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What do PopSugar, President Barack Obama, and Jimmy Kimmel all have in common? They've all had video content published exclusively to Facebook, foregoing the normal YouTube upload. As predicted by Mixpo's survey, more and more publishers are turning to Facebook for video content debuts rather than YouTube. According to one expert, this is due to the rise in importance of fan engagement. This change may be in fact driven by Facebook itself, though. According to Adweek several publishers are reporting Facebook is "aggressively" seeking for exclusive content. It seems that the content platform wars continue.

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