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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Mary Meeker’s Internet Trends Report Points to Social Video Marketing Dominance

| | D MarketingDIVE
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MUST READ: Mary Meeker, partner at Kleiner Perkins Caufield & Byers, released her highly-anticipated 2016 Internet Trends Report at the Code Conference 2016 Wednesday. The extensive report reveals a data-rich look into numerous topics including the state of online advertising, smartphones, and social media and the use video marketing and B2B video marketing [see Mary Meeker report here]... Read the full article »

What Facebook’s Live Video Map Could Mean for Global Marketers

| | ContentStandard
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Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map. Click a blue dot in Cambodia and get a tour of a local market, watch the weather unfold off the coast of Panama, or join a biology lesson being taught in a classroom in Chicago. As the live trend grows, so too does the chance to meet people around the world through the raw authenticity and directness of a live connection. If global brands can stay on top of this trend as Facebook adds more features, they too will be able to tap into amazing opportunities for... Read the full article »

3 Common Social Media and Video Marketing Mistakes

| | Dazeinfo
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In the quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what social media has evolved into. A game-changer in the field of marketing is social media that brought in groundbreaking changes to online brand promotion. When using video, we find that starting and ending an explainer video with your logo and having pretty fitness models walking around while they end every sentence with your brand name is going to cut it. Instead, you must use video marketing content... Read the full article »

Use Video Marketing and Social Media to Market Yourself With No Money

| | Entrepreneur.com
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Salma Jafri's business philosophy is that people should work smarter, not harder. And you can apply that ethic when you want to market your business on a zero-dollar budget with very little time on your hands. In this video, the content-marketing expert outlines an 8-step process to get you started with marketing your business using video content and social media. This quick overview video gives a blueprint to making marketing videos, using native content, uploading marketing videos to social networks and using these videos to skyrocket your business... Read the full article »

Social Media, Then and Now – Video Marketing is Now

| | Social Times
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Facebook’s most recent new ad units focus on the power of marketing videos as the primary way to drive awareness and consideration. The platform has created some incredible technology to measure video performance against traditional TV measurement techniques. But Facebook isn’t the only shining social media light for advertisers and marketers. Snapchat has become so successful because... Read the full article »

7 of the Best Branded Instagram Videos April

| | reelseo
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Here is our round-up of the best branded Instagram videos of April 2016. Want to keep on top of the most watched brands and creators publishing video on Instagram? Check out Tubular’s ranking leaderboards for the latest data and make sure to check out... Read the full article »

All About Branded Snapchat Video Geofilters for Business

| | The Marketing Scope
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If you’ve noticed an increase in people holding their smartphone a few inches from their face and laughing hysterically, it’s probably all thanks to Snapchat’s video marketing geofilters. That’s because they’re silly, they’re easy to use, and they’re always getting updated. And now both brands and individuals can sponsor these filters for just a $5 minimum. So if you’ve been holding off on using Snapchat for business because you had to make sure it was worth the money, it’s time to make a move. What are geofilters and here’s how to get started... Read the full article »

Top 7 Social Video Marketing Tips & Takeaways from Social Media Marketing World

| | reelseo
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Do more online video, NOW. That was the message of Social Media Marketing World in San Diego. From the opening keynote to video marketing expert Gary Vaynerchuck’s closing remarks, video content and live video were on everyone’s lips. We’re a long way from the days when social media marketers viewed video content and YouTube as a small piece of the content marketing pie and now it is much more, a lot more. So how do you take advantage of the video marketing trends? Here are the top 7 social video marketing takeaways from the conference ... Read the full article »

Top Social Media Marketing Trends to Help Marketers Dominate In 2016 [Video Marketing #2]

| | Clapway
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In 2015, video content was the king of social media and digital marketing strategies and for 2016 video content is witnessing substantial growth. To utilize the video trend perfectly in your marketing strategies, various types of videos can be used, for instance, explainer videos, educational videos and entertainment videos. It is up to you how you decide to put your social marketing ideas in videos and then present those to your audience. Relevant video content is a perfect attention grabber & will definitely help you shine by... Read the full article »

Why Social Media Needs Video Marketing

| | Tim Mulligan
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Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting service Live to groups and events was accompanied by its statement that it was placing a new video tab at the centre of its mobile app, facilitating online video discovery and sharing. In the same week, under fire Twitter revealed that it would allow and use video for... Read the full article »

Coming Soon: Longer Video Content on Instagram

| | Instagram
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We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video. This is one step of many you’ll see this year. In the last six months, the time people spent watching online video content increased by more than 40 percent. And longer videos mean more... Read the full article »

Social Video Marketing Way More Important than TV for Generation Z

| | reelseo
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According to a study, the “video diet” of today’s 13-24 year olds is no longer just a snack - it has become an around-the-clock smorgasbord. Research by Defy Media indicates that this age group consume social video across a range of platforms and mobile devices. For this demographic, video has become more than an amusement; it’s a tool that connects young people to friends and family and helps them manage everyday life. Social video marketing is keeping millennials connected and leads to more... Read the full article »

One Small Step for Twitter, One Giant Leap for Video Content Marketing

| | videoink
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In February, Twitter quietly announced its new First View feature that boosts paid video web marketing content by placing it at the top of users’ feeds for 24 hours at a time. With years’ worth of data to work with, social networks create algorithms so slick that their users scarcely notice the changes. There’s no question that social networks must walk a fine line when it comes to incorporating ads into users’ sacred space, but that’s their burden to bear. From an enterprise marketing standpoint, the power of online video marketing is undeniable, and the future of video is on quickly-browsable feeds like Twitter can be used to... Read the full article »

7 Tips for a Successful Snapchat Video Marketing Campaign

| | reelseo
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Snapchat’s not all flirting and face swaps. According to Business Insider 77%+ of college students use Snapchat daily and 58% of college students would be likely to purchase a brand’s product or service if they received a coupon on Snapchat. Snapchat receives 8 billion mobile video views a day, rivaling Facebook. That’s a ton of content being shared on an app that some marketers still aren’t sure how to capitalize on. Getting the user from a Snap-to-sale and increasing social media engagement should be your main priorities, but how? Since Snapchat is all about sharing quick moments and chatting, use both angles to your benefit. Apply these seven social video marketing tips to create your own successful online campaigns... Read the full article »

Facebook Offers New Video Tool for Small Businesses

| | Fortune
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Facebook already has more than 50 million business pages on its social video marketing network. They may not be as sexy as the celebrities Facebook is reportedly trying to woo, but small and medium businesses are still an important group of customers for the social network. So why are small businesses so important to Facebook and Facebook good for businesses marketing with video? The answer is of course increased... Read the full article »

Why Do Brands Make Viral Videos? And How Do You Make One for Your Brand?

| | reelseo
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Social video marketing sharing of communication and marketing videos is now a valued and premium metric, but it’s difficult to drive because it’s voluntary, i.e. the decision of an individual to share video content can’t be bought. Other than a purchase, there is no more intimate and influential metric than a social share. Viral video agency chamber.media dug through the top 100 viral videos of all time, evaluated common themes related to social sharing metrics and determined the following 10 elements to be most commonly used for business success. If done right, viral videos are more predictable and measurable a strategy than other content marketing because... Read the full article »

How To Use Facebook Pages For Video Marketing

| | Why Video Is Great
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If you have your own personal or business Facebook page, you might already be using it for marketing your online videos. However, getting views and engagement on your videos can be quite difficult due to Facebook’s algorithm. In this article, I want to share with you a few ideas on how to get more people to engage with your videos on Facebook and how to drive more viewers to your YouTube channel or website so that you increase leads and sales. At first, we need to be aware that there are two types of videos on Facebook and then... Read the full article »

Do You Really Know the Impact of Social Video on Your Brand?

| | reelseo
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Is there is a way to measure real active engagement of users with your marketing videos? And, can you leverage that critical data to improve the economic impact of all of not only your video marketing, but also your social media marketing on your business? The answer to both questions is, YES! Let’s take a deep dive into three of the four social video marketing metrics of: Conversation Rates, Amplification Rates, and... Read the full article »

5 Free, Online-Video Webinars on How to be Successful Using Social Video Marketing

| | Komfo
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One of the biggest trends in social media is video marketing. It’s easy to digest and gives a lot of opportunities for storytelling and education. The social platforms have started supporting video by adding video players and providing marketers with video analytics and video marketing statistics. The shift to online video marketing has also influenced video productions. Let us help you by sharing video marketing tips from industry experts found in these rounded 5 free video webinars that you can access here... Read the full article »

Free Tutorial: How to Create and Deliver Killer Video on Instagram

| | streaming media producer
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Instagram is one of the top social video marketing platforms in online video marketing. “Instagram filtered looks” are instantly recognizable to social media users. There will most likely come a time when your client (or boss) will ask you to add an Instagram filtered look to a b2b marketing video or explainer video. In this tutorial, I demonstrate how you can achieve some of these stylized, filtered looks. There are other methods to create these looks and the one I show is a quick way to create a customized style that can easily be... Read the full article »