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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Instagram Is Now Bigger Than Twitter With 300 Million Monthly Users

| | Adweek - Garret Sloane
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Instagram has become a key component to successful social video marketing campaigns. Popular among users eager to share visual content, Instagram has surpassed Twitter in the number of official users. Currently more than 284 million use the Facebook-owned social media network. Mimicking other social media sites, Instagram will begin to offer verified user accounts in 2015. Read the full article »

6 Brands That Are Killing It on Instagram

| | iMedia Connection - Lee Schneider
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Instagram can be successfully used for social video marketing. The popular mobile app, used primarily for creating and sharing visual content, offers the opportunity to post :15-second videos. Brands such as GoPro use Instagram to share user generated video content (USG), showing GoPro cameras in action. Read the full article »

The Top 7 Social Media Marketing Trends That Will Dominate 2015

| | Forbes - Jayson DeMers
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According to a Social Media Marketing Industry report, 42 percent of marketers plan to increase their use of the Instagram platform to leverage visual and video opportunities. Industry analysts expect Instagram to outperform Vine for social video marketing campaigns in 2015. Marketers now have the option to purchase :15-second video ads on Instagram. Read the full article »

4 Keys to Making Your Social Video Strategy a Success

| | Marketing Tech Blog - Douglas Karr
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Understanding the target audience is the first step to social video marketing initiatives. Once the audience has been identified, social video content can be developed. Social video distributions do need to be managed to ensure that the video is reaching the right viewers. Finally, incorporating a call to action and linking video content to a landing page will help to measure the program's success. Read the full article »

Report: Nearly 60% Of Video Shares Worldwide Occur On Facebook

| | Marketing Land - Amy Gesenhues
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The vast amount of video shared by users is done within the Facebook social media network according to metrics compiled by Unruly. Social video marketing professionals should include Facebook as part of their distribution strategy. Nearly 60 percent of social video shares occur within Facebook. The remaining 40.6 percent of social video shares are spread out between Twitter, Google+, Tumblr, Pinterest, and other social networks. Read the full article »

We Need a Different Conversation About Social Video

| | Online Video Insider - Eric Korsh
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The consumer should be at the forefront of social video marketing. Social video enables marketers to reach viewers through a multitude of different avenues. Some networks, such as YouTube or Facebook, offer the opportunity to leverage an embedded media player that supports video content. Other channels, like Twitter, are a way to reach viewers through real-time content. Read the full article »

Why GoPro's Instagram Strategy Should Catch Apple's Eye

| | Adweek - Christopher Heine
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Fifteen seconds of footage with an unobtrusive logo is how brands can conquer social video marketing via Instagram and other apps. GoPro distributes social video content across a multitude of social networks, using content created by consumers. Simplicity can be the most effective way to gain social video views. Read the full article »

How to Use Pinterest for Videos, SlideShares and Podcasts

| | Social Media Examiner - Cynthia Sanchez
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Organizations, especially retailers, should incorporate Pinterest into their social video marketing distribution strategy. Videos pinned to Pinterest can broaden audience exposure and reach, resulting in more video plays. A video's thumbnail image needs to be eye-catching in order to attract Pinterest users. Follow other video best practices by utilizing strong keywords and adding a URL back to the webpage or blog page where the video lives. Read the full article »

Hyundai’s newest marketing director: an action figure

| | Digiday - Tanya Dua
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A social video marketing campaign utilizing the Vine app has been extended by Hyundai Motor America in support of the new Sonata model. The automaker created a series of Vine videos to showcase different features available in Sonata. Vine was selected as a medium because Hyundai was able to conceptualize some quirkier content that they thought would appeal to younger audiences. Read the full article »

Top 5 Social Marketing Trends for Brands to Watch in 2015

| | ClickZ - Roger Katz
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How viewers interact with social video marketing content will be one of the major social media trends of 2105. It is not enough for brands to post re-purposed TV content to YouTube. Audiences expect social video content to be digestible and interactive. Create content to fit the format. Also, it is essential that social video be vieweable across all devices. People are spending more time on mobile, making mobile the first device point of interaction. Read the full article »

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay

| | Adweek - Garett Sloane
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Uploading web video content directly to Facebook is one of the best ways for organizations to use the site for social video marketing. Video content posted to the Facebook social network performs better than sharing links to videos hosted on YouTube and other video platforms. Facebook wants to keep the user traffic, so native videos will receive a better position than links to other video content. Read the full article »

How Video Content Marketing, Social Media Are Affecting Upcoming Elections

| | Online Video Insider - Mallory Russell
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American political candidates are not only expected to have an online video presence, but they increasingly need to engage with social video marketing to reach voters. In hotly contested states, the 2014 midterm election cycle has brought a surge of new video content deployed in support of candidates. Negative ads along with discussions of national topics have been key components of the political video content. Read the full article »

Facebook video isn’t killing off YouTube — yet

| | Digiday - John McDermott
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A strategic social video marketing tactic is to upload video directly to social networks, such as Facebook. The ability to post native video along with new autoplay video products has helped Facebook to grow to the second most important social video platform. Videos posted directly to Facebook appear to perform better than YouTube video links shared on the social media network. Read the full article »

Study: Marketers increasingly opting for Facebook video over YouTube

| | InsideFacebook - Justin Lafferty
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A recent study conducted by Socialbakers found that Facebook may be more effective than YouTube for social video marketing efforts. When video content is published directly to Facebook, there is deeper audience engagement and interaction compared to other social video sites. Web video marketers should consider uploading video directly to Facebook instead of posting links to video content hosted on other sites. Read the full article »

How the UK’s top football clubs use Vine

| | Digiday - Chris Smith
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Sixteen of the UK-based Premier League football clubs use Vine as part of their social video marketing efforts. Vine and other social video apps enable organizations to become media owners and creators. Social video content is an excellent way to engage fans. Many of the teams create Vine videos that are a blend of behind the scenes footage, news exclusives, and fan promotions. Read the full article »

Keek Brings Ads To Snapchat-Like Video Clip Social Site

| | SearchMarketing Daily - Laurie Sullivan
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Advertising inventory will soon be available on the Keek social video network. Similar to Snapchat, Keek offers users the opportunity to create :36-second video messages. Many brands have been able to build an organic audience of followers after using Keek as part of their social video marketing mix. Video ads will be integrated into Keek's leaderboard and along the right rail of the page. Some ads may appear as video interstitials.

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