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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

5 Foolproof Tactics to Boost Your Video Content Engagement

| | Business of Fashion
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Videos are the most popular type of content on social media, and every successful marketing strategy needs them. But creating video content alone isn’t enough. You need to put together videos that capture the attention of your audience and encourage them to engage. And in a world where people are consuming content at a rapid rate, making your video content stand out can be tricky... Read the full article »

Publisher’s Candid Thoughts on Video

| | Digi Day
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The pivot to video has cooled, but many publishers are still focused on video and that means figuring out what platforms are best for what roles. At closed-door sessions at the Digiday Video Summit in Scottsdale, Arizona, on May 21, publishers gave their candid feedback on the issues they’re facing, from how to make money off Facebook to the roles YouTube, Amazon, Netflix and, yes, Twitter should play in video-distribution strategies... Read the full article »

The Rise of Stories & the Changing Face of Social Marketing

| | ClickZ
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Visual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our daily lives through images and videos. The usage of Stories is on the rise on social media as news feeds see a decline in usage. How can marketers adapt to this change in social media marketing and what do they need to know?... Read the full article »

Facebook Video Ads: Best Practices for 2018

| | Falcon
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Facebook video ads are like street performers. They occupy a crowded space and try to catch your attention as quickly as possible, but if they don’t deliver, you just keep moving. When it comes to performing, you want to be the main act—not a sideshow. To get views and engagement on your Facebook video ads, they need to be too good to ignore... Read the full article »

3 Hacks for Optimizing Video Across Social Media Platforms

| | The Sociable
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Online video for business has the power to attract new clients, drive revenue, and bolster brand awareness when combined with platforms like YouTube, Facebook, and Instagram. The jury is back! Attention spans are down and forcing potential customers to scroll through lines of tiny text on mobile devices through squinting eyes isn’t going to cut it anymore for businesses. Costs for online video production and editing have fallen significantly in recent years, and according to The Guardian, “you no longer need to be a technical whiz to work out how to use it.”... Read the full article »

Facebook and Twitter Are Gearing up for Their Next Video Push

| | Social Media Today
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While it may appear some of the heat has gone out of the video push by social networks, video content is still clearly where both platforms see their biggest opportunities in the future. This week, various reports have indicated that both Twitter and Facebook are re-upping their video efforts. Back in 2016, Facebook CEO Mark Zuckerberg said that in a few years, “the vast majority of the content that people consume online will be video” citing technological progression... Read the full article »

Video Is the Now and Future of Social Media [Podcast]

| | WBGO
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Anybody with Facebook, Twitter, Instagram, or any number of social media accounts has mindlessly scrolled the feed.  Sometimes a post with a picture or video catches your attention. “The macro trend we’re seeing is video is the way people prefer these days to consume information,” says Jason Hsiao, a former TV production professional, and co-founder of Animoto... Read the full article »

Why Video Is Exploding on Social Media in 2018 and How to Take Advantage

| | Business 2 Community
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There’s been an explosion of growth in video on social media in recent years. Views of branded video content increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video tweet is six times more likely to be retweeted than a photo tweet. If you haven’t taken a closer look at the power of social media and video together, you’re in for a surprise. The numbers are big. Really big... Read the full article »

4 Ways to Make Marketing Videos for Social Media More Engaging

| | Sustainable Business Forum
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When you’re publishing marketing videos on social media it is important that they are able to retain and engage viewers. Needless to say, keeping viewers interested isn’t easy, especially with attention spans on social media at a record low. As tricky as it can be to engage viewers, it’s far from impossible. In fact if you want your marketing videos for social media to be more engaging there are a few simple ways to do so... Read the full article »

6 Ways to Maximize the Impact of Your Social Media Videos

| | PR Daily
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Facebook and Instagram videos are great for raising brand awareness through storytelling. They can drive engagement and boost shares. Yet, a video must engage viewers or it’s a wasted investment. Videos on Facebook and Instagram are usually much shorter than on YouTube — less than one minute compared to five minutes or more. Shorter formats demand a different approach, including how they’re structured and the content they use... Read the full article »