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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Social Media Advertising: Optimizing Video for Facebook

| | Business 2 Community
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With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform, multiply that by the power of video content, and that equates to a match made in heaven. When you’re spending valuable time and resources to create video content for advertising, it’s important to get the best results for your investment... Read the full article »

The Secret to Viral Video Marketing

| | Khaleej Times
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On average, video content is shared on social media 12 times more than regular images and 85% of consumers are more likely to buy a product or service after watching a marketing video. This may be why nearly 52% of marketers worldwide choose video as the content with the best return on investment, based on statistics released by eMarketeer... Read the full article »

The Science Behind Social Video [Infographic]

| | Social Media Today
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The consumption of video on social media has been on a fast-paced rise over the past few years. Now we are seeing practically every social network adjust their main focus to video. Video is everything now and if you aren't joining in, expect to be left behind. This infographic dives into the current state of social video consumption and displays interesting stats you may find useful when adjusting your social video strategy... Read the full article »

3 Reasons Why You Should Be Using Twitter Video

| | Social Media Today
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You’re likely aware video is currently the most effective way to reach users via social media with video posts producing better engagement than static content on Facebook, Instagram, and pretty much every platform. You don’t have to invest in video to maximize your social media marketing performance. But the data clearly shows it’s a good option... Read the full article »

5 Smart Ways to Use Social Video Marketing

| | Wideo
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The difference between social video and other types of video is important: social video is created first and foremost for social channels. If you or your boss have doubts about incorporating social video into your marketing strategy, look no further than its distinct ability to connect with wide audiences and deliver a positive ROI. If your target audience is on social media, then your business should leverage video content... Read the full article »