing to create viral video marketing campaigns, even though only 1 in 500 online videos generate more than 500,000 views and enabling viewers to reach videos virally mean that marketers may be dedicating 30 to 50 percent of budget to distribution.
» full story

Video in the Workplace Needs an IT Hero
July 14, 2011
MediaPost's VidBlog - Steve Smith

Qumu, a video platform provider, has created a new B2B video marketing campaign targeting IT professionals.
» full story

A quick guide for video success in social media
July 14, 2011
iMedia Connection - Daisy Whitney

The average US web user spends about four hours per month on social media networks and Brightcove has found that video shared on social networks generates a higher engagement than other web video marketing content.
» full story

Generate Leads with Video
July 14, 2011
IPTVBoyz.com - Dave Dugdale

Real estate brokers can leverage online video to help reach prospective home buyers and sellers through video SEO and SEM.
» full story

Why Social Video Marketing May Eclipse Video SEO
July 13, 2011
ReelSEO - Grant Crowell

ReelSEO publisher Mark Robertson believes video SEO is really a component of web video marketing.
» full story

6 ways to make your video campaign a success
July 13, 2011
Ragan.com - Russell Working

Six different ways marketers can create engaging video that has a strong chance of going viral in a viral video marketing capacity.
» full story

Click Rates Complicate Online Video Ad Metrics
July 13, 2011
eMarketer

As online video advertising gains momentum, marketers are increasingly interested for video ad benchmarks to justify campaign budget and online video investment.
» full story

6 cost-saving ways to take your rich media global
July 12, 2011
iMedia Connection - Chanin Ballance

Video is the fastest growing rich media asset and the majority of online video content for English speaking nations can be displayed in .mov or .wmv format.s
» full story

Google Hand Holding Brings Pharma to YouTube
July 12, 2011
ClickZ - Kate Kaye

The highly-regulated pharma industry is slowly incorporating web video marketing into their marketing mix.
» full story

Why video is valuable to Discovery's social media strategy
July 11, 2011
SmartBlog on Social Media - Tricia Smith

Discovery Communications leverages social media direct viewers to different online video content.
» full story

5 best-practice tips for designing a mobile video campaign
July 11, 2011
Mobile Marketer - Ujjal Kohli

Data from InsightExpress found that mobile video ads create twice as much brand awareness as a traditional online video campaign, so web video marketers would be wise to apply five simple steps when creating mobile video marketing campaigns.
» full story

Claussen Pickles Is Latest Brand to Use Incentivized Video Views
July 11, 2011
VideoNuze - Will Richmond

"Journey to the Claussen Pickles" is a one-minute video campaign promoting the Claussen brand's refrigerated pickle product.
» full story

The Future of Video Advertising? Focus on the Present First
July 08, 2011
MediaPost's Online Video Insider - Eric Franchi

Steps that need to take place in order for the video advertising segment to mature.
» full story

Choice-Based Video Ads Up 15%
July 08, 2011
Online Media Daily - Gavin O'Malley

"Chose-base" video advertising campaigns have proven to be popular among video ad viewers during the second quarter of 2011.
» full story

HTML5 Playback Now Up to 69% of Online/Mobile Video
July 08, 2011
VideoNuze - Will Richmond

Data from MeFeedia found that 69 percent of mobile video is available in the HTML5 video format.
» full story

Cost-Per-View Gains Traction, But Begs The Question: What is a Video View?
July 07, 2011
ReelSEO - Christophor Rick

Determining what a video view is for video advertising units is more complex than standard digital ad units.
» full story

Video Advertising and Mobile Apps - A Match Made in Heaven
July 07, 2011
ReelSEO - Projjol Banerjea

Mobile video marketing affords a higher level of viewer engagement that guarantees audience conversion.
» full story

Video In E-Commerce Growing, Hungry For Leadership
July 07, 2011
MediaPost's Online Video Insider - Justin Foster

For eCommerce web video marketing to be successful, retailers need to do more than just create product videos and move the focus from broadcast to online.
» full story

Will tiered pricing impede mobile video growth?
July 07, 2011
Mobile Marketer - Chantal Tode

Analysts are not yet sure if tiered pricing for mobile data plans will impact the effectiveness of mobile video marketing.
» full story

Health Care Companies Slow On the Social-Media Draw
July 06, 2011
InvestorPlace - Barry Cohen

Publicly traded health care companies have been reluctant to participate in social media activities, though a few are relying on web video marketing to educate consumers.
» full story

Buying and Placing Online Display Ads
July 06, 2011
ClickZ - Hollis Thomases

There are an array of opportunities for media buyers to purchase online video advertising content.
» full story

Part 3 - Best Practices for Using Online Video for Generating Sales Leads
July 06, 2011
Business Video - Paul Ritter

The future of B2B video marketing for sales lead generation will be to use audiovisual content to push audience to targeted microsites or video brochures that provide sales and marketing with tracking for follow-up.
» full story

7 reasons why your hospital needs to think mobile
July 05, 2011
Ragan's Health Care Communication News - Ann Tracy Mueller

In 2011 mobile video traffic is expected to exceed fifty percent of all mobile traffic and by 3105 there will be 788 million mobile-only web users.
» full story

Facebook vs. YouTube -- Which Is Better For Video SEO?
July 05, 2011
ReelSEO - Chris Marentis

From a video SEO and SEM perspective, the YouTube video sharing site may offer more direct benefits than the Facebook social media site.
» full story

When's Prime Time in Mobile? Same as TV
July 05, 2011
Advertising Age - Kunur Patel

Data from third-party ad server Media Mind found that mobile web and apps are used most during the evening between 7 p.m. to 9 p.m.
» full story

In a Switch, Craftsman Pitches Its Tools to the Unhandy
July 04, 2011
The New York Times - Andrew Adam Newman

Craftsman will create an online reality show featuring a host who does not know anything about do-it-yourself tool skills.
» full story

Zombie in aisle 5
July 03, 2011
New York Post - Claire Atkinson

Due in part to the surge of distribution opportunities available to share web video marketing content, Hollywood A-List directors are more open to create advertising for major consumer packaged good grands.
» full story

Video Marketing: Well Within the Reach of Small Businesses
July 02, 2011
Forbes Marketing Nuts and Bolts Blog - Kern Lewis

Web video marketing works better than other digital communications because the audiovisual content engages a viewer from both a sound and a sight perspective.
» full story

Banner ads evolve to get users' attention
July 01, 2011
DMNews - Tim Peterson

The IAB Portrait ad unit occupies 33 percent of a page and enable advertisers to serve an array of interactive features including online video.
» full story

Google Identifies What Drives Auto Shoppers' Behavior
July 01, 2011
eMarketer

Thirty-one percent of 2010 auto purchasers visited a dealer's website, with many consumers watching videos on the website.
» full story

Boston hospital extends reach through journalism-style content
June 30, 2011
Ragan.com - Russell Working

Boston-based Beth Israel Deaconess Medical Center produces 50 new pieces of content - including online video - on a monthly basis as a way to become a medical health content resource.
» full story

Prime Time is Web Video Time?
June 30, 2011
MediaPost's VidBlog - Steve Smith

A study released by Yahoo!/Interpret found that 45 percent of respondents said they viewed an online video during a 24-hour period, with 57 percent noting that they are likely to watch a video when it is placed next to an article.
» full story

Jumptap: Lunchtime is Prime Time For Mobile Advertising
June 30, 2011
Online Media Daily - Mark Walsh

New data published by Jumptap found that mobile video viewing takes place throughout the day as viewers "snack" on digital content, with lunchtime generating the highest amount of video viewing.
» full story

Phase 2 of Video: Revolution Evolution
June 30, 2011
Yahoo!, Interpret

Yahoo! commissioned a study to help digital marketers understand how they could take advantage of web video marketing, which is an evolution occurring on three fronts: video consumption habits, viewer content sharing and the actual video content.
» full story

Predictions: Gazing into the online video crystal ball
June 29, 2011
GigaOM - Rags Gupta

Emerging online video trends include an explosion in the amount of video content created, the emergence of social video marketing, and hosting video content via the cloud.
» full story

Impulse Buying on TV Enters an Even Faster Phase
June 29, 2011
The New York Times - Tanzina Vega

With over 2 million customers, eCommerce retailer AsSeenOnTV.com aims to expand its reach by moving into web video marketing and mobile video marketing to promote products.
» full story

Study: 64% of iPhone Users Watch Video on Phones
June 29, 2011
Home Media Magazine - Erik Gruenwedel

London-based Futuresource Consulting said that 64 percent of iPhone users watch a video on their smart appliance.
» full story

Part 2 - Using Online Video for Generating Sales Leads
June 29, 2011
Business Video - Paul Ritter

Video lead generation is using video with interactive multimedia and viewer tracking to generate detailed viewer engagement.
» full story

Mobile and Video Speak to Luxury Shoppers
June 29, 2011
eMarketer

A study conducted by Google, Compete and Polk found that 30 percent of luxury automobile shoppers viewed a video on their mobile device prior to purchasing their car.
» full story

TV, Transformed: What Digitization Brings To Brands
June 28, 2011
MediaPost's Online Video Insider - Matt Wasserlauf

Video advertising provides an easy-to-measure and easy-to-optimize approach.
» full story

Product Video SEO is Key to E-Commerce Success & Zappos Dominates
June 28, 2011
ReelSEO - Mark R Robertson

Sixty-eight percent of retailers are not taking advantage of the benefits of using video SEO and SEM for their eCommerce efforts.
» full story

Google Swiffy Will Swiftly Convert Flash Files into HTML5
June 28, 2011
ReelSEO - Jeremy Scott

A new product from Googled, called Swiffly, will convert existing Flash files into HTML5 viewable content.
» full story

Tips for boosting video engagement from Moxie's Lori Dicker
June 28, 2011
iMedia Connection Blog - Greg Bardsley

Beyond making sure that the video content gets in front of key viewers, marketers can look at a combination of factors - including click throughs, shares and general buzz - in terms of analyzing the performance of a web video marketing campaign.
» full story

BRUT Launches Manly Men Behaving Manly Theater on Facebook
June 28, 2011
MediaPost's VidBlog - Steve Smith

BRUT has launched a new video series aimed at gaining market share from the AXE brand.
» full story

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