News articles, research, tips and information about online video marketing and communications.

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Marketing with Online Video is Easy and Effective
May 12, 2010
The Rich Media Marketer - Jenn O'Meara
Organizations can be overwhelmed by the different options related to distributing video content designed for marketing and lead-generation purposes.
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3 Ways to Leverage the Power of Online Video
May 12, 2010
Target Marketing - Ethan Boldt
With 33 percent of C-Level executives viewing video, online video is a perfect marketing tool because it has lower production costs, low distribution costs, helps to lift brand awareness 20 to 40 percent and is 53 times more likely than text content to appear on the first page of search results.
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Apple-Adobe Flash feud helps video solutions companies
May 12, 2010
USA Today - Jefferson Graham
Adobe's Flash software is used by 75 percent of all videos served on the Web.
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Brightcove Offers Assist With iPad-Friendly HTML5
May 12, 2010
Mediaweek - Mike Shields
Video companies are working to develop an alternative to display video content in Flash, making it viewable to Apple iPhone and iPad users.
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What Is A Video Interaction Really Worth?
May 11, 2010
MediaPost's Online Video Insider - Alex Rowland
The primary factors that determine the price of an online video ad unit is viewer interaction and overall engagement.
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Tribal Fusion Trials Video in Display Ad Space
May 11, 2010
Mediaweek - Mike Shields
Firefly Video, a new ad technology platform from Tribal Fusion, will distribute video ads within any display ad unit placement.
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A Look at How Google's New Search Layout Affects Video Results
May 11, 2010
ReelSEO - Jeremy Scott
Google's redesign search results page did not direct impact how video search results are presented by the search engine.
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Campaign Offer Plenty of 'Nothing'
May 10, 2010
The New York Times - Stuart Elliott
Providence, RI_based Nail created the "Nothing" campaign on behalf of the Rhode Island Community Food Bank which includes social networking and web video marketing content.
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JetBlue Asks Its Fliers to Keep Spreading the Word
May 09, 2010
The New York Times - Stuart Elliott
A new web video marketing campaign from Jet Blue focuses on "experiential marketing" content that aims to entertain or educate viewers instead of forcing brand messaging on them.
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Is Twitter Your New Video Engagement Tool?
May 07, 2010
MediaPost's VidBlog - Steve Smith
In a study of Q1 2010 video metrics published by Brightcove and Tubemogul, referrals from the Twitter social networking site generated the longest video viewing times compared to other traffic sources.
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