News articles, research, tips and information about online video marketing and communications.

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In About-Face, Marines Embrace Web 2.0
March 30, 2010
Wired - Nathan Hodges
The U.S. Marine Corps is now encouraging Marines to create content to use on social networking sites, including YouTube.
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Four Myths About Video Email
March 30, 2010
The Future is Here - Matt Shaw
Successful video email marketing campaigns contain audiovisual content that is designed not to play automatically in a viewer's in-box.
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Social Viewing With (But Not On) iPad: A Pile-Up Of Fail
March 29, 2010
MediaPost's The Social Graf Blog - Erik Sass
Social video viewing activities on appliances like smart phones and digital readers may not provide a good user experience, causing users to forgo these applications.
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Scion promotes brand with online video series
March 29, 2010
DM News - Dianne Dilworth
Attik created an online video campaign for Toyota's Scion that consists of six different videos being published over a six-week period.
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Target: Upfront Dollars
March 28, 2010
Mediaweek - Mike Shields
Video ad networks are planning to target advertisers to obtain budget away from the television market in the traditional upfront media planning sessions.
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Viral Complexity
March 28, 2010
Mediaweek - Noreen O'Leary
There is little evidence that videos which reach a large viral audience are successful at convincing consumers to purchase a good or service, so web video marketers need to create a strategy beyond the want of online video content to "go viral."
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Getting smart with video distribution part II: intelligent channel distribution
March 26, 2010
The Video Commerce Consortium - Justin Foster
The three pillars of a successful video commerce distribution strategy are interactive opportunities, broad reach and rich relevance.
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Hellmann's, Best Foods Launch 'Real Food Project'
March 26, 2010
Marketing Daily - Karlene Lukovitz
Hellman's and Best Foods Mayonnaise have made online video content the centerpiece of their "Real Food Project" content on BestFoods.com.
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Why Not to Use YouTube for Email Marketing
March 26, 2010
The Rich Media Marketer - Jenn O'Meara
Marketers need to understand that just seeding content to video sharing sites does not fulfill a web video marketing strategy and re-purposing content posted to sites like YouTube in video email campaigns may create a poor user experience.
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Online Video: Is the Party Over?
March 26, 2010
Website Magazine - Mike Phillips
Users have become some accustomed to online video that they expect it to be integrated into websites and it is increasingly a key component of video email campaigns and video social networking.
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