http://webvideomarketing.org/ Web Video Marketing News http://www.onlinevideo.net/2010/08/dont-kill-your-credibility-with-online-video/ Video content created for marketing purposes should be designed from the viewing perspective of the intended audience and if a spokesperson is used, consider practicing before filming the content. http://www.marketingvox.com/want-your-video-to-go-viral-make-it-funny-or-focus-on-sports-047677/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink A list of the most effective viral online video content, compiled by Advertising Age and Visible Measures, found that most of the content was created by professional video producers. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135057&nid=118273 In order for online video content to be effective, it needs to speak directly to the intended audience. http://www.forbes.com/2010/09/08/movies-videogames-online-technology-data-driven-advertising.html?boxes=techchanneltopstories Most web video marketing content that reaches a viral audience has been distributed via paid offline and online advertising campaigns. http://www.contentmarketinginstitute.com/2010/09/engaging-video-connect/ Every web video marketing campaign should have an object that determines the story that will be told, along with a distribution strategy for reaching the intended target audience. http://www.onlinevideo.net/2010/09/how-to-measure-roi-for-online-video/ After identifying the objects of a web video marketer campaign, should analyze performance analytics and also look to see if the video content contributed to employee time savings as two metrics for determining the ROI of video content. http://www.technologyreview.com/web/26238/page1/ While a number of websites are incorporating HTML5 video, many developers are still opting for Adobe's Flash format since Flash works across all Web browsers and it offers more digital rights management options. http://www.webvideomarketing.org/2010_video_email_marketing_trends_survey.html The 2010 Video Email Marketing Survey found that 50 percent of marketers are currently creating video emails, while 73 percent believe that video email significantly increases email click thru and conversion rates. http://www.targetmarketingmag.com/article/video-marketing-sells-how-youtube-facebook-linkedin-improve-google-seo-help-realtor-sell/1#utm_source=tipline&utm_medium=enewsletter_continue&utm_campaign=2010-09-01 Real estate agents are using online video to market properties in a personal manner that is more cost effective than other marketing methods and generates a higher return on investment. http://www.mobilemarketer.com/cms/news/ad-networks/7199.html Data from IVdopia shows that mobile video ads perform close to 100 times better than Web browser-based video ads, allowing users to replay multiple clips, share with friends and spread the video virally.