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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

5 Essential Ways to Use LinkedIn for Online Video Marketing

| | onlinevideo.net - Stjepan Alaupovic
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Linkedin is an overlooked social media platform for marketing with video. But with 350 million registered users, it's an important channel for any business-to-business online video marketing campaign. Sure, it may not have as many users as YouTube or Facebook (with over 1 billion each), but LinkedIn separates itself from the others by being the leading professional social media platform, used by CEOs and high-level decision-makers. For online video marketing, this means that your message is more likely to reach a targeted business audience on LinkedIn than other video channels. Most important, LinkedIn is user-friendly and compatible with video sites, including YouTube, Vimeo, and online video platforms as Episend by Flimp Media and Ustream to share hosted videos. Key takeaways for successful video marketing production and online video marketing include: 1. Leverage the Right Community 2. Optimize Your LinkedIn business/company page 3. Share Updates 4. Think Global and B2B 5. Discover and Be Inspired For Future Video Marketing Read the full article »

Ogilvy & Mather and Tubular Labs Online Video Marketing for Social Media

| | Ogilvy & Mather and Tubular Labs
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Ogilvy & Mather and Tubular Labs come together to present a comprehensive overview of the importance of social media video marketing for companies and brands. The case study analyzes the importance of using online video marketing, implications of using and not using video marketing solutions, and how to use video effectively on all social media channels video marketing channels as: Facebook, Instagram, Vine, and YouTube. Read the full article »

Using Targeted Facebook Online Video Solutions for Better Conversions

| | North Denver News - Staff
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Stop wasting thousands of dollars on: PPC; Bing Ads; Google Ads; Facebook Ads; Solo Ads; Buying lists; and BS Traffic Courses that fall flat. Learn how to use targeted Facebook online video solutions for better conversions for sales leads and brand exposure. Here's a $97 traffic generating course that shows you how video internet marketing and video communication will be done for the next decade. Learn about the "Social Video Formulae" and how online video marketing and cost-effective marketing video production and distribution helps you stay ahead of competitors. We all know that we have the greatest product or services - or even promote the greatest products to earn commission checks - but without traffic, targeted leads, and conversions we are... Read the full article »

Make It Snappy: A Video Marketer's Guide to Snapchat Video Marketing

| | OnlineVideo.net - Paul Riismandel
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Snapchat, the mobile picture and video messaging service, is gaining popularity in both users and brands. Almost 100 million daily active users view 2 billion videos per day. That's a huge opportunity for companies to reach users! This guide will show you how brands are using Snapchat and how you can incorporate it into your own social media video marketing plans. Read the full article »

Facebook Now Offering Shared Ad Revenue for Creators with Suggested Videos Functionality

| | Tube Filter - Bree Brouwer
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Social video marketing is changing once again with an announcement from Facebook that it now offers suggested videos for users to click on, plus shared ad revenue for Creators. Now Creators and brands are eligible to receive a percentage of ad revenue that Facebook generates from suggested video content. Thanks to Facebook's updated algorithm, user newsfeeds will now show more relevant video content from well-known Creators and brands. Now when users click on a video they will be given the opportunity to view suggested videos after the content they view has finished. Content shared by their friends will generate suggested views based on what that user also watched or liked while branded content will generate suggested views that come from the same brand. The revenue split for suggested video content is anywhere between 55%-45%. The program will rollout this coming fall. Read the full article »

Facebook Changes Its Social Video Advertising Prices After Criticism from Marketers

| | The Wall Street Journal - Jack Marshall and Ben Fritz
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On Tuesday Facebook announced that it is changing its pricing strategy for video advertising after a backlash from marketers forced it to respond. Now marketers have a choice to pay only for video advertisements that are viewed for at least 10 seconds. Previously marketers were charged immediately after the ad began to play. This issue is part of a larger problem over what is considered "viewable" content. Facebook's response to criticism shows that it is working towards fulfilling the desires of marketers, rather than arbitrarily making decisions that solely benefit the social media platform. Read the full article »

How to Create Great Social Video Advertising

| | Marketing Land - Andrew Waber
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Now that Twitter has announced auto-play functionality on their platform, and with Facebook's near domination over YouTube in terms of video plays, it's important to get to know the functionality of video advertising on social media, cause it can really make an impact for your business. These four techniques presented by Nanigans can help you figure out how to maximize your content's presence on social media. Read the full article »

How to Do Right With Social Video Marketing

| | Business 2 Community - Kylie Jane Wakefield
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Considering how quickly video is becoming a major part of any marketing campaign, you may want to jump in sooner rather than later. A great way to do that is to develop video content for social marketing. These four brands examined are excelling at the social media video marketing game. Read the full article »

Twitter Rolls Out Autoplay Video Function

| | The Wall Street Journal - Suzanne Vranica
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In an effort to catch up to Facebook, Twitter has finally rolled out autoplay for videos uploaded to its platform. The functionality mirrors Facebook's silent autoplay feature. When a user clicks on the video it will begin to play with sound. According to Twitter, this functionality had to be tested for several months before it was ready to be rolled out. They needed to make sure it made sense for their platform. They can now say that they are able to provide the same level of ad play as Facebook for marketers. Whether it's a winner is yet to be determined. Read the full article »

Mastering the Art of Facebook Video Content

| | ReelSEO - Agu de Marco
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As you might well know, Facebook has a unique algorithm that dictates what shows up in your newsfeed. ReelSEO published three tips to master the art of Facebook video content so that you can get a handle of that algorithm. Want to know what those three tips are? Read on! Read the full article »

Does Facebook's Autoplay Hurt Video Marketing Content Creators?

| | Content Standard - Ruben Sanchez
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According to Content Standard, Facebook's autoplay videos are a massive success for almost everyone, except the content creator. Creators are now faced with having their work uploaded to the platform, or "freebooted", without their consent, and it's creating a disparity between what they can control and what's out of their control. So what can content creators do? I think it's safe to say that ignoring the platform will not help. Users will upload your content anyway. So now is the time to do it yourself and take back that control. Read the full article »

Social Video Marketing Beyond YouTube

| | Business 2 Community - Wishpond
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Wishpond presents an excellent study of socially-driven video marketing techniques that extend past the regular YouTube market. While YouTube is definitely the place you should start, if you've already grown a healthy YouTube channel with plenty of content, it's time to look past the platform to see where else your videos can reach your clients. Read the full article »

Can Businesses Capitalize on Facebook Video Ads?

| | The Epoch Times - Anthony Carranza
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According to this recent report from The Epoch Times, Facebook ads, which have been gaining traction over main competitor Google, can be an asset to businesses that can use the medium to build their message and reach an audience through unique storytelling formats. What do you think? Is your business ready for Facebook advertising? Read the full article »

What Makes Social Video Marketing Different?

| | EContent - Bree Brouwer
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You may not think there's much difference between posting video on your website or on your social media platforms, but you'd be wrong. There's definitely a difference between them. Before you can begin making new content for your social media platforms, consider this -- social video marketing is meant to be consumed within its environment. So you need to work with that environment to create an optimal reaction to your video. Read on to find some techniques to do that. Read the full article »

Why Are Advertising Execs Turning to Facebook for Video Views?

| | Reel SEO - Greg Jarboe
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There's something going on in the world of social video marketing, and no one is talking about it. The stats indicate that YouTube's video watching metrics are higher than Facebooks, but for some reason advertising execs are proclaiming Facebook as the new champion of video views. REEL Seo's Greg Jarboe suggests that may be thanks to commissions. Read on to find out about the metrics that spell success in a landscape that's ever-changing. Read the full article »

Big Name Publishers Are Turning to Facebook Instead of YouTube

| | Adweek - Michelle Castillo
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What do PopSugar, President Barack Obama, and Jimmy Kimmel all have in common? They've all had video content published exclusively to Facebook, foregoing the normal YouTube upload. As predicted by Mixpo's survey, more and more publishers are turning to Facebook for video content debuts rather than YouTube. According to one expert, this is due to the rise in importance of fan engagement. This change may be in fact driven by Facebook itself, though. According to Adweek several publishers are reporting Facebook is "aggressively" seeking for exclusive content. It seems that the content platform wars continue. Read the full article »

For Facebook Video Marketers, Fan Enagagement Is Most Important

| | ReelSEO - Andy Smith
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We previously reported about the Mixpo survey that shows for the first time that marketers are planning to spend more of their budgets on Facebook video ads over YouTube video ads this year. The most important area to focus on for social video marketing ads is "creating buzz and building relationships with fans". That means social video ads are more than just about exposure, they're meant to create a connection. This may also be why marketers are choosing to spend budgets on Twitter, Instagram and Snapchat marketing as well. Read the full article »