Articles and information about video analytics tools and companies

Showing (1 - 10 of 13 ) | 

3 Simple Tips For Business Video Analytics
August 13, 2010
VisibleGains Blog - Craig Daniel
Web video marketing content can be measured by the number of video views, the amount of time viewers watched with the content, and how the video helped to convert viewers to an engagement action.
» full story

Understanding Analytics: The Metrics that Matter
August 13, 2010
OnlineVideo.net - Troy Dreier
Web video marketers should measure the effectiveness of their campaigns through a number of key metrics including the overall number of viewers, the average amount of time each viewer watched a video, and the video's watch to completion rate.
» full story

The Power of Engagement - 8 Ideas You Can Add To
August 03, 2010
ClickZ - Harry Gold
Since online video is an effective way to engage an audience, the effectiveness of web video marketing campaigns can and should be measured.
» full story

Hulu's sharp decline in viewership underscores inconsistency in measuring size of online audience
July 26, 2010
Los Angeles Times - Dawn C. Chmielewski
One of the main impediments to an Internet site, such as Hulu, reaching its full financial potential is the reliability of measuring the online audience's true size.
» full story

Good News For Online Video: Standard Metric May Be In Sight!
July 13, 2010
MediaPost's Online Video Insider - Randy Kilgore
A standardize method for measuring the performance of online video ad units is key to the growth of web video marketing.
» full story

5 Questions to Evaluate Your Nonprofit Video ROI
July 01, 2010
see3 Communications - Michael Hoffman
Web video marketers should evaluate the effectiveness of their video content through a number of key metrics including conversion rate and audience engagement.
» full story

Measurement A Must To Improve Performance
May 25, 2010
Center for Media Research - Jack Loechner
Only 14 percent of respondents to a 2010 Omniture Online Analytics Benchmark survey noted that they utilize online video as part of their marketing mix.
» full story

What's that Online Video's ROI?
May 19, 2010
The Rich Media Marketer - Jenn O'Meara
Many web video marketers are unable to ascertain the return on investment (ROI) of online video content.
» full story

Stepping Up to ROI Measurement
May 19, 2010
eMarketer
A 2010 survey published by Omniture found that marketers are only able to measure 30 percent of post-video conversions.
» full story

Is Twitter Your New Video Engagement Tool?
May 07, 2010
MediaPost's VidBlog - Steve Smith
In a study of Q1 2010 video metrics published by Brightcove and Tubemogul, referrals from the Twitter social networking site generated the longest video viewing times compared to other traffic sources.
» full story

Showing (1 - 10 of 13 ) |