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2014 Video Production Survey Report 2014 Video Marketing Survey Report

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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Vine's New "Loop Counts" May Cause Social Video Marketing Deception

Wednesday, 09 July 2014 | ClickZ - Yuyu Chen   

Vine is no stranger to the world of social video marketing. The popular social video sharing app, has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular their social videos are. Vine, the the Twitter-owned video sharing platform, revealed that the new metric updates the number of video viewers who have looped a video, both on the social video sharing platform and and in embeds across the Web.

Although the new feature seems like a step in the right direction towards greater social media video marketing functionalities for Twitter, some social video marketing participants fear that it may also lead to deception.

Read full article here

Facebook Updates Video Rankings to Include Watch Time

Monday, 30 June 2014 | Reel SEO - Carla Marshall   

YouTube marketers already know about the importance of Watch Time for YouTube search rankings, and now Facebook has updated its own video ranking algorithm to factor in whether a user has watched a video, and for how long. In a blog post, Facebook confirmed that this additional social video metric will be taken into account alongside other already well-known factors including shares, likes, and comments, to determine how video content is presented to users in their News Feeds.

Plainly, Facebook understands the value of social video marketing as they have implemented a video metrics section in Page Insights to give social video marketers and creators more informed data on how their content is performing.

Read full article here

7 Tips for a Wildly Successful Instagram Video Marketing Campaign

Monday, 30 June 2014 | Reel SEO - Sarah Fama   

Instagram has now established itself as a bonafide power player in the realm of social video marketing. When Facebook shelled out $1 billion to purchase the image sharing platform in 2012, it had 30 million active users. 2 years later, there are now more than 200 million active users per month who have collectively posted more than 20 billion photos and videos.

Instagram's popularity among younger users shifting away from Facebook and its origin as a mobile platform are both key factors driving the social media giant's phenomenal growth. It's no wonder that Instagram was called the most effective social platform for business in 2013. So, how can savvy social video marketers use Instagram to pursue viral video marketing success?

Read full article here

Facebook Video Watching Doubles in 6 Months

Wednesday, 25 June 2014 | Ad Week - Garrett Sloane   

This week, Facebook said that online video views with in the social network have doubled in the last six months. For social video marketing, this is promising news, as Facebook also announced that it will be giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends.

Facebook's auto-play video ad service has been testing very well, and the greater emphasis on video comes as more advertisers experiment with the burgeoning format.

Read full article here

Get the Most Out of Your Videos with Social Media Marketing

Thursday, 12 June 2014 | Chris Grasso   

Simply having active social media accounts doesn't guarantee a return on your investment in social media marketing. These tips will help you develop a social marketing strategy that will lead your campaigns to success.

Read full article here

Using Vine as a Marketing Tool For Your Brand

Wednesday, 11 June 2014 | Brand Republic - Drew Rapley   

What was once a simple app for taking and sharing six second videos has grown into an invaluable tool for video marketers. Vine, the brainchild of Twitter, exploded in popularity in early 2013 and has managed to maintain a level of success that continues to draw attention from marketers.

The social short-form video sharing platform has already propelled several masterful Viners to Internet stardom, most notably Jerome Jarre whose six second clips eventually earned him a seat opposite Ellen Degeneres on her talk show, and brands are now looking to share in his and other Viners' success.

So, how can your brand get the most out of Vine?

Read full article here

Shakira, Messi And Kevin Spacey All Feature In May's Most Shared Ads Round-Up

Thursday, 05 June 2014 | Unruly Media - David Waterhouse   

If you're seeking inspiration for your online video marketing efforts, look to the most shared digital video ads of May 2014.

If this month's chart is anything to go by, video content marketing seems to be king. This month's chart toppers seem to indicate that the line between music videos and full-blown ads is increasingly blurred.

Read full article here

Speed Of Social Video Sharing Almost Doubles In 12 Months

Wednesday, 28 May 2014 | Unruly Media - David Waterhouse   

42% of video shares now happen in the first 3 days of launch and Unruly is launching an in-stream format to help video advertisers cope with the increase in pace of social video sharing.

Unruly measures the speed of social diffusion for the top 4,000 videos across the social web, and found that a quarter of the average online branded video’s shares occur in the first three days of its launch. A year later, that percentage has almost doubled to 42%, making the first few days even more crucial for online video marketers hoping to make their video ads the talk of the web.

To help video marketers cope with the speed of social and maximize the viral peak, Unruly has launched a new skippable pre-roll format in Unruly Activate™, the video distribution platform that engages 1.17 billion viewers across the Open Web.

Read full article here

BuzzFeed is Shutting Down its Traffic Partner Network Ahead of a Video Push

Tuesday, 27 May 2014 | Quartz - John McDuling   

Buzzfeed has revealed that the social media giant will be shifting its focus to producing more online video content. The phenomenally successful viral content site numbers among countless online content providers responding enthusiastically to the consumer demand for more online video content.

In a statement released to it's content referral network, the social network reveals that "[they] are focused on BuzzFeed Video, and will be shifting the structure of the partner network to a select group of new partners, solely focused around video."
Read full article here

Best Practices for Branded Vine Videos

Tuesday, 13 May 2014 | ClickZ - Kristin Kovner   

While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are five tips for producing the best branded Vine videos.

By the time you read this, you'll be gone. Just kidding - sort of. Recent research from the University of Hamburg and the University of Hannover found that more than 50 percent of Internet users remain on a Web page for fewer than 10 seconds. With the rise of Instagram Video, Snapchat Stories, and six-second Vine clips, 10 seconds may be optimistic.

As marketers build their media plans, dollars continue to shift to content - especially short-form "micro-content" designed for social media channels. According to the Content Marketing Institute (CMI), content now represents 30 percent of the average marketing budget, and 58 percent of B2B marketers plan to increase their content production spend this year.

The adoption's there, but the confidence isn't. While 87 percent of marketers use social media to distribute their content - a whopping six platforms, on average - fewer than 25 percent of marketers say their efforts on Instagram or Vine were effective, according to the CMI. Here, a look at five best practices for creating successful short-form branded videos for the likes of Instagram, Snapchat, and Vine:

Read full article here

Facebook Set To Launch New Video Metrics

Wednesday, 07 May 2014 | ClickThrough - Martin Boonham   

Facebook is set to roll to roll out new video metrics it has confirmed.

The social media giant discussed how the new metrics will allow social media marketing professionals to analysis more detailed view counts, audience retention and other new features on its Facebook for business blog.

Read full article here

Vine Web Video Could Revolutionize Video Marketing

Wednesday, 07 May 2014 | TechGuruDaily - Guy Wright   

A lot of YouTube ads let you skip to the main video after 5 secs. Well, that's about all the time you need for your typical Vine video. So, maybe you need to think about leveraging the power of Vines over mimicking traditional video advertising which often annoys rather than excites you on the web.

Until today, you could only watch or work with Vine videos through its mobile app. But now there's Vine.co, a sort of YouTube version of Vine that doesn't need an app, or a log-in, for you to search and browse Vines on the web.

Read full article here

TED Is The Perfect Antidote To Viral Videos

Wednesday, 07 May 2014 | Forbes - Andy Robertson   

While my Facebook feed races to the lowest common denominator, I’m happily reminded that TED talks continue to resist this downward viral video trend. They are the perfect antidote because they are properly viral.

Online video used to be a way to disrupt our assumptions about the world. Now, so called “viral” videos simply fill our feeds with ever more desperate attempts to make us click and “watch the first 10 seconds to be amazed”.

The videos I find in my Facebook news feed (I really can’t imagine reading it much longer) may spread like wildfire but this replication is in vain. The majority have no real DNA beneath their one “laugh out loud” protein coat. Any virus of this nature would soon find itself extinct.

Read full article here

8 Brain Triggers Guaranteed To Boost Your Social Media Marketing

Wednesday, 30 April 2014 | MarketingLand - Jordan Kasteler   

Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication… Boom, the brain’s activity mushroomed at unprecedented rates.

Neuroscientists say the 2000s witnessed more understanding of how the brain works than in all of history combined.

Knowing how the brain responds to multi-platform messaging is key to unlocking social media marketing success.

How do we, social media’s guinea pigs, filter through a world’s worth of information, especially when it’s free and available in an instant?

Read full article here

Is C21 Social XChange a Marketing Game Changer?

Wednesday, 30 April 2014 | iMediaConnection - Anna Johansson   

Marketing is different for every industry and niche, but Google has upped the game for the real estate industry with the unveiling of a specialized marketing suite, Social XChange. Century 21 Real Estate was the lucky Google partner (though luck had nothing to do with it), and the suite has been designed to provide agents with a “more custodial role” via blending video and search engine marketing as well as social media management effortlessly into one simple platform. The suite took a year to develop, and it’s now free for all Century 21 agents in the US. Using Wildfire as a foundation, the latest Google social media marketing software might just be a Realtor’s game changer.

Read full article here

83 Exceptional Social Media and Marketing Statistics for 2014

Thursday, 24 April 2014 | Business2Community - Tom Pick   

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months.

Read full article here

Social Video Marketing: Create Conversations and Build Customer Loyalty

Thursday, 24 April 2014 | MarketingProfs - Melody King   

Here's a list of buzzwords for you: social, video, and marketing. But if you put them together, they create something that can powerfully engage customers and greatly improve their online experience.

It's a combination that works very well for online marketing: the grassroots, viral environment of social media; video's ability to engage; and a strong marketing strategy.

You're likely well aware of video's value in bringing your brand and messages to life. But simply posting video isn't enough to change consumer behavior; you need to do extra work to encourage people to interact with your content, contribute their ideas, and give it the thumbs-up. As social media changes the rules about marketing and relationships, conversation must be a part of any content you produce.

Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Study after study has found that the vast majority of consumers trust "earned media," including word-of-mouth and recommendations from friends and family, over any other source.

Read full article here

5 Social Media Mistakes Young Businesses Make

Thursday, 24 April 2014 | GetBusyMedia - Chris Grasso   
Since its beginning, social media has moved from being a niche popularity fad to an integral part of any business, small or large, trying to secure a foothold in the global marketplace. Social media connects a company with clients, consumers, investors and even potential new talent. But like any other tool, using social media incorrectly can lead to catastrophic results. Learn from others’ mistakes and avoid these five social media blunders.
Read full article here

5 Viral Marketing Lessons Learned From The Most-Shared Videos Online

Thursday, 17 April 2014 | Forbes - Mike Fidelman   
The trouble with most videos, according to most experts, is that they don’t elicit a strong emotion and provide compelling reasons to share them. What a waste of energy.
Read full article here

10 Social Video Predictions For 2014

Thursday, 10 April 2014 | Unruly Media - Sarah Wood   
2013 was a watershed year for social video advertising. But what can we expect in 2014? Well, here are our 10 predictions for 2014:
Read full article here
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