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Online Video Platforms and Video Marketing Software Tools

The latest news articles, research and whitepaper reports about online video platforms, video tracking software, business video hosting, video marketing software, video editing tools and video marketing companies.

Create Multiple Non-Linear Narratives for a Successful Video Marketing Campaign

| | 1to1 Media - Jon Mowat
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The proliferation of electronic devices that are able to stream Internet content has made it essential to devise video marketing plans that include multiple platforms that can reach diverse communities that consume different content on different streams at different times of the day.

By using multiple platforms and tweaking the message for that appropriate channel, the marketer can gain huge traction with their chosen consumers.

Brands such as Lacoste and PepsiCo have already begun utilizing this approach to their video marketing campaigns. Small to mid-size businesses can also capitalize on this strategy with the following tips for success. Read the full article »

New Video App Meerkat Takes Off

| | The Wall Street Journal - Yuliya Chernova
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Meerkat, a mobile app that enables users to stream live video to their TWitter followers has become an early success--ten days after its release.

Meerkat's usage skyrocketed after launch last Friday, February 27. The app topped Product Hunt, a site that curates new technologies and allows users to vote on its popularity. Three days after launch roughly 15,000 people used the Meerkat service.

The Wall Street Journal writes about the unlikely success story of a side project that took off. Read the full article »

Altitude Digital Releases Mobile Video Platform

| | Market Wired
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Altitude Digital announced this week the release of its new mobile video platform during the Mobile World Congress held in Barcelona, Spain. Altitude Digital is the largest video supply-side platform company (SSP). An SSP enables advertisers to manage the number of page or video impressions in a campaign and maximize their revenue. The benefit of using an SSP is that they offer a secure, efficient and automated way of accessing different advertising streams and keep detailed analytical data on the various revenue streams and audiences access through the SSP. Many large web publishers use SSPs to manage their digital ad space.

While many advertisers struggle to put their campaigns in front of the right eyes, by partnering with Altitude Mobile they will never have to worry about finding their audience. The launch of Altitude Mobile, part of its suite of monetization tools, will give advertisers access to 20 billion mobile video opportunities as wel as 2.5 billion in-app video opportunities. Read the full article »

Making Viewability Mandatory: Real-Time With Clearstream's Mandelbaum

| | Real-Time Daily RTBlog - Tyler Loechner
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The Clearstream online video platform wants to change the way people view ads. Clearstream's new Play-In-View platform will pause pre-roll video ads when a viewer tabs away or scrolls down to view more content. The application was built to increase the visibility of video ads. Presently in beta, the full platform will be available in 2015. Read the full article »

Tumblr Queues Up Autoplay Video Ads to Hit $100 Million Revenue Mark

| | Advertising Age - Tim Peterson
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Yahoo-owned Tumblr seeks to become an online video platform as a way to increase revenue. New autoplay video ads will now appear on users' Tumblr feeds. Yahoo believes that the autoplay video ads will help Tumblr reach $100 million in revenue in 2015. US-based advertisers are expected to increase digital video ad spending by 42 percent over the next year. Tumblr's video ads will take advantage of a new video player recently introduced to the digital network. Read the full article »

Quality Online Video is Scarce, Rubicon Project Says

| | The Wall Street Journal's CMO Today Blog - Jack Marshall
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Rubicon, an online ad automation platform, does not see web video advertising as a high-growth area for its business in the short-term. The reason: high quality digital video ad inventory is still difficult to procure. Rubicon feels that today's video inventory is sub-standard. Consequently, Rubicon's online video platforms will be slow to grow. Read the full article »

Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M

| | TechCrucnh - Ingrid Lunden, Sarah Buhr
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Under pressure from investors to either breakup or sell the company, there is speculation that Yahoo may take an alternative route and acquire BrightRoll. The web portal is considering purchasing the BrightRoll online video platform as a way to increase video and video advertising content. If completed, the deal could range between $500 million to $1 billion. Read the full article »

Ooyala Snaps Up Videoplaza

| | Online Video Daily VidBlog - P.J. Bednarski
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An Ooyala subsidiary has acquired the Videoplaza online video platform. Telstra's acquisition of Karbon, an European-based ad serving and programmatic platform, will help Ooyala increase its global footprint. This transaction will allow Ooyala to provide a more unified digital video delivery and advertising platform. Read the full article »

Web Video Ad Tech Firm Videology Opens TV Practice

| | The Wall Street Journal's CMO Today Blog - Mike Shields
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Online video platform Videology is launching a television division to help agencies plan integrated TV and digital video ad campaigns. Fifty percent of Videology's revenue comes from TV budgets. TV ad planners seek to launch campaigns that have precision audience targeting. Videology is offering a full suite of tools that will enable ad buyers to create highly targeted online video and TV ad programs. Read the full article »

Cross-Platform Video: Back To Basics

| | Online Video Insider - Jen Sargent
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The multitude of online video platforms focused on the desktop and mobile experience constitutes the need for a cross-platform video ad buy. Marketers can take advantage of cross-platform video buys that incorporate a digital and offline experience. A holistic web video marketing campaign targeting different viewing experiences may be one of the best ways to reach viewers. Read the full article »

Vimeo sets up shop between YouTube and Hulu

| | Digiday - Eric Blattberg
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The Vimeo video platform seeks to appeal to video content creators who are looking for an alternative to ad-supported video sites. Instead of using video ads, Vimeo differentiates itself from other video platforms as the source for quality video content. The Vimeo on Demand product is the cornerstone of this company's strategy to developing revenue streams outside of traditional digital advertising. Read the full article »

Piksel Announces Modular OTT Video Platform for Publishers

| | Streaming Media - Troy Dreier
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2014 has become the year for end-to-end one-stop streaming video solutions and online video platforms, and that trend looks to continue at IBC next month. Video solutions company Piksel unveiled the Piksel Web Video Platform, a cloud-based video software-as-a-service (SaaS) product that lets content owners quickly create and launch online OTT products. Piksel will demonstrate the offering for the first time at IBC 2014. Read the full article »

RTL Buys U.S. Digital Video Ad Platform To Reach Young Viewers

| | Reuters - Harro Ten Wolde
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European broadcaster RTL Group has agreed to buy a 65 percent stake in U.S. digital video advertising platform SpotXchange, hoping to tap into a fast-growing market and get an idea of what drives young media consumers.

Based on visitor data of the online video platforms, RTL will be able to get a picture of the young customer and customize its programme offerings. "In a way this acquisition has a Big Data element," De Posch said. Read the full article »

Ramp Introduces Video Marketing Platform

| | Direct Marketing News - Al Urbanski
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Ramp, the cloud-based video content platform, today introduced Ramp for Marketing with the promise to increase view times, interactions, and leads through such features as in-video search and integration with marketing automation systems.

The new video marketing platform also offers integration options including hosted microsites and landing pages with responsive-design functionality for mobile video marketing. Read the full article »

Research and Markets: Global Online Video Platform Market 2014

| | The Herald
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The report, the Global Online Video Platform Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Online Video Platform market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. Read the full article »

Online Video Analytics, Distribution Firm Epoxy Raises $6.5 Million

| | LA Times - Paresh Dave
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Epoxy, an online video analytics and web video distribution company, revealed that they have raised a substantial amount of funding for an online video marketing service. The online tool for video creators that helps edit YouTube videos for posting on Instagram and tracks hidden mentions of the videos on social media has raised $6.5 million in funding, including from Time Warner’s investment group. Read the full article »

Video Hosting Dilemma: Free Service or Online Video Platform?

| | Online Video - Troy Dreier
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Should your company go with a free service or an online video platform — or both? “Freemium” services like YouTube and Vimeo are popular with businesses, but are they the best video hosting options? The importance of choosing the best possible video hosting platform for your needs is a decision that often goes overlooked in many online video marketing departments. In this video presentation Robert Reinhardt, founder of VideoRx, reinforces the importance of a solid web video hosting platform for effective online video marketing. Read the full article »

Yahoo Earnings: Display Ad Revenues Disappointing, But Mobile And Video Platform Gains Traction

| | Forbes
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Yahoo's online advertising revenues may be struggling, but the silver lining may lie in their mobile and online video platforms.

Yahoo attracted a record number of mobile users to its properties during the quarter. While Yahoo’s mobile platform continues to gain traction, it has now forayed into online mobile video streaming with the acquisition of RayV. In this note, we will discuss the highlights of Yahoo’s earnings announcement. Read the full article »

The Essential Guide to Video Hosting: What Companies Need to Know

| | Online Video - Jan Ozer
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Producing a video is no cake walk, and neither is choosing an online video hosting platform. If you’re looking for a simple, nontechnical solution for hosting on-demand videos on your website, there are three categories of digital video hosting platforms that you should consider; user generated content sites (UGC) like YouTube and Vimeo, online video platforms (OVP) like Wistia and Kaltura, and hybrid services like Vimeo Pro and Vimeo Plus. In this article, we’ll outline the pros and cons of each group of products. Read the full article »