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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

How To Humanize Your Brand Through Video And Social Media

| | Green Buzz Agency
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One effective way to humanize a brand is through social media. Companies set up Facebook or Twitter accounts because it’s simply “what companies do” and people need to see the brand’s name. In 2014, “74.5 percent of SMBs  reported using social media to promote their businesses—more than any other category of media and businesses should be using social media video marketing as a way to build... Read the full article »

25 Social Media Tools You Should Use to Grow Your Business

| | Click Z
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Social media management, which includes social video marketing, can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether it’s a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence. And many are free to use! Here are 25 tools that will help... Read the full article »

Twitter Slumps as Social Video Marketing and Advertising Boost Is Still Far Away

| | Bloomberg Technology
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Twitter Inc.’s plan to boost revenue from video advertising, a key part of Chief Executive Officer Jack Dorsey’s revival effort, will take longer than analysts expected. The company is putting more video from its Periscope app and other sources in users’ timelines. But Twitter said Tuesday that third-quarter sales will be much lower than analysts predicted, in part because ad dollars from those videos won’t have kicked in yet because... Read the full article »

Social Video Marketing: A Small Business Guide

| | Business News Daily
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Social media makes video marketing accessible – and affordable – for every business. It’s one of the best ways to reach your customers where they already are: on Facebook, Instagram, Perisope, Snapchat, Twitter, YouTube and other online networks. And since social media users love video, it's one of the best ways to raise brand awareness and engage customers and clients. Here’s a rundown of how to use these social video marketing channels to boost your brand and sales leads for small to medium sized businesses... Read the full article »

5 Powerful Social Video Marketing Media Tools for Starters

| | SocialBarrel
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Social media marketers are already taking their businesses to the next level, and things are gradually falling into shape for companies and individuals too. Everyone is a winner—it’s a win-win situation for the social media networks and the consumers. As a starter, the tendency to chicken out can’t be ruled out, and that is why I have taken time to suggest these five powerful and easy-to-use social video marketing tools. In no particular order, here are these marketing tools for starters... Read the full article »

B2B Video Creators Wrestle with Sound’s Role in Social Video Marketing

| | Marketing Land
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With Facebook advocating for audio-optional videos and Snapchat proving mobile viewers aren’t audio-averse, brands and creators revisit the role of sound. Producing videos for social video marketing platforms is more complicated than taking office wide Starbucks orders. A year ago, brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, Facebook. And that was just visual formatting. Now they have to consider not only how people may view a video, but also whether they’ll listen to it. Until about a month ago, the dilemma seemed to be... Read the full article »

5 Ways Vine Can Start Your Web Video Marketing

| | Social Media Sites
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Vine is a social a media app for the creative souls who want to make their mark in the web world. Vine was launched by Twitter and it is available in android and iOS versions. People can easily engage their users in this social media platform. The short video sharing app plays six-second videos in a loop. Users can share videos and also upload new videos anytime they want. Vine attracts users all around the world and many big celebrities are a part of this online channel. This social media app allows the companies and brands to... Read the full article »

Mobile and Social Marketing Videos are Key to Reaching Shoppers on Facebook

| | Internet Retailer
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Consumers watch more than 100 million hours of video on Facebook each day.  Facebook’s U.S. e-commerce head Jeremy Lewis recommends retailers start experimenting with video marketing. Video diversify the way retailers engage with customers. Kate Spade, No. 140 in the Internet Retailer 2016 Top 500 Guide, uses video ads on Facebook to initially capture consumers’ attention. They then re-engage with the shoppers with a shopping carousel with... Read the full article »

Facebook Social Videos Shared 7 times More Than Links

| | Digiday
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.Digiday ran numbers from social analytics service NewsWhip across 14 publishers that are top performers on Facebook. Across the board, publishers’ video (including live and canned video) got an average of 4,036 shares per post. “If video is playing automatically and they can pick up with a story without sound, that seem to be why video is attracting this high level of engagement,” said Liam Corcoran, head of communications at NewsWhip. As a young publisher, LittleThings sees video as an effective way to grow its.. Read the full article »

An Inside Look at Instagram Video Advertising: Q1 2016

| | brand networks
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The title of this report is “Instagram Ads: The Rise of Video”, and Web Video Marketing Council agrees. In Q4 2015, Instagram video advertising took off at lightning speed. In Q1 2016, we learned that the fast start was no fluke. Over the last three months, and more 2 billion+ Instagram video ad impressions served by Brand Networks clients, we saw results for social video marketing improve across the board — with impressions soaring, costs shrinking, and new creative opportunities leveraged across industries. Highlights from research include using video to... Read the full article »

Mary Meeker’s Internet Trends Report Points to Social Video Marketing Dominance

| | D MarketingDIVE
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MUST READ: Mary Meeker, partner at Kleiner Perkins Caufield & Byers, released her highly-anticipated 2016 Internet Trends Report at the Code Conference 2016 Wednesday. The extensive report reveals a data-rich look into numerous topics including the state of online advertising, smartphones, and social media and the use video marketing and B2B video marketing [see Mary Meeker report here]... Read the full article »

What Facebook’s Live Video Map Could Mean for Global Marketers

| | ContentStandard
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Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map. Click a blue dot in Cambodia and get a tour of a local market, watch the weather unfold off the coast of Panama, or join a biology lesson being taught in a classroom in Chicago. As the live trend grows, so too does the chance to meet people around the world through the raw authenticity and directness of a live connection. If global brands can stay on top of this trend as Facebook adds more features, they too will be able to tap into amazing opportunities for... Read the full article »

3 Common Social Media and Video Marketing Mistakes

| | Dazeinfo
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In the quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what social media has evolved into. A game-changer in the field of marketing is social media that brought in groundbreaking changes to online brand promotion. When using video, we find that starting and ending an explainer video with your logo and having pretty fitness models walking around while they end every sentence with your brand name is going to cut it. Instead, you must use video marketing content... Read the full article »

Use Video Marketing and Social Media to Market Yourself With No Money

| | Entrepreneur.com
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Salma Jafri's business philosophy is that people should work smarter, not harder. And you can apply that ethic when you want to market your business on a zero-dollar budget with very little time on your hands. In this video, the content-marketing expert outlines an 8-step process to get you started with marketing your business using video content and social media. This quick overview video gives a blueprint to making marketing videos, using native content, uploading marketing videos to social networks and using these videos to skyrocket your business... Read the full article »

Social Media, Then and Now – Video Marketing is Now

| | Social Times
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Facebook’s most recent new ad units focus on the power of marketing videos as the primary way to drive awareness and consideration. The platform has created some incredible technology to measure video performance against traditional TV measurement techniques. But Facebook isn’t the only shining social media light for advertisers and marketers. Snapchat has become so successful because... Read the full article »

7 of the Best Branded Instagram Videos April

| | reelseo
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Here is our round-up of the best branded Instagram videos of April 2016. Want to keep on top of the most watched brands and creators publishing video on Instagram? Check out Tubular’s ranking leaderboards for the latest data and make sure to check out... Read the full article »