News articles, research, tips and information about online video marketing and communications.

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Studios cut film marketing as landscape changes
April 08, 2010
The Washington Post - Sue Zeidler
In an era of tight budget constraints, Hollywood studios are increasingly turning to web video marketing and social networking to promote new films to the movie going public.
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Innovative Online Video Captures Customer and Media Attention: 4 Steps to a 15x Lift in Web Traffic
April 07, 2010
MarketingSherpa
Surfing and skateboarding brand Quicksilver created an online video campaign that increased website traffic, generated social media engagement and merited industry kudos.
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Higher Education Video Email Benchmarks
April 07, 2010
The Rich Media Marketer - Jenn O'Meara
The average higher education video email campaign created using the FLIMP Platform generates an email click-through rate that is between 18 to 36 times higher than the 2009 Nonprofit Benchmarks published by Convio.
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Inspiration In The Long Tail
April 07, 2010
MediaPost's Online Video Insider - Philip Leigh
The accelerated growth of video content available online means that programming can reach viewers through sources beyond traditional television.
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Ad Age Picks YouTube's Best Ads (or At Least 20 of Them)
April 06, 2010
Advertising Age - Michael Learmonth
As online video becomes more important, brands are increasingly creating content to use specifically for web video marketing or online video advertising instead of just re-purposing television commercials.
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Internet Surpasses TV as Most Essential Media
April 06, 2010
MarketingCharts
The Infinite Dial study authored by Arbitron and Edison Research found that the Web is now the "most essential" medium, having surpassed television for the first time.
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4 Missing iPad Features Marketers Won't Like - And One They Will
April 06, 2010
MarketingVox
The lack of Flash on the new Apple iPad means that it will be difficult for marketers to track views and other engagement metrics for rich media videos and ads created using the Flash application.
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Online Video Viewers: the Young, the Hip and the Well Off
April 06, 2010
NewTeeVee - Ryan Lawler
According to data from a survey conducted by TDG analyst Michael Greeson for GigaOM Pro, an online video viewer's average age is 41 years old and 63 percent of those surveyed consider themselves "video snackers."
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How to Spark Attention Through Video Marketing
April 06, 2010
MRC World
The ideal content for web video marketing campaigns consists of simple stories presented is a visually effective manner with strong calls to action.
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Don't Make This Mistake with Your Trade Show Video
April 05, 2010
Yes! MediaWorks The Video Marketing Blog - Catie Foertsch
Companies need to be cautious if they are re-puprosing video content created for web video marketing activities for use at corporate trade shows.
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