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Online Video Platforms and Video Marketing Software Tools

The latest news articles, research and whitepaper reports about online video platforms, video tracking software, business video hosting, video marketing software, video editing tools and video marketing companies.

Why Using 'Free' Online Video Platforms For Your Content Marketing is Bad Business

| | Marketing Magazine - Nick Whitehead
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Many marketers getting started with video assume that YouTube is the best online video platform for hosting their content. It's free to upload content, it's immensely popular, and it seems like the natural starting point for web video marketers just getting started. However, it may not be as free as it seems.

Here’s the lowdown on the hidden costs of using a free video platform and why you should consider a professional video platform for your business videos. Read the full article »

iOS Outpaces Android as Smartphone Video Platform

| | Broadband TV News
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According to data from Ooyala's Q1 2014 Global Video Index, although it has a smaller share of the market, iOS is outpacing Android as a smartphone video platform. Unfortunately for Apple, the data also indicates that while iOS has historically dominated the market for online video plays, Android is beginning to catch up as a mobile video platform.

Fueling the competition between the two tech giants is a massive increase in online video plays from mobile devices and tablets. In 2012, only 3.4 percent of all online videos were viewed on a tablet. Since then, year-over-year mobile video viewership has increased by more than 500 percent and now represents more than 20 percent of all web video views. Read the full article »

How to Create Interactive HTML5 Video Player Features

| | Streaming Media - Robert Reinhardt
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Today, most web videos are delivered to viewers through a variety of online video platforms that have only basic controls built into the video players for playing and pausing, seeking, and adjusting the volume. Increasingly, though, your viewers expect to have a consistent video playback experience, one that includes the options commonly found on social media video platforms, such as Facebook or YouTube.

Now that HTML5 browsers have come to enable rich video experiences, you can finally offer your audiences the video platform viewing experience they've come to expect. In this article, you’ll learn how to go beyond basic video playback by adding playlists, chapter markers, poster frames, scrub bar thumbnails, and more to HTML 5 video players. Read the full article »

Yahoo Plots YouTube Rival for Summer Debut After Delay

| | Advertising Age - Tim Peterson
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Is there room for another major player in social video platforms? Yahoo is ramping up talks with video producers and plans to premiere a rival to Google's online video platform, according to people briefed on their plans.

Yahoo had intended to unveil the new video platform at its upfront presentation for video advertisers in April, but contract issues have held the project back.

But for video producers dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed video advertising rates that are significantly higher than YouTube is currently delivering to creators. Read the full article »

Wall Street Journal Creating Digital Magazine for its Video

| | AdvertisingAge - Michael Sebastian
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Short Clips to Open the 'Magazine,' Longer Videos Later as Features

The Wall Street Journal joined other print-based publishers Time Inc. and Conde Nast this week in introducing a new digital video hub at its NewFront presentation. The Journal's product, called Signal, is a "digital video magazine" that will curate videos from Journal news staff as well as filmmakers, the company told a room of media buyers Friday.

Conde Nast, the publisher of Vogue and Vanity Fair, recently showed off a similar platform, The Scene, which will curate top video from its magazine brands as well as partners like BuzzFeed and ABC News. And Time Inc. plans to roll out The Daily Cut for its video. Read the full article »

ABC's Oscars Video-Stream Outage Points to Big Challenges for Networks

| | The Wall Street Journal - Amol Sharma and Drew Fitzgerald
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The streaming-video services offered by ABC during the airing of Sunday's Academy Awards program encountered an outage during the broadcast due to "traffic overload" that impacted the video vendor's system. This high-profile test of ABC's multi-device video distribution strategy is a complex technological initiative that requires broadcasters to be able to serve video content under high demand situations. Live video programming, in particular, represents a huge challenge. Read the full article »

Accenture Video, Google Glass Explore Wearable Tech For Interactive TV

| | Media Daily News - Laurie Sullivan
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Accenture, working in partnership with KPN, is exploring applications for wearable technologies such as Google Glass. The proof of concept between the wearable Google Glass and Accenture Video Solution focuses on interactive television viewing and storage. Accenture is using KPN's Interactive TV service that was built on the Accenture Video Solution software platform to test this concept. Read the full article »

Why video is the next big thing in big data

| | GigaOM - Derrick Harris
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Determining why video content is able to engage viewers is one of the reasons why video analytics is set to be an emerging category for marketing data. University of Texas researchers are using object recognition to create summaries for long videos, aimed at helping viewers identify content to watch. Retailers have turned to video analytics to ascertain peak shopping periods. Read the full article »

10 YouTube Alternatives for Small Businesses

| | Small Business Trends - Annie Pilon
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There are a number of video platforms that marketers can use to host digital video content. Marketers can select video platforms, such as Vimeo, to host short- and long-form video content. Video apps such as Vine or Instagram are good resources to create and host video content intended for social video marketing programs. Video platforms may be free or require a paid subscription. Read the full article »

Vimeo speeds its online videos, goes HTML5 by default

| | Cnet - Stephen Shankland and Joan E. Solsman
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The vimeo video platform has released a new HTML5 video player, replacing the online video site's previous Flash-powered video player. The new HTML5 video player improves the video platform's video viewing performance and provides additional features including social links and post-production capabilities. As Adobe's Flash fades in popularity, more online video businesses are moving to HTML5. Read the full article »

Video DSP Dennoo Pitches Cost-Per-View Ads

| | AdExchanger - David Kaplan
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Denno is a videocentric demand-side advertising platform that guarantees buyers a time-based "cost-per-view" (CPV) pricing model. This is an alternative to a CPM-based bidding model that most advertising exchanges utilize. CPV helps brand marketers reach the key performance index (KPI) goal of reach and frequency. Buyers only pay if the video ad is delivered :10 to :15-seconds ahead impression. Read the full article »