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Articles on Social Video Sharing and Social Media Video Marketing
The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.
There’s been an explosion of growth in video on social media in recent years. Views of branded video content increased 99% on YouTube and 258% on Facebook between 2016 and 2017. On Twitter, a video tweet is six times more likely to be retweeted than a photo tweet. If you haven’t taken a closer look at the power of social media and video together, you’re in for a surprise. The numbers are big. Really big...
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When you’re publishing marketing videos on social media it is important that they are able to retain and engage viewers. Needless to say, keeping viewers interested isn’t easy, especially with attention spans on social media at a record low. As tricky as it can be to engage viewers, it’s far from impossible. In fact if you want your marketing videos for social media to be more engaging there are a few simple ways to do so...
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Historically, companies have seen platforms like YouTube and Facebook solely as marketing opportunities. As a result, they’ve invested less in producing high-quality entertainment specifically for them and instead, reserved budget for big campaigns distributed via traditional outlets like television...
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Facebook and Instagram videos are great for raising brand awareness through storytelling. They can drive engagement and boost shares. Yet, a video must engage viewers or it’s a wasted investment. Videos on Facebook and Instagram are usually much shorter than on YouTube — less than one minute compared to five minutes or more. Shorter formats demand a different approach, including how they’re structured and the content they use...
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Video is rocketing on social media and, according to video editing application Magisto, US firms are investing a total of $135 billion this year alone in their social video efforts. In the recently released report, Magisto noted that savvier marketers are taking social media cues from individuals, personifying their brands to create an aura of authenticity. In fact, marketers are using a wide variety of video types to connect with consumers on social media...
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Social media is no longer just another channel. Rather, it’s become the definition of today’s media. It’s a mode of socializing through the creation and sharing of massive amounts of content. The ultimate takeaway is that businesses are quickly learning how to use video creation as a strategy to thoughtfully socialize their message as opposed to broadcasting it with brute force...
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Facebook has published a new study which examines the effectiveness of traditional video approaches—i.e. TV ads—when looking to reach modern, mobile consumers. Working with Metrixlab, Facebook commissioned a study of some 759 video ads from 300+ brands, across nine verticals and distributed across 25 countries. The researchers surveyed video viewers to get their responses on brand recall, then collated them relative to each approach...
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Animation isn’t a new form for marketing but improvements in software, hardware, and the emergence of the internet as a marketing medium have certainly seen its popularity explode. And yet animation is still grossly underused as a marketing tactic by many businesses that would greatly benefit from it. But just why and how does animation differ from ‘live filming’ and what advantages does it hold over this more traditional form of video marketing? Well let’s start at the same place that every film production starts in and that’s the creative stage...
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Don't blink—you might miss the next social media trend. So, what's more than a passing fad? What's here to stay, and what should you pay attention to? This infographic by film editing simplifiers, Filmora, lists nine trends to keep an eye on in the coming year...
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If you haven't already heard, video is a big deal. Video content generates the most shares on Facebook, tweets with video see nine times the engagement of basic text tweets, and LinkedIn recently introduced their own native video tools which are seeing good responses. It's not necessarily as easy as putting together a blog post or uploading an image, but video content can do wonders for your social reach and engagement, and is worth considering for all businesses...
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Over the past few years, the internet has evolved from a text-based medium to the new television. Cisco estimates that video accounts for 69 percent of all internet traffic in 2017. When the next-generation wireless network, 5G, hits in 2019 and 2020, we can expect that number to grow as more consumers are able to enjoy high-bandwidth video on their mobile devices. With that growth comes complexity, though. Today’s marketers have to grapple with variables like video length, placement strategies, and ever-present threats from tech giants that traffic in video...
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Why choose video to promote your small business? Because according to a 2016 video marketing survey by Wyzowl a whopping 98 percent of users say they have watched an explainer video to learn more about a product or service. Of these, 74 percent said they subsequently bought it. A new infographic by Filmora Wondersahare provides social video marketing tips for small businesses to use it more effectively and achieve these types of conversions. By using video marketing on social media, you can give your small business brand more reach...
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It’s estimated that by 2021 over three-quarters of all mobile traffic will be viewing videos. Even now, it’s difficult to find someone who doesn’t watch at least a few videos a week on their phone, tablet or computer. If your business isn’t taking advantage of this medium, you’re missing out on a large audience...
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Video is the key content trend of the moment. If you're not creating video content for your business, you need to consider why and whether it may be a viable option moving forward, as all the major social platforms become more video focused. If you need a bit more convincing before taking the plunge into video, Red Website Design has provided this infographic outlining a range of digital video stats and figures, further underscoring the rising importance of video content...
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Marketers have always spent time and money trying to pinpoint their ideal consumer market, but in the age of viral video, what makes that audience engage with an advert? New research looking at how the human brain responds to social marketing videos using encephalography (EEG) reveals that storytelling is the best way to engage consumers...
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People love video because it gives them the freedom to consume content they want to see, on the channel they want to see it, and on schedules that are convenient for them. It’s fast, compelling, and easy to digest. Getting involved with video content on social media can be daunting for many brands, but knowing the truth about what works can help with friction points along the way to success...
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Short video content is popular, in part, because it’s only viewable for a short period of time. Typically, these video stories last 24 hours from the time of initial posting. Due to its limited visibility time, this content becomes very relevant during the period it is live, drawing users into this form of social media...
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Over 50% of marketing experts cite video as having the best return on investment out of all the methods they use to get out the word about a brand. It’s smart to use video on social media—including newer offerings like Instagram's 360-degree videos—to make a brand stand out from all the noise on the internet...
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Facebook, Snapchat, and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll. Video advertising has become an important revenue stream for social media properties. But they want more...
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With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform, multiply that by the power of video content, and that equates to a match made in heaven. When you’re spending valuable time and resources to create video content for advertising, it’s important to get the best results for your investment...
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