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Online Video Platforms and Video Marketing Software Tools

The latest news articles, research and whitepaper reports about online video platforms, video tracking software, business video hosting, video marketing software, video editing tools and video marketing companies.

How to Create a Facebook Video Strategy

| | PR News Online
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Facebook advertising is incredibly effective owing to the fact that you can home in on target demographics with extreme specificity. People share an incredible amount of information about themselves on Facebook—date of birth, location, place of work, interests, etc.—which you can use to your advantage, ensuring your advertising budget goes further by focusing on ideal customers... Read the full article »

8 Reasons to Include Snapchat in Your Marketing Strategy

| | Clickz
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It’s not easy to predict the future of Snapchat, especially when Facebook and Instagram seem to be out-competing Snapchat on many fronts by ‘borrowing’ its best features. So far Snapchat has risen to the challenge, embracing its role as a trend-setter and pushing boundaries with more innovation. ... Read the full article »

How to Use Video Marketing on Each Social Media Platform

| | Business 2 Community
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Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site serves a different purpose, so we use it differently. It’s no surprise, then, that we watch—and expect—different types of video on each platform... Read the full article »

3 Things You Need to Know to Dominate Video on YouTube, Facebook, and Instagram

| | Vidyard
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One of the biggest differences across video platforms is the way content is consumed – defined the difference as a “push” and “pull” experience. Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. To be watched, a video on Facebook must catch the consumer’s eye as they’re scrolling... Read the full article »

Video Ads 2017: Data Will Improve Targeting and Simplify Buying

| | Online Video
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Today, people move easily from one device to another, expecting their favorite content to always be available. In the race between mobile apps and the mobile web, Ooyala says apps have the lead. Generation X consumers are even more engaged with social networks than are millennials. For those reasons, Ooyala predicts brands and social networks will sign more deals to create exclusive video content going forward... Read the full article »

Why Your Video Website Needs A Strong Hosting Plan

| | Web Video Marketing Council
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If you’ve ever tried uploading a video to your website, you know that you can end up encountering problems. Most often uploading videos to a website that has a standard hosting plan results in the video not playing at all, not playing correctly, or failing to load on mobile devices, which leads to bad customer experiences. To avoid these problems, you need to have a strong hosting plan, such as hosting by Certa, in place for using video on your website. Continue reading to understand why the right video-hosting plan can make all the difference... Read the full article »

3 Questions To Ask Before Buying Online Video Creation Software

| | Video Marketing Council
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With so many different online video platform creation and editing software programs out there to choose from, it is important to make sure that you select the right one for your needs. With prices for professional video creation and editing software ranging from free of charge to thousands of dollars, it is crucial to learn which features are available, which features you need most to ensure best viewing of your videos, and which software programs are the most useful to your upcoming video production projects. So here are three important items to consider when deciding on the best video creation software for you!... Read the full article »

Wooshii, an Online Video Platform for Content Production: WIP of the Week

| | Spend Matters Network
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Wooshii, founded in London in 2009, is a work intermediation platform company that has developed an online freelancer marketplace connecting businesses and freelance producers of online videos. Today, Wooshii provides organizations with two delivery models. Organizations that use Wooshii include very large enterprises and even creative agencies. Acting as an intermediary in a large and explosive market. Wooshii provides organizations with access to a large global population of video creators/producers — and vice versa. It also provides capabilities for managing video production projects (i.e., the Wooshii inProduction tool). Wooshii has two main offerings, Wooshii Managed and Wooshii Scale and provides the best in... Read the full article »

Why Agencies Believe We Need Yet Another Video Platform: Because They Get Paid To Use Them

| | MediaPost
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Asked why a new social video sharing platform rumored to be coming from Microsoft is needed, a panel of agency executives speaking at OMMA Video Conference, said there’s no such thing as too much of a good thing — especially when you’re getting paid to use it. Citing reports that Microsoft is poised to announce a new video sharing platform called... Read the full article »

5 Ways to Ace Influencer Marketing with Video Content

| | 1to1 Media
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Online video marketers are more likely to find the right influencer for their brand if they focus on “fit” before numbers, advises Brendan Lattrell, founder and CEO of Grapevine. Grapevine operates an online video platform where marketers upload a description of the type of video content they’re looking for and can search a database of video creators/influencers by audience, viewer age range, and product affinity which leads to an increase in... Read the full article »

[Infographic] 50 Features Every Small Business Website Must Have [Video Too!]

| | 99 Media Lab
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In this article will find a detailed infographic on 50 Features Every Small Business Website Design Must Have, including using video on your website directly or through online video platforms that host and track your video using embed code code and other features to enhance your website. Spend time studying this infographic next time you need to put up a website. The infographic goes through every detail that an effective website must have to be successful... Read the full article »

7 Video Marketing Tools That Can Help Online Businesses Adopt Video Faster

| | B2C Business 2 Community
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Some folks just want basic online videos for their marketing and sales initiatives. There are excellent companies, such as Flimp Media, that assist with making affordable marketing and b2b videos and a myriad of other formats, as explainer videos and sales videos. But often basic videos are sometimes not that hard to make - if you have some skills by using these online video platforms and tools. And, if you look at video as a strategic asset, you’ll agree that overview and explainer videos should sit on your site to reap benefits. So here’s how to speed up video adoption on a business level, and make video creation feel like a walk in the park... Read the full article »