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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

How to Create the Perfect Visual Content for Social Media

| | Search Engine People
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The secret to succeeding in a content marketing campaign is to create incredible visual content to set yourself apart in the digital era. Adding a mix of visual content to your content marketing campaign can improve your social media results. Right from product information videos to just fun interactive videos, though they take more effort, it is worth the time and money to create them... Read the full article »

How To Humanize Your Brand Through Video And Social Media

| | Green Buzz Agency
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One effective way to humanize a brand is through social media. Companies set up Facebook or Twitter accounts because it’s simply “what companies do” and people need to see the brand’s name. In 2014, “74.5 percent of SMBs  reported using social media to promote their businesses—more than any other category of media and businesses should be using social media video marketing as a way to build... Read the full article »

25 Social Media Tools You Should Use to Grow Your Business

| | Click Z
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Social media management, which includes social video marketing, can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether it’s a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence. And many are free to use! Here are 25 tools that will help... Read the full article »

Twitter Slumps as Social Video Marketing and Advertising Boost Is Still Far Away

| | Bloomberg Technology
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Twitter Inc.’s plan to boost revenue from video advertising, a key part of Chief Executive Officer Jack Dorsey’s revival effort, will take longer than analysts expected. The company is putting more video from its Periscope app and other sources in users’ timelines. But Twitter said Tuesday that third-quarter sales will be much lower than analysts predicted, in part because ad dollars from those videos won’t have kicked in yet because... Read the full article »

Social Video Marketing: A Small Business Guide

| | Business News Daily
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Social media makes video marketing accessible – and affordable – for every business. It’s one of the best ways to reach your customers where they already are: on Facebook, Instagram, Perisope, Snapchat, Twitter, YouTube and other online networks. And since social media users love video, it's one of the best ways to raise brand awareness and engage customers and clients. Here’s a rundown of how to use these social video marketing channels to boost your brand and sales leads for small to medium sized businesses... Read the full article »

5 Powerful Social Video Marketing Media Tools for Starters

| | SocialBarrel
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Social media marketers are already taking their businesses to the next level, and things are gradually falling into shape for companies and individuals too. Everyone is a winner—it’s a win-win situation for the social media networks and the consumers. As a starter, the tendency to chicken out can’t be ruled out, and that is why I have taken time to suggest these five powerful and easy-to-use social video marketing tools. In no particular order, here are these marketing tools for starters... Read the full article »

B2B Video Creators Wrestle with Sound’s Role in Social Video Marketing

| | Marketing Land
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With Facebook advocating for audio-optional videos and Snapchat proving mobile viewers aren’t audio-averse, brands and creators revisit the role of sound. Producing videos for social video marketing platforms is more complicated than taking office wide Starbucks orders. A year ago, brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, Facebook. And that was just visual formatting. Now they have to consider not only how people may view a video, but also whether they’ll listen to it. Until about a month ago, the dilemma seemed to be... Read the full article »

5 Ways Vine Can Start Your Web Video Marketing

| | Social Media Sites
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Vine is a social a media app for the creative souls who want to make their mark in the web world. Vine was launched by Twitter and it is available in android and iOS versions. People can easily engage their users in this social media platform. The short video sharing app plays six-second videos in a loop. Users can share videos and also upload new videos anytime they want. Vine attracts users all around the world and many big celebrities are a part of this online channel. This social media app allows the companies and brands to... Read the full article »

Mobile and Social Marketing Videos are Key to Reaching Shoppers on Facebook

| | Internet Retailer
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Consumers watch more than 100 million hours of video on Facebook each day.  Facebook’s U.S. e-commerce head Jeremy Lewis recommends retailers start experimenting with video marketing. Video diversify the way retailers engage with customers. Kate Spade, No. 140 in the Internet Retailer 2016 Top 500 Guide, uses video ads on Facebook to initially capture consumers’ attention. They then re-engage with the shoppers with a shopping carousel with... Read the full article »

Facebook Social Videos Shared 7 times More Than Links

| | Digiday
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.Digiday ran numbers from social analytics service NewsWhip across 14 publishers that are top performers on Facebook. Across the board, publishers’ video (including live and canned video) got an average of 4,036 shares per post. “If video is playing automatically and they can pick up with a story without sound, that seem to be why video is attracting this high level of engagement,” said Liam Corcoran, head of communications at NewsWhip. As a young publisher, LittleThings sees video as an effective way to grow its.. Read the full article »

An Inside Look at Instagram Video Advertising: Q1 2016

| | brand networks
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The title of this report is “Instagram Ads: The Rise of Video”, and Web Video Marketing Council agrees. In Q4 2015, Instagram video advertising took off at lightning speed. In Q1 2016, we learned that the fast start was no fluke. Over the last three months, and more 2 billion+ Instagram video ad impressions served by Brand Networks clients, we saw results for social video marketing improve across the board — with impressions soaring, costs shrinking, and new creative opportunities leveraged across industries. Highlights from research include using video to... Read the full article »