Social content marketing allows users to engage with content right on their news feeds - this presents marketers with instant access to their audience. Many do so by utilizing video capabilities, which are proven to be more engaging than text-only displays. There are good and bad sides to being able to do this, though. Read the full article »
Meerkat's popularity is partly due to it's capability to enhance the way marketers and sales people reach their markets. Haven't heard of it yet? It's the hot new video content app launched last month. Although it's in its infancy, Meerkat has the potential to help, augment and even change the way you market your products and services. Forbes lists five ways to leverage the app for new lead generation. Read the full article »
There's a quiet revolution happening in the world of video communications. Thanks to Real Time Communications, or WebRTC as it's commonly known, the way we communicate may change completely. Instead of cumbersome emails and phone numbers, WebRTC aims to create a single point for users to reach each other and companies such as Facebook and LinkedIn are busy developing their own WebRTC-features for users. WebRTC is already enabled for browsers such as Google Chrome, Mozilla Firefox and Opera and it's supported by Android and iOS. This could shake up the traditional video communication model - carriers could lose control of their voice traffic and communication could become unified across mobile and browser platforms. Read the full article »
The live social video marketing trend continues to grow in 2015. Twitter recently announced it acquired Periscope, a live video application that broadcasts video through Twitter. As a direct competitor with the recently launched Meerkat, it will be interesting to see which apps will come out on top as users test-drive them. Read about the birth of live streaming apps and what this trend could spell for digital marketing strategies for the rest of 2015 and beyond. Read the full article »
Jameson has teamed up with Instagram and Facebook to create the first 3-D social media ad. The social media video shows a bartender sliding a shot of the famous Irish whiskey towards the foreground where a hand, presumably yours, reaches out and grabs it.
The brand talks about working with Facebook and Instagram to create the eye-catching video for the holiday. Read the full article »
Meerkat is only one of a number of live-streaming video apps available for Twitter users and, while it's popularity has exploded since it's early launch, it's not the only app on the block that may give users the ability to post video on Twitter. ReelSEO brings you a list of other potential apps that may keep Meerkat from clawing its way to the top of the heap. Read the full article »
2015 is trucking along at an incredible pace (it's already March!) and we continue to see video dominating the conversation about marketing trends. Keeping track of trends will give you a competitive edge in your business, especially in the quick-pace world of social media marketing. Video is the number one trend to pay attention to. Video and images do more to enhance the user experience than text on social media platforms. As mentioned previously, they are also the most popular posts and receive the most engagement. With every major social media platform now testing autoplay features, there's every reason to develop a video marketing strategy. Read the full article »
A recent study conducted by marketing and statistics monitoring organization Socialbakers reveals that Facebook algorithms now favor video posts over text and image-only posts created by brand pages.
The survey pulled data from Facebook updates psoted between October 2014 and February 2015. Read the full article »
Shane Melaugh, entrepreneur and owner of IMImpact.com, creates low-budget video productions to show fellow entrepreneurs how to create and grown an online business. Shane shares his insights obtained from his own trial and errors on a weekly basis that has proven that you don't need a huge budget to grow your audience.
Shane's weekly "Sunday Updates" show that through consistent effort -- and without a big budget -- one can grow their customer base over time using video to connect. He credits his success to setting up expectations for his audience. "You get teh polished, high-quality videos in my regular content, my products...The weekly update is just us having a quick chat." Read the full article »
Lacoste, the French sportswear and athletic equipment brand, has launched a new fashion line and tennis racquet, harnessing the power of interactive video mobile apps for promotion.
Director Romain Laurent, who has also directed videos for other luxury brands like Hermés, together with Paris-based agency MNSTR created seven videos for Instagram and Vine introducing the new sportswear and racquet. Users were also encouraged to follow Lacoste on their Snapchat to view behind-the-scenes shots of the videos in progress. The campaign was unified by the #BeautifulTennis hashtag.
Lacoste also simultaneously published a 128-page print book written by Desports magazine Editor Adrien Bosc entitled A History of Tennis and Elegance. It contains a short history of the sport and its influence on Lacoste design through the decades. The book also has a video component -- if the user holds their phone to certain images in the book they will transform into a video through the camera. The same feature works on Instagram when browsed on your computer. Read the full article »
Adweek's Christopher Heine offers a suggestion to brands looking to capitalize on the National Basketball Association's March Madness week with a lesson from the NBA itself - maximize your social media video marketing content through Instagram. The NBA's has consistently held the No. 1 slot for sports leagues on the Adweek/Shareablee weekly brand charts for Instagram clips. They do so by offering short, concise and riveting moments from the previous night's highlights in rapid-fire clips.
Sean Miller of digital agency Rokkan advises, "A great video is only as good as its best frame." So if your content is lacking in quality content, stick to photos. But if you can create a compelling narrative, definitely use the video functionality. The benefit of using Instagram as a content video marketing tool is that it will cater to short attention span of users who are used to consuming content quickly. Brands can also share behind-the-scenes content, which is a best practice for social media marketing. Behind-the-scenes content creates a familiarity that surpasses the superficial. Instagram's story-telling functionality also allows users to share unexpected stories and relive their favorite memories during March Madness.
For small businesses social video marketing is most effective when the right platforms are used to reach target audiences. Snapchat can be a great venue to reach younger viewers, while Pinterest naturally lends itself to businesses including event planning and hospitality. From a time standpoint, small businesses may only need to spend twenty minutes daily interacting across social media networks. Read the full article »
Branding is a primary reason organizations run paid social video marketing campaigns on Facebook. The social media network indicated that marketers buying paid video ads are not looking at video impressions as a key campaign metric. Facebook offers a way for viewers to discover social video content. Read the full article »
The emergence of autoplay videos became a big trend among social media networks in 2014. From a social video marketing perspective, autoplay videos do seem to have a higher viewer completion rate than manual start videos. However, not all social media networks want to offer the autoplay option. Read the full article »
Instagram has become a key component to successful social video marketing campaigns. Popular among users eager to share visual content, Instagram has surpassed Twitter in the number of official users. Currently more than 284 million use the Facebook-owned social media network. Mimicking other social media sites, Instagram will begin to offer verified user accounts in 2015. Read the full article »
Instagram can be successfully used for social video marketing. The popular mobile app, used primarily for creating and sharing visual content, offers the opportunity to post :15-second videos. Brands such as GoPro use Instagram to share user generated video content (USG), showing GoPro cameras in action. Read the full article »
According to a Social Media Marketing Industry report, 42 percent of marketers plan to increase their use of the Instagram platform to leverage visual and video opportunities. Industry analysts expect Instagram to outperform Vine for social video marketing campaigns in 2015. Marketers now have the option to purchase :15-second video ads on Instagram. Read the full article »
Understanding the target audience is the first step to social video marketing initiatives. Once the audience has been identified, social video content can be developed. Social video distributions do need to be managed to ensure that the video is reaching the right viewers. Finally, incorporating a call to action and linking video content to a landing page will help to measure the program's success. Read the full article »
The vast amount of video shared by users is done within the Facebook social media network according to metrics compiled by Unruly. Social video marketing professionals should include Facebook as part of their distribution strategy. Nearly 60 percent of social video shares occur within Facebook. The remaining 40.6 percent of social video shares are spread out between Twitter, Google+, Tumblr, Pinterest, and other social networks. Read the full article »
Twitter understands the importance of social video marketing. The social media network is building video capabilities directly into its main app. While the new tool will encourage users to post video content, the real purpose for this feature is to enable brands to distribute video to audiences. Read the full article »