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Online Video Platforms and Video Marketing Software Tools

The latest news articles, research and whitepaper reports about online video platforms, video tracking software, business video hosting, video marketing software, video editing tools and video marketing companies.

Piksel Announces Modular OTT Video Platform for Publishers

| | Streaming Media - Troy Dreier
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2014 has become the year for end-to-end one-stop streaming video solutions and online video platforms, and that trend looks to continue at IBC next month. Video solutions company Piksel unveiled the Piksel Web Video Platform, a cloud-based video software-as-a-service (SaaS) product that lets content owners quickly create and launch online OTT products. Piksel will demonstrate the offering for the first time at IBC 2014. Read the full article »

RTL Buys U.S. Digital Video Ad Platform To Reach Young Viewers

| | Reuters - Harro Ten Wolde
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European broadcaster RTL Group has agreed to buy a 65 percent stake in U.S. digital video advertising platform SpotXchange, hoping to tap into a fast-growing market and get an idea of what drives young media consumers.

Based on visitor data of the online video platforms, RTL will be able to get a picture of the young customer and customize its programme offerings. "In a way this acquisition has a Big Data element," De Posch said. Read the full article »

Ramp Introduces Video Marketing Platform

| | Direct Marketing News - Al Urbanski
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Ramp, the cloud-based video content platform, today introduced Ramp for Marketing with the promise to increase view times, interactions, and leads through such features as in-video search and integration with marketing automation systems.

The new video marketing platform also offers integration options including hosted microsites and landing pages with responsive-design functionality for mobile video marketing. Read the full article »

Research and Markets: Global Online Video Platform Market 2014

| | The Herald
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The report, the Global Online Video Platform Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Online Video Platform market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. Read the full article »

Online Video Analytics, Distribution Firm Epoxy Raises $6.5 Million

| | LA Times - Paresh Dave
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Epoxy, an online video analytics and web video distribution company, revealed that they have raised a substantial amount of funding for an online video marketing service. The online tool for video creators that helps edit YouTube videos for posting on Instagram and tracks hidden mentions of the videos on social media has raised $6.5 million in funding, including from Time Warner’s investment group. Read the full article »

Video Hosting Dilemma: Free Service or Online Video Platform?

| | Online Video - Troy Dreier
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Should your company go with a free service or an online video platform — or both? “Freemium” services like YouTube and Vimeo are popular with businesses, but are they the best video hosting options? The importance of choosing the best possible video hosting platform for your needs is a decision that often goes overlooked in many online video marketing departments. In this video presentation Robert Reinhardt, founder of VideoRx, reinforces the importance of a solid web video hosting platform for effective online video marketing. Read the full article »

Yahoo Earnings: Display Ad Revenues Disappointing, But Mobile And Video Platform Gains Traction

| | Forbes
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Yahoo's online advertising revenues may be struggling, but the silver lining may lie in their mobile and online video platforms.

Yahoo attracted a record number of mobile users to its properties during the quarter. While Yahoo’s mobile platform continues to gain traction, it has now forayed into online mobile video streaming with the acquisition of RayV. In this note, we will discuss the highlights of Yahoo’s earnings announcement. Read the full article »

The Essential Guide to Video Hosting: What Companies Need to Know

| | Online Video - Jan Ozer
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Producing a video is no cake walk, and neither is choosing an online video hosting platform. If you’re looking for a simple, nontechnical solution for hosting on-demand videos on your website, there are three categories of digital video hosting platforms that you should consider; user generated content sites (UGC) like YouTube and Vimeo, online video platforms (OVP) like Wistia and Kaltura, and hybrid services like Vimeo Pro and Vimeo Plus. In this article, we’ll outline the pros and cons of each group of products. Read the full article »

Rise Of Alternative Video Platforms Adds To The Woes Of Time Warner Cable's Pay-TV Operations

| | Forbes
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The rise of online video platforms is causing trouble for one of Americas pay-TV giants. Time Warner Cable and its peers have been losing subscribers for years, and without the triple play bundling packages and advanced video platforms that have enabled Comcast to turnaround its subscriber losses, TWC is struggling to compete.

We believe that this turnaround will be shortlived as rise of alternative online video platforms will weigh over the pay-TV operators in the long run. Read the full article »

Mobile, Social News Startup NowThisNews Acquires Video Distribution Platform Cliptamatic

| | TechCrunch - Sarah Perez
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NowThisNews, a tech startup looking to reinvent web video journalism for the mobile and social era has acquired Cliptamatic, an online video platform that helps premium video content owners to distribute online marketing videos to social media outlets in real-time.

With Cliptamatic’s internet video distribution platform, a content owner has access to a social feed that lets them push out video marketing clips in real-time. This feed can also be dropped into their mobile apps or websites, allowing fans as well as talent (e.g. news anchors, actors, athletes, etc.) to add those web videos to their social activities. Read the full article »

The New Video Ad Viewability Metric Is Drawing Scrutiny

| | Ad Week - Christopher Heine
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Online video advertisers are not happy that the Media Rating Council will be adopting a viewability metric for web video ads that defines when viewable display impressions actually count. It is the internet video advertising industry's first attempt to address the issue of brands paying publishers for video ads that nobody sees.

Much to the chagrin of web video marketers, the council determined that impressions count after a mere 2 seconds of video play. “It’s way too short,” said Kevin Scholl, digital marketing manager at Red Roof Inn. “We want to set the metric, but does the starting point have to be so low?” Read the full article »

Online Video Platform Market to Grow as Companies Invest in Marketing Through Video Content

| | WhaTech
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The report covers the Americas and the EMEA and APAC regions, it also covers the Global Online Video Platform market landscape and its growth prospects in the coming years.

The online video platform market has seen massive growth in recent years, fueled by the similarly impressive growth of online video audiences, but the key driver has been the increase of user generated video content. Read the full article »

Why Using 'Free' Online Video Platforms For Your Content Marketing is Bad Business

| | Marketing Magazine - Nick Whitehead
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Many marketers getting started with video assume that YouTube is the best online video platform for hosting their content. It's free to upload content, it's immensely popular, and it seems like the natural starting point for web video marketers just getting started. However, it may not be as free as it seems.

Here’s the lowdown on the hidden costs of using a free video platform and why you should consider a professional video platform for your business videos. Read the full article »

iOS Outpaces Android as Smartphone Video Platform

| | Broadband TV News
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According to data from Ooyala's Q1 2014 Global Video Index, although it has a smaller share of the market, iOS is outpacing Android as a smartphone video platform. Unfortunately for Apple, the data also indicates that while iOS has historically dominated the market for online video plays, Android is beginning to catch up as a mobile video platform.

Fueling the competition between the two tech giants is a massive increase in online video plays from mobile devices and tablets. In 2012, only 3.4 percent of all online videos were viewed on a tablet. Since then, year-over-year mobile video viewership has increased by more than 500 percent and now represents more than 20 percent of all web video views. Read the full article »

How to Create Interactive HTML5 Video Player Features

| | Streaming Media - Robert Reinhardt
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Today, most web videos are delivered to viewers through a variety of online video platforms that have only basic controls built into the video players for playing and pausing, seeking, and adjusting the volume. Increasingly, though, your viewers expect to have a consistent video playback experience, one that includes the options commonly found on social media video platforms, such as Facebook or YouTube.

Now that HTML5 browsers have come to enable rich video experiences, you can finally offer your audiences the video platform viewing experience they've come to expect. In this article, you’ll learn how to go beyond basic video playback by adding playlists, chapter markers, poster frames, scrub bar thumbnails, and more to HTML 5 video players. Read the full article »

Yahoo Plots YouTube Rival for Summer Debut After Delay

| | Advertising Age - Tim Peterson
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Is there room for another major player in social video platforms? Yahoo is ramping up talks with video producers and plans to premiere a rival to Google's online video platform, according to people briefed on their plans.

Yahoo had intended to unveil the new video platform at its upfront presentation for video advertisers in April, but contract issues have held the project back.

But for video producers dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed video advertising rates that are significantly higher than YouTube is currently delivering to creators. Read the full article »

Wall Street Journal Creating Digital Magazine for its Video

| | AdvertisingAge - Michael Sebastian
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Short Clips to Open the 'Magazine,' Longer Videos Later as Features

The Wall Street Journal joined other print-based publishers Time Inc. and Conde Nast this week in introducing a new digital video hub at its NewFront presentation. The Journal's product, called Signal, is a "digital video magazine" that will curate videos from Journal news staff as well as filmmakers, the company told a room of media buyers Friday.

Conde Nast, the publisher of Vogue and Vanity Fair, recently showed off a similar platform, The Scene, which will curate top video from its magazine brands as well as partners like BuzzFeed and ABC News. And Time Inc. plans to roll out The Daily Cut for its video. Read the full article »

ABC's Oscars Video-Stream Outage Points to Big Challenges for Networks

| | The Wall Street Journal - Amol Sharma and Drew Fitzgerald
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The streaming-video services offered by ABC during the airing of Sunday's Academy Awards program encountered an outage during the broadcast due to "traffic overload" that impacted the video vendor's system. This high-profile test of ABC's multi-device video distribution strategy is a complex technological initiative that requires broadcasters to be able to serve video content under high demand situations. Live video programming, in particular, represents a huge challenge. Read the full article »