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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Mark Zuckerberg’s First Live Stream Shows Facebook’s Online Video Marketing Ambition

| | Clickz - Yuyu Chen
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To obtain more online video inventory for advertising, Facebook most likely will roll out its live-streaming feature to the masses. Facebook’s chief executive officer Mark Zuckerberg posted his first live stream showing the company’s ambition to become an online video marketing empire. Facebook is smart as the company is focused on influencers. Video marketing research shows Facebook users watch an average of 4 billion videos on a daily basis - quadruple the number of 2014. Thus, if Facebook adds a live-streaming feature to its growing video content operations, the platform could get another 100 to 200 million video streams per month, and thus have more online video inventory to... Read the full article »

4 Essentials of Social Video Marketing and Viral Marketing Videos

| | ragan.com - Shirien Elamawy
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Four key elements found in every social media, viral video include the following video marketing strategies: 1. Be real = no one likes a marketing video that the creators try to pass off as real when it is clearly staged. For people to share your content, they have to feel that it is authentic. Great examples include... Read the full article »

Comprehensive Guide to Instagram Online Video Marketing

| | B2C - Stephanie Trembath
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Instagram is changing social video marketing landscape, for the better. Here are some great video production tips to execute right away, and it’s easy. Instagram online video is optimized for users to shoot within the app based on the traditional 640 x 640 px sharing dimension with the option to shoot multiple video clips and edit them together, or shoot one continues video clip to create anywhere from a 3-15 second video, which can then be used for online video storytelling for your brand. In this article are key features, apps, accessories, and insights you can use as your guide to Instagram for online video marketing and to create a great video quickly by... Read the full article »

3 Ways Social Video Marketing Propels Your Brand

| | entrepreneur.com - Adam Toren
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Social video marketing plays on the most important aspects of human nature: the art of storytelling. Excellent product, promotional and social marketing videos are all about connections and conversations. You don’t have to be a major brand to benefit from the power of producing effective and cost-effective social videos. Take the time to research how you can authentically tie your brand into a powerful story and then develop a series of promotional videos with a video production company you trust that present an authentic message and propel your b2c and b2b video marketing efforts. Conversations are the main goal of social video and a creative way to connect with your audience and spark conversation is to... Read the full article »

3 Online Video Marketing Lessons From The Top Travel Brand Videos On Social Media

| | MediaPost - Jan Rezab
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Online video is taking off as a preferred marketing tool, and brands are implementing sophisticated video marketing strategies in more and more creative ways on social media. For travel brands — which can benefit from showcasing the visual elements of the experiences they offer — it’s especially important to have a strong business video marketing strategy. We researched videos travel brands posted to Facebook and clear themes emerged giving insights into what makes an engaging travel marketing video content. Here are the creative marketing lessons we learned... Read the full article »

Twitter’s Promoted Online Videos To Appear In Other Apps

| | TheDrum - Minda Smiley
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Twitter announced that advertisers now have the ability to extend promoted tweets and online video marketing campaigns to other apps. Video marketing advertisers have option to turn promoted tweets into different ad formats while still using the same creative and video targeting elements. For example, tweet engagement campaigns could become native ads and promoted video campaigns will transform into in-app online video ads. The move is part of the platform’s expansion of the Twitter Publisher Network (TPN), renamed Twitter Audience Platform and it is working well for many. Eric Farkas, Twitter product marketing manager, said that the new capabilities allow advertisers to reach more than 700 million people and that Macy’s marketing with video campaigns, using the upgraded Twitter Audience Platform, achieved a huge engagement rate of... Read the full article »

White Paper: 2015 Social Media & Marketing Industry Report: How Marketers Are Using Social Media & Video Marketing to Grow Their Businesses

| | WVMC
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Video marketing is important and is more relevant as people watch videos all of the time on mobile devices. A significant 57% of marketers use video in their online marketing today and 72% want to learn more about video marketing and plan to increase using video for their online video marketing and video communications, according to this survey of more than 3,700 online marketing experts. Access the comprehensive, 53-page 7th Annual Social Media & Video Marketing Survey Report, from Social Media Examiner and its Founder Michael A. Stelzner, and learn some “not-so-obvious” findings.... Read the full article »

Online Media Soars Using Visual Content and Online Video

| | skyword - Jonathan Crowl
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Facebook data shows that posts with visuals and video result in dramatic upswing in user engagement. YouTube’s video stockpile has made it the second most popular search engine after Google, and retweets increase exponentially on Twitter when the tweet contains visual and online video content. Social media video marketing gains from a share rate that is three times greater for visual content than what text, static or linked, and other types of content experiences. Based on the available data, a brand’s content strategy should strongly consider increasing investment into visual content and marketing with video. In addition, an understanding of video and visual content’s value is important. 79 percent see the value of video content marketing, 60 percent said that was the case for infographics, and 50 percent for photos—even though ... Read the full article »

5 Essential Ways to Use LinkedIn for Online Video Marketing

| | onlinevideo.net - Stjepan Alaupovic
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Linkedin is an overlooked social media platform for marketing with video. But with 350 million registered users, it's an important channel for any business-to-business online video marketing campaign. Sure, it may not have as many users as YouTube or Facebook (with over 1 billion each), but LinkedIn separates itself from the others by being the leading professional social media platform, used by CEOs and high-level decision-makers. For online video marketing, this means that your message is more likely to reach a targeted business audience on LinkedIn than other video channels. Most important, LinkedIn is user-friendly and compatible with video sites, including YouTube, Vimeo, and online video platforms as Episend by Flimp Media and Ustream to share hosted videos. Key takeaways for successful video marketing production and online video marketing include: 1. Leverage the Right Community 2. Optimize Your LinkedIn business/company page 3. Share Updates 4. Think Global and B2B 5. Discover and Be Inspired For Future Video Marketing Read the full article »

Ogilvy & Mather and Tubular Labs Online Video Marketing for Social Media

| | Ogilvy & Mather and Tubular Labs
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Ogilvy & Mather and Tubular Labs come together to present a comprehensive overview of the importance of social media video marketing for companies and brands. The case study analyzes the importance of using online video marketing, implications of using and not using video marketing solutions, and how to use video effectively on all social media channels video marketing channels as: Facebook, Instagram, Vine, and YouTube. Read the full article »

Using Targeted Facebook Online Video Solutions for Better Conversions

| | North Denver News - Staff
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Stop wasting thousands of dollars on: PPC; Bing Ads; Google Ads; Facebook Ads; Solo Ads; Buying lists; and BS Traffic Courses that fall flat. Learn how to use targeted Facebook online video solutions for better conversions for sales leads and brand exposure. Here's a $97 traffic generating course that shows you how video internet marketing and video communication will be done for the next decade. Learn about the "Social Video Formulae" and how online video marketing and cost-effective marketing video production and distribution helps you stay ahead of competitors. We all know that we have the greatest product or services - or even promote the greatest products to earn commission checks - but without traffic, targeted leads, and conversions we are... Read the full article »

Make It Snappy: A Video Marketer's Guide to Snapchat Video Marketing

| | OnlineVideo.net - Paul Riismandel
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Snapchat, the mobile picture and video messaging service, is gaining popularity in both users and brands. Almost 100 million daily active users view 2 billion videos per day. That's a huge opportunity for companies to reach users! This guide will show you how brands are using Snapchat and how you can incorporate it into your own social media video marketing plans. Read the full article »

Facebook Now Offering Shared Ad Revenue for Creators with Suggested Videos Functionality

| | Tube Filter - Bree Brouwer
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Social video marketing is changing once again with an announcement from Facebook that it now offers suggested videos for users to click on, plus shared ad revenue for Creators. Now Creators and brands are eligible to receive a percentage of ad revenue that Facebook generates from suggested video content. Thanks to Facebook's updated algorithm, user newsfeeds will now show more relevant video content from well-known Creators and brands. Now when users click on a video they will be given the opportunity to view suggested videos after the content they view has finished. Content shared by their friends will generate suggested views based on what that user also watched or liked while branded content will generate suggested views that come from the same brand. The revenue split for suggested video content is anywhere between 55%-45%. The program will rollout this coming fall. Read the full article »

Facebook Changes Its Social Video Advertising Prices After Criticism from Marketers

| | The Wall Street Journal - Jack Marshall and Ben Fritz
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On Tuesday Facebook announced that it is changing its pricing strategy for video advertising after a backlash from marketers forced it to respond. Now marketers have a choice to pay only for video advertisements that are viewed for at least 10 seconds. Previously marketers were charged immediately after the ad began to play. This issue is part of a larger problem over what is considered "viewable" content. Facebook's response to criticism shows that it is working towards fulfilling the desires of marketers, rather than arbitrarily making decisions that solely benefit the social media platform. Read the full article »

How to Create Great Social Video Advertising

| | Marketing Land - Andrew Waber
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Now that Twitter has announced auto-play functionality on their platform, and with Facebook's near domination over YouTube in terms of video plays, it's important to get to know the functionality of video advertising on social media, cause it can really make an impact for your business. These four techniques presented by Nanigans can help you figure out how to maximize your content's presence on social media. Read the full article »

How to Do Right With Social Video Marketing

| | Business 2 Community - Kylie Jane Wakefield
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Considering how quickly video is becoming a major part of any marketing campaign, you may want to jump in sooner rather than later. A great way to do that is to develop video content for social marketing. These four brands examined are excelling at the social media video marketing game. Read the full article »

Twitter Rolls Out Autoplay Video Function

| | The Wall Street Journal - Suzanne Vranica
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In an effort to catch up to Facebook, Twitter has finally rolled out autoplay for videos uploaded to its platform. The functionality mirrors Facebook's silent autoplay feature. When a user clicks on the video it will begin to play with sound. According to Twitter, this functionality had to be tested for several months before it was ready to be rolled out. They needed to make sure it made sense for their platform. They can now say that they are able to provide the same level of ad play as Facebook for marketers. Whether it's a winner is yet to be determined. Read the full article »

Mastering the Art of Facebook Video Content

| | ReelSEO - Agu de Marco
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As you might well know, Facebook has a unique algorithm that dictates what shows up in your newsfeed. ReelSEO published three tips to master the art of Facebook video content so that you can get a handle of that algorithm. Want to know what those three tips are? Read on! Read the full article »