Purina's "Dear Kitten" videos went viral thanks in part to the pet food company's partnership with Buzzfeed, whose creative input helped to create the innovative content. Purina sat down with Marketing Land to discuss the success of the series and their partnership with the content media giant. Read the full article »
We previously reported about the Mixpo survey that shows for the first time that marketers are planning to spend more of their budgets on Facebook video ads over YouTube video ads this year. The most important area to focus on for social video marketing ads is "creating buzz and building relationships with fans". That means social video ads are more than just about exposure, they're meant to create a connection. This may also be why marketers are choosing to spend budgets on Twitter, Instagram and Snapchat marketing as well. Read the full article »
According to a new report from video and social advertising provider Mixpo, this year will be the first time marketers will run more Facebook ads than YouTube ads. Mixpo also asked respondents to identify the most important metrics for video campaigns. The result shows that social video ads are meant to draw in more than just viewership - they are meant to increase engagement and conversion rates. The survey will help marketers new to social video ads plan what they want results for from their campaigns. Read the full article »
A picture is worth a thousand words, but according to Forrester Research, a video is worth 1.8 million. So if video can convey that much information in a short clip, we should all have a Linked In video profile, right? That can be hard if you're camera shy, though. Overcoming that shyness can lead to opportunities for your business. Follow these suggestions from seasoned video producer Robert Moorman to overcome your own insecurity to create a fantastic business video profile. Read the full article »
It's easy to make a mistake when you're dealing with real-time social video marketing. According to one lawyer, "Somebody is bound to screw up." How do you avoid being that person? "The stakes are higher" when it comes to video. Knowing the legal issues before you begin using platforms like Meerkat and Periscope is the best way to avoid mistakes. Read the full article »
Lots has already been said about Meerkat, the social media real-time video app that swept the South By Southwest conference, despite being an Apple-only app thus far. This past week Twitter released Periscope, its response to Meerkat, on March 26. Marketers spoke to Ad Week to weigh in on the pros and cons of both, and why you should be using at least one of them. Read the full article »
Facebook's recent announcements at F8, the Facebook developer conference, has positioned the social media giant as a true contender to "out-YouTube YouTube". There are several key areas in which Facebook is challenging Google's video platform. Marketing Land takes a look at what it's doing to evolve its own plans to take video market share. Read the full article »
Currently no other medium can deliver the right ad to the right person at the right time better than digital marketing and video is the chief driver of that success rate. This is why so many advertisers are waiting with baited breath for Facebook to roll out its auto-play video ads. Currently it is testing the feature with several key marketing partners, at $1 million per day. Clearly Facebook knows the value of social video advertising. Read the full article »
Facebook has announced a few changes to it's web video embedding capabilities at F8, their annual developer's conference. There has been speculation amongst the marketing community as to how Facebook will handle video advertising given that the popularity of video content on the platform is gaining ground by leaps and bounds each quarter. Now the social media titan has announced new flexibility in a user's ability to embed video from Facebook to other websites, such as blogs. This update will enable greater distribution of video posts, giving marketers a new benchmark for Facebook campaigns. Does this change affect how you will use Facebook in your video marketing strategy? Read the full article »
Social content marketing allows users to engage with content right on their news feeds - this presents marketers with instant access to their audience. Many do so by utilizing video capabilities, which are proven to be more engaging than text-only displays. There are good and bad sides to being able to do this, though. Read the full article »
Meerkat's popularity is partly due to it's capability to enhance the way marketers and sales people reach their markets. Haven't heard of it yet? It's the hot new video content app launched last month. Although it's in its infancy, Meerkat has the potential to help, augment and even change the way you market your products and services. Forbes lists five ways to leverage the app for new lead generation. Read the full article »
There's a quiet revolution happening in the world of video communications. Thanks to Real Time Communications, or WebRTC as it's commonly known, the way we communicate may change completely. Instead of cumbersome emails and phone numbers, WebRTC aims to create a single point for users to reach each other and companies such as Facebook and LinkedIn are busy developing their own WebRTC-features for users. WebRTC is already enabled for browsers such as Google Chrome, Mozilla Firefox and Opera and it's supported by Android and iOS. This could shake up the traditional video communication model - carriers could lose control of their voice traffic and communication could become unified across mobile and browser platforms. Read the full article »
The live social video marketing trend continues to grow in 2015. Twitter recently announced it acquired Periscope, a live video application that broadcasts video through Twitter. As a direct competitor with the recently launched Meerkat, it will be interesting to see which apps will come out on top as users test-drive them. Read about the birth of live streaming apps and what this trend could spell for digital marketing strategies for the rest of 2015 and beyond. Read the full article »
Jameson has teamed up with Instagram and Facebook to create the first 3-D social media ad. The social media video shows a bartender sliding a shot of the famous Irish whiskey towards the foreground where a hand, presumably yours, reaches out and grabs it.
The brand talks about working with Facebook and Instagram to create the eye-catching video for the holiday. Read the full article »
Meerkat is only one of a number of live-streaming video apps available for Twitter users and, while it's popularity has exploded since it's early launch, it's not the only app on the block that may give users the ability to post video on Twitter. ReelSEO brings you a list of other potential apps that may keep Meerkat from clawing its way to the top of the heap. Read the full article »
2015 is trucking along at an incredible pace (it's already March!) and we continue to see video dominating the conversation about marketing trends. Keeping track of trends will give you a competitive edge in your business, especially in the quick-pace world of social media marketing. Video is the number one trend to pay attention to. Video and images do more to enhance the user experience than text on social media platforms. As mentioned previously, they are also the most popular posts and receive the most engagement. With every major social media platform now testing autoplay features, there's every reason to develop a video marketing strategy. Read the full article »
A recent study conducted by marketing and statistics monitoring organization Socialbakers reveals that Facebook algorithms now favor video posts over text and image-only posts created by brand pages.
The survey pulled data from Facebook updates psoted between October 2014 and February 2015. Read the full article »
Shane Melaugh, entrepreneur and owner of IMImpact.com, creates low-budget video productions to show fellow entrepreneurs how to create and grown an online business. Shane shares his insights obtained from his own trial and errors on a weekly basis that has proven that you don't need a huge budget to grow your audience.
Shane's weekly "Sunday Updates" show that through consistent effort -- and without a big budget -- one can grow their customer base over time using video to connect. He credits his success to setting up expectations for his audience. "You get teh polished, high-quality videos in my regular content, my products...The weekly update is just us having a quick chat." Read the full article »
Lacoste, the French sportswear and athletic equipment brand, has launched a new fashion line and tennis racquet, harnessing the power of interactive video mobile apps for promotion.
Director Romain Laurent, who has also directed videos for other luxury brands like Hermés, together with Paris-based agency MNSTR created seven videos for Instagram and Vine introducing the new sportswear and racquet. Users were also encouraged to follow Lacoste on their Snapchat to view behind-the-scenes shots of the videos in progress. The campaign was unified by the #BeautifulTennis hashtag.
Lacoste also simultaneously published a 128-page print book written by Desports magazine Editor Adrien Bosc entitled A History of Tennis and Elegance. It contains a short history of the sport and its influence on Lacoste design through the decades. The book also has a video component -- if the user holds their phone to certain images in the book they will transform into a video through the camera. The same feature works on Instagram when browsed on your computer. Read the full article »
Adweek's Christopher Heine offers a suggestion to brands looking to capitalize on the National Basketball Association's March Madness week with a lesson from the NBA itself - maximize your social media video marketing content through Instagram. The NBA's has consistently held the No. 1 slot for sports leagues on the Adweek/Shareablee weekly brand charts for Instagram clips. They do so by offering short, concise and riveting moments from the previous night's highlights in rapid-fire clips.
Sean Miller of digital agency Rokkan advises, "A great video is only as good as its best frame." So if your content is lacking in quality content, stick to photos. But if you can create a compelling narrative, definitely use the video functionality. The benefit of using Instagram as a content video marketing tool is that it will cater to short attention span of users who are used to consuming content quickly. Brands can also share behind-the-scenes content, which is a best practice for social media marketing. Behind-the-scenes content creates a familiarity that surpasses the superficial. Instagram's story-telling functionality also allows users to share unexpected stories and relive their favorite memories during March Madness.