http://webvideomarketing.org/ Web Video Marketing News http://www.mediapost.com/publications/?fa=Articles.san&s=89724&Nid=46763&p=376831 At the Citi Investment Research Technology Conference, Google announced that their advertising teams are working on a self-serve ad platform for YouTube and a system for measuring the effectiveness of display ads. http://www.imediaconnection.com/content/20292.asp Web video marketers should consider behavioral targeting to distribute engaging content to targeted viewers. http://www.techcrunch.com/2008/09/03/bufferme-brings-cool-design-to-youtube-videos/ Using the YouTube API, Buffer.me presents videos for viewing in a new design dominated by a black backdrop. http://www.techcrunch.com/2008/09/03/bufferme-brings-cool-design-to-youtube-videos/ Using the YouTube API, Buffer.me presents videos for viewing in a new design dominated by a black backdrop. http://adage.com/digital/article?article_id=130640 The broadcast television advertising model is not applicable to the online video marketplace since web video attracts users not watchers. http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3i9e7f602573f2a54426e2b974d1d84d56 Reader's Digest Association-owned Taste of Home magazine has rolled out a video channel that blends original content with user-generated videos. http://www.clickz.com/showPage.html?page=3630704 Public relations practioners can develop a web video marketng strategy that targets direct messages to specific audiences. http://www.techcrunch.com/2008/09/01/google-launches-video-for-businesses/ Premier-level Google Apps subscribers can now use the Google Video product to distribute videos, with 3 GB of storage per account. http://www.tvweek.com/news/2008/08/problems_emerge_measuring_web.php The size of the online video marketplace is being underestimated when evaluating only the revenues generated by product placement within Web shows. http://www.mediapost.com/blogs/video_insider/?p=206 Web video marketers can create a private video channel to effectively communicate with their audiences.