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The WVMC Weekly Update

Our newsletter brings you the latest industry news
about web video marketing topics.

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Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Burt's Bees Tweaks Classics In Vine, Instagram Efforts

Monday, 07 October 2013 | Marketing Daily - Sarah Mahoney   
Burt's Bees have created a series of Vine social video marketing spots in support of its classics line of personal care products. Using literary classics, the Classic Vines campaign represents Burt's Bees first-ever social video execution.
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How to Use Vine to Market Your Business

Friday, 04 October 2013 | Visual Marketing - Anita Campbell   
Organizations can utilize the Vine app to create social video marketing content. Vine's six-second format is ideal for behind the scenes tours, product demos and how-to videos. Vine videos work for both B2C and B2B companies.
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How Brands Can Get the Best Out of Short Form Video Such as Vine

Thursday, 03 October 2013 | The Hub - Steve Barrett   
Brands utilizing social video marketing tools such as Vine or Instagram Video should develop simple video content. Similar to other web video marketing initiatives, social video marketing content should follow a video production process that includes scripting and/or storyboarding.
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Viral review: Mercedes-Benz chickens get the web in a flap

Thursday, 03 October 2013 | Marketing Magazine   
Mercedes-Benz featured chickens in a social video marketing campaign designed to promote the automaker's "Magic Body Control" suspension system. The luxury auto-brand chose to feature chickens in a :53-second video spot due in part to the bird's quirky anatomy. Within the first week of the campaign, the video content generated over 350,000 shares - 11 shares per video view.
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What Are the Best Days and Times to Post on Instagram?

Monday, 30 September 2013 | MarketingProfs - Ayaz Nanji   
While there has not been a critical mass adoption of Instagram video by Fortune 500 companies, a report about the Instagram social media app found that companies do engage with social video marketing. Over a 30-day period, the average Fortune 500 video posted to Instagram generated an average of 24 interactions per 1,000 followers.
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Use Social Video to Spread Your Messages: One Golden Rule and Three Commandments

Wednesday, 11 September 2013 | MarketingProfs - Denise Roberts McKee   
Due to the sheer amount of video content published on a daily basis, it can be a challenge to use social video marketing to reach a target audience. One of the most effective ways to engage viewers is to make sure video communications are tailored to the audience's needs.
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Infographic: Everything You Need to Know About Brands on Vine

Monday, 09 September 2013 | The Hub - Omar Akhtar   
According to a new Infographic created by The 7th Chamber, brands utilizing the Vine app for social video marketing include a mix of corporations and consumer-facing businesses including General Electric, McDonald's and Virgin Mobile. A link to a Vine video is included in 5 tweets per second. Branded Vine videos are four-times more likely to be seen than a branded video.
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Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine

Sunday, 08 September 2013 | Adweek - Christopher Heine   
Dunkin' Donuts will take off one-second from an existing six-second Vine video to air on ESPN's Monday Night Football pregame show. This is believed to be the first time a Vine video will be aired as a broadcast television spot. Dunkin' Donuts devised this approach to drive consumer engagement through a tighter connection between broadcast and social video marketing content.
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Just the Facts, Ma’am, About MixBit, Instagram and Vine

Monday, 26 August 2013 | ReelSEO - Greg Jarboe   
Short-form video content has become a popular social video marketing format. While the number of video communications created using tools such as Vine and Instagram have exploded over the past few months, short-form video content is still in its infancy. Most short-form video content is viewed via a mobile or tablet device.
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5 Ways to Use Video to Improve Your Social Media Marketing

Monday, 26 August 2013 | Social Media Examiner - Kristi Hines   
Social video marketing can increase audience engagement. With an array of different social media networks and social video tools, social video marketing is rapidly becoming a key digital marketing tactic. The Vine and Instagram video apps can be leveraged to create simple videos that are in support of organizational goals. Marketers should consider using YouTube, Google+ and Facebook to share video content that is more robust than the short :6 and :15-second spurts.
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These Vine Celebs Made $10,000 in Six Seconds on Their Mobile Phones

Monday, 26 August 2013 | Ad Age | Digital - Shareen Pathak   
Brands are turning to Vine video creators to create social video marketing content. Video producers who create Vine video content within the stop motion and comedy categories are the most sought after. Unexpected situations within the context of a seemingly normal scenario are among the most popular styles of Vine video content.
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Red Bull's Instagram Video Shows How Engagement Is Done

Thursday, 22 August 2013 | Adweek - Christopher Heine   
Red Bull created a social video marketing campaign featuring bass jumper Valery Rozov and distributed via Instagram video. The original video, posted 8 weeks ago via Instagram video, helped Red Bull gain 843,000 Instagram followers. The video has received received over 23,000 likes to date.
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Vine Grows To 40 Million Registered Users, More Than Tripling Its User Base Since June

Tuesday, 20 August 2013 | Marketing Land - Amy Gesenhues   
The Vine video app now has 40 million registered users. Popular among social media marketers, Vine's user base has grown three times since the last reported user report was released two months ago. Part of the audience growth can be attributed to the Android version. Android users appear to be adopting Vine faster than Apple iOS users did.
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Big Ten Network Tests Instagram Video for Reporting Football

Tuesday, 20 August 2013 | Adweek - Christopher Heine   
The Big Ten Network is experimenting with social video using Instagram video. Tom Dienhart, a college football writer, believes that video communications have the potential to become a foundation to The Big Ten Network's social media strategy.
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Using Vine Videos to Beef Up Your Written Content

Sunday, 18 August 2013 | Small Business Trends - Amie Marse   
Small business can use social video marketing to showcase new products and services, interact with customers and share information. Developing video communications using apps such as Twitter's Vine can enhance written content and improve promotional outreach.
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Marketers Need to Consume Vine Video, Not Just Make It

Friday, 16 August 2013 | Ad Age | Digital - David Berkowitz   
Vine may be the perfect social video marketing venue for communicators to visit to learn how to use video communications to engage with consumers. This video sub-culture presents an excellent real-time petri dish for learning what types of video content generates audience response.
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5 Twitter Accounts for Video Marketing Tips

Wednesday, 14 August 2013 | Ricall Express Blog   
The Web Video Marketing Council is featured on Ricall Express' lists for the best Twitter handles to follow for web video production and best video marketing tips.
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Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral

Monday, 12 August 2013 | The Guardian - Stuart Dredge   
There is no single formula that determines how video communications can extend to a viral reach via social video marketing. According to a study from Twitter's UK operation, there is no single method for viral video communications. Some videos reach a viral audience through rapid sharing while other videos gradually generate a viral reach.
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Instagram Video: A New Lease on Life for Old Ad Creatives?

Monday, 12 August 2013 | The Agency Post - Carl Rogers   
Social video marketing tools, such as Instagram Video and Vine, may end up creating a new form of video advertising. Video communications still need to be produced with a point of view that creates a mesmerizing image in order to engage viewers. Even thought social video is exploding with short-format video, storytelling is still essential to the video communications experience.
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Social Media Marketing: How Do Top Brands Use Social Platforms? [Charts]

Friday, 09 August 2013 | International Business Times - Lisa Mahapatra   
L2, a think take, recently published a report that found a strong correlation between organic search and social media content sharing. Brands are most active on the Facebook, Twitter and YouTube social media sites. However, the Vine social video app is used by 35 percent of brands for social video marketing.
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