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Online Video Platforms and Video Marketing Software Tools

The latest news articles, research and whitepaper reports about online video platforms, video tracking software, business video hosting, video marketing software, video editing tools and video marketing companies.

Why You Need To Make Online Video Platforms Work with Your Marketing Automation Platform

| | Marketing Land - Michael Litt
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Integrating a video marketing platform with your marketing automation platform empowers you to push automatically video engagement data into individual contact records. You’ll have a handy record right inside your automation tool to indicate exactly which leads are watching which pieces of video content and how long you keep their attention. Imagine being the sales rep and getting ready to call a person based on these easy[to-follow metrics in the chart above. It’s obvious who is the better lead to call first and who is most interested. And timing is critical according to Flimp Media research and sales reps will be doing cartwheels for this information because... Read the full article »

How to Find the Right Vendor for Any Video Project

| | onlinevideo.net - Jan Ozer
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To help bring clarity to the online video marketplace, this article presents available services and products in the most relevant online video marketing product categories. In each, we’ll describe the category and how it’s different from other categories, then identify some of the major players. Figure 1 shows the categories we’ll cover. Figure 2 shows companies that deliver videos files (as opposed to live streams) to viewers outside of the company. Anyone who has ever uploaded a file to YouTube understands that this involves four main functions: media management, player creation, video delivery, and... Read the full article »

New JW Video Player 7 Released for HTML 5 and Flash Video Playback

| | StreamingMedia - Troy Dreier
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It’s a big day for JW Player (the company). It is releasing a major, new version of JW Player (the video player use by video marketing companies). Version 7 of the popular player includes MPEG-DASH support, completely rewritten code that loads 35 percent faster than the previous version, and CSS skinning. "We're the first to deploy MPEG-DASH," says Jeroen Wijering, company co-founder. “We’re the first one to put it in the market as a video marketing and video communication technology to buy at scale.” JW Player also improved the HTML5 video experience by adding full interactive ... Read the full article »

Tech World Prepares Obituary for Adobe Flash

| | The Wall Street Journal - Robert McMillan
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Adobe Flash was once upon a time the magical tool that brought content to life on the Internet. Unfortunately, it seems to have gone the way of Internet Explorer and the Dodo. More and more companies are turning away from it because of security issues and lack of compliance. "Facebook Inc. chief security officer Alex Stamos last week offered Adobe some unsolicited advice: Stop trying to fix Flash and kill it outright." Google and Mozilla both disabled the player on their browsers after news broke out that hackers have been exploiting a bug in the program. Perhaps most importantly, Flash is not supported on mobile devices, which could be the final death knell for the technology as more users turn towards mobile devices for video consumption. For a look at the bright and flashy history of Adobe Flash, head to the Wall Street Journal. Read the full article »

Cloud Conferencing Software Adds Video Recording to Its Video Communications App

| | eWeek - Jeffrey Burt
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Conferences are a great place for businesses to network, strike up deals, and learn the newest ideas from the forward thinkers in the industry. Unfortunately, not everyone can attend conferences. From small-to-medium-sized businesses and even enterprise businesses must choose who should attend for maximum benefits to the company. However, it doesn't mean that others can't experience the panel discussions and unveilings. "Lifesize's Amplify cloud service lets users record, save and share video conferences through YouTube-like personal libraries." This creates an easy-to-access database for all departments within a business to access the latest information from the field. Learn more about how it can help your business over at eweek.com Read the full article »

Podcast: Twilio Improves Communications with Video Technology and More

| | Venture Beat - Dylan Tweney
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The phone is a 150-year-old technology, yet there are still companies that want to transform it to perform better. Enter Twilio, a developer tool that allows app builders to include communication tools, including video communication, into their apps. Jeff Lawson speaks to Venture Beat's What to Think podcast about how Twilio is aiming to surpass the limitation of the twelve-button dialer. It appears to be working; over 700,000 developers are using Twilio's developer tools to build communication technology into their apps.

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Create New Impactful Video Content with GoPro Marketing Platform

| | AdWeek - Christopher Heine
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GoPro has unveiled a new marketing platform called GoPro Licensing. Now you can choose from 600 GoPro compelling videos that can improve your video marketing campaigns. "We've gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content," said Adam Dornbusch, head of programming at GoPro. Agencies can now apply for GoPro content via an online contact form. The benefits of using GoPro Licensing content include higher consumer engagement, better film quality than regular user-generated content, and more unique content than regularly licensed content. The video pieces start at $1,000 for leasing. GoPro's aim is to become the GettyImages of stock videography. Would you lease high-quality video content for your business? Read the full article »

How to Recruit Better with Video Communication Technology

| | CIO - Sharon Florentine
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Thanks to the prevalence of mobile technology, people have come to expect video communication everywhere, including the workplace. The best place to incorporate video employee communication is the HR department. Video is an excellent tool for hiring and while it's still in its infancy, it's "rapidly gaining traction." Thanks to new video communication tools, overdrawn hiring practices can now be streamlined with an initial video interview, "reducing the hiring time and improving the hiring managers' ability to gauge the right fit." Candidates need not even be there for a live interview. They can send a recorded introduction video with their digital application. On the organization's side, video can show candidates the business culture and organization structure to entice the candidate to apply or summarize the role to be filled in a way that is more engaging than static text. This is especially enticing to a younger, Millennial candidate, who is used to engagement through video communication. Video also allows hiring managers to assess skills and evaluate candidates for all levels of the company, from entry to CEO. Read the full article »

Four Reasons Video Communication is Essential for Businesses

| | The Future of Things - Jake Anderson
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We've mentioned before that video communication can help employees learn about their wellness and benefits through solutions like Flimp Media's Episend. Video communication is also great for extending the reach of your business's event or conference participation. But there are even more basic principles that video communication can help your business. Read the full article »

Drone-Based Video Communication is Here

| | Business Wire
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Stampede and Vidyo have partnered up to create the first drone-based video communication tool, set to be unveiled at InfoComm 2015. Is this a good thing? According to Stampede President & COO Kevin Kelly, drones will be able to provide "up-to-the-minute video content for participants who need real-time information during a fast changing event or situation." It's an interesting development in the world of drone technology. Are we ready to start using it? Read the full article »

Storytelling Tips For Periscope and Meerkat

| | GO-Mash - Patrick MacGougan
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Meerkat and Periscope may be the newest forms of video storytelling, but the secret to a successful campaign is actually pretty simple. A lot of what you would use for traditional video content (which some would argue is still in its infancy itself) can be applied to the video streaming service. GO Mash Mobile explores four tips on how to do it successfully. Read the full article »

How Website Customization Changes Video Content Marketing Strategies

| | Vidyard - Emily Ross
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Imagine a world where you could customize your user's video experience without them even knowing how you did it. What if they came to your site looking for a specific item and the landing page they came to already had a video customized to what they're looking for? Given that video is one of the best tools for conversion rates, that would be pretty spiffy, wouldn't it? This can be done. Read the full article »

Gain Better Customer Insight With Video

| | Vidyard - Emily Ross
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Have you ever heard of closed-loop marketing? It's a collaborative process wherein marketing and sales teams work together to gain the best leads. Video can be an essential part of closed-loop marketing when you use a software platform that can track and produce video analytics. Considering that video is one of the most engaging types of content to produce, this is a great way to gain better customer insight. Read the full article »

20th Century Fox Give Righster the Right to Run its YouTube

| | New Media Rockstars - Jeff Klima
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In a move that proves YouTube and video marketing belongs to a different crowd, 20th Century Fox has given Rightster, a multi-level platform that specializes in "channel management, audience development and influencer marketing campaigns", the command to develop content for 35 of its YouTube channels across 17 territories. Rightster has access to "1,950 content owners and over 7,500 online publishers." Is this a new video marketing trend? Time will tell. Read the full article »

Sony's Crackle Not Just a Web Video Provider

| | The Wall Street Journal - Mike Shields
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Sony has revealed changes to its digital TV platform Crackle that will appeal to advertisers looking to run "over-the-top" ad placement on digital platforms rather than TV campaigns. The changes are aimed to "recapture the serendipity" of coming across "something good on TV" by offering a linear streaming fashion, much like traditional television. Crackle is a digital video app available on 28 different platforms. 40% of its content is consumed on web-ready TVs. Crackle's goal is to increase its ad base and Sony believes this change to its streaming style, along with a sleek, new interface will help that goal. Read the full article »

New iOS App Makes Video Production Mobile

| | Content Standard - Kyle Harper
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Trio, a "video mash-up app", allows users to create video content using photos, videos, music, GIFs, and other assets through their smartphone. Created by a team from MIT led by a rocket scientist, it's aimed at the video marketing world and designed to be easily used to create content. The app is available for free and "it fills a helpful space on mobile that no other tools have filled until now." Not only is it a robust app that allows you to create content on-the-go, but it also protects content creators by the addition of built-in links back to source material, much like Pinterest's content sharing platform. Read the full article »

Periscope Ready to Battle Trolls

| | The Verge - Josh Lowensohn
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It's not even two weeks old and Periscope is already dealing with it's first round of trolls. The frat-boy commentary rolling into the feeds of female users is enough to make any user want to delete their content. But it looks like Twitter is being swift in its reaction to this problem. They've just announced a follower-only mode to keep harassment at bay. We can continue to dream of a world where trolls remain under their bridges. Read the full article »

Brightcove Teaming Up with Oracle Eloqua for Better Video Marketing Analytic Automation

| | Yahoo Finance
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Brightcove has teamed up with Oracle Eloqua, a major marketing automation business, to provide Brightcove users with new analytic tools to simplify the accessibility of video analytics and to "augment video marketing effectiveness." This will greatly improve the analytic capability of Brightcove players and provide an easier way for marketers to automate and analyze data. Read the full article »

Beware the Legal Issues of Real-Time Social Video Live Streaming

| | Adweek - Garett Sloane
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It's easy to make a mistake when you're dealing with real-time social video marketing. According to one lawyer, "Somebody is bound to screw up." How do you avoid being that person? "The stakes are higher" when it comes to video. Knowing the legal issues before you begin using platforms like Meerkat and Periscope is the best way to avoid mistakes. Read the full article »