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Video Technologies and Online Video Platforms

The latest news, articles, trends and insights related to developments in video technology, video software and online video platforms used for video streaming, video sharing, video editing, video encoding, HTML 5 video, video communications, and online video marketing. The latest information about online video platforms, video marketing platforms and cloud based video players and video software applications.

MIT grad led team that built faster YouTube player

| | The Boston Globe - Michael B. Farrell
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Viewers of online video do not have the patience to wait for slow video downloads. Consequently, YouTube has created a video player that loads high-quality videos faster across a range of devices and different Internet connectivity speeds. The new player reduces the video download buffering time by 20 percent, translating into millions of additional hours of video being served. Read the full article »

Ten Times Boost In TV Everywhere Streams In 2012; New Tools In Online Video Tech

| | MediaPost's VidBlog - Daisy Whitney
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A number of video companies have made product announcements surrounding "video management" products. Video management products help media companies manage the process of delivering digital video content. These products provide the backbone of the online video infrastructure and are critical to both the web publishing and online video advertising communities. Read the full article »

How to manage clients' emerging tech expectations

| | iMedia Connection - AJ Vernet
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Studies have shown that computers may not be the most common device people use to access the Web. With the rapid adoption of smart appliances, HTML5 has the potential to be a common denominator in how Web users interact with rich media content. However, HTML5 may not full replace Flash due to limitations. Read the full article »

Online Video CPG Campaign Boosts TV Buy By 10%

| | MediaPost's VidBlog - Daisy Whitney
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A new case study from Videology found that targeted online video campaign's can augment a TV buy. During a four-week period, a consumer packaged goods (CPG) brand generated an eight percent increase in dollars spent on the brand due in part to a targeted video ad campaign reaching women ages 35 to 44. Additionally, the brand got a nine percent lift in percentage of households making a purchase and a 10 percent increase in units sold per 100 households. Read the full article »

ooVoo Rolls Out Video Chat Apps For iPad And Facebook

| | TechCrunch - Ryan Lawler
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Consumer video chat provider ooVoo, which has more than 46 million users worldwide, is rolling out new applications that will make its service even more attractive. And the service, which is popular among kids and young adults, will remain free on all those platforms, with monetization provided primarily through advertising served up to web users. Read the full article »