Web Video Marketing News http://webvideomarketing.org/ Web Video Marketing News Internet Video Ads Skyrocket, Hulu Runs 1 Billion http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154180&nid=128947 More than 5.3 billion video ads were viewed during June 2011, including video advertising formats such as overlays, banner ads and branded video players. Reports: YouTube, iPhone tops for video viewing http://www.bizreport.com/2011/07/reports-youtube-iphone-tops-for-video-viewing.html According to Vuclip's July 2011 Global Video Insights Report, Apple's smart appliances are globally the most popular mobile appliance for mobile video consumption. 1/3 of YouTube's In-Stream Ads Now In Skippable Format http://www.videonuze.com/blogs/?2011-07-15/1-3-of-YouTube-s-In-Stream-Ads-Now-In-Skippable-Format/&id=3142 One-third of video advertising units on Google's YouTube video sharing service are in a skippable ad format. Illinois hospital system weaves Web and social media http://www.healthcarecommunication.com/Main/Articles/7165.aspx How Advocate Health Care in Oak Brook, IL incorporates online video communications into the marketing mix. YouTube etiquette for 2011 http://www.imediaconnection.com/content/29505.asp It is essential for web video marketers to understand that online video is not inherently viral; viral video marketing occurs when an online video has been successfully distributed. YouTube Still Streamers Paradise http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153837#comments Americans streamed more than 15 billion videos during May 2011 according to the latest Nielsen report. Why Social Video Marketing May Eclipse Video SEO http://www.reelseo.com/social-video-marketing-eclipse-video-seo/ ReelSEO publisher Mark Robertson believes video SEO is really a component of web video marketing. An Antidote To Viral Video Fever http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154106#comments Marketers are still longing to create viral video marketing campaigns, even though only 1 in 500 online videos generate more than 500,000 views and enabling viewers to reach videos virally mean that marketers may be dedicating 30 to 50 percent of budget to distribution. Video in the Workplace Needs an IT Hero http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154075&nid=128887 Qumu, a video platform provider, has created a new B2B video marketing campaign targeting IT professionals. A quick guide for video success in social media http://www.imediaconnection.com/content/29514.asp The average US web user spends about four hours per month on social media networks and Brightcove has found that video shared on social networks generates a higher engagement than other web video marketing content.