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2014 Video Production Survey Report 2013 Video Marketing Survey Report

The WVMC Weekly Update

Our newsletter brings you the latest industry news
about web video marketing topics.

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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success
Read more...

Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Marketers Risk Falling Behind The Social Video Trend

Friday, 08 August 2014 | CMO   

Social video marketers are failing to take advantage of the rising social media video marketing engagement opportunities available to them via social video channels such as Vine, Instagram Video and Snapchat, a new report claims.

The Secret Life of Social Video Marketing report produced by Sydney-based advertising agency, The Works, and the University of Technology Sydney, has looked into how Australians are using social media video by analysing more than 3.2 million geotagged images and videos from Instagram and Vine, as well as a survey of 4000 Snapchat users.

Read more...
 

Top 10 Brand Social Videos of Q2

Friday, 08 August 2014 | Luxury Daily - Jen King   

In the second quarter of 2014, luxury social video marketers took new angles to filming social media video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.

These approaches included new technologies, multiple perspectives and behind-the-scenes videos with a twist. Bringing visual storytelling to new places, social media marketers in the second quarter aimed to engage with consumers while strengthening the allure of luxury brands.

Read more...
 

5 Ways You Should Be Using Vine for Video Marketing

Friday, 08 August 2014 | Reel SEO - Sarah Fama   

Vine, Twitter’s 6-second video application, has proved enormously popular both for users and for social video marketing companies. Savvy brands have already begun to establish themselves on the platform, because social video marketing needs to be where the eyeballs are – even if they’re only there for a few seconds at a time. Here’s how to make those seconds count.

Read more...
 

Why TD Bank's Emotional 'Thank You' Video Is Social Video Marketing Magic

Wednesday, 06 August 2014 | Entrepreneur - Geoff Weiss   

Under normal circumstances, a talking ATM machine would be cause for alarm. But at TD Canada Trust, whose 1,100-plus branches service 11 million customers across Canada, it’s the premise for a viral video campaign that has affirmed the incomparable value of expressing gratitude to your customers.

The video, which currently counts roughly 4 million views on YouTube, was part of a larger social media video marketing initiative dubbed #TDThanksYou in which the company -- for no apparent reason -- decided to thank over 30,000 of its customers last Friday.

Read more...
 

Why Brands Should Jump on Tumblr for Social Video Marketing

Tuesday, 05 August 2014 | Reel SEO - Sarah Fama   

Social video marketing on Tumblr for brands could represent the social media equivalent of Oklahoma prairie circa 1889. Microblogging platform Tumblr has flown under the radar since its sale to Yahoo. The social media platform doesn’t disclose its user numbers, but speculators analyzing the Yahoo sale pegged the number of monthly actives in the 30 to 50 million range. Those users, though, were drawing 300 million visitors to the platform each month at that time.

Tumblr may have a smaller user base than FB, Twitter, YouTube, or Instagram, but its users are dedicated and engaged. The platform provides brands an opportunity to play and experiment in a way that isn’t possible on other platforms. And because it’s a smaller platform, with fewer brands, it’s easier to cut through the noise. So how can brands use Tumblr effectively for social media video marketing?

Read more...
 

6 Second Examples of Effective Vine Marketing Videos

Tuesday, 29 July 2014 | Small Business Trends - Annie Pilon   

Have you tapped into the 6 second visual impact that Vine offers your social video marketing campaigns? Vine, one of the most popular social video sharing platforms in the world, creates an opportunity to use video, the most popular content on the Web, in a very unique way. It combines video with another powerful force in online marketing, social media, by making it short, versatile and very easy to share.

But social video marketing with Vine also creates a unique challenge for brands of all sizes. While the short video can make a powerful impression, it also requires you to boil down your marketing message to just a few seconds.

Read more...
 

World Cup 2014 Round-Up: 8 Social Video Marketing Facts Every Marketer Should Know

Monday, 21 July 2014 | Unruly Media - David Waterhouse   

The World Cup was one of the biggest marketing events in recent history. But which brands triumphed when it came to social video marketing? What kind of video content attracted the most shares? Were there any themes? And what were the video sharing patterns? Well, here are just some of the social video lessons that Unruly thinks every marketer should learn.

Read more...
 

Stealth Video Marketing: How Brands Infiltrate Vine With Product Placement

Monday, 21 July 2014 | Mashable - Kurt Wagner   

Social video marketing isn't a science, and as consumers grow increasingly resistant to traditional forms of advertising, some brands are using the opportunity to take a ride on the coat tails of popular Vine users.

Vine has become one of the most popular video sharing apps on the market, and it has propelled many talented video creators to internet stardom. Now, brands and social video marketers are seeking creative ways to include themselves in their success.

Read more...
 

Why Videos Must be a Part of Your Social Media Strategy [Infographic]

Tuesday, 15 July 2014 | Business2Community - Priyanka Ravani   

Social video marketing is becoming increasingly popular as social media platforms and brands respond to the skyrocketing demand for multimedia content. With social media video marketing, social media platforms can increase the amount of time users spend on their sites, and digital marketers can increase their levels of engagement and interaction.

If you're not incorporating videos in your social media marketing strategy, then you’re in for a treat with this social video marketing infographic. You must have heard this phrase time and again, “Content is the king.” But the truth is content is the glue to your entire social strategy, and it’s not a secret anymore as everyone knows it.

Read more...
 

Vine's New "Loop Counts" May Cause Social Video Marketing Deception

Wednesday, 09 July 2014 | ClickZ - Yuyu Chen   

Vine is no stranger to the world of social video marketing. The popular social video sharing app, has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular their social videos are. Vine, the the Twitter-owned video sharing platform, revealed that the new metric updates the number of video viewers who have looped a video, both on the social video sharing platform and and in embeds across the Web.

Although the new feature seems like a step in the right direction towards greater social media video marketing functionalities for Twitter, some social video marketing participants fear that it may also lead to deception.

Read more...
 

Facebook Updates Video Rankings to Include Watch Time

Monday, 30 June 2014 | Reel SEO - Carla Marshall   

YouTube marketers already know about the importance of Watch Time for YouTube search rankings, and now Facebook has updated its own video ranking algorithm to factor in whether a user has watched a video, and for how long. In a blog post, Facebook confirmed that this additional social video metric will be taken into account alongside other already well-known factors including shares, likes, and comments, to determine how video content is presented to users in their News Feeds.

Plainly, Facebook understands the value of social video marketing as they have implemented a video metrics section in Page Insights to give social video marketers and creators more informed data on how their content is performing.

Read more...
 

7 Tips for a Wildly Successful Instagram Video Marketing Campaign

Monday, 30 June 2014 | Reel SEO - Sarah Fama   

Instagram has now established itself as a bonafide power player in the realm of social video marketing. When Facebook shelled out $1 billion to purchase the image sharing platform in 2012, it had 30 million active users. 2 years later, there are now more than 200 million active users per month who have collectively posted more than 20 billion photos and videos.

Instagram's popularity among younger users shifting away from Facebook and its origin as a mobile platform are both key factors driving the social media giant's phenomenal growth. It's no wonder that Instagram was called the most effective social platform for business in 2013. So, how can savvy social video marketers use Instagram to pursue viral video marketing success?

Read more...
 

Facebook Video Watching Doubles in 6 Months

Wednesday, 25 June 2014 | Ad Week - Garrett Sloane   

This week, Facebook said that online video views with in the social network have doubled in the last six months. For social video marketing, this is promising news, as Facebook also announced that it will be giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends.

Facebook's auto-play video ad service has been testing very well, and the greater emphasis on video comes as more advertisers experiment with the burgeoning format.

Read more...
 

Get the Most Out of Your Videos with Social Media Marketing

Thursday, 12 June 2014 | Chris Grasso   

Simply having active social media accounts doesn't guarantee a return on your investment in social media marketing. These tips will help you develop a social marketing strategy that will lead your campaigns to success.

Read more...
 

Using Vine as a Marketing Tool For Your Brand

Wednesday, 11 June 2014 | Brand Republic - Drew Rapley   

What was once a simple app for taking and sharing six second videos has grown into an invaluable tool for video marketers. Vine, the brainchild of Twitter, exploded in popularity in early 2013 and has managed to maintain a level of success that continues to draw attention from marketers.

The social short-form video sharing platform has already propelled several masterful Viners to Internet stardom, most notably Jerome Jarre whose six second clips eventually earned him a seat opposite Ellen Degeneres on her talk show, and brands are now looking to share in his and other Viners' success.

So, how can your brand get the most out of Vine?

Read more...
 

Shakira, Messi And Kevin Spacey All Feature In May's Most Shared Ads Round-Up

Thursday, 05 June 2014 | Unruly Media - David Waterhouse   

If you're seeking inspiration for your online video marketing efforts, look to the most shared digital video ads of May 2014.

If this month's chart is anything to go by, video content marketing seems to be king. This month's chart toppers seem to indicate that the line between music videos and full-blown ads is increasingly blurred.

Read more...
 

Speed Of Social Video Sharing Almost Doubles In 12 Months

Wednesday, 28 May 2014 | Unruly Media - David Waterhouse   

42% of video shares now happen in the first 3 days of launch and Unruly is launching an in-stream format to help video advertisers cope with the increase in pace of social video sharing.

Unruly measures the speed of social diffusion for the top 4,000 videos across the social web, and found that a quarter of the average online branded video’s shares occur in the first three days of its launch. A year later, that percentage has almost doubled to 42%, making the first few days even more crucial for online video marketers hoping to make their video ads the talk of the web.

To help video marketers cope with the speed of social and maximize the viral peak, Unruly has launched a new skippable pre-roll format in Unruly Activate™, the video distribution platform that engages 1.17 billion viewers across the Open Web.

Read more...
 

BuzzFeed is Shutting Down its Traffic Partner Network Ahead of a Video Push

Tuesday, 27 May 2014 | Quartz - John McDuling   

Buzzfeed has revealed that the social media giant will be shifting its focus to producing more online video content. The phenomenally successful viral content site numbers among countless online content providers responding enthusiastically to the consumer demand for more online video content.

In a statement released to it's content referral network, the social network reveals that "[they] are focused on BuzzFeed Video, and will be shifting the structure of the partner network to a select group of new partners, solely focused around video."
Read more...
 

Best Practices for Branded Vine Videos

Tuesday, 13 May 2014 | ClickZ - Kristin Kovner   

While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are five tips for producing the best branded Vine videos.

By the time you read this, you'll be gone. Just kidding - sort of. Recent research from the University of Hamburg and the University of Hannover found that more than 50 percent of Internet users remain on a Web page for fewer than 10 seconds. With the rise of Instagram Video, Snapchat Stories, and six-second Vine clips, 10 seconds may be optimistic.

As marketers build their media plans, dollars continue to shift to content - especially short-form "micro-content" designed for social media channels. According to the Content Marketing Institute (CMI), content now represents 30 percent of the average marketing budget, and 58 percent of B2B marketers plan to increase their content production spend this year.

The adoption's there, but the confidence isn't. While 87 percent of marketers use social media to distribute their content - a whopping six platforms, on average - fewer than 25 percent of marketers say their efforts on Instagram or Vine were effective, according to the CMI. Here, a look at five best practices for creating successful short-form branded videos for the likes of Instagram, Snapchat, and Vine:

Read more...
 

Facebook Set To Launch New Video Metrics

Wednesday, 07 May 2014 | ClickThrough - Martin Boonham   

Facebook is set to roll to roll out new video metrics it has confirmed.

The social media giant discussed how the new metrics will allow social media marketing professionals to analysis more detailed view counts, audience retention and other new features on its Facebook for business blog.

Read more...
 
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