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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Does Facebook's Autoplay Hurt Video Marketing Content Creators?

| | Content Standard - Ruben Sanchez
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According to Content Standard, Facebook's autoplay videos are a massive success for almost everyone, except the content creator. Creators are now faced with having their work uploaded to the platform, or "freebooted", without their consent, and it's creating a disparity between what they can control and what's out of their control. So what can content creators do? I think it's safe to say that ignoring the platform will not help. Users will upload your content anyway. So now is the time to do it yourself and take back that control. Read the full article »

Social Video Marketing Beyond YouTube

| | Business 2 Community - Wishpond
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Wishpond presents an excellent study of socially-driven video marketing techniques that extend past the regular YouTube market. While YouTube is definitely the place you should start, if you've already grown a healthy YouTube channel with plenty of content, it's time to look past the platform to see where else your videos can reach your clients. Read the full article »

Can Businesses Capitalize on Facebook Video Ads?

| | The Epoch Times - Anthony Carranza
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According to this recent report from The Epoch Times, Facebook ads, which have been gaining traction over main competitor Google, can be an asset to businesses that can use the medium to build their message and reach an audience through unique storytelling formats. What do you think? Is your business ready for Facebook advertising? Read the full article »

What Makes Social Video Marketing Different?

| | EContent - Bree Brouwer
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You may not think there's much difference between posting video on your website or on your social media platforms, but you'd be wrong. There's definitely a difference between them. Before you can begin making new content for your social media platforms, consider this -- social video marketing is meant to be consumed within its environment. So you need to work with that environment to create an optimal reaction to your video. Read on to find some techniques to do that. Read the full article »

Why Are Advertising Execs Turning to Facebook for Video Views?

| | Reel SEO - Greg Jarboe
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There's something going on in the world of social video marketing, and no one is talking about it. The stats indicate that YouTube's video watching metrics are higher than Facebooks, but for some reason advertising execs are proclaiming Facebook as the new champion of video views. REEL Seo's Greg Jarboe suggests that may be thanks to commissions. Read on to find out about the metrics that spell success in a landscape that's ever-changing. Read the full article »

Big Name Publishers Are Turning to Facebook Instead of YouTube

| | Adweek - Michelle Castillo
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What do PopSugar, President Barack Obama, and Jimmy Kimmel all have in common? They've all had video content published exclusively to Facebook, foregoing the normal YouTube upload. As predicted by Mixpo's survey, more and more publishers are turning to Facebook for video content debuts rather than YouTube. According to one expert, this is due to the rise in importance of fan engagement. This change may be in fact driven by Facebook itself, though. According to Adweek several publishers are reporting Facebook is "aggressively" seeking for exclusive content. It seems that the content platform wars continue. Read the full article »

For Facebook Video Marketers, Fan Enagagement Is Most Important

| | ReelSEO - Andy Smith
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We previously reported about the Mixpo survey that shows for the first time that marketers are planning to spend more of their budgets on Facebook video ads over YouTube video ads this year. The most important area to focus on for social video marketing ads is "creating buzz and building relationships with fans". That means social video ads are more than just about exposure, they're meant to create a connection. This may also be why marketers are choosing to spend budgets on Twitter, Instagram and Snapchat marketing as well. Read the full article »

Facebook Ads to Overtake YouTube in 2015

| | Direct Marketing - Andrew Corselli
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According to a new report from video and social advertising provider Mixpo, this year will be the first time marketers will run more Facebook ads than YouTube ads. Mixpo also asked respondents to identify the most important metrics for video campaigns. The result shows that social video ads are meant to draw in more than just viewership - they are meant to increase engagement and conversion rates. The survey will help marketers new to social video ads plan what they want results for from their campaigns. Read the full article »

Overcome Insecurity to Create a LinkedIn Profile Video

| | Linked In - Robert Moorman
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A picture is worth a thousand words, but according to Forrester Research, a video is worth 1.8 million. So if video can convey that much information in a short clip, we should all have a Linked In video profile, right? That can be hard if you're camera shy, though. Overcoming that shyness can lead to opportunities for your business. Follow these suggestions from seasoned video producer Robert Moorman to overcome your own insecurity to create a fantastic business video profile. Read the full article »

Beware the Legal Issues of Real-Time Social Video Live Streaming

| | Adweek - Garett Sloane
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It's easy to make a mistake when you're dealing with real-time social video marketing. According to one lawyer, "Somebody is bound to screw up." How do you avoid being that person? "The stakes are higher" when it comes to video. Knowing the legal issues before you begin using platforms like Meerkat and Periscope is the best way to avoid mistakes. Read the full article »

Meerkat vs Periscope: Marketers Weigh In

| | Ad Week - Lauren Johnson, Michelle Castillo, Christopher Heine
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Lots has already been said about Meerkat, the social media real-time video app that swept the South By Southwest conference, despite being an Apple-only app thus far. This past week Twitter released Periscope, its response to Meerkat, on March 26. Marketers spoke to Ad Week to weigh in on the pros and cons of both, and why you should be using at least one of them. Read the full article »

Video Wars: YouTube vs. Facebook

| | Marketing Land - Nick Cicero
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Facebook's recent announcements at F8, the Facebook developer conference, has positioned the social media giant as a true contender to "out-YouTube YouTube". There are several key areas in which Facebook is challenging Google's video platform. Marketing Land takes a look at what it's doing to evolve its own plans to take video market share. Read the full article »

Facebook's High Expectations for Video Ads

| | Fool.com - Tim Brugger
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Currently no other medium can deliver the right ad to the right person at the right time better than digital marketing and video is the chief driver of that success rate. This is why so many advertisers are waiting with baited breath for Facebook to roll out its auto-play video ads. Currently it is testing the feature with several key marketing partners, at $1 million per day. Clearly Facebook knows the value of social video advertising. Read the full article »

Now You Can Embed Facebook Videos

| | Marketing Land - Martin Beck
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Facebook has announced a few changes to it's web video embedding capabilities at F8, their annual developer's conference. There has been speculation amongst the marketing community as to how Facebook will handle video advertising given that the popularity of video content on the platform is gaining ground by leaps and bounds each quarter. Now the social media titan has announced new flexibility in a user's ability to embed video from Facebook to other websites, such as blogs. This update will enable greater distribution of video posts, giving marketers a new benchmark for Facebook campaigns. Does this change affect how you will use Facebook in your video marketing strategy? Read the full article »

Social Content Marketing - The Good and the Bad

| | Content Standard - Suki Saunders
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Social content marketing allows users to engage with content right on their news feeds - this presents marketers with instant access to their audience. Many do so by utilizing video capabilities, which are proven to be more engaging than text-only displays. There are good and bad sides to being able to do this, though. Read the full article »

Creative Ways to Leverage Meerkat

| | Forbes - Jim Keenan
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Meerkat's popularity is partly due to it's capability to enhance the way marketers and sales people reach their markets. Haven't heard of it yet? It's the hot new video content app launched last month. Although it's in its infancy, Meerkat has the potential to help, augment and even change the way you market your products and services. Forbes lists five ways to leverage the app for new lead generation. Read the full article »

Facebook as the New Video Communication Tool

| | Network World - Dean Manzoori
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There's a quiet revolution happening in the world of video communications. Thanks to Real Time Communications, or WebRTC as it's commonly known, the way we communicate may change completely. Instead of cumbersome emails and phone numbers, WebRTC aims to create a single point for users to reach each other and companies such as Facebook and LinkedIn are busy developing their own WebRTC-features for users. WebRTC is already enabled for browsers such as Google Chrome, Mozilla Firefox and Opera and it's supported by Android and iOS. This could shake up the traditional video communication model - carriers could lose control of their voice traffic and communication could become unified across mobile and browser platforms. Read the full article »

Social Video Marketing Platform Acquired by Twitter

| | Customer Think - Dateme Tamuno
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The live social video marketing trend continues to grow in 2015. Twitter recently announced it acquired Periscope, a live video application that broadcasts video through Twitter. As a direct competitor with the recently launched Meerkat, it will be interesting to see which apps will come out on top as users test-drive them. Read about the birth of live streaming apps and what this trend could spell for digital marketing strategies for the rest of 2015 and beyond. Read the full article »

Jameson Serves Up a 3-D Video Whiskey Shot in Its New Social Media Ads

| | Adweek - Garett Sloane
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Jameson has teamed up with Instagram and Facebook to create the first 3-D social media ad. The social media video shows a bartender sliding a shot of the famous Irish whiskey towards the foreground where a hand, presumably yours, reaches out and grabs it.

The brand talks about working with Facebook and Instagram to create the eye-catching video for the holiday. Read the full article »