Sixteen of the UK-based Premier League football clubs use Vine as part of their social video marketing efforts. Vine and other social video apps enable organizations to become media owners and creators. Social video content is an excellent way to engage fans. Many of the teams create Vine videos that are a blend of behind the scenes footage, news exclusives, and fan promotions. Read the full article »
Advertising inventory will soon be available on the Keek social video network. Similar to Snapchat, Keek offers users the opportunity to create :36-second video messages. Many brands have been able to build an organic audience of followers after using Keek as part of their social video marketing mix. Video ads will be integrated into Keek's leaderboard and along the right rail of the page. Some ads may appear as video interstitials.
By 2017 social video will account for 69 percent of all consumer Web traffic. The best approach to successful social video marketing programs is to apply traditional planning practices. Reach and frequency are key elements for successful communications, including social video programs. Personalized content that engages viewers is the best type of video to produce for social video marketing. Finally, native video formats will generate the best audience engagement. Read the full article »
There are a number of sites perfectly suited for social video marketing. YouTube is ideally suited for both short-form and long-form video content. Sister network, Google+, is part of the Google ecosystem so video is also a natural component. Visual content engages users of the Facebook and Twitter networks. Vine and Instagram easily enable marketers to create visually engaging short-form video content. Read the full article »
Social video marketing professionals can now track the best Vine video content. A new Brand Vine chart, launched by The Drum and Brands, will showcase the most frequently viewed Vine social videos each week. The first chart featured Vine videos created by iHeartRadio, HP, MTV, and Disney. Read the full article »
Social video marketing campaigns should include four key fundamentals: Monitor, Manage, Measure, and Monetize. Monitoring campaign efficacy can help improve the execution and management of the promotion. Tracking and analyzing the campaign's performance ultimately helps to monetize to enable the social video content to generate leads and engage viewers. Read the full article »
Experienced social video marketers know that they shouldn't put all of their eggs in one basket when it comes to distribution (and that includes YouTube), but Reddit could prove to be a valuable social media video marketing resource if you play it right.
But what is Reddit? In its own words, it's a "type of online community where users vote on content", and what may appear to be an impenetrable maze of disparate micro-sites, is in fact thousands of active communities, each passionate about their chosen subject. Users visit the social platform in their millions for a range of content, including news, images, memes, and of course, videos. Reddit has the ability to send a significant amount of traffic to your YouTube Channel or website, even if you never make it to the 'Front Page'. Read the full article »
Research from VMare found that social video marketing is a critical component of an effective web video marketing strategy. When organizations produce compelling video content, the video can generate a high level of lead-generation engagement when deployed across social media channels. The most effective social video marketing content contains a clear call to action. Read the full article »
Facebook, already a huge distributor of social media video, is adding a pair of YouTube-like video analytics features. In an update that will start rolling out this week, Facebook users will be able to see how many views a video on Facebook has received, something that’s been part of YouTube’s service for years. On Facebook, view counts will be shown on public videos to help people discover new, popular videos.
Another feature, which Facebook is currently testing on mobile, displays related videos after users finish watched a clip (also a longstanding YouTube capability). And Facebook also plans at some point to allow social media videos hosted on the service to be embeddable on more third-party sites. Read the full article »
You probably are already aware of the good web video marketing results some small businesses are getting by using Instagram as part of their online video marketing strategy.
Most often, businesses post pictures of their products to engage their customers and potential customers. Here I want to move away from the standard picture posting and talk a little about Instagram video marketing. Read the full article »
Online video marketing is having a major moment. In fact, of all the data shooting around the web, 60 percent is video. In January 2014 alone, 190 million Americans watched 75.6 billion videos. We’re increasingly watching video everywhere, from our television screens, to our computer monitors, and even our mobile devices.
Yet the ideal of web video marketing is still very much stuck in the viral video marketing mode. When we’re curating videos for my company Pluto.TV, we know there is so much more out there besides cats playing piano. Online video is changing the way we work, the way we learn, and even the way we connect with each other. It’s making it possible to tell your story, to learn a new skill, and to see more of the world.
Below are just a few of the awesome social video sharing trends making us all want to press play: Read the full article »
According to a recent webinar by Ad Age and Brightcove, 91 percent of companies consider web video marketing important to their business, but only 67 percent feel that they use online video marketing in an effective way. And it’s not enough to have just a high click-through rate: in order for marketers to get the most bang for their buck when engaged in internet video marketing, focusing on retention is imperative—particularly with Facebook video marketing. Read the full article »
The social video sharing service Vine announced several new online video sharing and video editing tools today designed to make it easier to shoot and edit social media videos from your phone. It also handed out some nice round numbers that don’t reveal much about how many people are shooting Vine videos, but certainly indicate lots of people are watching. Most importantly, it will now let you upload video. Read the full article »
Social video marketers are failing to take advantage of the rising social media video marketing engagement opportunities available to them via social video channels such as Vine, Instagram Video and Snapchat, a new report claims.
The Secret Life of Social Video Marketing report produced by Sydney-based advertising agency, The Works, and the University of Technology Sydney, has looked into how Australians are using social media video by analysing more than 3.2 million geotagged images and videos from Instagram and Vine, as well as a survey of 4000 Snapchat users. Read the full article »
In the second quarter of 2014, luxury social video marketers took new angles to filming social media video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.
These approaches included new technologies, multiple perspectives and behind-the-scenes videos with a twist. Bringing visual storytelling to new places, social media marketers in the second quarter aimed to engage with consumers while strengthening the allure of luxury brands. Read the full article »
Vine, Twitter’s 6-second video application, has proved enormously popular both for users and for social video marketing companies. Savvy brands have already begun to establish themselves on the platform, because social video marketing needs to be where the eyeballs are – even if they’re only there for a few seconds at a time. Here’s how to make those seconds count. Read the full article »
Under normal circumstances, a talking ATM machine would be cause for alarm. But at TD Canada Trust, whose 1,100-plus branches service 11 million customers across Canada, it’s the premise for a viral video campaign that has affirmed the incomparable value of expressing gratitude to your customers.
The video, which currently counts roughly 4 million views on YouTube, was part of a larger social media video marketing initiative dubbed #TDThanksYou in which the company -- for no apparent reason -- decided to thank over 30,000 of its customers last Friday. Read the full article »
Social video marketing on Tumblr for brands could represent the social media equivalent of Oklahoma prairie circa 1889. Microblogging platform Tumblr has flown under the radar since its sale to Yahoo. The social media platform doesn’t disclose its user numbers, but speculators analyzing the Yahoo sale pegged the number of monthly actives in the 30 to 50 million range. Those users, though, were drawing 300 million visitors to the platform each month at that time.
Tumblr may have a smaller user base than FB, Twitter, YouTube, or Instagram, but its users are dedicated and engaged. The platform provides brands an opportunity to play and experiment in a way that isn’t possible on other platforms. And because it’s a smaller platform, with fewer brands, it’s easier to cut through the noise. So how can brands use Tumblr effectively for social media video marketing? Read the full article »
Have you tapped into the 6 second visual impact that Vine offers your social video marketing campaigns? Vine, one of the most popular social video sharing platforms in the world, creates an opportunity to use video, the most popular content on the Web, in a very unique way. It combines video with another powerful force in online marketing, social media, by making it short, versatile and very easy to share.
But social video marketing with Vine also creates a unique challenge for brands of all sizes. While the short video can make a powerful impression, it also requires you to boil down your marketing message to just a few seconds. Read the full article »
The World Cup was one of the biggest marketing events in recent history. But which brands triumphed when it came to social video marketing? What kind of video content attracted the most shares? Were there any themes? And what were the video sharing patterns? Well, here are just some of the social video lessons that Unruly thinks every marketer should learn. Read the full article »