Facebook has highlighted members’ favorite TV shows and movies on profile pages for years and is trying new ways to make viewing content on its platform social. It’s launched a “Watch Party” feature that lets people screen videos together, and gameshow-style formats where viewers can influence content in real-time, to encourage engagement and discussion around videos. If Netflix’s attempts are any indication, there just may not be enough viewers who care...
Facebook Thinks It Can Make Social Video Happen
- Written by QZ