News articles, research and information about online video marketing.

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Ralph Lauren's Broadband Mini-Site Supports Brand, Drives Sales
July 02, 2008 - VideoNuze
Ralph Lauren uses web video marketing as a cornerstone of its "Sports of Summer" video microsite.
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Flimp Launches Web Video Email and Analytics Platform
July 02, 2008 - Web Analytics Blog
The FLIMP platform enables marketers to obtain detailed viewer engagement and response data for self tracking videosites that can be targeted via email or weblinks.
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Yes, TV Size Audiences Are Accessible Online. Time for the iGRP (Internet Gross Ratings Point)?
July 01, 2008 - MediaPost's Online Video Insider
Determining how online video ads should be formatted to enable media buyers to purchase ad inventory.
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The Future of Online Video Ads, from Microsoft's adCenter Labs
July 01, 2008 - Xconomy | Seattle
Microsoft's adCenter Labs is exploring the possibility that computer-vision technology can be used to recognize objects or people in online videos and automatically generate contextual ads.
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Online Video a Must for Internet Marketing
July 01, 2008 - The Open Press
Companies are leveraging online video as a way to connect with customers.
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HowStuffWorks Explains How It Works
July 01, 2008 - Online Media Daily
Viral web video marketing sensation HowStuffWorks has launched an extensive multimedia advertising campaign.
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Online video promotion and video integration techniques.
July 01, 2008 - Marketing Article Bank
The different types of video content that can be used within a web video marketing campaign.
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Keep Video Ads Brief, Contextual
June 30, 2008 - MediaShift
MediaShift readers consider attributes, including contextual ads, ads underwritten content, micro ads, and product placements, appropriate for inclusion into online video ads.
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Build Your Own Brand, Not YouTube's
June 30, 2008 - TVWeek
The importance of integrating video into a web publisher's own branded website.
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Wine marketing goes high-tech
June 30, 2008 - CNNMoney.com
Web video marketing is one of the many digital tactics wine marketers are using to reach their audience.
» full story

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