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Online Video Platforms and Video Marketing Software Tools

The latest news articles, research and whitepaper reports about online video platforms, video tracking software, business video hosting, video marketing software, video editing tools and video marketing companies.

Facebook Tests Pre-loaded ‘Instant Videos’

| | Techcrunch
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Facebook doesn’t want you burning through your mobile data plan just to keep watching its videos. That’s why it’s testing a new feature called Instant Videos that downloads and caches Facebook videos to your phone while you’re on Wi-Fi so you can watch them on the go for free. Users will see lightning bolt icons on pre-loaded videos ... Read the full article »

How to Advertise on Snapchat

| | 99 Signals
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With 166 million active users who, on average, open the app more than 18 times a day, Snapchat has a highly engaged user base that is largely untapped by marketers. Snapchat’s community spans a broad age range. It’s not just teens using the app. Snapchat’s growing audience of daily users in the US includes 50% who are 25 or older... Read the full article »

How to Create a Facebook Video Strategy

| | PR News Online
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Facebook advertising is incredibly effective owing to the fact that you can home in on target demographics with extreme specificity. People share an incredible amount of information about themselves on Facebook—date of birth, location, place of work, interests, etc.—which you can use to your advantage, ensuring your advertising budget goes further by focusing on ideal customers... Read the full article »

8 Reasons to Include Snapchat in Your Marketing Strategy

| | Clickz
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It’s not easy to predict the future of Snapchat, especially when Facebook and Instagram seem to be out-competing Snapchat on many fronts by ‘borrowing’ its best features. So far Snapchat has risen to the challenge, embracing its role as a trend-setter and pushing boundaries with more innovation. ... Read the full article »

How to Use Video Marketing on Each Social Media Platform

| | Business 2 Community
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Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site serves a different purpose, so we use it differently. It’s no surprise, then, that we watch—and expect—different types of video on each platform... Read the full article »

3 Things You Need to Know to Dominate Video on YouTube, Facebook, and Instagram

| | Vidyard
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One of the biggest differences across video platforms is the way content is consumed – defined the difference as a “push” and “pull” experience. Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. To be watched, a video on Facebook must catch the consumer’s eye as they’re scrolling... Read the full article »

Video Ads 2017: Data Will Improve Targeting and Simplify Buying

| | Online Video
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Today, people move easily from one device to another, expecting their favorite content to always be available. In the race between mobile apps and the mobile web, Ooyala says apps have the lead. Generation X consumers are even more engaged with social networks than are millennials. For those reasons, Ooyala predicts brands and social networks will sign more deals to create exclusive video content going forward... Read the full article »

Why Your Video Website Needs A Strong Hosting Plan

| | Web Video Marketing Council
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If you’ve ever tried uploading a video to your website, you know that you can end up encountering problems. Most often uploading videos to a website that has a standard hosting plan results in the video not playing at all, not playing correctly, or failing to load on mobile devices, which leads to bad customer experiences. To avoid these problems, you need to have a strong hosting plan, such as hosting by Certa, in place for using video on your website. Continue reading to understand why the right video-hosting plan can make all the difference... Read the full article »

3 Questions To Ask Before Buying Online Video Creation Software

| | Video Marketing Council
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With so many different online video platform creation and editing software programs out there to choose from, it is important to make sure that you select the right one for your needs. With prices for professional video creation and editing software ranging from free of charge to thousands of dollars, it is crucial to learn which features are available, which features you need most to ensure best viewing of your videos, and which software programs are the most useful to your upcoming video production projects. So here are three important items to consider when deciding on the best video creation software for you!... Read the full article »

Wooshii, an Online Video Platform for Content Production: WIP of the Week

| | Spend Matters Network
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Wooshii, founded in London in 2009, is a work intermediation platform company that has developed an online freelancer marketplace connecting businesses and freelance producers of online videos. Today, Wooshii provides organizations with two delivery models. Organizations that use Wooshii include very large enterprises and even creative agencies. Acting as an intermediary in a large and explosive market. Wooshii provides organizations with access to a large global population of video creators/producers — and vice versa. It also provides capabilities for managing video production projects (i.e., the Wooshii inProduction tool). Wooshii has two main offerings, Wooshii Managed and Wooshii Scale and provides the best in... Read the full article »

Why Agencies Believe We Need Yet Another Video Platform: Because They Get Paid To Use Them

| | MediaPost
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Asked why a new social video sharing platform rumored to be coming from Microsoft is needed, a panel of agency executives speaking at OMMA Video Conference, said there’s no such thing as too much of a good thing — especially when you’re getting paid to use it. Citing reports that Microsoft is poised to announce a new video sharing platform called... Read the full article »