Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Brightcove has teamed up with Oracle Eloqua, a major marketing automation business, to provide Brightcove users with new analytic tools to simplify the accessibility of video analytics and to "augment video marketing effectiveness." This will greatly improve the analytic capability of Brightcove players and provide an easier way for marketers to automate and analyze data.

Read the full article.