Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Online Video Platforms and Video Marketing Software Tools

The latest news articles, research and whitepaper reports about online video platforms, video tracking software, business video hosting, video marketing software, video editing tools and video marketing companies.

Google Videos vs. YouTube: Which Is the Best Video Search Engine?

| | Search Engine Watch
facebook
twitter
linkedin

Video is booming as a content marketing medium. People love watching videos online and producing great video content is quickly becoming a surefire way to command attention and grow a following. By 2019, video is expected to drive an astonishing 80% of all internet traffic. Clearly, it’s important for businesses to start working on video content sooner rather than later. And while producing great content is essential, that’s only half the battle. For your videos to benefit your business, people have to be able to find them, and that involves optimization... Read the full article »

Twitter Adds New Video Website Card to Provide More Immersive Ad Experience

| | Social Media Today
facebook
twitter
linkedin

Video has been growing on all platforms and Twitter is no exception. Internal research published by Twitter earlier this year shows that tweets with video generate nine times more engagement than basic text updates (as opposed to tweets with images which generate three times more engagement than text alone). Building on that, Twitter says that in testing the new cards achieved click through rate twice as high as the industry benchmark for mobile video ads... Read the full article »

Spotify Is Still Figuring out How to Approach Video

| | Digi Day
facebook
twitter
linkedin

Everyone is pivoting to video but the simple reality is video is an incredibly difficult business in which to do well. With an increasing number of streaming and social platforms seeking original video series, it’s harder for a new streaming platform to stick out from the pack. There’s the additional question of whether Spotify listeners want to watch video in the first place... Read the full article »

A Small Business Guide to Facebook Video Marketing [Infographic]

| | Social Media Today
facebook
twitter
linkedin

Ideas for marketing videos are valuable, so instead of cramming them all into your first video, try concentrating on one aspect and saving the others for later. Time your voiceover before you even  pick up a camera—it may need some pruning to keep it at a palatable duration. And while we’re on the subject of voiceover, don’t forget that Facebook video viewers only turn the sound on 15% of the time... Read the full article »

Facebook Tests Pre-loaded ‘Instant Videos’

| | Techcrunch
facebook
twitter
linkedin

Facebook doesn’t want you burning through your mobile data plan just to keep watching its videos. That’s why it’s testing a new feature called Instant Videos that downloads and caches Facebook videos to your phone while you’re on Wi-Fi so you can watch them on the go for free. Users will see lightning bolt icons on pre-loaded videos ... Read the full article »

How to Advertise on Snapchat

| | 99 Signals
facebook
twitter
linkedin

With 166 million active users who, on average, open the app more than 18 times a day, Snapchat has a highly engaged user base that is largely untapped by marketers. Snapchat’s community spans a broad age range. It’s not just teens using the app. Snapchat’s growing audience of daily users in the US includes 50% who are 25 or older... Read the full article »

How to Create a Facebook Video Strategy

| | PR News Online
facebook
twitter
linkedin

Facebook advertising is incredibly effective owing to the fact that you can home in on target demographics with extreme specificity. People share an incredible amount of information about themselves on Facebook—date of birth, location, place of work, interests, etc.—which you can use to your advantage, ensuring your advertising budget goes further by focusing on ideal customers... Read the full article »

8 Reasons to Include Snapchat in Your Marketing Strategy

| | Clickz
facebook
twitter
linkedin

It’s not easy to predict the future of Snapchat, especially when Facebook and Instagram seem to be out-competing Snapchat on many fronts by ‘borrowing’ its best features. So far Snapchat has risen to the challenge, embracing its role as a trend-setter and pushing boundaries with more innovation. ... Read the full article »

How to Use Video Marketing on Each Social Media Platform

| | Business 2 Community
facebook
twitter
linkedin

Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site serves a different purpose, so we use it differently. It’s no surprise, then, that we watch—and expect—different types of video on each platform... Read the full article »

3 Things You Need to Know to Dominate Video on YouTube, Facebook, and Instagram

| | Vidyard
facebook
twitter
linkedin

One of the biggest differences across video platforms is the way content is consumed – defined the difference as a “push” and “pull” experience. Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. To be watched, a video on Facebook must catch the consumer’s eye as they’re scrolling... Read the full article »

Video Ads 2017: Data Will Improve Targeting and Simplify Buying

| | Online Video
facebook
twitter
linkedin

Today, people move easily from one device to another, expecting their favorite content to always be available. In the race between mobile apps and the mobile web, Ooyala says apps have the lead. Generation X consumers are even more engaged with social networks than are millennials. For those reasons, Ooyala predicts brands and social networks will sign more deals to create exclusive video content going forward... Read the full article »