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2014 Video Production Survey Report 2014 Video Marketing Survey Report

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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success

Articles on Social Video Sharing and Social Media Video Marketing

The latest news articles, tips and trends about social video and social media video marketing and sharing on Facebook, Twitter, Vine, Instagram, Google+ and LinkedIn, including best practices for social videos, statistics on social media audiences and sharing behaviors, tips for generating engaging social media videos people will want to share, and news of inspired and successful social media campaigns.

Best Practices for Branded Vine Videos

Tuesday, 13 May 2014 | ClickZ - Kristin Kovner   

While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are five tips for producing the best branded Vine videos.

By the time you read this, you'll be gone. Just kidding - sort of. Recent research from the University of Hamburg and the University of Hannover found that more than 50 percent of Internet users remain on a Web page for fewer than 10 seconds. With the rise of Instagram Video, Snapchat Stories, and six-second Vine clips, 10 seconds may be optimistic.

As marketers build their media plans, dollars continue to shift to content - especially short-form "micro-content" designed for social media channels. According to the Content Marketing Institute (CMI), content now represents 30 percent of the average marketing budget, and 58 percent of B2B marketers plan to increase their content production spend this year.

The adoption's there, but the confidence isn't. While 87 percent of marketers use social media to distribute their content - a whopping six platforms, on average - fewer than 25 percent of marketers say their efforts on Instagram or Vine were effective, according to the CMI. Here, a look at five best practices for creating successful short-form branded videos for the likes of Instagram, Snapchat, and Vine:

Read full article here

Facebook Set To Launch New Video Metrics

Wednesday, 07 May 2014 | ClickThrough - Martin Boonham   

Facebook is set to roll to roll out new video metrics it has confirmed.

The social media giant discussed how the new metrics will allow social media marketing professionals to analysis more detailed view counts, audience retention and other new features on its Facebook for business blog.

Read full article here

Vine Web Video Could Revolutionize Video Marketing

Wednesday, 07 May 2014 | TechGuruDaily - Guy Wright   

A lot of YouTube ads let you skip to the main video after 5 secs. Well, that's about all the time you need for your typical Vine video. So, maybe you need to think about leveraging the power of Vines over mimicking traditional video advertising which often annoys rather than excites you on the web.

Until today, you could only watch or work with Vine videos through its mobile app. But now there's Vine.co, a sort of YouTube version of Vine that doesn't need an app, or a log-in, for you to search and browse Vines on the web.

Read full article here

TED Is The Perfect Antidote To Viral Videos

Wednesday, 07 May 2014 | Forbes - Andy Robertson   

While my Facebook feed races to the lowest common denominator, I’m happily reminded that TED talks continue to resist this downward viral video trend. They are the perfect antidote because they are properly viral.

Online video used to be a way to disrupt our assumptions about the world. Now, so called “viral” videos simply fill our feeds with ever more desperate attempts to make us click and “watch the first 10 seconds to be amazed”.

The videos I find in my Facebook news feed (I really can’t imagine reading it much longer) may spread like wildfire but this replication is in vain. The majority have no real DNA beneath their one “laugh out loud” protein coat. Any virus of this nature would soon find itself extinct.

Read full article here

8 Brain Triggers Guaranteed To Boost Your Social Media Marketing

Wednesday, 30 April 2014 | MarketingLand - Jordan Kasteler   

Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication… Boom, the brain’s activity mushroomed at unprecedented rates.

Neuroscientists say the 2000s witnessed more understanding of how the brain works than in all of history combined.

Knowing how the brain responds to multi-platform messaging is key to unlocking social media marketing success.

How do we, social media’s guinea pigs, filter through a world’s worth of information, especially when it’s free and available in an instant?

Read full article here

Is C21 Social XChange a Marketing Game Changer?

Wednesday, 30 April 2014 | iMediaConnection - Anna Johansson   

Marketing is different for every industry and niche, but Google has upped the game for the real estate industry with the unveiling of a specialized marketing suite, Social XChange. Century 21 Real Estate was the lucky Google partner (though luck had nothing to do with it), and the suite has been designed to provide agents with a “more custodial role” via blending video and search engine marketing as well as social media management effortlessly into one simple platform. The suite took a year to develop, and it’s now free for all Century 21 agents in the US. Using Wildfire as a foundation, the latest Google social media marketing software might just be a Realtor’s game changer.

Read full article here

83 Exceptional Social Media and Marketing Statistics for 2014

Thursday, 24 April 2014 | Business2Community - Tom Pick   

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months.

Read full article here

Social Video Marketing: Create Conversations and Build Customer Loyalty

Thursday, 24 April 2014 | MarketingProfs - Melody King   

Here's a list of buzzwords for you: social, video, and marketing. But if you put them together, they create something that can powerfully engage customers and greatly improve their online experience.

It's a combination that works very well for online marketing: the grassroots, viral environment of social media; video's ability to engage; and a strong marketing strategy.

You're likely well aware of video's value in bringing your brand and messages to life. But simply posting video isn't enough to change consumer behavior; you need to do extra work to encourage people to interact with your content, contribute their ideas, and give it the thumbs-up. As social media changes the rules about marketing and relationships, conversation must be a part of any content you produce.

Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Study after study has found that the vast majority of consumers trust "earned media," including word-of-mouth and recommendations from friends and family, over any other source.

Read full article here

5 Social Media Mistakes Young Businesses Make

Thursday, 24 April 2014 | GetBusyMedia - Chris Grasso   
Since its beginning, social media has moved from being a niche popularity fad to an integral part of any business, small or large, trying to secure a foothold in the global marketplace. Social media connects a company with clients, consumers, investors and even potential new talent. But like any other tool, using social media incorrectly can lead to catastrophic results. Learn from others’ mistakes and avoid these five social media blunders.
Read full article here

5 Viral Marketing Lessons Learned From The Most-Shared Videos Online

Thursday, 17 April 2014 | Forbes - Mike Fidelman   
The trouble with most videos, according to most experts, is that they don’t elicit a strong emotion and provide compelling reasons to share them. What a waste of energy.
Read full article here

10 Social Video Predictions For 2014

Thursday, 10 April 2014 | Unruly Media - Sarah Wood   
2013 was a watershed year for social video advertising. But what can we expect in 2014? Well, here are our 10 predictions for 2014:
Read full article here

Twitter poaches YouTube executive in new push for video ads

Monday, 10 March 2014 | The Verge - Casey Newton   
As a way to increase both profitability and user base, Twitter has hired former YouTube executive Baljeet Singh to serve as a product direction. Singh's role is to improve the amount and quality of video content share on the social media site. Singh is tasked with making video content easier for Twitter users to find, refining Twitter's video player software and adding more social video content to Twitter.
Read full article here

Porn ban: Twitter talks about Vine's new 'no porn' policy

Thursday, 06 March 2014 | ZD Net - Violet Blue   
Sexually-explicit content will no longer be permitted on Twitter's Vine video service. Vine users will have one week to adhere to the new policy before their account is shut down. The decision was made to bring content in line with the behavior of most Vine users.
Read full article here

Fruit of the Vine: The Race to Conquer the Six Second Video Platform

Wednesday, 26 February 2014 | SocialMedia Today - Joe Cox   
The video content limits in Vine and Instagram Video make it necessary for marketers to quickly and creatively convey a point. When planning a social video marketing campaign created using tools such a Vine, marketers need to consider creating content around "real time" events to engage audiences. Imagination plays a key role in creating the short-form content that is ideal for social video marketing.
Read full article here

McDonald's Joins Throng of Marketers Experimenting With Snapchat

Wednesday, 26 February 2014 | Advertising Age - Cotton Delo   
McDonald's is the latest brand to use Snapchat for social video marketing. McDonald's created :36-seconds of video, featuring NBA player Lebron James, distributed in segments via Snapchat's :10-second messaging system. The stitched-together stories give brands a way to communicate on Snapchat, a popular social media network used by the coveted Millennial audience.
Read full article here

Why Facebook's Video Autoplay Is Great News for Marketers

Monday, 24 February 2014 | MarketingProfs - Melody King   
Introduced late last year, Facebook's initial launch of the video autoplay feature enables video content posted by personal Facebook account users, verified pages and musicians' and bands' pages to automatically play in a user's news feed. Autoplay may be a good way for brands to extend social video marketing campaigns because the video doesn't interfere with a user's Facebook experience. Also, if a user watches video content, more video from the same brand will be displayed, extending the reach of social video content.
Read full article here

Saks downsizes beauty tutorials via Vine to attract busy consumers

Monday, 24 February 2014 | Luxury Daily - Jen King   
Saks Fifth Avenues new "SaksIn6 social video marketing campaign features in-store beauty department tutorials created using the Vine video app. The six-second videos were designed to maximize the exposure of featured beauty products. The Vine videos are being shared across Saks Fifth Avenues social media channels, including Facebook, Twitter and Instagram. The retailer found that consumers were looking quick solutions, especially when consuming video content via mobile devices.
Read full article here

Infographic: The Rise of Vine

Sunday, 16 February 2014 | MarketingTech Blog - Douglas Karr   
Branded Vine videos are four-times more likely to be shared than regular brand video content. Social video marketing is a key reason why brands are actively creating and distributing video content using the Vine app. Simple messaging works best within the six-second Vine micro-video format. Marketers should think "visual" when creating Vine video content.
Read full article here

P&G holds early gold in Olympic social media

Thursday, 13 February 2014 | USA Today - Bruce Horovitz   
Based on YouTube views, P&G has made the most gains in terms of social video marketing content designed specifically for the Sochi Winter Olympic Games. P&G and other Olympic Games sponsors spend $100 million for the right to use the official logos. For the Winter Olympics, P&G created engaging social video content that tells the stories of athletes participating in the Winter Games. The video content ranges from short-form videos through longer-form content that is in excess of 2-minutes in duration.
Read full article here

Social Media Marketing: Aria Resort & Casino's "storytelling" increases share rate 310%

Thursday, 13 February 2014 | MarketingSherpa - Adam Sutton   
Creative stories distributed via social video marketing helped Las Vegas, NV-based Aria Resort & Casino increase audience sharing by 310 percent. Aria produced videos that showed why travelers should visit the resort and casino on their Las Vegas vacation. The video content was shared across social media networks, including Facebook and Twitter.
Read full article here
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