Uploading web video content directly to Facebook is one of the best ways for organizations to use the site for social video marketing. Video content posted to the Facebook social network performs better than sharing links to videos hosted on YouTube and other video platforms. Facebook wants to keep the user traffic, so native videos will receive a better position than links to other video content. Read the full article »
American political candidates are not only expected to have an online video presence, but they increasingly need to engage with social video marketing to reach voters. In hotly contested states, the 2014 midterm election cycle has brought a surge of new video content deployed in support of candidates. Negative ads along with discussions of national topics have been key components of the political video content. Read the full article »
A strategic social video marketing tactic is to upload video directly to social networks, such as Facebook. The ability to post native video along with new autoplay video products has helped Facebook to grow to the second most important social video platform. Videos posted directly to Facebook appear to perform better than YouTube video links shared on the social media network. Read the full article »
According to comScore's August 2014 metrics, Facebook generated more social video views during the month than YouTube. There were a billion video views generated on Facebook during the month. However, YouTube outperformed Facebook on total mobile video views during the reported period.
The most effective social video marketing strategies incorporate sharing elements. Facebook :15-second video ads are not always embraced by Facebook users due to intrusive placement. The Facebook Premium Ad units are not the game changer that some industry analysts originally forecasted the unit to be. Read the full article »
A recent study conducted by Socialbakers found that Facebook may be more effective than YouTube for social video marketing efforts. When video content is published directly to Facebook, there is deeper audience engagement and interaction compared to other social video sites. Web video marketers should consider uploading video directly to Facebook instead of posting links to video content hosted on other sites. Read the full article »
Sixteen of the UK-based Premier League football clubs use Vine as part of their social video marketing efforts. Vine and other social video apps enable organizations to become media owners and creators. Social video content is an excellent way to engage fans. Many of the teams create Vine videos that are a blend of behind the scenes footage, news exclusives, and fan promotions. Read the full article »
Advertising inventory will soon be available on the Keek social video network. Similar to Snapchat, Keek offers users the opportunity to create :36-second video messages. Many brands have been able to build an organic audience of followers after using Keek as part of their social video marketing mix. Video ads will be integrated into Keek's leaderboard and along the right rail of the page. Some ads may appear as video interstitials.
By 2017 social video will account for 69 percent of all consumer Web traffic. The best approach to successful social video marketing programs is to apply traditional planning practices. Reach and frequency are key elements for successful communications, including social video programs. Personalized content that engages viewers is the best type of video to produce for social video marketing. Finally, native video formats will generate the best audience engagement. Read the full article »
There are a number of sites perfectly suited for social video marketing. YouTube is ideally suited for both short-form and long-form video content. Sister network, Google+, is part of the Google ecosystem so video is also a natural component. Visual content engages users of the Facebook and Twitter networks. Vine and Instagram easily enable marketers to create visually engaging short-form video content. Read the full article »
Social video marketing professionals can now track the best Vine video content. A new Brand Vine chart, launched by The Drum and Brands, will showcase the most frequently viewed Vine social videos each week. The first chart featured Vine videos created by iHeartRadio, HP, MTV, and Disney. Read the full article »
Social video marketing campaigns should include four key fundamentals: Monitor, Manage, Measure, and Monetize. Monitoring campaign efficacy can help improve the execution and management of the promotion. Tracking and analyzing the campaign's performance ultimately helps to monetize to enable the social video content to generate leads and engage viewers. Read the full article »
Experienced social video marketers know that they shouldn't put all of their eggs in one basket when it comes to distribution (and that includes YouTube), but Reddit could prove to be a valuable social media video marketing resource if you play it right.
But what is Reddit? In its own words, it's a "type of online community where users vote on content", and what may appear to be an impenetrable maze of disparate micro-sites, is in fact thousands of active communities, each passionate about their chosen subject. Users visit the social platform in their millions for a range of content, including news, images, memes, and of course, videos. Reddit has the ability to send a significant amount of traffic to your YouTube Channel or website, even if you never make it to the 'Front Page'. Read the full article »
Research from VMare found that social video marketing is a critical component of an effective web video marketing strategy. When organizations produce compelling video content, the video can generate a high level of lead-generation engagement when deployed across social media channels. The most effective social video marketing content contains a clear call to action. Read the full article »
Facebook, already a huge distributor of social media video, is adding a pair of YouTube-like video analytics features. In an update that will start rolling out this week, Facebook users will be able to see how many views a video on Facebook has received, something that’s been part of YouTube’s service for years. On Facebook, view counts will be shown on public videos to help people discover new, popular videos.
Another feature, which Facebook is currently testing on mobile, displays related videos after users finish watched a clip (also a longstanding YouTube capability). And Facebook also plans at some point to allow social media videos hosted on the service to be embeddable on more third-party sites. Read the full article »
You probably are already aware of the good web video marketing results some small businesses are getting by using Instagram as part of their online video marketing strategy.
Most often, businesses post pictures of their products to engage their customers and potential customers. Here I want to move away from the standard picture posting and talk a little about Instagram video marketing. Read the full article »
Online video marketing is having a major moment. In fact, of all the data shooting around the web, 60 percent is video. In January 2014 alone, 190 million Americans watched 75.6 billion videos. We’re increasingly watching video everywhere, from our television screens, to our computer monitors, and even our mobile devices.
Yet the ideal of web video marketing is still very much stuck in the viral video marketing mode. When we’re curating videos for my company Pluto.TV, we know there is so much more out there besides cats playing piano. Online video is changing the way we work, the way we learn, and even the way we connect with each other. It’s making it possible to tell your story, to learn a new skill, and to see more of the world.
Below are just a few of the awesome social video sharing trends making us all want to press play: Read the full article »
According to a recent webinar by Ad Age and Brightcove, 91 percent of companies consider web video marketing important to their business, but only 67 percent feel that they use online video marketing in an effective way. And it’s not enough to have just a high click-through rate: in order for marketers to get the most bang for their buck when engaged in internet video marketing, focusing on retention is imperative—particularly with Facebook video marketing. Read the full article »
The social video sharing service Vine announced several new online video sharing and video editing tools today designed to make it easier to shoot and edit social media videos from your phone. It also handed out some nice round numbers that don’t reveal much about how many people are shooting Vine videos, but certainly indicate lots of people are watching. Most importantly, it will now let you upload video. Read the full article »
Social video marketers are failing to take advantage of the rising social media video marketing engagement opportunities available to them via social video channels such as Vine, Instagram Video and Snapchat, a new report claims.
The Secret Life of Social Video Marketing report produced by Sydney-based advertising agency, The Works, and the University of Technology Sydney, has looked into how Australians are using social media video by analysing more than 3.2 million geotagged images and videos from Instagram and Vine, as well as a survey of 4000 Snapchat users. Read the full article »