Facebook is rolling out new video marketing measurement video metrics to its Page Insights and Video Library, according to a Facebook video blog post. New video metrics include audience demographics for video, viewer engagement with live video, and video views... Read the full article »
Looking for creative ways to drive traffic to your blog? Have you thought about using video to promote your posts on social media? Creating marketing videos to amplify the impact of your blog allows you to multi-purpose your content and promote it. In this article, you’ll discover four ways to use video to promote your blog posts... Read the full article »
Social media management, which includes social video marketing, can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your social efforts. Whether it’s a small business or a large corporation, these tools can be useful for everyone trying to create a consistent social presence. And many are free to use! Here are 25 tools that will help... Read the full article »
Twitter Inc.’s plan to boost revenue from video advertising, a key part of Chief Executive Officer Jack Dorsey’s revival effort, will take longer than analysts expected. The company is putting more video from its Periscope app and other sources in users’ timelines. But Twitter said Tuesday that third-quarter sales will be much lower than analysts predicted, in part because ad dollars from those videos won’t have kicked in yet because... Read the full article »
Social media makes video marketing accessible – and affordable – for every business. It’s one of the best ways to reach your customers where they already are: on Facebook, Instagram, Perisope, Snapchat, Twitter, YouTube and other online networks. And since social media users love video, it's one of the best ways to raise brand awareness and engage customers and clients. Here’s a rundown of how to use these social video marketing channels to boost your brand and sales leads for small to medium sized businesses... Read the full article »
Social media marketers are already taking their businesses to the next level, and things are gradually falling into shape for companies and individuals too. Everyone is a winner—it’s a win-win situation for the social media networks and the consumers. As a starter, the tendency to chicken out can’t be ruled out, and that is why I have taken time to suggest these five powerful and easy-to-use social video marketing tools. In no particular order, here are these marketing tools for starters... Read the full article »
With Facebook advocating for audio-optional videos and Snapchat proving mobile viewers aren’t audio-averse, brands and creators revisit the role of sound. Producing videos for social video marketing platforms is more complicated than taking office wide Starbucks orders. A year ago, brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, Facebook. And that was just visual formatting. Now they have to consider not only how people may view a video, but also whether they’ll listen to it. Until about a month ago, the dilemma seemed to be... Read the full article »
Vine is a social a media app for the creative souls who want to make their mark in the web world. Vine was launched by Twitter and it is available in android and iOS versions. People can easily engage their users in this social media platform. The short video sharing app plays six-second videos in a loop. Users can share videos and also upload new videos anytime they want. Vine attracts users all around the world and many big celebrities are a part of this online channel. This social media app allows the companies and brands to... Read the full article »
Consumers watch more than 100 million hours of video on Facebook each day. Facebook’s U.S. e-commerce head Jeremy Lewis recommends retailers start experimenting with video marketing. Video diversify the way retailers engage with customers. Kate Spade, No. 140 in the Internet Retailer 2016 Top 500 Guide, uses video ads on Facebook to initially capture consumers’ attention. They then re-engage with the shoppers with a shopping carousel with... Read the full article »
.Digiday ran numbers from social analytics service NewsWhip across 14 publishers that are top performers on Facebook. Across the board, publishers’ video (including live and canned video) got an average of 4,036 shares per post. “If video is playing automatically and they can pick up with a story without sound, that seem to be why video is attracting this high level of engagement,” said Liam Corcoran, head of communications at NewsWhip. As a young publisher, LittleThings sees video as an effective way to grow its.. Read the full article »
The title of this report is “Instagram Ads: The Rise of Video”, and Web Video Marketing Council agrees. In Q4 2015, Instagram video advertising took off at lightning speed. In Q1 2016, we learned that the fast start was no fluke. Over the last three months, and more 2 billion+ Instagram video ad impressions served by Brand Networks clients, we saw results for social video marketing improve across the board — with impressions soaring, costs shrinking, and new creative opportunities leveraged across industries. Highlights from research include using video to... Read the full article »
MUST READ: Mary Meeker, partner at Kleiner Perkins Caufield & Byers, released her highly-anticipated 2016 Internet Trends Report at the Code Conference 2016 Wednesday. The extensive report reveals a data-rich look into numerous topics including the state of online advertising, smartphones, and social media and the use video marketing and B2B video marketing [see Mary Meeker report here]... Read the full article »
Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map. Click a blue dot in Cambodia and get a tour of a local market, watch the weather unfold off the coast of Panama, or join a biology lesson being taught in a classroom in Chicago. As the live trend grows, so too does the chance to meet people around the world through the raw authenticity and directness of a live connection. If global brands can stay on top of this trend as Facebook adds more features, they too will be able to tap into amazing opportunities for... Read the full article »
In the quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what social media has evolved into. A game-changer in the field of marketing is social media that brought in groundbreaking changes to online brand promotion. When using video, we find that starting and ending an explainer video with your logo and having pretty fitness models walking around while they end every sentence with your brand name is going to cut it. Instead, you must use video marketing content... Read the full article »
Salma Jafri's business philosophy is that people should work smarter, not harder. And you can apply that ethic when you want to market your business on a zero-dollar budget with very little time on your hands. In this video, the content-marketing expert outlines an 8-step process to get you started with marketing your business using video content and social media. This quick overview video gives a blueprint to making marketing videos, using native content, uploading marketing videos to social networks and using these videos to skyrocket your business... Read the full article »
Facebook’s most recent new ad units focus on the power of marketing videos as the primary way to drive awareness and consideration. The platform has created some incredible technology to measure video performance against traditional TV measurement techniques. But Facebook isn’t the only shining social media light for advertisers and marketers. Snapchat has become so successful because... Read the full article »
Here is our round-up of the best branded Instagram videos of April 2016. Want to keep on top of the most watched brands and creators publishing video on Instagram? Check out Tubular’s ranking leaderboards for the latest data and make sure to check out... Read the full article »
If you’ve noticed an increase in people holding their smartphone a few inches from their face and laughing hysterically, it’s probably all thanks to Snapchat’s video marketing geofilters. That’s because they’re silly, they’re easy to use, and they’re always getting updated. And now both brands and individuals can sponsor these filters for just a $5 minimum. So if you’ve been holding off on using Snapchat for business because you had to make sure it was worth the money, it’s time to make a move. What are geofilters and here’s how to get started... Read the full article »
Do more online video, NOW. That was the message of Social Media Marketing World in San Diego. From the opening keynote to video marketing expert Gary Vaynerchuck’s closing remarks, video content and live video were on everyone’s lips. We’re a long way from the days when social media marketers viewed video content and YouTube as a small piece of the content marketing pie and now it is much more, a lot more. So how do you take advantage of the video marketing trends? Here are the top 7 social video marketing takeaways from the conference ... Read the full article »
In 2015, video content was the king of social media and digital marketing strategies and for 2016 video content is witnessing substantial growth. To utilize the video trend perfectly in your marketing strategies, various types of videos can be used, for instance, explainer videos, educational videos and entertainment videos. It is up to you how you decide to put your social marketing ideas in videos and then present those to your audience. Relevant video content is a perfect attention grabber & will definitely help you shine by... Read the full article »