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Online Video Platforms and Video Marketing Software Tools

The latest news articles, research and whitepaper reports about online video platforms, video tracking software, business video hosting, video marketing software, video editing tools and video marketing companies.

Facebook Watch Could Be a Real Rival for YouTube

| | Clickz
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Most brands have limited bandwidth and budget, which makes choosing Facebook Watch over more established channels, like YouTube, Twitter, and even Facebook-owned Instagram, a bit riskier. But Federman says that there are a few key ways Facebook Watch beats the competition, namely, discoverability and interactivity... Read the full article »

Facebook Thinks It Can Make Social Video Happen

| | QZ
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Facebook has highlighted members’ favorite TV shows and movies on profile pages for years and is trying new ways to make viewing content on its platform social. It’s launched a “Watch Party” feature that lets people screen videos together, and gameshow-style formats where viewers can influence content in real-time, to encourage engagement and discussion around videos. If Netflix’s attempts are any indication, there just may not be enough viewers who care... Read the full article »

9 Tips on How to Create Effective LinkedIn Video Ads [Infographic]

| | Social Media Today
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Earlier this year, LinkedIn announced video ads for sponsored content, the platform's first foray into the growing world of video ads. The announcement came after LinkedIn initially launched its native video option last August, which has quickly become a key content option on the platform. Indeed, LinkedIn says that users are now 20 times more likely to share a video on the platform than any other type of post... Read the full article »

Instagram Releases Guide to IGTV Content

| | Social Media Today
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There are a lot of interesting notes to take in. If you're considering getting into IGTV content, it's worth a look. And one other tidbit of interesting, somewhat related info—Facebook has started rolling out Stories Insights to Pages... Read the full article »

Twitter Opens In-Stream Video Ads

| | Marketing Land
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With this latest video ad update, Twitter says no community management is needed, as advertisers can start an in-stream video ad campaign via the platform’s self-serve ad tool. Advertisers in 12 global markets will have access to the video ad product starting today: Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States... Read the full article »

How to Grow Your Audience with Facebook Video Marketing

| | Post Planner
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Ever feel guilty spending hours on Facebook watching videos? You're not alone. According to one study, users consume as many as 100 million hours of video content each day on Facebook. This makes Facebook video marketing a great opportunity for your brand to get in front of, engage with, and grow an audience. But, while you may see the benefit, knowing how to use it to solidify your brand in the minds of viewers can seem daunting... Read the full article »

Instagram & WhatsApp Are Getting Group Video Calls

| | Techno Wize
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Facebook announced yesterday that Instagram and WhatsApp are both getting group video chats in future updates at the ongoing Facebook Developer Conference in San Jose, California. When activated on Instagram, the explorer page will feature overhead buttons in a carousel, allowing users to swipe horizontally through subjects such as architecture, photography, and animals for more posts on specific topics. This means that users will be able to surf for more content related to their interests... Read the full article »

Why Your Facebook Videos Need to Be Different from YouTube

| | Entrepreneur
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A creative, high-quality video posted on Facebook or YouTube that plays to the viewer's wants, motivations, and needs can go far to bridge the gap between you and your target customers. No matter your video's purpose—to explain a complex product or service in simple terms, to make company-wide announcements or to drive traffic to an ecommerce site—placement is key. In other words, where your message lives is as important as the message itself... Read the full article »

LinkedIn Goes All in on Video Marketing

| | Wersm
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Video has a proven track record of being the most efficient way to capture an audience’s attention on social media. LinkedIn made its first move a few months back, allowing users to share organic, native, or uploaded videos on its platform. Individual creators have found video to be a great way to share knowledge and to express themselves on a platform that had often been seen as, “a little boring.”... Read the full article »

Study: Facebook Grabs 46% of Digital Video Ads

| | Marketing Dive
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Facebook represents 46% of all video ads created, and that share jumps to 74% when including video ads on its photo-sharing app Instagram, according to research from Clinch made available to Marketing Dive. Those figures mean Facebook tops Google's YouTube for video ad campaigns, which represent 41% of the market... Read the full article »

How to Still Succeed with Facebook Video Marketing

| | Marketing Dive
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Facebook ranks video that generates person-to-person interactions higher. To stand a chance, your video has to raise enough interest from your audience to get them to interact. This means raising the bar on the relevancy of your video, how interesting it is to your audience, how valuable it is to viewers and how subtly you can encourage them to interact (without it simply becoming engagement bait)... Read the full article »

As Facebook Changes Its Feed, Advertisers See Video Ambitions

| | New York Times
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When Facebook said they wanted people to spend less time “passively” viewing content, including videos, they extolled the robust discussions that often accompany live video streams. They said they were testing a product called Watch Party that will allow groups to watch non-live video together. Video content is “among the most shared and commented-upon content on the web,” said Mr. Winkler, who expects videos will now be given priority over text posts on Facebook... Read the full article »

This Research Will Make You Rethink How You Create Your Facebook Videos

| | Social Media Today
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Video has become huge on Facebook with companies and individuals using the medium more than ever, in the hopes of drawing additional attention to their content. With the addition of Facebook Live, people now have even more tools for creating video content, right at their fingertips. But you have to use Facebook videos wisely if you want to get results. Simply slapping a clip on your page isn't necessarily going to increase traffic or improve your image... Read the full article »