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2014 Video Production Survey Report 2014 Video Marketing Survey Report

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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Report: Nearly 60% Of Video Shares Worldwide Occur On Facebook

Thursday, 13 November 2014 | Marketing Land - Amy Gesenhues   

The vast amount of video shared by users is done within the Facebook social media network according to metrics compiled by Unruly. Social video marketing professionals should include Facebook as part of their distribution strategy. Nearly 60 percent of social video shares occur within Facebook. The remaining 40.6 percent of social video shares are spread out between Twitter, Google+, Tumblr, Pinterest, and other social networks.

Read full article here

The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back

Wednesday, 12 November 2014 | Adweek - Garett Sloane   

Twitter understands the importance of social video marketing. The social media network is building video capabilities directly into its main app. While the new tool will encourage users to post video content, the real purpose for this feature is to enable brands to distribute video to audiences.

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We Need a Different Conversation About Social Video

Tuesday, 11 November 2014 | Online Video Insider - Eric Korsh   

The consumer should be at the forefront of social video marketing. Social video enables marketers to reach viewers through a multitude of different avenues. Some networks, such as YouTube or Facebook, offer the opportunity to leverage an embedded media player that supports video content. Other channels, like Twitter, are a way to reach viewers through real-time content.

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Why GoPro's Instagram Strategy Should Catch Apple's Eye

Wednesday, 05 November 2014 | Adweek - Christopher Heine   

Fifteen seconds of footage with an unobtrusive logo is how brands can conquer social video marketing via Instagram and other apps. GoPro distributes social video content across a multitude of social networks, using content created by consumers. Simplicity can be the most effective way to gain social video views.

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How to Use Pinterest for Videos, SlideShares and Podcasts

Monday, 03 November 2014 | Social Media Examiner - Cynthia Sanchez   

Organizations, especially retailers, should incorporate Pinterest into their social video marketing distribution strategy. Videos pinned to Pinterest can broaden audience exposure and reach, resulting in more video plays. A video's thumbnail image needs to be eye-catching in order to attract Pinterest users. Follow other video best practices by utilizing strong keywords and adding a URL back to the webpage or blog page where the video lives.

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Hyundai’s newest marketing director: an action figure

Monday, 03 November 2014 | Digiday - Tanya Dua   

A social video marketing campaign utilizing the Vine app has been extended by Hyundai Motor America in support of the new Sonata model. The automaker created a series of Vine videos to showcase different features available in Sonata. Vine was selected as a medium because Hyundai was able to conceptualize some quirkier content that they thought would appeal to younger audiences.

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Top 5 Social Marketing Trends for Brands to Watch in 2015

Friday, 31 October 2014 | ClickZ - Roger Katz   

How viewers interact with social video marketing content will be one of the major social media trends of 2105. It is not enough for brands to post re-purposed TV content to YouTube. Audiences expect social video content to be digestible and interactive. Create content to fit the format. Also, it is essential that social video be vieweable across all devices. People are spending more time on mobile, making mobile the first device point of interaction.

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Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay

Monday, 27 October 2014 | Adweek - Garett Sloane   

Uploading web video content directly to Facebook is one of the best ways for organizations to use the site for social video marketing. Video content posted to the Facebook social network performs better than sharing links to videos hosted on YouTube and other video platforms. Facebook wants to keep the user traffic, so native videos will receive a better position than links to other video content.

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Facebook video isn’t killing off YouTube — yet

Tuesday, 21 October 2014 | Digiday - John McDermott   

A strategic social video marketing tactic is to upload video directly to social networks, such as Facebook. The ability to post native video along with new autoplay video products has helped Facebook to grow to the second most important social video platform. Videos posted directly to Facebook appear to perform better than YouTube video links shared on the social media network.

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How Video Content Marketing, Social Media Are Affecting Upcoming Elections

Tuesday, 21 October 2014 | Online Video Insider - Mallory Russell   

American political candidates are not only expected to have an online video presence, but they increasingly need to engage with social video marketing to reach voters. In hotly contested states, the 2014 midterm election cycle has brought a surge of new video content deployed in support of candidates. Negative ads along with discussions of national topics have been key components of the political video content.

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Study: Marketers increasingly opting for Facebook video over YouTube

Thursday, 16 October 2014 | InsideFacebook - Justin Lafferty   

A recent study conducted by Socialbakers found that Facebook may be more effective than YouTube for social video marketing efforts. When video content is published directly to Facebook, there is deeper audience engagement and interaction compared to other social video sites. Web video marketers should consider uploading video directly to Facebook instead of posting links to video content hosted on other sites.

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Did Facebook really just get more video views than YouTube in August?

Thursday, 16 October 2014 | The Hub - Omar Akhtar   

According to comScore's August 2014 metrics, Facebook generated more social video views during the month than YouTube. There were a billion video views generated on Facebook during the month. However, YouTube outperformed Facebook on total mobile video views during the reported period.

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How the UK’s top football clubs use Vine

Wednesday, 15 October 2014 | Digiday - Chris Smith   

Sixteen of the UK-based Premier League football clubs use Vine as part of their social video marketing efforts. Vine and other social video apps enable organizations to become media owners and creators. Social video content is an excellent way to engage fans. Many of the teams create Vine videos that are a blend of behind the scenes footage, news exclusives, and fan promotions.

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Keek Brings Ads To Snapchat-Like Video Clip Social Site

Monday, 13 October 2014 | SearchMarketing Daily - Laurie Sullivan   

Advertising inventory will soon be available on the Keek social video network. Similar to Snapchat, Keek offers users the opportunity to create :36-second video messages. Many brands have been able to build an organic audience of followers after using Keek as part of their social video marketing mix. Video ads will be integrated into Keek's leaderboard and along the right rail of the page. Some ads may appear as video interstitials.

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Facebook Premium Video Ads Aren’t Making the Social Network New Friends

Monday, 13 October 2014 | ReelSEO - Greg Jarboe   

The most effective social video marketing strategies incorporate sharing elements. Facebook :15-second video ads are not always embraced by Facebook users due to intrusive placement. The Facebook Premium Ad units are not the game changer that some industry analysts originally forecasted the unit to be.

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Four Principles To Improve Your Social Video Strategy

Tuesday, 07 October 2014 | Online Video Insider - Ruth Aber   

By 2017 social video will account for 69 percent of all consumer Web traffic. The best approach to successful social video marketing programs is to apply traditional planning practices. Reach and frequency are key elements for successful communications, including social video programs. Personalized content that engages viewers is the best type of video to produce for social video marketing. Finally, native video formats will generate the best audience engagement.

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#SocialSkim: Ello, Top 10 Vines Chart, iPhone's Bending, Twilight on Facebook, More!

Friday, 03 October 2014 | MarketingProfs - Angela Nativad   

Social video marketing professionals can now track the best Vine video content. A new Brand Vine chart, launched by The Drum and Brands, will showcase the most frequently viewed Vine social videos each week. The first chart featured Vine videos created by iHeartRadio, HP, MTV, and Disney.

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Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet

Thursday, 02 October 2014 | Mediabistro's All Twitter - Shea Bennett   

There are a number of sites perfectly suited for social video marketing. YouTube is ideally suited for both short-form and long-form video content. Sister network, Google+, is part of the Google ecosystem so video is also a natural component. Visual content engages users of the Facebook and Twitter networks. Vine and Instagram easily enable marketers to create visually engaging short-form video content.

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The Four Ms of Social Media That All Marketers Should Master

Wednesday, 01 October 2014 | Entrepreneur - Kevin Bobowski   

Social video marketing campaigns should include four key fundamentals: Monitor, Manage, Measure, and Monetize. Monitoring campaign efficacy can help improve the execution and management of the promotion. Tracking and analyzing the campaign's performance ultimately helps to monetize to enable the social video content to generate leads and engage viewers.

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Reddit + Video: A Comprehensive Guide for Video Marketers

Wednesday, 17 September 2014 | Reel SEO - Carla Marshall   

Experienced social video marketers know that they shouldn't put all of their eggs in one basket when it comes to distribution (and that includes YouTube), but Reddit could prove to be a valuable social media video marketing resource if you play it right.

But what is Reddit? In its own words, it's a "type of online community where users vote on content", and what may appear to be an impenetrable maze of disparate micro-sites, is in fact thousands of active communities, each passionate about their chosen subject. Users visit the social platform in their millions for a range of content, including news, images, memes, and of course, videos. Reddit has the ability to send a significant amount of traffic to your YouTube Channel or website, even if you never make it to the 'Front Page'.

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