The consumer should be at the forefront of social video marketing. Social video enables marketers to reach viewers through a multitude of different avenues. Some networks, such as YouTube or Facebook, offer the opportunity to leverage an embedded media player that supports video content. Other channels, like Twitter, are a way to reach viewers through real-time content. Read the full article »
Fifteen seconds of footage with an unobtrusive logo is how brands can conquer social video marketing via Instagram and other apps. GoPro distributes social video content across a multitude of social networks, using content created by consumers. Simplicity can be the most effective way to gain social video views. Read the full article »
Organizations, especially retailers, should incorporate Pinterest into their social video marketing distribution strategy. Videos pinned to Pinterest can broaden audience exposure and reach, resulting in more video plays. A video's thumbnail image needs to be eye-catching in order to attract Pinterest users. Follow other video best practices by utilizing strong keywords and adding a URL back to the webpage or blog page where the video lives. Read the full article »
A social video marketing campaign utilizing the Vine app has been extended by Hyundai Motor America in support of the new Sonata model. The automaker created a series of Vine videos to showcase different features available in Sonata. Vine was selected as a medium because Hyundai was able to conceptualize some quirkier content that they thought would appeal to younger audiences. Read the full article »
How viewers interact with social video marketing content will be one of the major social media trends of 2105. It is not enough for brands to post re-purposed TV content to YouTube. Audiences expect social video content to be digestible and interactive. Create content to fit the format. Also, it is essential that social video be vieweable across all devices. People are spending more time on mobile, making mobile the first device point of interaction. Read the full article »
Uploading web video content directly to Facebook is one of the best ways for organizations to use the site for social video marketing. Video content posted to the Facebook social network performs better than sharing links to videos hosted on YouTube and other video platforms. Facebook wants to keep the user traffic, so native videos will receive a better position than links to other video content. Read the full article »
American political candidates are not only expected to have an online video presence, but they increasingly need to engage with social video marketing to reach voters. In hotly contested states, the 2014 midterm election cycle has brought a surge of new video content deployed in support of candidates. Negative ads along with discussions of national topics have been key components of the political video content. Read the full article »
A strategic social video marketing tactic is to upload video directly to social networks, such as Facebook. The ability to post native video along with new autoplay video products has helped Facebook to grow to the second most important social video platform. Videos posted directly to Facebook appear to perform better than YouTube video links shared on the social media network. Read the full article »
According to comScore's August 2014 metrics, Facebook generated more social video views during the month than YouTube. There were a billion video views generated on Facebook during the month. However, YouTube outperformed Facebook on total mobile video views during the reported period.
The most effective social video marketing strategies incorporate sharing elements. Facebook :15-second video ads are not always embraced by Facebook users due to intrusive placement. The Facebook Premium Ad units are not the game changer that some industry analysts originally forecasted the unit to be. Read the full article »
A recent study conducted by Socialbakers found that Facebook may be more effective than YouTube for social video marketing efforts. When video content is published directly to Facebook, there is deeper audience engagement and interaction compared to other social video sites. Web video marketers should consider uploading video directly to Facebook instead of posting links to video content hosted on other sites. Read the full article »
Sixteen of the UK-based Premier League football clubs use Vine as part of their social video marketing efforts. Vine and other social video apps enable organizations to become media owners and creators. Social video content is an excellent way to engage fans. Many of the teams create Vine videos that are a blend of behind the scenes footage, news exclusives, and fan promotions. Read the full article »
Advertising inventory will soon be available on the Keek social video network. Similar to Snapchat, Keek offers users the opportunity to create :36-second video messages. Many brands have been able to build an organic audience of followers after using Keek as part of their social video marketing mix. Video ads will be integrated into Keek's leaderboard and along the right rail of the page. Some ads may appear as video interstitials.
By 2017 social video will account for 69 percent of all consumer Web traffic. The best approach to successful social video marketing programs is to apply traditional planning practices. Reach and frequency are key elements for successful communications, including social video programs. Personalized content that engages viewers is the best type of video to produce for social video marketing. Finally, native video formats will generate the best audience engagement. Read the full article »
There are a number of sites perfectly suited for social video marketing. YouTube is ideally suited for both short-form and long-form video content. Sister network, Google+, is part of the Google ecosystem so video is also a natural component. Visual content engages users of the Facebook and Twitter networks. Vine and Instagram easily enable marketers to create visually engaging short-form video content. Read the full article »
Social video marketing professionals can now track the best Vine video content. A new Brand Vine chart, launched by The Drum and Brands, will showcase the most frequently viewed Vine social videos each week. The first chart featured Vine videos created by iHeartRadio, HP, MTV, and Disney. Read the full article »
Social video marketing campaigns should include four key fundamentals: Monitor, Manage, Measure, and Monetize. Monitoring campaign efficacy can help improve the execution and management of the promotion. Tracking and analyzing the campaign's performance ultimately helps to monetize to enable the social video content to generate leads and engage viewers. Read the full article »
Experienced social video marketers know that they shouldn't put all of their eggs in one basket when it comes to distribution (and that includes YouTube), but Reddit could prove to be a valuable social media video marketing resource if you play it right.
But what is Reddit? In its own words, it's a "type of online community where users vote on content", and what may appear to be an impenetrable maze of disparate micro-sites, is in fact thousands of active communities, each passionate about their chosen subject. Users visit the social platform in their millions for a range of content, including news, images, memes, and of course, videos. Reddit has the ability to send a significant amount of traffic to your YouTube Channel or website, even if you never make it to the 'Front Page'. Read the full article »
Research from VMare found that social video marketing is a critical component of an effective web video marketing strategy. When organizations produce compelling video content, the video can generate a high level of lead-generation engagement when deployed across social media channels. The most effective social video marketing content contains a clear call to action. Read the full article »
Facebook, already a huge distributor of social media video, is adding a pair of YouTube-like video analytics features. In an update that will start rolling out this week, Facebook users will be able to see how many views a video on Facebook has received, something that’s been part of YouTube’s service for years. On Facebook, view counts will be shown on public videos to help people discover new, popular videos.
Another feature, which Facebook is currently testing on mobile, displays related videos after users finish watched a clip (also a longstanding YouTube capability). And Facebook also plans at some point to allow social media videos hosted on the service to be embeddable on more third-party sites. Read the full article »