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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

For Social Video, Marketers Value Engagement Above All Else

| | EMarketer
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Video is rocketing on social media and, according to video editing application Magisto, US firms are investing a total of $135 billion this year alone in their social video efforts. In the recently released report, Magisto noted that savvier marketers are taking social media cues from individuals, personifying their brands to create an aura of authenticity. In fact, marketers are using a wide variety of video types to connect with consumers on social media... Read the full article »

Marketers More Likely to Distribute Video on Social Media

| | Biz Community
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Social media is no longer just another channel. Rather, it’s become the definition of today’s media. It’s a mode of socializing through the creation and sharing of massive amounts of content. The ultimate takeaway is that businesses are quickly learning how to use video creation as a strategy to thoughtfully socialize their message as opposed to broadcasting it with brute force... Read the full article »

Facebook Published a New Study: Effective Mobile Video Techniques

| | Social Media Today
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Facebook has published a new study which examines the effectiveness of traditional video approaches—i.e. TV ads—when looking to reach modern, mobile consumers. Working with Metrixlab, Facebook commissioned a study of some 759 video ads from 300+ brands, across nine verticals and distributed across 25 countries. The researchers surveyed video viewers to get their responses on brand recall, then collated them relative to each approach... Read the full article »

Apply These 5 Simple Strategies to Improve Holiday Sales Promotions

| | Small Business Trends
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Animation isn’t a new form for marketing but improvements in software, hardware, and the emergence of the internet as a marketing medium have certainly seen its popularity explode. And yet animation is still grossly underused as a marketing tactic by many businesses that would greatly benefit from it. But just why and how does animation differ from ‘live filming’ and what advantages does it hold over this more traditional form of video marketing? Well let’s start at the same place that every film production starts in and that’s the creative stage... Read the full article »

Social Video Marketing Tips for Small Businesses [Infographic]

| | Social Media Today
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If you haven't already heard, video is a big deal. Video content generates the most shares on Facebook, tweets with video see nine times the engagement of basic text tweets, and LinkedIn recently introduced their own native video tools which are seeing good responses. It's not necessarily as easy as putting together a blog post or uploading an image, but video content can do wonders for your social reach and engagement, and is worth considering for all businesses... Read the full article »

Here’s How Social Media Will Evolve in 2018

| | VentureBeat
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Over the past few years, the internet has evolved from a text-based medium to the new television. Cisco estimates that video accounts for 69 percent of all internet traffic in 2017. When the next-generation wireless network, 5G, hits in 2019 and 2020, we can expect that number to grow as more consumers are able to enjoy high-bandwidth video on their mobile devices. With that growth comes complexity, though. Today’s marketers have to grapple with variables like video length, placement strategies, and ever-present threats from tech giants that traffic in video... Read the full article »

The Right and Wrong Kind of Video for Each Social Media Site [Infographic]

| | Small Biz Trends
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Why choose video to promote your small business? Because according to a 2016 video marketing survey by Wyzowl a whopping 98 percent of users say they have watched an explainer video to learn more about a product or service. Of these, 74 percent said they subsequently bought it. A new infographic by Filmora Wondersahare provides social video marketing tips for small businesses to use it more effectively and achieve these types of conversions. By using video marketing on social media, you can give your small business brand more reach... Read the full article »

50 Social Media Video Marketing Stats 2017 [Infographic]

| | Social Media Today
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Video is the key content trend of the moment. If you're not creating video content for your business, you need to  consider why and whether it may be a viable option moving forward, as all the major social platforms become more video focused. If you need a bit more convincing before taking the plunge into video, Red Website Design has provided this infographic outlining a range of digital video stats and figures, further underscoring the rising importance of video content... Read the full article »

4 Myths About Video Social Media Marketing Debunked

| | Marketing Land
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People love video because it gives them the freedom to consume content they want to see, on the channel they want to see it, and on schedules that are convenient for them. It’s fast, compelling, and easy to digest. Getting involved with video content on social media can be daunting for many brands, but knowing the truth about what works can help with friction points along the way to success... Read the full article »

Social Media Advertising: Optimizing Video for Facebook

| | Business 2 Community
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With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform, multiply that by the power of video content, and that equates to a match made in heaven. When you’re spending valuable time and resources to create video content for advertising, it’s important to get the best results for your investment... Read the full article »

The Secret to Viral Video Marketing

| | Khaleej Times
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On average, video content is shared on social media 12 times more than regular images and 85% of consumers are more likely to buy a product or service after watching a marketing video. This may be why nearly 52% of marketers worldwide choose video as the content with the best return on investment, based on statistics released by eMarketeer... Read the full article »