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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Social Video Marketing: Create Conversations and Build Customer Loyalty

| | MarketingProfs - Melody King
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Here's a list of buzzwords for you: social, video, and marketing. But if you put them together, they create something that can powerfully engage customers and greatly improve their online experience.

It's a combination that works very well for online marketing: the grassroots, viral environment of social media; video's ability to engage; and a strong marketing strategy.

You're likely well aware of video's value in bringing your brand and messages to life. But simply posting video isn't enough to change consumer behavior; you need to do extra work to encourage people to interact with your content, contribute their ideas, and give it the thumbs-up. As social media changes the rules about marketing and relationships, conversation must be a part of any content you produce.

Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Study after study has found that the vast majority of consumers trust "earned media," including word-of-mouth and recommendations from friends and family, over any other source. Read the full article »

5 Social Media Mistakes Young Businesses Make

| | GetBusyMedia - Chris Grasso
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Since its beginning, social media has moved from being a niche popularity fad to an integral part of any business, small or large, trying to secure a foothold in the global marketplace. Social media connects a company with clients, consumers, investors and even potential new talent. But like any other tool, using social media incorrectly can lead to catastrophic results. Learn from others’ mistakes and avoid these five social media blunders. Read the full article »

Twitter poaches YouTube executive in new push for video ads

| | The Verge - Casey Newton
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As a way to increase both profitability and user base, Twitter has hired former YouTube executive Baljeet Singh to serve as a product direction. Singh's role is to improve the amount and quality of video content share on the social media site. Singh is tasked with making video content easier for Twitter users to find, refining Twitter's video player software and adding more social video content to Twitter. Read the full article »

McDonald's Joins Throng of Marketers Experimenting With Snapchat

| | Advertising Age - Cotton Delo
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McDonald's is the latest brand to use Snapchat for social video marketing. McDonald's created :36-seconds of video, featuring NBA player Lebron James, distributed in segments via Snapchat's :10-second messaging system. The stitched-together stories give brands a way to communicate on Snapchat, a popular social media network used by the coveted Millennial audience. Read the full article »

Fruit of the Vine: The Race to Conquer the Six Second Video Platform

| | SocialMedia Today - Joe Cox
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The video content limits in Vine and Instagram Video make it necessary for marketers to quickly and creatively convey a point. When planning a social video marketing campaign created using tools such a Vine, marketers need to consider creating content around "real time" events to engage audiences. Imagination plays a key role in creating the short-form content that is ideal for social video marketing. Read the full article »

Why Facebook's Video Autoplay Is Great News for Marketers

| | MarketingProfs - Melody King
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Introduced late last year, Facebook's initial launch of the video autoplay feature enables video content posted by personal Facebook account users, verified pages and musicians' and bands' pages to automatically play in a user's news feed. Autoplay may be a good way for brands to extend social video marketing campaigns because the video doesn't interfere with a user's Facebook experience. Also, if a user watches video content, more video from the same brand will be displayed, extending the reach of social video content. Read the full article »

Saks downsizes beauty tutorials via Vine to attract busy consumers

| | Luxury Daily - Jen King
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Saks Fifth Avenues new "SaksIn6 social video marketing campaign features in-store beauty department tutorials created using the Vine video app. The six-second videos were designed to maximize the exposure of featured beauty products. The Vine videos are being shared across Saks Fifth Avenues social media channels, including Facebook, Twitter and Instagram. The retailer found that consumers were looking quick solutions, especially when consuming video content via mobile devices. Read the full article »

Infographic: The Rise of Vine

| | MarketingTech Blog - Douglas Karr
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Branded Vine videos are four-times more likely to be shared than regular brand video content. Social video marketing is a key reason why brands are actively creating and distributing video content using the Vine app. Simple messaging works best within the six-second Vine micro-video format. Marketers should think "visual" when creating Vine video content. Read the full article »

Surfing Organization Rides the Snapchat Wave

| | Mashable - Dasha Battelle
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The Association of Surfing Professionals (ASP) uses Snapchat as part of its social video marketing efforts. Live video content is delivered via Snapchat to give surfing enthusiasts a real-time look at professional surfers participating on the ASPWorldTour. Snapchat was selected as a way to deliver fun and creative stories to target audiences, due in part to the app's visual focus. Read the full article »

Social Media Marketing: Aria Resort & Casino's "storytelling" increases share rate 310%

| | MarketingSherpa - Adam Sutton
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Creative stories distributed via social video marketing helped Las Vegas, NV-based Aria Resort & Casino increase audience sharing by 310 percent. Aria produced videos that showed why travelers should visit the resort and casino on their Las Vegas vacation. The video content was shared across social media networks, including Facebook and Twitter. Read the full article »

P&G holds early gold in Olympic social media

| | USA Today - Bruce Horovitz
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Based on YouTube views, P&G has made the most gains in terms of social video marketing content designed specifically for the Sochi Winter Olympic Games. P&G and other Olympic Games sponsors spend $100 million for the right to use the official logos. For the Winter Olympics, P&G created engaging social video content that tells the stories of athletes participating in the Winter Games. The video content ranges from short-form videos through longer-form content that is in excess of 2-minutes in duration. Read the full article »

Infographic: A look at brands on Vine

| | The Hub - Omar Akhtar
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7th Chamber recently surveyed agencies and brands on how the Vine application is used for social video marketing. Thirty-eight percent of the 70 organizations surveyed are currently creating social video marketing videos via the Vine app. Forty-five percent consider Vine an essential component to social video marketing initiatives. Vine is considered a good way to reach viewers via mobile devices. Read the full article »

Social Video Trends for 2014

| | Digital Donut - Jake Ward
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Three key social video marketing trends for 2014 include an increase in social video content, the growth of Google Hangouts and an increase in the use of the new Google Helpouts. Social video marketing on Twitter and Facebook will not be limited to B2C campaigns. B2B social video promotions will be developed to engage with viewers. Businesses will also turn to Google Hangouts and Google Helpouts as a way to distribute social video content. Read the full article »

Most Super Bowl Viewers Will Share Ads on Social Media

| | MediaPost's The Social Graf - Erik Sass
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A survey conducted by Crowdtap said that 61 percent of Super Bowl viewers will share ads via social media. Over 67 percent will be actively sharing Super Bowl ads during the event. The emergence of social media networks has created a shift in how brands launch Super Bowl ads. Viewers are actively going online to look at videos ahead of the Super Bowl. Read the full article »

What You Can Learn From 4 Big Brands Using Vine

| | Intuit Small Business Blog - Brenda Barron
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Social video marketing apps, such as Vine and Instagram Video, offer organizations a way to create concise visual messages. The short-form video content can engage viewers by invoking a mood or a feeling, propelling viewers to share the video across social media. Read the full article »

One Year In, Vine’s Battle Has Just Begun

| | TechCrunch - Jordan Crook
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The Vine video application, now officially in existance for one-year, has changed how social video marketing content is produced. Over the next year, the Vine team would like make it easier for viewers to discover social video content created using Vine. There are more options to produce social video marketing content today than a year ago. Instagram, Snapchat, Viddly, SocialCam, and Cinemagram can be used to create micro-video content. Read the full article »

4 in 10 Top Retail Brands Using Vine

| | Marketing Charts
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A new report from 8thBridge found that 38 percent of retail brands are currently using Vine for social video marketing. Facebook, YouTube and Pinterest are also popular among retail brands trying to connect with consumers. Read the full article »