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2014 Video Production Survey Report 2013 Video Marketing Survey Report

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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success
Read more...

Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Jaguar builds upon F-Type Coupé myth via Instagram video

Monday, 02 December 2013 | Luxury Daily - Joe McCarthy   
Jaguar is using Instagram social videos as part of the launch of the automaker's new F-Type Coupé model. The "From the Shadows" (#FromTheShadows) campaign features the new model in a series of fictional plots communicated through nine shadowy videos created using the Instagram app. Jaguar worked with We Are Social, New York to create the social video marketing campaign.
Read more...
 

Here are 7 Brands with Thanksgiving-Themed Vine Videos

Wednesday, 27 November 2013 | The Hub - Omar Akhtar   
An array of brands have created Thanksgiving-themed Vine social video marketing campaigns. The social video content ranges from retail-specific to travel messages. Also included are safety messages from Farmers Insurance and general communications Vine videos from AT&T.
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Finding Holiday Good Will in Glasses of Juice

Tuesday, 26 November 2013 | The New York Times - Andrew Adam Newman   
Welch's "Pass the Glass" social video marketing campaign features a Vine video. The promotion, distributed via Twitter under the #sharewhatsgood hashtag benefits the Family-to-Family hunger and poverty charity program. The social video marketing campaign was created for Welch's by the Portland, Maine-based Via Agency.
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Hallmark’s Digital Hail Mary

Monday, 25 November 2013 | Digiday - Haniya Rae   
Hallmark's #birthdayfail social video marketing campaign was created to drive the sale of in-store ink and paper products. Featuring reality TV stars from A&E's "Duck Dynasty," the #birthdayfail videos secured between 70,000 to 140,000 views on YouTube within the promotion's first week.
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How to use the Google+ updates to your advantage

Monday, 25 November 2013 | SmartBlog on Social Media - Britt Klontz   
For social video marketing, the Google+ social network accommodates video content in a visually captivating manner. Google+ users should incorporate as much video content as feasible. Video communications are a great way to engage audiences.
Read more...
 

YouTube's Quiet, Excellent Answer To Insta-Vid And Vine

Thursday, 14 November 2013 | MediaPost's MoBlog - Steve Smith   
As an alternative to Vine and Instagram, Google has quietly released YouTube Capture. This iOS-only app incorporates features of both popular social video marketing tools. Like Vine, YouTube Capture is easy to use. However, YouTube Capture does not impose any time-limits for video length, so video content can exceed six-seconds. Similar to Instagram, YouTube Capture features fast-editing tools.
Read more...
 

Video Is the Next Frontier for Social Advertisers

Wednesday, 13 November 2013 | eMarketer   
Mixpo's August 2013 “Demystified: Video Advertising on Social Networks" report found that 70 percent of ad agency executives said they planned to purchase social video marketing campaigns targeted to the YouTube video sharing site. In social media, there is a blurred line between paid advertising campaigns and owned content marketing.
Read more...
 

Are You There, Brand? It's Me, Vine

Monday, 11 November 2013 | MediaPost's Online Video Insider - Eric Korsh   
Organizations should be creating and distributing social video marketing content. The real-time nature of social video content makes it an ideal format to engage audiences. Additionally, brands can be very innovative in how they produce content for social video marketing campaigns.
Read more...
 

Instagram and Youtube

Sunday, 10 November 2013 | Benedict Evans - Ben Evans   
While Instagram helped Facebook have a platform that enable users to share more photos and more video content, the social media site is not the dominant photo or video sharing platform. Compared against YouTube, Instagram was a good acquisition for the Facebook social media network. However, Instagram may not ultimately be deemed a strategic acquisition by Facebook.
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5 Tips: How to Make Video that Works for Social Media Marketing on Facebook

Tuesday, 29 October 2013 | Yes! MediaWorks The Video Marketing Blog - Catie Foertsch   
To be successful at social video marketing, organizations need to avoid repurposing commercials. Rather, social video marketing is most effective when content has been created specifically for the social media experience. Short, simple videos are the most apt to be viewed and shared.
Read more...
 

Twitter Shows Off a Richer Feed With Video, Images

Tuesday, 29 October 2013 | Adweek - Garett Sloane   
Twitter now features video content more prominently in a user's feed, making the social media site more engaging. This new feature should enhance social video marketing efforts. Web video marketers need to pay attention to how video content appears in a Twitter feed, designing content in a way that entices viewers to click to watch.
Read more...
 

Instagram to debut ads next week

Thursday, 24 October 2013 | C|Net - Jennifer Van Grove   
Video ads will begin to appear within the Instagram app. A "sponsored" tag will be added to advertising content, so viewers can ascertain the difference between ads and general social media content. Instagram will be leveraging data from both the app and Facebook to display ads appropriate to a user's behavior.
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Agencies Intrigued, and Confused, by Video Ads on Social Networks

Thursday, 24 October 2013 | MarketingProfs - Ayaz Nanji   
According to a new report published by Mixpo, advertising agency professionals are confused about what constitutes a video ad placed within a social media site. Only 26 percent of agency execs said they were "reasonably competent" on social video marketing. For social video ad campaigns, most agencies had experience with purchasing ads within the YouTube video sharing site. Sixty-three percent of respondents have managed YouTube ad campaigns.
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Check Out the Top 10 Most-Shared Brands on Instagram Video

Wednesday, 23 October 2013 | Adweek - Christopher Heine   
Major brands and organizations created 42 percent of the most shared Instagram videos. Unrurly media found that organizations including MTV, the NBA and Starbucks are among the brands creating :15-second Instagram videos for social video marketing. These videos are being shared by viewers across a range of social media sites, including Facebook and Twitter. Nine out of ten Instagram video shares are posted directly to Facebook, which owns the Instagram app.
Read more...
 

How to Make Six Seconds Worth More on Vine

Wednesday, 23 October 2013 | Digiday - Saya Weissman   
The popularity of short-form video content, especially for social video marketing, is not surprising. Audience attention spans are one reason that videos creating using either the Vine or Instagram apps are popular among marketers for social video marketing campaigns. Video content designed for social video marketing should take a "less is more" approach. Also, storytelling basics - including a start, middle and end - are extremely crucial.
Read more...
 

Meet the Brand Vine Whisperer

Tuesday, 15 October 2013 | Digiday - Haniya Rae   
Many Vine social video marketing videos are created using the effect of a hand to push an item. Uber Vine video creators, such as Jethro Ames, suggest marketers look at the videos that are popular among this social media network's users. From a marketing perspective, the ability for Vine followers to reVine and retweet make this social media site a perfect venue for social video marketing.
Read more...
 

Twitter video producer quits to pursue Vine growth

Monday, 14 October 2013 | USA Today - Alistair Barr   
Industry analysts speculate that Twitter's Vine video app will continue to grow, as organizations, brands and celebrities continue to create Vine videos for social video marketing. The simplicity of the six-second, stop-motion video app has made it a go-to choice for creative social video content.
Read more...
 

Instagram no longer lets users disable video autoplay, a small but important step towards ads

Friday, 11 October 2013 | The Next Web - Jon Russell   
Facebook-owned Instagram will no longer enable iOS users from disabling the autoplay video feature. Industry analysts believe that this is due in part to the social networking sites desire to begin offering digital advertising. This is a significant change because it will maximize viewer eyeballs for social video ads.
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Vine outshines Instagram for branded short-form video opportunities

Friday, 11 October 2013 | Mobile Marketer - Chantal Tode   
Brands are continuing to create social video marketing campaigns using the Vine application. The shorter video duration combined with fast-loading video are two reasons why marketers continue to create Vines for social video marketing. Additionally, the motion-graphic features of Vine enable brands to be creative in producing short-form video content.
Read more...
 

How UNICEF uses video to increase awareness

Wednesday, 09 October 2013 | Ragan.com - Kristin Piombino   
UNICEF uses Vine and Instagram Video for social video marketing campaigns that aim to spread awareness of the nonprofit organization's mission and goals. The real-time engagement that social video marketing offers enables UNICEF to further its cause. UNICEF selected social video marketing tactics to introduce the organization to 16 to 30 year olds.
Read more...
 
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