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Video Technologies and Online Video Platforms
The latest news, articles, trends and insights related to developments in video technology, video software and online video platforms used for video streaming, video sharing, video editing, video encoding, HTML 5 video, video communications, and online video marketing. The latest information about online video platforms, video marketing platforms and cloud based video players and video software applications.
Companies are working with Flimp Media to create video landing pages for benefits communications and employee communications campaigns.
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Due to the cost of viewing streaming video on a smart phone, QuickPlay Media found that US mobile phone users may not be completely open to watching video on a smart phone.
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A security flaw in the Brightcove player was identified by competing video platform Ooyala, who used the information to influence Brightcove customers to switch platforms.
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It is too soon to determine if HTML5 will become the industry standard for viewing online video content as Adobe's Flash is available on 98 percent of computers worldwide and enabled on 83.4 percent of all smart phones.
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While Steve Jobs would like the industry to believe that the reasoning behind Apple's decision to not enable Adobe's Flash applications to run on its mobile appliances is due to Flash performance issues within a Mac environment, there is strong speculation that Apple wants to control the revenue generated from the creation and distribution of Apps.
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HTML5 represents only 26 percent of all online video served on the web, while Adobe's Flash application serves approximately 75 percent of video content.
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Adobe is partnering with mobile ad network Greystripe to enable content creators to produce Flash rich media content in the Apple-preferred HTML5 format and to convert content to Apple's proprietary iAd format.
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Marketers utilizing web video content may find it more effectively to pay for a video delivery system than to rely on free video sharing services.
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Before determining if different video formats are needed to support mobile smart appliances, web video marketers should ascertain the percentage of their audience who view content via iPhone, Droid and other smart phones.
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Adobe's Flash technology is supported by Google's Android 2.2 operating system and other mobile devices and since HTML5 video codec patent issues need to be worked out, Flash technology will remain a dominant online video and rich media content format.
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While a number of websites are incorporating HTML5 video, many developers are still opting for Adobe's Flash format since Flash works across all Web browsers and it offers more digital rights management options.
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Increasingly there is a need for independent platforms that can work across video technologies, ad serving systems, web publishers, and content providers.
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