Your Global Video Marketing, Production, Advertising and Communications Weekly News -
Articles on Social Video Sharing and Social Media Video Marketing
The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.
Bad data makes for poor decisions—period. Accidentally motivating people to give you bad data makes for poor management. Companies have a serious problem: video data is being twisted into useless metrics. For years, social media managers and content teams have attempted to convince executives that there is more to measuring the success of online video campaigns than raw data. Yet management teams still requested and delivered more and more metrics to prove the success of the company’s campaigns. This happens mostly to justify the resources we’re pouring into video and social campaigns....
Read the full article »
It’s hard to imagine, but it was only a few years ago that Facebook started to auto-play videos in the newsfeed. Initially piloted as a more seamless way for users to engage with videos shared by their friends and favourite bands, videos for Facebook (and just about every other social media platform) are now more numerous and engaged with than any other form of media on the web...
Read the full article »
A spokesperson from Twitter said video consumption in India is on a rise and local brands are catching onto this trend with a 100% increase in Indian advertisers using promoted video in their campaigns. "Over 36% of mobile data in the country consists of video and almost 90% of all video views globally are done over the mobile." He said as per the company's estimates, a campaign's engagement goes by 40% when the advertiser uses promoted video and the purchase intent of consumers increase by 44%....
Read the full article »
Consumers are interacting with video content more and more. In fact, this year, the average U.S. adult will spend one hour and 16 minutes each day watching video on digital devices. Given this uptick in video consumption, platforms like Facebook and Instagram are offering new and powerful ways for brands to engage their audiences through video. Many brands have experimented with video advertising on Facebook in unique ways and are seeing impressive results....
Read the full article »
That videos resonate with people across age groups is well-known. But what’s really fascinating—and yet widely unexplored—is the cultural connection between users and online videos. A new survey conducted by Facebook IQ throws up some interesting insights about how demographics are responding to social video marketing. According to the survey, users who identify themselves as U.S. Hispanic, African-American or Asian-American are 1.3-times more likely than average users to say that social video helps them stay connected with their culture....
Read the full article »
Knowing when your users are active on social networks is useful, but it doesn’t tell the whole story. We analyzed data in both the United States (US) and in the United Kingdom (UK) to search for peak social engagement times--when users were most likely to click and share content--on Facebook, Twitter, LinkedIn and Pinterest. These findings are meant to help website owners get an idea of the best times to publish new content to maximize engagement on social media....
Read the full article »
Gone are the days when video was just the forgotten step child of Facebook marketing, not even worthy of being called the ‘Robin’ to the image ads’ ‘Batman.’ Since the network first began to enable video auto play in newsfeeds almost two years ago, video has become an integral feature on the social media platform that rivals (and, in some ways, surpasses) even YouTube. Here is your go-to guide for integrating Facebook video into your social video marketing efforts...
Read the full article »
Facebook reported its Q3 2015 results on Wednesday. And Alphabet announced Google’s Q3 2015 results two weeks ago. So, video marketers now realize what we’re facing. That’s right, it’s a two-party system. This article compares the big difference between YouTube and Facebook’s world views of video marketing and video advertising....
Read the full article »
YouTube remains the place to go for people actively looking for video to watch, and therefore, the Google property still remains the world’s top platform for video marketing. Facebook just announced a move that could start shrinking the gap. It is testing a dedicated hub for people looking to watch video on Facebook that will help “people discover, watch and share videos on Facebook that are relevant to them.” ...
Read the full article »
Facebook has been busy rolling out updates this month, so Website Magazine put this information in one place to make it convenient for ’Net professionals to catch up with the social network’s latest news. From new ad formats and video experiences to making it easier for Facebook users to consume content, check out Facebook’s October updates in this article....
Read the full article »
At this week's Twitter Flight developer conference, the company announced a series of new features including beta testing in-app native video ads, a new two-option polling feature, and tools that help manage customer service on the platform...
Read the full article »
The video market seems to be in a volatile place this year. The established networks are vying for control of social video, but different trends are arising in the segment of hosted brand videos. The State of Video Report from marketing design search engine Crayon, examines how top companies are approaching the online video space...
Read the full article »
This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. But, remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results...
Read the full article »
Keep track of social networks’ standards, formats, lengths, and video sizes by using this all-in-one social video marketing infographic. Facebook requires videos to be smaller than 1.75GB and no longer than 45 minutes. The social network also allows for video autoplay and frames up to 30 fps. Twitter allows native mobile video marketing only, and lengths no greater than 30 seconds. Google lets you connect your YouTube account to upload videos. Find out more about these video marketing tips using social networks by clicking on this infographic...
Read the full article »
Facebook has new advertising tools that let brands better synchronize web video ads across multiple screens, using Target Ratings Points (TRP) as a measurement metric, plus enhanced brand awareness video marketing tools. Facebook is keen to highlight how its online b2b video marketing ad formats are complementary to TV campaigns. Facebook also announced the addition of video to its carousel of social video marketing ad formats and says that this will increase online marketers reach beyond...
Read the full article »
Marketing with video is essential to any online content marketing strategy, especially social media marketing. With very cool, video internet marketing features supported by all major social media channels, the process of creating video content and sharing videos is easier today than ever before. Being visible in social media channels that allow video viewing opens up your brand to new audiences and customers. With the proliferation of cost-effective and easy to use video marketing solutions and platforms to cross market your rich media content, your videos can be shared easily and lead to growth in...
Read the full article »
To obtain more online video inventory for advertising, Facebook most likely will roll out its live-streaming feature to the masses. Facebook’s chief executive officer Mark Zuckerberg posted his first live stream showing the company’s ambition to become an online video marketing empire. Facebook is smart as the company is focused on influencers. Video marketing research shows Facebook users watch an average of 4 billion videos on a daily basis - quadruple the number of 2014. Thus, if Facebook adds a live-streaming feature to its growing video content operations, the platform could get another 100 to 200 million video streams per month, and thus have more online video inventory to...
Read the full article »
Four key elements found in every social media, viral video include the following video marketing strategies: 1. Be real = no one likes a marketing video that the creators try to pass off as real when it is clearly staged. For people to share your content, they have to feel that it is authentic. Great examples include...
Read the full article »
Instagram is changing social video marketing landscape, for the better. Here are some great video production tips to execute right away, and it’s easy. Instagram online video is optimized for users to shoot within the app based on the traditional 640 x 640 px sharing dimension with the option to shoot multiple video clips and edit them together, or shoot one continues video clip to create anywhere from a 3-15 second video, which can then be used for online video storytelling for your brand. In this article are key features, apps, accessories, and insights you can use as your guide to Instagram for online video marketing and to create a great video quickly by...
Read the full article »
Social video marketing plays on the most important aspects of human nature: the art of storytelling. Excellent product, promotional and social marketing videos are all about connections and conversations. You don’t have to be a major brand to benefit from the power of producing effective and cost-effective social videos. Take the time to research how you can authentically tie your brand into a powerful story and then develop a series of promotional videos with a video production company you trust that present an authentic message and propel your b2c and b2b video marketing efforts. Conversations are the main goal of social video and a creative way to connect with your audience and spark conversation is to...
Read the full article »
