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2014 Video Production Survey Report 2014 Video Marketing Survey Report

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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

Is Twitter Your New Video Engagement Tool?

Thursday, 06 May 2010 | MediaPost's VidBlog - Steve Smith   
In a study of Q1 2010 video metrics published by Brightcove and Tubemogul, referrals from the Twitter social networking site generated the longest video viewing times compared to other traffic sources.
Read full article here

Nielsen Acquires Online Video Analytics Company GlanceGuide

Monday, 03 May 2010 | TechCrunch - Leena Rao   
Nielsen has acquired GlanceGuide, an analytics company that provides insight into how consumers interact with the video they view online.
Read full article here

Steve Jobs' Flash Dance - Contradicts Self on Reasons for No Flash for Apple Mobile Platforms

Sunday, 02 May 2010 | ReelSEO - Christophor Rick   
While Steve Jobs would like the industry to believe that the reasoning behind Apple's decision to not enable Adobe's Flash applications to run on its mobile appliances is due to Flash performance issues within a Mac environment, there is strong speculation that Apple wants to control the revenue generated from the creation and distribution of Apps.
Read full article here

Video to Push Monthly Internet Consumption to 15Tp Per User

Wednesday, 14 April 2010 | ReelSEO - Christophor Rick   
Online video consumption will continue to grow and the capacity for viewing will increase with more available bandwidth.
Read full article here

What Does HTML5 Mean for Flash (and Flimp)?

Tuesday, 13 April 2010 | The Rich Media Marketer - Matt Shaw   
It is too soon to determine if HTML5 will become the industry standard for viewing online video content as Adobe's Flash is available on 98 percent of computers worldwide and enabled on 83.4 percent of all smart phones.
Read full article here

4 Missing iPad Features Marketers Won't Like - And One They Will

Monday, 05 April 2010 | MarketingVox   
The lack of Flash on the new Apple iPad means that it will be difficult for marketers to track views and other engagement metrics for rich media videos and ads created using the Flash application.
Read full article here

Mixed Messages on Mobile TV and Video

Tuesday, 30 March 2010 | eMarketer   
Due to the cost of viewing streaming video on a smart phone, QuickPlay Media found that US mobile phone users may not be completely open to watching video on a smart phone.
Read full article here

We're With Brightcove: Poor Form, Ooyala.

Tuesday, 30 March 2010 | The Rich Media Marketer - Matt Shaw   
A security flaw in the Brightcove player was identified by competing video platform Ooyala, who used the information to influence Brightcove customers to switch platforms.
Read full article here

Not just a 'Flash' in the pan

Tuesday, 23 March 2010 | Employee Benefits News - Elizabeth Galentine   
Companies are working with Flimp Media to create video landing pages for benefits communications and employee communications campaigns.
Read full article here

LiveClicker Launches Interactive HTML5 Video for E-Commerce

Sunday, 21 March 2010 | ReelSEO - Mark R Robertson   
An HTML5 supported video player has been launched by Liveclicker.
Read full article here

"HTML5" versus Flash: Animation Benchmarking

Sunday, 21 March 2010 | The Man in Blue - Cameron Adam   
Compared to the new HTML5, Flash is still a better format for audiovisual content.
Read full article here

February 2010 Online Video Advertising Insights - Scanscout

Thursday, 18 March 2010 | ReelSEO - Christophor Rick   
Over 500 million online video advertising impressions were served during February 2010, with video consumption higher over the weekend than during the work week.
Read full article here

With IE9, Web video issue remains deadlocked

Tuesday, 16 March 2010 | CNet News - Stephen Shankland   
Microsoft with release the IE9 browser that can support HTML5 video encoded with the H.264 technology.
Read full article here

Video, Toast and Rocket Engines

Tuesday, 16 March 2010 | The Future is Here - Matt Shaw   
The ramifications of using meta-data to sell advertising inventory.
Read full article here

Dive Deep With Video Metadata For Major Monetization Opportunities

Sunday, 14 March 2010 | MediaPost's Online Video Insider - Matt Berry   
Standard metadata provides basic information while time-based metadata gives a deeper insight.
Read full article here

Does HTML5 Really Beat Flash? The Surprising Results of New Tests

Tuesday, 09 March 2010 | ReadWriteWeb - Sarah Perez   
A comparison of Adobe's Flash technology to the new HTML5 format found that Flash is not a CPU hog and that Flash's performance is ultimately dependent on whether or not it could access hardware acceleration.
Read full article here

Video Chat Is Where It's at -- but How Do Brands Fit in?

Sunday, 07 March 2010 | Advertising Age - Beth Snyder Bulk   
A growing number of consumers are using video chat in conjunction with social networking to remain in touch with friends and family.
Read full article here

YouTube To Provide Captions For Videos

Thursday, 04 March 2010 | The Wall Street Journal - Jessica E. Vascellaro   
The YouTube video sharing site will offer automatically generated captions for all the video in its video catalog.
Read full article here

What the iPad's Lack of Flash Means to Marketers

Wednesday, 03 March 2010 | MarketingVox   
Apple's new iPad product is not currently Flash-enabled.
Read full article here

Ogg, MPEG LA, and Submarine Patents

Wednesday, 03 March 2010 | Streaming Media - Jan Ozer   
Patent updates regarding HTML 5 alternatives including Ogg Theora.
Read full article here
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