Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Social Video Marketing Tips for Small Businesses [Infographic]

| | Social Media Today
facebook
twitter
linkedin

If you haven't already heard, video is a big deal. Video content generates the most shares on Facebook, tweets with video see nine times the engagement of basic text tweets, and LinkedIn recently introduced their own native video tools which are seeing good responses. It's not necessarily as easy as putting together a blog post or uploading an image, but video content can do wonders for your social reach and engagement, and is worth considering for all businesses... Read the full article »

Here’s How Social Media Will Evolve in 2018

| | VentureBeat
facebook
twitter
linkedin

Over the past few years, the internet has evolved from a text-based medium to the new television. Cisco estimates that video accounts for 69 percent of all internet traffic in 2017. When the next-generation wireless network, 5G, hits in 2019 and 2020, we can expect that number to grow as more consumers are able to enjoy high-bandwidth video on their mobile devices. With that growth comes complexity, though. Today’s marketers have to grapple with variables like video length, placement strategies, and ever-present threats from tech giants that traffic in video... Read the full article »

The Right and Wrong Kind of Video for Each Social Media Site [Infographic]

| | Small Biz Trends
facebook
twitter
linkedin

Why choose video to promote your small business? Because according to a 2016 video marketing survey by Wyzowl a whopping 98 percent of users say they have watched an explainer video to learn more about a product or service. Of these, 74 percent said they subsequently bought it. A new infographic by Filmora Wondersahare provides social video marketing tips for small businesses to use it more effectively and achieve these types of conversions. By using video marketing on social media, you can give your small business brand more reach... Read the full article »

50 Social Media Video Marketing Stats 2017 [Infographic]

| | Social Media Today
facebook
twitter
linkedin

Video is the key content trend of the moment. If you're not creating video content for your business, you need to  consider why and whether it may be a viable option moving forward, as all the major social platforms become more video focused. If you need a bit more convincing before taking the plunge into video, Red Website Design has provided this infographic outlining a range of digital video stats and figures, further underscoring the rising importance of video content... Read the full article »

4 Myths About Video Social Media Marketing Debunked

| | Marketing Land
facebook
twitter
linkedin

People love video because it gives them the freedom to consume content they want to see, on the channel they want to see it, and on schedules that are convenient for them. It’s fast, compelling, and easy to digest. Getting involved with video content on social media can be daunting for many brands, but knowing the truth about what works can help with friction points along the way to success... Read the full article »

Social Media Advertising: Optimizing Video for Facebook

| | Business 2 Community
facebook
twitter
linkedin

With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform, multiply that by the power of video content, and that equates to a match made in heaven. When you’re spending valuable time and resources to create video content for advertising, it’s important to get the best results for your investment... Read the full article »

The Secret to Viral Video Marketing

| | Khaleej Times
facebook
twitter
linkedin

On average, video content is shared on social media 12 times more than regular images and 85% of consumers are more likely to buy a product or service after watching a marketing video. This may be why nearly 52% of marketers worldwide choose video as the content with the best return on investment, based on statistics released by eMarketeer... Read the full article »

The Science Behind Social Video [Infographic]

| | Social Media Today
facebook
twitter
linkedin

The consumption of video on social media has been on a fast-paced rise over the past few years. Now we are seeing practically every social network adjust their main focus to video. Video is everything now and if you aren't joining in, expect to be left behind. This infographic dives into the current state of social video consumption and displays interesting stats you may find useful when adjusting your social video strategy... Read the full article »

3 Reasons Why You Should Be Using Twitter Video

| | Social Media Today
facebook
twitter
linkedin

You’re likely aware video is currently the most effective way to reach users via social media with video posts producing better engagement than static content on Facebook, Instagram, and pretty much every platform. You don’t have to invest in video to maximize your social media marketing performance. But the data clearly shows it’s a good option... Read the full article »

5 Smart Ways to Use Social Video Marketing

| | Wideo
facebook
twitter
linkedin

The difference between social video and other types of video is important: social video is created first and foremost for social channels. If you or your boss have doubts about incorporating social video into your marketing strategy, look no further than its distinct ability to connect with wide audiences and deliver a positive ROI. If your target audience is on social media, then your business should leverage video content... Read the full article »