Video has been growing on all platforms and Twitter is no exception. Internal research published by Twitter earlier this year shows that tweets with video generate nine times more engagement than basic text updates (as opposed to tweets with images which generate three times more engagement than text alone). Building on that, Twitter says that in testing the new cards achieved click through rate twice as high as the industry benchmark for mobile video ads...
Twitter Adds New Video Website Card to Provide More Immersive Ad Experience
- Written by Social Media Today