Articles and information about video advertising and analytics

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Mobile video ads perform 100 times better than online video ads: iVdopia
August 31, 2010
Mobile Marketer - Dan Butcher
Data from IVdopia shows that mobile video ads perform close to 100 times better than Web browser-based video ads, allowing users to replay multiple clips, share with friends and spread the video virally.
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The Online Video Debate: Size Versus Quality
August 28, 2010
TechCrunch - Ashkan Karbasfrooshan
Marketers are increasingly weary of selecting online video ad networks based on their distribution size and would rather chose ad placements that generate a better quality viewer engagement.
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Forecast: Online Ads to Outpace All Other Categories
August 24, 2010
Mediaweek - Katy Bachman
Online video advertising is expected to grow by more than 60 percent in the next year, with Borrell Associates forecasting $5.6 billion in ads in 2011, with 2 out of 5 online video ad dollars being spent by local advertisers.
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PointRoll says Ford in-banner video ads drive interaction
August 24, 2010
Fierce Online Video - Jim O'Neill
The Ford "Drive One" campaign saw interaction rates rise 74 percent for expandable in-banner video ad units powered by PointRoll.
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Hot online video
August 23, 2010
New York Post - Claire Atkinson
Online video advertising continues to grow, as first time advertisers spend $500,000 on first-time campaigns.
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Web Video Advertising and Brand Integration -- What Works & What Doesn't
July 14, 2010
ReelSEO - Daisy Whitney
Chris Williams, general manager for Disney-owned digital studio Take180, believes that pre-roll ad units are a smarter and more scaleable option for video content monetization.
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Online Video Ad Segment Poised to Explode
July 14, 2010
Adweek - eMarketer Staff
The eMarketer research firm estimates that online video advertising will grow by 48 percent in 2010, with the market topping out at $5.5 billion by 2014.
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How Ubisoft Leveraged Video to Tackle a Wii Category Leader
July 06, 2010
ClickZ - Zachary Rodgers
Online video ads promoting Ubisoft's "Your Shape featuring Jenny McCarthy" Wii fitness video game generated a 13 percent interaction rate, five times higher than DoubleClick's industry benchmark rate of 2.42 percent.
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CBS, MediaMind Partner on Video Extender Ad Tool
July 06, 2010
Mediaweek - Mike Shields
CBS has partnered with MediaMind to create a new ad unit called Video Extender which enables viewers to watch video ads in a larger screen format.
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Google's Display Advertising Plans Include Gmail, YouTube
July 06, 2010
Advertising Age - Edmund Lee
The Google Display Network includes the YouTube video sharing site.
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