News articles, research, tips and information about online video marketing and communications.

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YouTube to Introduce 'Skippable' Ads
June 29, 2010
The Wall Street Journal Digits Blog
A new "skippable" ad format that the YouTube video sharing site will roll out later this year will let viewers skip pre-roll ads embedded into videos.
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Metacafe Online-Video Study: Viewership Up
June 29, 2010
Webnewser - David Cohen
Fifty percent of respondents to a Metacafe survey conducted by Frank N. Magrid Associates said that they view online video at least once a week.
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Connecting with engaged video-snacking consumers
June 24, 2010
iMedia Connection - Rich Cherecwich
Analytics and reporting are one of the key items video marketers need to have in place before launching a web video marketing campaign.
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Opportunities And Challenges In Online Video Delivery
June 23, 2010
MediaPost's Online Video Insider - Gannon Hall
Two trends have contributed to the accelerated growth of online video: technological advances in broadband and computer technology and the development of video sharing sites.
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Online Video's Most Important Feature
June 16, 2010
The Rich Media Marketer - Jenn O'Meara
One of the most important facets of a web video marketing campaign is the Post Play Interaction, which means the first click a viewer makes after an online video stops playing.
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How to Turn Browsers into Buyers with Video
June 15, 2010
OnlineVideo.net - Craig Wax
Web video marketers should carefully consider if "free" video hosting and video players is the best strategy for their video communications efforts.
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Study: Video Ads On Facebook More Engaging Than Outside Sites
June 15, 2010
Online Media Daily - Mike Walks
A new study published by TubeMogul found that video ad units on the Facebook social networking site generally had higher engagement and lower cost-per-view rates than comparable units on third-party sites.
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Case Study: The Magic of Affordable Video Delivery
June 14, 2010
OnlineVideo.net - Troy Dreier
Marketers utilizing web video content may find it more effectively to pay for a video delivery system than to rely on free video sharing services.
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Produce Video Without The Producer
June 14, 2010
Visible Gains Blog - Chris
Marketers can easily shoot their own video content without relying on professional videographers if they use the correct equipment and plan their shoot accordingly.
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Study: Online Video Spending Expected To Grow, But Budget Sources Don't Change
June 14, 2010
Online Media Daily - Staff Writers
A survey of advertising industry executives conducted by MediaPost's Center for Media Research found that 53 percent believe online premium content is the most effective in terms of ROI, with 52 percent citing in-banner video ads.
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