Here's a list of buzzwords for you: social, video, and marketing. But if you put them together, they create something that can powerfully engage customers and greatly improve their online experience.
It's a combination that works very well for online marketing: the grassroots, viral environment of social media; video's ability to engage; and a strong marketing strategy.
You're likely well aware of video's value in bringing your brand and messages to life. But simply posting video isn't enough to change consumer behavior; you need to do extra work to encourage people to interact with your content, contribute their ideas, and give it the thumbs-up. As social media changes the rules about marketing and relationships, conversation must be a part of any content you produce.
Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Study after study has found that the vast majority of consumers trust "earned media," including word-of-mouth and recommendations from friends and family, over any other source. Read the full article »